April 30, 2025 • 31 mins
FREE TRAINING: https://start.shahiddurrani.com/
Welcome back to another inspiring episode of the Super Entrepreneurs Podcast with your host, Shahid Durrani. Today, we’re joined by Justin Goodbread — a nationally recognized financial expert, entrepreneur, bestselling author, and someone who started his entrepreneurial journey at just 15 years old.
Justin shares his remarkable story of building and selling multiple businesses, becoming a deca-millionaire, and, most importantly, realizing that success isn’t just about financial gain — it’s about aligning your life with your deeper calling.
In this heartfelt conversation, Justin dives into how trading dollars for time, investing in coaching, and following faith-led visions can transform your business and your personal life.
If you’re an entrepreneur striving for more meaning, growth, and impact, this is an episode you don’t want to miss.
Chapter Stamps:
02:15 Early Challenges and Entrepreneurial Beginnings
03:48 The Power of Coaching and Setting Big Goals
11:35 The Five Areas of Wealth and Success Principles
14:47 The Journey to Destiny
15:35 Self-Awareness and Internal Focus
17:07 Challenges and Growth
18:51 Purpose and Service
23:34 Overcoming Hardships and Embracing Faith
Pullout Quotes:
- “Time is finite. Money is infinite. You can always make more money, but you can never get time back.”
- “Every single challenge we face is preparing us for the masterpiece we are meant to become.”
- “Success isn’t about self-gain. It’s about turning around and serving others with what you’ve been given.”
- “You’re not an accident. You were created for a specific purpose that only you can fulfill.”
- “If you have a vision burning in your heart, it’s there for a reason — don’t ignore it.”
Social:
- Website: https://www.justingoodbread.com/
- LinkedIn: https://www.linkedin.com/in/justingoodbread/
- Instagram: https://www.instagram.com/justingoodbread
Disclaimer:
Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
🔔 ▬▬▬ 👇🏽The SupeRize Momentum Accelerator (FREE GUIDE) 👇🏽.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}Mark as PlayedTranscript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Time is finite.
(00:00):
It's so limited for all of us,but money we can always make.
It's so cheap.
We can make money all day long.
It's no big deal.
(00:25):
Welcome back to SuperEntrepreneurs Podcast.
I'm your host, Shahid Durrani, theshow where we dive into the minds
of high performing entrepreneurs,innovators, and world class leaders.
If you're someone who's always lookingto grow, push limits, think bigger.
You're in the right place.
Today's guest is someone whoknows business inside out.
(00:49):
Justin Goodbread, he started his firstcompany at the age of 15 and went
to becoming a nationally recognizedfinancial expert, author, entrepreneur.
He's built and sold multiplebusinesses, earn top financial
certifications, and now helps businessowners, which I love increase their.
(01:12):
Companies value and plan for the future.
Welcome to our show, Justin.
Hey, brother.
Thanks for having me.
I'm looking forward to this conversation.
Oh, my pleasure.
It's great to have you.
I'm same here.
I know we were chit-chatting beforerecording, when I meet someone, I want
to, get to know them as much as possible.
I find that connectivity to anotherhuman being is very special to me.
(01:34):
Thank you so much.
I agree a hundred percent.
We have the honor and privilegeto serve so many people and those
of us behind microphones, we, eventhough we have a platform, there's
thousands if not millions of otherswho don't have the microphones.
That literally is just trying tojust stumble our way through life.
We have this calling from a higherpower, from our God, so to speak, and
he's laid a prompting in our heart as.
Vision in our heart.
Yeah.
And at this point in my life, Shahid,I'm just I'm just at the point
(01:56):
where I want to drive our businessowners to their vision that they
believe they have in front of them.
That, yeah, that I call itGod ordained vision, man.
How do we drive them to that?
How do we help them prevent thestupid mistakes that so many of
us have dealt with in the past?
And so I'm lookingforward to unpacking this.
This is gonna be a lotof fun conversation.
Good.
Yeah.
Great.
Starting at age 15, you had thisentrepreneurial bug in you were
(02:20):
your parents into business as well?
Actually, no.
And I didn't have an entrepreneur bug.
My dad told me that if I don't havea job by Friday, don't come home.
And I was 15 years old.
We were homeschooled.
Yeah, I was back whenever we,there wasn't a lot of a lot
of homeschoolers in the day.
And we were a small family.
Mom and dad just, theywere raised very humble.
This very meager beginningsand they wanted to raise their
(02:42):
family to be entrepreneurs.
And he can, my dad, through a seriesof events, trained my brother, my
sister, and I, how to be entrepreneurs.
And now seven businesses later,30 plus years, man, 30 plus
years of driving businesses.
It has been a journey.
Great.
This one now that I have theprivileges to, to empathize and to
rationalize and actually understandwhere so many of our brothers and
(03:03):
sisters are in the day to day grind.
Definitely you don't look likesomeone that's been doing it
for 30 years from where I am.
You see much younger.
But that's a tremendous experience,obviously is because of the fact
that you started so young, right?
Yeah.
Yeah, that's, thank you comment.
The gray on my face and the weatheron my skin and all the scars from the
(03:24):
last 30 years would probably be differwith you, but it's been a journey.
It's been a, it's been ajourney I wouldn't trade.
And this entrepreneur journeyis one that, it's not for the
faint of heart, but the journey.
And I don't talk about the destination.
'cause we're always, we're nevergonna reach our destination.
I don't believe in our life.
We're always gonna continue to pursuewhatever God's put in front of us.
But the journey itself is so amazing.
It is so amazing.
(03:44):
It's so beautiful for all the, to.
It absolutely must had.
Yeah.
So
beautiful.
Is there any kinda lesson that youcould share with others that you picked
up at a young age, starting a venture,going into, self-employment per se
that influences what you do today?
I. Absolutely.
There was one key point in my lifeto where I was about 20 years of age
(04:07):
and my teacher at college had justtold me I was dumb as a box of rocks.
Exact quote, you're adumb as a box of rocks.
And I've turned around in thetypical 20-year-old response.
I. And I said, no, I'm not.
In fact, one day I'm gonna havea New York Times bestseller.
That's literally what I told her.
And she's dude, youcan't spell worth a flip.
And she's right.
I can't even spell the word flip.
(04:27):
I cannot spell.
Yeah.
And so I'm like, no, I'll do this.
And so I went after that conversation,I. To, to a to a Zig Ziglar
conference back in the old Zig Ziglar.
No.
Yeah.
And on the stage, he had thewater pump, and he is saying,
you gotta prime the pump.
You gotta serve others, butultimately, where do you wanna be?
And he challenged that audience.
So that small audience, three or 400people at that time, he said, I'd like
(04:48):
you to take a sheet of paper out andwrite down your wildest dreams that you
want to accomplish in the next 20 years.
Wildest dreams.
So here I am, 20 years old.
Yeah.
