What Is Customer Journey and Why It Matters For Your Small Business

Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out?

 

Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out customer journey.

 

We discuss the differences between the customer journey and the marketing funnel, as well as how understanding the customer journey can lead to improved satisfaction, loyalty, and effective marketing strategies. 

 

We also share the stages of the customer journey, including awareness, consideration, decision, delivery, and loyalty, and actionable insights on how to map out this journey effectively. 

 

Have you ever mapped out your customer journey? Let us know in the comments! 

 

Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [e-mail].

 

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

05:52 Understanding Customer Journey vs. Marketing Funnel

11:15 How a Customer Journey Helps Small Businesses

14:09 Stages of a Customer Journey

24:56 Resources for Mapping out Customer Journey

30:28 TLDL: Key Takeaways on Customer Journey

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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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