Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around?
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the right audience WITHOUT misleading them.
What are your feelings on clickbait marketing? Is it an effective marketing strategy, or something that should be left in the past? Let us know in the comments!
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Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
01:09 Putting Clickbait Marketing on Trial
04:07 Clickbait vs. Rage Bait
08:14 High Bounce Rates & Google’s Perspective
11:51 Trust and Credibility in Marketing
16:05 Target Audience and Clickbait
25:41 Analytics and Retention
30:47 Using Clickbait Strategically
33:38 TLDL: Is Clickbait Marketing Effective
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Episode Transcripts: https://sobmarketing.com/blog
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