And I had three things and I wrotedown, I don't mind sharing 'em.
I said, I wanna be married to a smokinghot girl that had to have a beautiful
family by the time I'm 40 years of age.
Yeah.
I said number one.
Number two is I wanna writeNew York Times bestseller.
And then number three, I was like, Idon't know where this came from, but it's
(05:09):
I. I wanna become a deca millionaire.
By the time I'm 40, I wanna havea net worth more than $10 million.
Now, this is in the nineties.
Okay?
It shows you my age.
It's nineties, and at that time,until today, that's a lot of money.
And so I can remember that andit became a staple, like the
mountain I was gonna charge up.
I. Didn't know how Iwas gonna achieve this.
I was like, I'm gonna do this.
So I spent the next roughly 16 yearsof my career buying and selling and
(05:34):
starting companies and selling 'em, andgrowing in different professions, from
landscaping, to consulting, to insurance.
And then finally I come to thepoint where it's like I'm looking
and I achieved my, my, I have abeautiful wife and a beautiful family.
I'm blessed in that area.
I had not written a book, I had notwritten anything really since college,
and we had nowhere near the decmillionaire status we wanted to achieve.
(05:55):
And so I hired a coach and I believethat a coach can change your life.
Hundred percent becauseit changed my life.
And I believe this with all my heart.
And this is the principle I wanna driveyou to, because by the time I was 40, I
achieved a number one Wall Street Journalbestseller, an international bestselling
that sold over a million books.
We reached decade millionairestatus, and I still have a
wife and a beautiful family.
(06:16):
So we were able to achieve a lotin a four year period of time.
But the coach taught mea valuable principle.
And here's the key to that story.
The key to the story isthat money is infinite.
Time is finite.
We can always make more money.
And then my coach taught me, son, ifyou will, trade your dollars to speed
up your success curve using wisdom ofothers, using the mistakes of others.
(06:39):
So having that coach apply principles inmy monthly life every month, helping me
coach not to make the same mistakes hemade, he pushed me to achieve my goals.
And then the money that I sacrificed forthat four year period of time came back.
But more importantly, I now had time.
So time is not.
Time is finite.
It's so limited for all of us,but money we can always make.
(07:00):
It's so cheap.
We can make money all day long.
It's no big deal.
It's a game.
That's the principle right there, brother.
Yeah.
Yeah.
It's the way we look at lifewhen we look at it as difficult
is guaranteed to be difficult.
When we shift the mindset and we lookat it that, hey, it's a learning curve,
and I create the experience that I want.
I want my life to be difficult.
(07:21):
I want it to be easy and flowing.
I have those gifts to make that possible.
And that's the realization that, whenyou went to that event, just thinking
big like that, writing those thingsunleash something much bigger than
if you didn't know, if you didn'trealize that thought patterns right.
(07:44):
They, it unleashed the desire notknowing how we were gonna accomplish.
And I would say that every personlistening to us right now has a desire.
Something that's burning in your heart, nomatter it, it may be something monetarily,
it may be something with your family.
It may be something with yourfaith, it may be something with
your friends, or we have somethingthat's burning in our hearts.
If we literally, yeah.
Pause for a moment.
(08:05):
That old Hebrew word says sah.
Pause for a second and just pushthe noise out and think about
this journey that we're on.
If we honestly sit back.
Gee, there, there is a, there's adestiny that we're all trying to achieve.
Now we may not be able to see it crystalclear, but we know it's out there.
And so as we think bigger and ourmind sees the bigger opportunities,
(08:25):
what we end up actually doingis creating pathways syntax.
Is that allow us to find the destinyand the journey becomes, as we were
talking earlier, becomes beautiful.
It becomes this thing that'sman, I'm gonna step in faith
to this next particular move.
Yes.
I'm gonna.
Step in reason to thisnext particular move.
I don't know what it's gonna yield, butit's gonna carry me one step closer to
this particular desire I have in my life.
(08:47):
And yeah, me whenever you have thatopportunity to stretch your mind.
Yeah.
And allow somebody who believes inyou, you surround yourself with your
family, your friends, your coach,whoever it is that believes in you.
And they challenge you aslike iron sharpening iron,
and they push you forward.
I firmly believe that wecan accomplish anything.
(09:08):
Anything.
We truly set our minds.
I agree.
I believe we're gonna be
best friends.
I live it.
Yeah.
And it's funny, and it's funny, I'mattracting guests that think and feel
this way more often now than I used to.
Even though I wanted guestslike you on the show I would be
bringing something different.
(09:30):
So basically whatever I had in mysubconscious is what I was bringing.
In my subconscious has shifted somuch over the months I. And now I'm
noticing a different, and there'sa little minute areas of your
life, you start seeing that shift.
And like you mentioned, thatdesire is super important to have
because we need to grow as humanbeings as soon as we were born,
(09:52):
my late mentor used to say, we need tostart crawling, we to start running.
We want more life, we want more money.
We want like this growth, that'sthe whole purpose of the expanding
universe that we're part of it.
And because of the experiences we hadin the past and in our environment,
we start giving more energy tothe limitations, the thoughts that
come up that are based on morelimitations that we hold ourself back.
(10:16):
And that's unfortunate.
That's the real passion behind thisshow is to help people wake up to,
to what you're doing exactly.
Is bringing individuals like you onthe stage here and spreading your
message to allow someone to, hey,step away a little bit and say, wait
a minute, there's something great.
Inside me, there's some greatness.
(10:36):
Something super inside me that'sboiling and I want to do something.
And like you said, it could be a book,it could be, something else as a desire.
Now what do I do?
And then they startgiving energy to the how.
But honestly, in my experience andthe people that we work with, the
how really, honestly doesn't matterbecause it comes to you, it shows up.
(11:01):
These partnerships, these people, andthis idea, this plan starts coming and
start creating within you start creatingit because you're already living.
With that faith, not fear, you shift it,there's some reprogramming that needs
to be done internally, but you starthaving more faith and you're leading
(11:21):
with faith where action doesn't seem likeaction anymore because it's effortless.
You just flowing and the flow is 10times more effective than how you
were grinding when you were in fear.
You know what I mean?
Absolutely.
I've had the privilege of talkingwith Uber successful people as
the world might define success,and I'm not talking about money.
(11:42):
Money is just one element of success.
I think, yeah, the way I frame successfor my person and the way that I've
stayed grounded in my own life, and it'sa challenge that I challenge now, the
clients that I coach is business ownersthat wanna rapidly grow their companies.
I believe there are five areas of wealth.
I believe our faith, you and I spentsome time talking about our faith that
we we believe there's a higher calling.
We might call him God, we might callhim Allah, we might call him Jesus.
(12:04):
Whoever it is, we believethere's a higher calling, right?
And so two thirds of the worldbelieve there's a higher calling.
So we're the majority of thoseof us who believe that way.
So our faith is vital.
