Episode Transcript
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Welcome to Succeed, Even If. I'm Tom R. Koop, the communication sage and spoken
word strategist. And I'm Johanna.
In this episode, we're gonna be talking about the entrepreneur second wind.
That is, so many things in life, we really put the effort in,
and then we fail, and then we need a second wind so that we can pick up,
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dust ourselves off, we may be bleeding, reading, put a band-aid or two on, and move forward.
So I've got a system for you so that we can make that happen. We want you to be an ACE.
So ACE stands for Action Transforms Anxiety. I have a lot of anxiety.
Okay, well, I'm with you. When you're trying to do something,
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when you're trying to make something good happen, when you have a vision that
inspires you, things go wrong.
People cheat. Just about every entrepreneur has stories about these vendors
who promised to do something and then they completely failed.
They were either evil or they were inept, but they broke something and cost
them customers or cost them clients.
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Or cost them money. In all those ways.
The author Scott Galloway, who is also a top professor at the Stern Business
School, he talks about how he started nine companies and four of them failed. Oh, my goodness.
So you have to have a second wind, the entrepreneur's second wind.
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And the first part, as we're talking about, is action transforms anxiety. Now, what is anxiety?
A definition includes nervousness or unease, and it's feeling worried about
something that's about to happen or the future.
And you really are in discomfort because so much uncertainty is connected to this.
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What's going to happen? And here's the thing.
When you have a big failure, if you had one of those company failures that Scott
Galloway had, Walt Disney had a company that went bankrupt.
So the idea is that you cannot stay there. I have a phrase.
I say, if you're going to win, you got to stay in, which means you got to stay in motion.
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You got to take action. And what kind of action? Well, you need to first look
around and see what happened.
What can I learn from this? How can I prevent this from ever happening again?
Was this something completely beyond my control? Did the marketplace suddenly change?
No matter what anybody wanted to do, the marketplace changed and video rental
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stores were gone. That's it.
Exactly. Same thing. We lost Borders Bookstore. Gone.
Amazon, the juggernaut, changed so many things. What we have to do is look around,
realize the marketplace is going to change, realize that there's a number of
things we can look at so that we don't fall as far the next time.
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And at the same time, do something now because when you're in motion you feel
better than sitting there worried I like your phrase motion brings clarity.
Right. I've often had that phrase with clients and with audiences,
saying that many times we don't know exactly what to do.
And many people I've interacted with, they have started off with,
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well, you know, when I'm confident, I'll do something.
When I feel comfortable about this, I'll do something. I have a phrase,
I say, confidence is not comfort.
Confidence is a toolkit and you work it. Now, that takes us to C,
which is confidence is based on evidence. So what you can do is you can make
incremental progress from wherever you are.
Now, one of the most powerful stories I've encountered recently,
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and I read about 30 to 52 books a year.
And in this basically memoir of this person, her company, because of the embezzler,
lost millions of dollars.
And she signed a piece of paper where she was going to pay back those millions
of dollars over 20 years. It took her 18 years.
Oh, wow. But she paid all that money back.
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Because of her integrity, but she didn't know how she was going to do it.
She made the resolution.
She had the conviction. She was committed to moving forward and finding a way.
If you're going to win, you've got to stay in.
How do you have evidence that you are going to succeed, you're going to do better,
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you're going to keep stretching?
I'll give you an example. At one time, I really needed to expand my community,
my circle of people, and I was, of all things, in a bookstore.
And I got this notion. I saw a gentleman, and he was looking at some books in
the philosophy section. Then he was looking at some books in the science section.
And I had this thought, maybe this is someone who might be a good part of my
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community, of my circle, of my network.
Maybe I should say hello and introduce myself.
But I got fear, because what a lot of people don't realize is I'm an introvert
who wears the hat of an entrepreneur.
And an extrovert. Absolutely. That's the point.
I come across as an extrovert, but I'm actually an introvert.
And how do you know you're an introvert?
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It's that after you talk to some people, you got to go hide for an hour or so
and regroup and recover your energy.
Extroverts tend to pull in energy from other people, probably the introverts at the same party.
By the way, if you want to find the introverts, they're all hanging out with
the food. But here's the thing. I'm in this situation.
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I need to expand my community. So I have to overcome fear.