And then we have our family.
My family, what good is it?
If I gain the world and lose myfamily, they're not with me throughout
the success journeys that they'renot around me at my deathbed and
I can't reminisce a point of them.
So I don't wanna lose my family.
(12:25):
And then friends, I don't heara lot of people talk about this.
You said friends we have tohave ourselves surrounded with.
Friends.
Who can encourage us along thisjourney who are not employees.
They're not our pastors or our bishops orour priests or our rabbis or none of that.
They're friends that you can goplay golf with or go hunting and
fishing with and you just love them.
And then you gotta have your fitness.
(12:45):
We gotta stay healthy.
Because what good is money if you can'tenjoy the money or what good is your fame?
If you can't enjoy the fameor what good is your family if
you can't play with your kids?
So you have to have your fitness,then you have your finances.
To me, that's the least.
Important of everything is finances.
The world seems adopt, adopted arounddifferent ways, and so what we do is we
put this mystical thing out here, moneywise and like we're gonna pursue it.
(13:05):
When the reality is, it comesback to, as we think, so we are
instead a couple different ways.
Henry Ford says, if you think you canor think you can, you napoleon Hill
wrote this book, think and Grow Rich.
Yeah.
Scripture says, as a man thinks sois he as a person, thinks so, is he.
So it all starts with this frameworkaround how do you, what is your syntax?
What is your faith in this journey?
(13:26):
The how, which is why, which so many of uswanna get caught up in how did you do it?
Yeah.
What works for me?
Everyone is caught up.
What worked for me isnot gonna work for you.
There's a framework and there'sa methodology, and I can tell
you some secrets if you wannaknow for dec of millionaires.
I talk to 'em literally every day.
Yeah.
And things like, don't turnthe TV off or pick up a book.
That's the simple framework, dothat and it's gonna lead to success.
(13:48):
But in the end of the day it's asimple principle that I learned
on the farm, and that is this,you're gonna reap what you sow.
Every time you throw a seed out,it's gonna turn back something.
And if it lands on the soil to whichit can permeate and it can grow.
It will yield you.
So if I throw some cornout, I'm not gonna get okra.
I'm just not, even thoughI like both of 'em.
I wanna get corn.
What's interesting, if I put one kernelof corn in the ground, I'm gonna get back
(14:11):
typically two ears on that one stalk.
But whenever I plant it,I'm not gonna reap it.
The next day I'm gonna reap it.
Perhaps a season later I'mgonna sow it in the spring.
I'm reap it in the summer.
I'm gonna sow it, notthe, I'm gonna reap it.
Later than I saw in it.
And so we as business owners, arewe as humans who are trying to
drive to that destination we wantin our Western culture today instant
(14:31):
gratification, instant results.
Instant.
We want this mindset and we forgetthat, hey, look, Justin Goodreads
sitting here now, mid forties,almost 50, saying I spent the last.
30 years reading a book a week.
Reading, going to conferences,investing in my mind, not the how.
But the mind first, and keeping myeyes on a vision, on a clear destiny.
(14:52):
And in this journey, every partof it was it always beautiful?
Heck no lawsuits.
Issues with employees, issues withclients near bankruptcy several times.
It is tough, but the.
This journey to that destiny, thatwhatever that destiny is in your future,
it is so precious and it is so beautiful.
It is so precious, and it shapes us towho we are and ultimately it shapes us.
(15:15):
Get this so that we can serve others.
Yeah.
That's what it shapes us for.
Yeah.
Yeah.
And when you lead with that value, it'sso amazing what you're saying and so
close to heart and I. That's why weneed more of this type of conversation
out there in the business world.
I feel that grinding the hustlingit's so 2019 and earlier, I think
(15:42):
that when we focus internally my worldhas completely shifted because of it.
But initially I thought it was nonsense.
What do you mean internally?
But it is so important to get toknow self at a very deep level.
A lot of people talk aboutself-awareness, but almost everyone
(16:02):
thinks they're self-aware, butthat's is true to this extent.
But I'm talking about deepself-awareness, moment to moment,
under being aware of the thoughts, thefeelings that, that trigger things and.
Giving it some space.
And I found that when we startcreating that gap internally we
start unlocking our true potential.
(16:23):
Not masked over some conditioningthat we have experienced in the
past or other people's ideologythat was transferred to us.
But just know for yourselfthrough experience.
The more you do that, the more you wantto do for others automatically, because
you start feeling that oneness the onenessto everything, and science is proving
(16:43):
right that, everything is entangled.
It just what we see asphysical obviously is.
Seems separate, but at thefoundation, the core it's just love.
It's just one.
And when we start operating from thatenergy, when we wanna help others,
we're not trying to help others to gain.
Obviously everybody wants to grow.
(17:06):
The focus starts shifting,
you actually want people to succeedbecause if you help them get what
they want, you are gonna automaticallyget what you want anyways.
It's not like it's not gonna happen,and what you're seeing here is deep.
And I'm grateful that you're on this show,sharing this so other people can hear
it's not just one person talking about it.
There's other successful in my network.
(17:29):
I'm blessed that I'm comingacross with, like you said,
wealthy on a monetary level.
But success might bedifferent for everybody.
For me, my success is creating that gapbetween who I feel I am and my thoughts.
That was the biggest success for meis to take that power back, where my
emotions aren't triggered by otherpeople's circumstances, situations,
(17:51):
because you mentioned challenges.
Challenge is gonna happen.
They're gonna happen.
And some of the challenges thathappened to me, for example,
when they're happening, I thoughtthe whole world was against me.
I thought everything wants me to fail.
Like I'm doing something wrong.
I'm not good enough.
I'm not worthy.
But in honesty, when I zoom out and whenyou look back at that and you notice, oh
(18:14):
my God, what an incredible lesson, what anincredible stepping stone to my next stage
of my life, every single one of them.
I'm not kidding.
Like every single challenge thatwas insanely devastating at the
time later became a perfect nextstep to where I needed to go.
(18:35):
You know what's beautiful about whatyou just described, and I use that word
beautiful because in the challenges,we are shaped and molded to who we are.
Yeah, I believe that we are created.
I believe that Godcreated us in his image.
I believe that we're fearfullyand wonderfully made.
I believe that.
I believe I'm not an accident.
I believe that you're not an accident.
Everybody who's listening to me, Ibelieve that we are placed here on
the earth for a purpose that onlywe can per that only we can achieve.
(18:58):
The way I say it to my children,the way I talk in my microphone on
my podcast is God has created us.
For what he's created us for,and he's preparing us for
what he's prepared for us.
So all this journey and all thischiseling and this sacrifice, and
this pain, and this hurt and this deepemotional devastation that we all face.
(19:20):
We're not isolated on an island.
Every one of us face this.
It's ultimately to equip us and toprotect and equip us, and prepare
us for what we are prepared for.
My dad, I grew up on the ocean in SouthGeorgia, here on the East Coast, United
States, and we would go out on the boatand my dad used to make the statement.
I didn't understand it, but nowas I've got a little bit more
age, a little bit more gray hair,I understand a little bit more.
(19:41):
He would say, son, calm seas,never make good sailors.
In other words, whenever the sailorswere placed into tumultuous war
areas, tamaru waters, they learnedhow to navigate at a different
intensity level than ever before.
And so the very journey thatyou've gone on, the very journey
that I've gone on, and everybodywho's listening to us is literally
(20:03):
shaping us into this masterpiece.
For one reason, yes.
And one reason only.
And it's not for self gain.
That's the so Western, 20thcentury, 19th century culture.
It's not for self gain.
It's so that we might turn aroundand help and serve those who are
struggling, who are going throughvery similar circumstances.
(20:23):
Those who are feeling that, thatweakness and the way I say it,
my simple South Georgia CountryBoy style as I say it this way.
Look guys.
At this country, boy, born andraised on a dirt road who barely
liked to put tennis shoes on.
His entire life can be used forwhat God's allowed me to do in
my life over this last 30 years.
Anybody can do anything.
(20:43):
'cause I know me.
Yeah.
I'm not special.
I'm not the sharpest person.
I'm there.
I can't spell man.
I can't spell worth the flip.
I so many weaknesses.
But what happens is Iget, I got a glimpse.
I got a glimpse of what it could be.
And in that glimpse, it's likethere's a journey that's hard.
(21:04):
There's a journey that's tough.
There's a journey that has a way of,just like this the mason would take
a chisel and shape that piece ofgranite into the beautiful masterpiece
that we see all of our world.
It chisels us and it refines us and itbrings about this masterpiece that when
we, that, when we sit to a point at adifferent level, we say, it's not me.
I didn't do this.
(21:24):
You don't understand.
My team helped me.
My family helped me.
My friends helped me.
God helped me.
My faith helped me.
It wasn't me.
You don't understand the journey.
Just one.
And by the way, if I can makeit through it, you got this.
Yes.
You
got this.
Anyone can.
So my challenge is when I'm on themicrophone, I'm talking to business
owner's just dude, I know how hard it is.
I know.
I know how tough it is.
Take a step back, pause,reset your vision.
(21:47):
What is it that you're designed for?
What is it that you'rereally trying to achieve?
Not the service or theproduct, not the money, not the
clientele, not the prestige.
What is it you're ultimately trying to do?
What was it like in theinfancy of your business?
What was it like in theinfancy of your life?
What was that 20-year-old dream you had?
Like my Zig Ziglar dream,whatever it may be.
Let's, let's reconnect with that now.
(22:07):
Look at how you've been moldedto this particular point to
serve the person you once were.
Look at how you've been molded to helpthat person who's following your footsteps
and now lean back and work with them.
And as you do, you knowwhat's gonna happen.
It happens every single time.
You're propelled exponentiallyforward to your next journey.
It's it's amazing how the God hadset up, set this world up for us.
It's beautiful.
(22:28):
Beautiful system, and Ilove that word as well.
I use it a lot.
It starts happening automaticallybecause you hear a lot of people
use the word beautiful when they'rehappier, or fulfilled or grateful.
But it is.
Definitely a beautiful experiencefor us to have to be able
to create, to help others.
And like you mentioned, when you startbecoming that aware about yourself
(22:51):
and what's going on internally, youautomatically want to help others because
you see the struggle, you see what's goingon, and you know that they can do it.
Like for you, you have this passion thatyou wanna help 'em because you see that
whatever you're dealing with, whatever'shappening is nothing compared to where
you can go because you are a human being.
(23:12):
It's all incredible.
So I wanted to ask you a question about,financially simple that you built.
Yeah.
And is, is to help businessowners, but was there anything.
Unexpectedly at the time whenyou're scaling it, that was hard.
Launching it, scaling itand how you actually push
through that may help someone.
(23:34):
The hardest thing I dealt with in mycompanies when I was building 'em and
scaling 'em and then exiting them isremoving my identity from the company.
The single hardest thing I had to do.
Because so many of us, wehave blood, sweat, and tears.
We have this vision that we havein our business of where it could
be, I believe it's God ordained.
I believe He gives us that visionof what we could do in our, in the
greatest servitude, humbled in youwalking in faith toward that goal.
(23:56):
So I believe that with all my heartand this literally, I speak like
this nonstop 'cause this is who I am.
And I believe in that journey.
One of the things that so many of us asbusiness owners that we mistake, is it's
our business is, look what I've done.
And the reality of the circumstanceis the business is nothing more
than a wealth creation tool.
(24:17):
It's a wealth creation tool tocreate wealth for the owner, for the
employees, for the community, forthe charities, for the clients, for
the vendors, for everybody involved.
That's.
All it's, but now we are to do goodwork and we are to provide good
service and we are to be reputableand all those things that we know we
just should do as business owners.
But in the end of the day, it's a tool,just like a screwdriver or a hammer,
it's a tool to accomplish a goal In the,in, in this scaling journey I'd already
(24:40):
scaled several companies so I didn't face.
In this particular company, some ofthe challenges that I had faced in the
previous companies, like how do I buildsystems or how do I create marketing?
Or who do I loan on my avatar?
None of those things that so many maybein their first business would face.
Those are academic.
Those are easy to accomplish.
Now, at this phase, I can walk somebodythrough it, and that's what we do.
(25:01):
Our Coaching Pro, we coach businessowners how to rapidly grow the value
of their companies, but in my case.
We reached a point and this is not mebeing brag daious, it's just a fact.
We reached a point where I was taking fourmonths off a year and making significant
rent income, significant income, andthe business was growing exponentially
because we had built systems that coulddo that wasn't centered around me.
(25:23):
I. And then during CovidShahid, my point, good point.
My wife ended up being in the hospital.
My wife was in the hospital andwe thought she was gonna die.
We actually had theconversation with our kids.
Mom may not come home from this.
We saw with our attorney, make sureall of our legal stuff's in place
and I'm spent, we spent 16 weeksnot knowing what was going on.
We had to have a surgery that had avery slim chance of success in it.
And it was literallyoutside of our control.
(25:44):
And during this conversation therewas two things that happened that
I hope nobody ever experiences.
But when I say hard times,I'm saying hard times.
We had already dealt with miscarriages.
We already dealt with death offriends and family and suicides and
all those other things of immediatefamily manage and various things.
But this was my bride man.
This is my love of my life, right?
And here I am, laid up in the hospitaland she's made a statement to me.
(26:06):
She said, Justin, what's anothermillion dollars gonna do for us?
She made that statement was not themoney side, so please don't hit Tate me.
It's not the money side.
It was, are you focusingon the wrong thing?
That's what she was asking me.
My coaching said, Justin, if youhad unlimited time and unlimited
resources, what would you dotomorrow that you're not doing today?