I have to overcome inertia. And I have to be strategic too, because somebody
might feel very uncomfortable if a stranger just starts talking to them.
So I realized I could say this. I went up to the person. They were seated.
They had some books there. And I said, oh, are you an educator?
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I was talking with my wife. And I was wondering if you're an educator.
I saw that you were in the science section and the philosophy section.
And the gentleman said, no, I tried to read something from all the different sections.
And so then I said, well, I'm an educator. And I paused for a moment.
And then I said, well, take care.
And then I walked away. Now, the interesting thing here was I am proud of myself
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to this day that I did that, but
I'm also effective here in terms of how I strategically introduced myself.
I gave him a handle so that he could categorize me really quick, educator.
Once again, action transforms anxiety because you can be proud of yourself and
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how do you know that you're confident?
You do the small actions that demonstrate, they provide evidence that you are moving forward.
I want to go back to what you mentioned earlier that I tend to say motion brings clarity. Yes.
So the idea is motion brings clarity because when you're in motion,
you start to rise up the mountain.
And as you start to rise up the mountain, you start to see new peaks of other
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mountains, places to go that you could not see from deep in the valley.
So if you don't have clarity right now, the motion up the mountain will give you clarity.
And even if you have a horrible failure, which might feel like you just fell
down into the valley, actually, you're not all the way deep into the valley.
You actually are further up the mountain because you've had experiences.
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Experiences, if you use them well, can make you stronger, make you wiser,
so that when you come back, you can do things in a different way.
So C is confidence is based on evidence. incidents. E is energy and hope.
Now, I have a writing partner. We write screenplays together.
And when we talk to each other, when we work on something, we are creating hope.
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There have been times in my life where I've worked at one of those jobs that
you don't like doing, and people will be stunned. They say, how do you have so much energy?
And I said, because I'm full of hope. In fact, in my course,
How You Can Heal When Life's Too Much, we have an experience during the course
where you fill up with hope.
And to learn more about that course, go to getthebigyes.com forward slash best.
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That's B-E-S-T, getthebigyes.com forward slash best.
The idea here is that energy and hope will get you out of the gap or the crevice
of failure so that you can have that entrepreneur's second wind and move forward.
So now let's pull this all together.
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Entrepreneurs tend to have significant failures in
fact Scott Galloway in his book the algebra of happiness
asks are you comfortable with public
failure well I'm not comfortable with public failure but I have had failures
and it doesn't stop me because I have this phrase I say measure by your heart
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not by others approval so you keep moving forward as an entrepreneur you're
gonna have failures it's been said that
often there are five failures before the home run.
Walt Disney had a bankruptcy, Scott Galloway, out of nine businesses, four of them failed.
You need to have the entrepreneur second wind. And how do you do it?
With a system. We want you to be an ace.
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Action transforms anxiety. Confidence is based on evidence.
And finally, E stands for energy and hope.
So you need to do things that fill you up with good energy, strong energy.
And sometimes the energy can come from being defiant.
It can arise because someone, like a toxic person, has pushed on you and is trying to tear you down.
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In some environments, it's like there's people acting like tigers who slash at you.
And even if you're strong and even if you have a positive energy about you and
a cheerfulness, you got to watch out because you get slashed enough times you might bleed out.
So what you got to do is you got to guard your energy.
You got to be around people who help you rise. You got to build community.
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And speaking of community, you have a redbubble.com store titled Defiant giant. Absolutely.
And for inspiration, we've got a lot of products there.
Mouse pads, tote bags, t-shirts that inspire you.
And one of the phrases is we are defiant giants.
We need to build a tribe that is defiant against the toxic people who try to pull us down.
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We rise because we are defiant giants.
You can find this store, type in my name, Tom Marku, M-A-R-C-O-U-X, at redbubble.com.
Finally, Joanna, I'm curious, what are you going to keep from our conversation? That you're a real ace.
Wow, thank you. An ace who's good at the entrepreneur's second win. in.
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So make sure that you check out our Tomarco Institute.
Go to getthebigyes.com forward slash best for courses that will energize you,
uplift you, and help you rise from feeling broken.
Courses like how you can heal when life's too much and protect yourself with
a course like Darker Secrets of Persuasion and Seduction Masters,
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how to protect yourself and turn the power to good. And don't forget our Redbubble store.
I really like that idea. Thank you, Joanna. Catch you next time.