So literally the hardest thingI had to do was sell my baby.
(26:30):
Because it, it pulled to a pointit reached a point in my career
to where my business did not driveme forward to the next chapter.
I closed that season out and Godused her sickness to bring about
something that I would not have walkedaway from because it was beautiful.
It was an unbelievable business,highly valuable business.
Now, thank God today.
(26:50):
She's great.
She's healthy.
No problems.
It was miraculous turnaround, but it wasshe, God brought us to that particular
journey of very difficulty where we hadto face the reality that this business
is not who we are, we're simply.
This is simply a step in the pathway.
Okay,
so I say that because several times now asI'm talking with business owners, either
when I'm on stage presenting or theycome up and line up or they call, they
(27:13):
go through our systems or social media,whatever, they'll say, man, I just don't
know if I should be in this business.
Look at the bigger picture.
You see now where I'm at is I, can I goout and create a 8, 9, 10 figure business?
Absolutely.
It's a simple process to do.
I know the game plan.
I could do it.
Is it hard?
Yes.
But but so was walking when we firstlearned how to walk, it was hard.
So it's not a matter of knowing it's hard.
(27:35):
It's a matter what's the calling.
So for me, the hardest thingI dealt with in that business
was saying, you know what?
It's nice.
It's good, but it's not the season.
Now.
We're gonna let it go and we're gonnanow step out in faith to the next step.
And do something I've never done before,and that is I'm gonna get on a microphone
and I'm gonna talk about my faith in sucha way that tries to encourage business
(27:56):
owners and tries to encourage my brothersand sisters around this great planet and
say, Hey, God has a plan for your life.
Walk in faith toward it.
He is he.
He wants you to succeed biggerthan your wildest imaginations.
He wants you to achieve things thatyou haven't even thought about.
In fact, one of the, one of thescriptures says, exceedingly, abundantly,
above anything you can ask or think.
That's what God wants for your life.
(28:17):
So for me to step out of thisbusiness world where I'm literally
making good income impacting people,and now being able to get in the
microphone and say, oh my goodness,I'm gonna speak openly about my faith.
I'm gonna speak openly and talkto people who are struggling and
try to encourage, and who am I?
Who am I?
I'm an old country boy.
Born and raised on a dirt road, liveon a dirt road now in east Tennessee.
I'm just a country man, but now,for some reason, brother walking on
(28:40):
that platform, it's beautiful today.
Last two years have beengrueling for me emotionally.
I. Physically, spiritually.
Mentally, every way you can judge.
It has been struggling for me becauseI'm fighting, I was fighting the very
calling to which God has ordainedfor this next season of my life.
And so if you find yourself whereit's grueling, may I challenge you
(29:02):
to say, Hey, am I really fightingthe direction that I should be going?
Maybe like I had to face, hopefullyyou don't have God bring you
to a point to where your wife.
Or your husband or your child ora significant other is literally
on those, the doorsteps of death.
Maybe it doesn't come to that point,but maybe in this story that I'm
sharing, trying to be a littlebit more authentic and vulnerable
(29:23):
for our friends and brothers andsisters out there that you can say.
Oh my goodness.
Maybe just, maybe I'mnot on the right path.
Maybe just, maybe it's now time forme to reset and recreate and go to
version 3.0 or 4.0 of your life.
Great story.
We have this nudge that happens.
I can relate to it so much.
(29:43):
But then we just think ourway out of it, and we make
reasons why we shouldn't do it.
And we try to go in a route thatwe think that should be the way.
Then something pulls us back.
Katusi keep pulling us back togo in a certain, the direction.
And you took that leap and you'refi you're following a purpose here.
(30:06):
There's a deeper purpose where,mounts start moving, for in
front of your path, right?
Because there's something very powerful.
When you go in the direction of thatintuitive calling that you have taken on.
So I wanna really app show my appreciationfor your time today coming on our show,
spreading your goodness and your wisdom.
(30:29):
And, I wish you all the success,all the growth, all the calmness and
helping other people also experience.
That elevated life, and I appreciate you.
Thank you for having me.
I hope this message helps whoever'slistening, I hope it helps you.
If you ever wanna connect, Hey,look, check me out on Instagram.
(30:50):
I live my life openly.
I don't hide anything I. You'regonna see authentically who I am.
I'm a human just like everybody else,but I honestly believe that if we work
together and we lean on each other andwe share in our journey, that we can,
as you just said, we can move mountains.
We can accomplish the mostunbelievable things and friends.
(31:11):
It is despite where you're at andmaybe you're struggling today.
It is a beautiful yeah, journey.
It is.
Yeah.
Agree.
Time is finite.
(00:00):
It's so limited for all of us,but money we can always make.
It's so cheap.
We can make money all day long.
It's no big deal.
(00:25):
Welcome back to SuperEntrepreneurs Podcast.
I'm your host, Shahid Durrani, theshow where we dive into the minds
of high performing entrepreneurs,innovators, and world class leaders.
If you're someone who's always lookingto grow, push limits, think bigger.
You're in the right place.
Today's guest is someone whoknows business inside out.
(00:49):
Justin Goodbread, he started his firstcompany at the age of 15 and went
to becoming a nationally recognizedfinancial expert, author, entrepreneur.
He's built and sold multiplebusinesses, earn top financial
certifications, and now helps businessowners, which I love increase their.
(01:12):
Companies value and plan for the future.
Welcome to our show, Justin.
Hey, brother.
Thanks for having me.
I'm looking forward to this conversation.
Oh, my pleasure.
It's great to have you.
I'm same here.
I know we were chit-chatting beforerecording, when I meet someone, I want
to, get to know them as much as possible.
I find that connectivity to anotherhuman being is very special to me.
(01:34):
Thank you so much.
I agree a hundred percent.
We have the honor and privilegeto serve so many people and those
of us behind microphones, we, eventhough we have a platform, there's
thousands if not millions of otherswho don't have the microphones.
That literally is just trying tojust stumble our way through life.
We have this calling from a higherpower, from our God, so to speak, and
he's laid a prompting in our heart as.
Vision in our heart.
Yeah.
And at this point in my life, Shahid,I'm just I'm just at the point
(01:56):
where I want to drive our businessowners to their vision that they
believe they have in front of them.
That, yeah, that I call itGod ordained vision, man.
How do we drive them to that?
How do we help them prevent thestupid mistakes that so many of
us have dealt with in the past?
And so I'm lookingforward to unpacking this.
This is gonna be a lotof fun conversation.
Good.
Yeah.
Great.
Starting at age 15, you had thisentrepreneurial bug in you were
(02:20):
your parents into business as well?
Actually, no.
And I didn't have an entrepreneur bug.
My dad told me that if I don't havea job by Friday, don't come home.
And I was 15 years old.
We were homeschooled.
Yeah, I was back whenever we,there wasn't a lot of a lot
of homeschoolers in the day.
And we were a small family.
Mom and dad just, theywere raised very humble.
This very meager beginningsand they wanted to raise their
(02:42):
family to be entrepreneurs.
And he can, my dad, through a seriesof events, trained my brother, my
sister, and I, how to be entrepreneurs.
And now seven businesses later,30 plus years, man, 30 plus
years of driving businesses.
It has been a journey.
Great.
This one now that I have theprivileges to, to empathize and to
rationalize and actually understandwhere so many of our brothers and
(03:03):
sisters are in the day to day grind.
Definitely you don't look likesomeone that's been doing it
for 30 years from where I am.
You see much younger.
But that's a tremendous experience,obviously is because of the fact
that you started so young, right?
Yeah.
Yeah, that's, thank you comment.
The gray on my face and the weatheron my skin and all the scars from the
(03:24):
last 30 years would probably be differwith you, but it's been a journey.
It's been a, it's been ajourney I wouldn't trade.
And this entrepreneur journeyis one that, it's not for the
faint of heart, but the journey.
And I don't talk about the destination.
'cause we're always, we're nevergonna reach our destination.
I don't believe in our life.
We're always gonna continue to pursuewhatever God's put in front of us.
But the journey itself is so amazing.
It is so amazing.
(03:44):
It's so beautiful for all the, to.
It absolutely must had.
Yeah.
So
beautiful.
Is there any kinda lesson that youcould share with others that you picked
up at a young age, starting a venture,going into, self-employment per se
that influences what you do today?
I. Absolutely.
There was one key point in my lifeto where I was about 20 years of age
(04:07):
and my teacher at college had justtold me I was dumb as a box of rocks.
Exact quote, you're adumb as a box of rocks.
And I've turned around in thetypical 20-year-old response.
I. And I said, no, I'm not.
In fact, one day I'm gonna havea New York Times bestseller.
That's literally what I told her.
And she's dude, youcan't spell worth a flip.
And she's right.
I can't even spell the word flip.
(04:27):
I cannot spell.
Yeah.
And so I'm like, no, I'll do this.
And so I went after that conversation,I. To, to a to a Zig Ziglar
conference back in the old Zig Ziglar.
No.
Yeah.
And on the stage, he had thewater pump, and he is saying,
you gotta prime the pump.
You gotta serve others, butultimately, where do you wanna be?
And he challenged that audience.
So that small audience, three or 400people at that time, he said, I'd like
(04:48):
you to take a sheet of paper out andwrite down your wildest dreams that you
want to accomplish in the next 20 years.
Wildest dreams.
So here I am, 20 years old.
Yeah.
And I had three things and I wrotedown, I don't mind sharing 'em.
I said, I wanna be married to a smokinghot girl that had to have a beautiful
family by the time I'm 40 years of age.
Yeah.
I said number one.
Number two is I wanna writeNew York Times bestseller.
And then number three, I was like, Idon't know where this came from, but it's
(05:09):
I. I wanna become a deca millionaire.
By the time I'm 40, I wanna havea net worth more than $10 million.
Now, this is in the nineties.
Okay?
It shows you my age.
It's nineties, and at that time,until today, that's a lot of money.
And so I can remember that andit became a staple, like the
mountain I was gonna charge up.
I. Didn't know how Iwas gonna achieve this.
I was like, I'm gonna do this.
So I spent the next roughly 16 yearsof my career buying and selling and
(05:34):
starting companies and selling 'em, andgrowing in different professions, from
landscaping, to consulting, to insurance.
And then finally I come to thepoint where it's like I'm looking
and I achieved my, my, I have abeautiful wife and a beautiful family.
I'm blessed in that area.
I had not written a book, I had notwritten anything really since college,
and we had nowhere near the decmillionaire status we wanted to achieve.
(05:55):
And so I hired a coach and I believethat a coach can change your life.
Hundred percent becauseit changed my life.
And I believe this with all my heart.
And this is the principle I wanna driveyou to, because by the time I was 40, I
achieved a number one Wall Street Journalbestseller, an international bestselling
that sold over a million books.
We reached decade millionairestatus, and I still have a
wife and a beautiful family.
(06:16):
So we were able to achieve a lotin a four year period of time.
But the coach taught mea valuable principle.
And here's the key to that story.
The key to the story isthat money is infinite.
Time is finite.
We can always make more money.
And then my coach taught me, son, ifyou will, trade your dollars to speed
up your success curve using wisdom ofothers, using the mistakes of others.
(06:39):
So having that coach apply principles inmy monthly life every month, helping me
coach not to make the same mistakes hemade, he pushed me to achieve my goals.
And then the money that I sacrificed forthat four year period of time came back.
But more importantly, I now had time.
So time is not.
Time is finite.
It's so limited for all of us,but money we can always make.
(07:00):
It's so cheap.
We can make money all day long.
It's no big deal.
It's a game.
That's the principle right there, brother.
Yeah.
Yeah.
It's the way we look at lifewhen we look at it as difficult
is guaranteed to be difficult.
When we shift the mindset and we lookat it that, hey, it's a learning curve,
and I create the experience that I want.
I want my life to be difficult.
(07:21):
I want it to be easy and flowing.
I have those gifts to make that possible.
And that's the realization that, whenyou went to that event, just thinking
big like that, writing those thingsunleash something much bigger than
if you didn't know, if you didn'trealize that thought patterns right.
(07:44):
They, it unleashed the desire notknowing how we were gonna accomplish.
And I would say that every personlistening to us right now has a desire.
Something that's burning in your heart, nomatter it, it may be something monetarily,
it may be something with your family.
It may be something with yourfaith, it may be something with
your friends, or we have somethingthat's burning in our hearts.
If we literally, yeah.
Pause for a moment.
(08:05):
That old Hebrew word says sah.
Pause for a second and just pushthe noise out and think about
this journey that we're on.
If we honestly sit back.
Gee, there, there is a, there's adestiny that we're all trying to achieve.
Now we may not be able to see it crystalclear, but we know it's out there.
And so as we think bigger and ourmind sees the bigger opportunities,
(08:25):
what we end up actually doingis creating pathways syntax.
Is that allow us to find the destinyand the journey becomes, as we were
talking earlier, becomes beautiful.
It becomes this thing that'sman, I'm gonna step in faith
to this next particular move.
Yes.
I'm gonna.
Step in reason to thisnext particular move.
I don't know what it's gonna yield, butit's gonna carry me one step closer to
this particular desire I have in my life.
(08:47):
And yeah, me whenever you have thatopportunity to stretch your mind.
Yeah.
And allow somebody who believes inyou, you surround yourself with your
family, your friends, your coach,whoever it is that believes in you.
And they challenge you aslike iron sharpening iron,
and they push you forward.
I firmly believe that wecan accomplish anything.
(09:08):
Anything.
We truly set our minds.
I agree.
I believe we're gonna be
best friends.
I live it.
Yeah.
And it's funny, and it's funny, I'mattracting guests that think and feel
this way more often now than I used to.
Even though I wanted guestslike you on the show I would be
bringing something different.
(09:30):
So basically whatever I had in mysubconscious is what I was bringing.
In my subconscious has shifted somuch over the months I. And now I'm
noticing a different, and there'sa little minute areas of your
life, you start seeing that shift.
And like you mentioned, thatdesire is super important to have
because we need to grow as humanbeings as soon as we were born,
(09:52):
my late mentor used to say, we need tostart crawling, we to start running.
We want more life, we want more money.
We want like this growth, that'sthe whole purpose of the expanding
universe that we're part of it.
And because of the experiences we hadin the past and in our environment,
we start giving more energy tothe limitations, the thoughts that
come up that are based on morelimitations that we hold ourself back.
(10:16):
And that's unfortunate.
That's the real passion behind thisshow is to help people wake up to,
to what you're doing exactly.
Is bringing individuals like you onthe stage here and spreading your
message to allow someone to, hey,step away a little bit and say, wait
a minute, there's something great.
Inside me, there's some greatness.
(10:36):
Something super inside me that'sboiling and I want to do something.
And like you said, it could be a book,it could be, something else as a desire.
Now what do I do?
And then they startgiving energy to the how.
But honestly, in my experience andthe people that we work with, the
how really, honestly doesn't matterbecause it comes to you, it shows up.
(11:01):
These partnerships, these people, andthis idea, this plan starts coming and
start creating within you start creatingit because you're already living.
With that faith, not fear, you shift it,there's some reprogramming that needs
to be done internally, but you starthaving more faith and you're leading
(11:21):
with faith where action doesn't seem likeaction anymore because it's effortless.
You just flowing and the flow is 10times more effective than how you
were grinding when you were in fear.
You know what I mean?
Absolutely.
I've had the privilege of talkingwith Uber successful people as
the world might define success,and I'm not talking about money.
(11:42):
Money is just one element of success.
I think, yeah, the way I frame successfor my person and the way that I've
stayed grounded in my own life, and it'sa challenge that I challenge now, the
clients that I coach is business ownersthat wanna rapidly grow their companies.
I believe there are five areas of wealth.
I believe our faith, you and I spentsome time talking about our faith that
we we believe there's a higher calling.
We might call him God, we might callhim Allah, we might call him Jesus.
(12:04):
Whoever it is, we believethere's a higher calling, right?
And so two thirds of the worldbelieve there's a higher calling.
So we're the majority of thoseof us who believe that way.
So our faith is vital.
And then we have our family.
My family, what good is it?
If I gain the world and lose myfamily, they're not with me throughout
the success journeys that they'renot around me at my deathbed and
I can't reminisce a point of them.
So I don't wanna lose my family.
(12:25):
And then friends, I don't heara lot of people talk about this.
You said friends we have tohave ourselves surrounded with.
Friends.
Who can encourage us along thisjourney who are not employees.
They're not our pastors or our bishops orour priests or our rabbis or none of that.
They're friends that you can goplay golf with or go hunting and
fishing with and you just love them.
And then you gotta have your fitness.
(12:45):
We gotta stay healthy.
Because what good is money if you can'tenjoy the money or what good is your fame?
If you can't enjoy the fameor what good is your family if
you can't play with your kids?
So you have to have your fitness,then you have your finances.
To me, that's the least.
Important of everything is finances.
The world seems adopt, adopted arounddifferent ways, and so what we do is we
put this mystical thing out here, moneywise and like we're gonna pursue it.
(13:05):
When the reality is, it comesback to, as we think, so we are
instead a couple different ways.
Henry Ford says, if you think you canor think you can, you napoleon Hill
wrote this book, think and Grow Rich.
Yeah.
Scripture says, as a man thinks sois he as a person, thinks so, is he.
So it all starts with this frameworkaround how do you, what is your syntax?
What is your faith in this journey?
(13:26):
The how, which is why, which so many of uswanna get caught up in how did you do it?
Yeah.
What works for me?
Everyone is caught up.
What worked for me isnot gonna work for you.
There's a framework and there'sa methodology, and I can tell
you some secrets if you wannaknow for dec of millionaires.
I talk to 'em literally every day.
Yeah.
And things like, don't turnthe TV off or pick up a book.
That's the simple framework, dothat and it's gonna lead to success.
(13:48):
But in the end of the day it's asimple principle that I learned
on the farm, and that is this,you're gonna reap what you sow.
Every time you throw a seed out,it's gonna turn back something.
And if it lands on the soil to whichit can permeate and it can grow.
It will yield you.
So if I throw some cornout, I'm not gonna get okra.
I'm just not, even thoughI like both of 'em.
I wanna get corn.
What's interesting, if I put one kernelof corn in the ground, I'm gonna get back
(14:11):
typically two ears on that one stalk.
But whenever I plant it,I'm not gonna reap it.
The next day I'm gonna reap it.
Perhaps a season later I'mgonna sow it in the spring.
I'm reap it in the summer.
I'm gonna sow it, notthe, I'm gonna reap it.
Later than I saw in it.
And so we as business owners, arewe as humans who are trying to
drive to that destination we wantin our Western culture today instant
(14:31):
gratification, instant results.
Instant.
We want this mindset and we forgetthat, hey, look, Justin Goodreads
sitting here now, mid forties,almost 50, saying I spent the last.
30 years reading a book a week.
Reading, going to conferences,investing in my mind, not the how.
But the mind first, and keeping myeyes on a vision, on a clear destiny.
(14:52):
And in this journey, every partof it was it always beautiful?
Heck no lawsuits.
Issues with employees, issues withclients near bankruptcy several times.
It is tough, but the.
This journey to that destiny, thatwhatever that destiny is in your future,
it is so precious and it is so beautiful.
It is so precious, and it shapes us towho we are and ultimately it shapes us.
(15:15):
Get this so that we can serve others.
Yeah.
That's what it shapes us for.
Yeah.
Yeah.
And when you lead with that value, it'sso amazing what you're saying and so
close to heart and I. That's why weneed more of this type of conversation
out there in the business world.
I feel that grinding the hustlingit's so 2019 and earlier, I think
(15:42):
that when we focus internally my worldhas completely shifted because of it.
But initially I thought it was nonsense.
What do you mean internally?
But it is so important to get toknow self at a very deep level.
A lot of people talk aboutself-awareness, but almost everyone
(16:02):
thinks they're self-aware, butthat's is true to this extent.
But I'm talking about deepself-awareness, moment to moment,
under being aware of the thoughts, thefeelings that, that trigger things and.
Giving it some space.
And I found that when we startcreating that gap internally we
start unlocking our true potential.
(16:23):
Not masked over some conditioningthat we have experienced in the
past or other people's ideologythat was transferred to us.
But just know for yourselfthrough experience.
The more you do that, the more you wantto do for others automatically, because
you start feeling that oneness the onenessto everything, and science is proving
(16:43):
right that, everything is entangled.
It just what we see asphysical obviously is.
Seems separate, but at thefoundation, the core it's just love.
It's just one.
And when we start operating from thatenergy, when we wanna help others,
we're not trying to help others to gain.
Obviously everybody wants to grow.
(17:06):
The focus starts shifting,
you actually want people to succeedbecause if you help them get what
they want, you are gonna automaticallyget what you want anyways.
It's not like it's not gonna happen,and what you're seeing here is deep.
And I'm grateful that you're on this show,sharing this so other people can hear
it's not just one person talking about it.
There's other successful in my network.
(17:29):
I'm blessed that I'm comingacross with, like you said,
wealthy on a monetary level.
But success might bedifferent for everybody.
For me, my success is creating that gapbetween who I feel I am and my thoughts.
That was the biggest success for meis to take that power back, where my
emotions aren't triggered by otherpeople's circumstances, situations,
(17:51):
because you mentioned challenges.
Challenge is gonna happen.
They're gonna happen.
And some of the challenges thathappened to me, for example,
when they're happening, I thoughtthe whole world was against me.
I thought everything wants me to fail.
Like I'm doing something wrong.
I'm not good enough.
I'm not worthy.
But in honesty, when I zoom out and whenyou look back at that and you notice, oh
(18:14):
my God, what an incredible lesson, what anincredible stepping stone to my next stage
of my life, every single one of them.
I'm not kidding.
Like every single challenge thatwas insanely devastating at the
time later became a perfect nextstep to where I needed to go.
(18:35):
You know what's beautiful about whatyou just described, and I use that word
beautiful because in the challenges,we are shaped and molded to who we are.
Yeah, I believe that we are created.
I believe that Godcreated us in his image.
I believe that we're fearfullyand wonderfully made.
I believe that.
I believe I'm not an accident.
I believe that you're not an accident.
Everybody who's listening to me, Ibelieve that we are placed here on
the earth for a purpose that onlywe can per that only we can achieve.
(18:58):
The way I say it to my children,the way I talk in my microphone on
my podcast is God has created us.
For what he's created us for,and he's preparing us for
what he's prepared for us.
So all this journey and all thischiseling and this sacrifice, and
this pain, and this hurt and this deepemotional devastation that we all face.
(19:20):
We're not isolated on an island.
Every one of us face this.
It's ultimately to equip us and toprotect and equip us, and prepare
us for what we are prepared for.
My dad, I grew up on the ocean in SouthGeorgia, here on the East Coast, United
States, and we would go out on the boatand my dad used to make the statement.
I didn't understand it, but nowas I've got a little bit more
age, a little bit more gray hair,I understand a little bit more.
(19:41):
He would say, son, calm seas,never make good sailors.
In other words, whenever the sailorswere placed into tumultuous war
areas, tamaru waters, they learnedhow to navigate at a different
intensity level than ever before.
And so the very journey thatyou've gone on, the very journey
that I've gone on, and everybodywho's listening to us is literally
(20:03):
shaping us into this masterpiece.
For one reason, yes.
And one reason only.
And it's not for self gain.
That's the so Western, 20thcentury, 19th century culture.
It's not for self gain.
It's so that we might turn aroundand help and serve those who are
struggling, who are going throughvery similar circumstances.
(20:23):
Those who are feeling that, thatweakness and the way I say it,
my simple South Georgia CountryBoy style as I say it this way.
Look guys.
At this country, boy, born andraised on a dirt road who barely
liked to put tennis shoes on.
His entire life can be used forwhat God's allowed me to do in
my life over this last 30 years.
Anybody can do anything.
(20:43):
'cause I know me.
Yeah.
I'm not special.
I'm not the sharpest person.
I'm there.
I can't spell man.
I can't spell worth the flip.
I so many weaknesses.
But what happens is Iget, I got a glimpse.
I got a glimpse of what it could be.
And in that glimpse, it's likethere's a journey that's hard.
(21:04):
There's a journey that's tough.
There's a journey that has a way of,just like this the mason would take
a chisel and shape that piece ofgranite into the beautiful masterpiece
that we see all of our world.
It chisels us and it refines us and itbrings about this masterpiece that when
we, that, when we sit to a point at adifferent level, we say, it's not me.
I didn't do this.
(21:24):
You don't understand.
My team helped me.
My family helped me.
My friends helped me.
God helped me.
My faith helped me.
It wasn't me.
You don't understand the journey.
Just one.
And by the way, if I can makeit through it, you got this.
Yes.
You
got this.
Anyone can.
So my challenge is when I'm on themicrophone, I'm talking to business
owner's just dude, I know how hard it is.
I know.
I know how tough it is.
Take a step back, pause,reset your vision.
(21:47):
What is it that you're designed for?
What is it that you'rereally trying to achieve?
Not the service or theproduct, not the money, not the
clientele, not the prestige.
What is it you're ultimately trying to do?
What was it like in theinfancy of your business?
What was it like in theinfancy of your life?
What was that 20-year-old dream you had?
Like my Zig Ziglar dream,whatever it may be.
Let's, let's reconnect with that now.
(22:07):
Look at how you've been moldedto this particular point to
serve the person you once were.
Look at how you've been molded to helpthat person who's following your footsteps
and now lean back and work with them.
And as you do, you knowwhat's gonna happen.
It happens every single time.
You're propelled exponentiallyforward to your next journey.
It's it's amazing how the God hadset up, set this world up for us.
It's beautiful.
(22:28):
Beautiful system, and Ilove that word as well.
I use it a lot.
It starts happening automaticallybecause you hear a lot of people
use the word beautiful when they'rehappier, or fulfilled or grateful.
But it is.
Definitely a beautiful experiencefor us to have to be able
to create, to help others.
And like you mentioned, when you startbecoming that aware about yourself
(22:51):
and what's going on internally, youautomatically want to help others because
you see the struggle, you see what's goingon, and you know that they can do it.
Like for you, you have this passion thatyou wanna help 'em because you see that
whatever you're dealing with, whatever'shappening is nothing compared to where
you can go because you are a human being.
(23:12):
It's all incredible.
So I wanted to ask you a question about,financially simple that you built.
Yeah.
And is, is to help businessowners, but was there anything.
Unexpectedly at the time whenyou're scaling it, that was hard.
Launching it, scaling itand how you actually push
through that may help someone.
(23:34):
The hardest thing I dealt with in mycompanies when I was building 'em and
scaling 'em and then exiting them isremoving my identity from the company.
The single hardest thing I had to do.
Because so many of us, wehave blood, sweat, and tears.
We have this vision that we havein our business of where it could
be, I believe it's God ordained.
I believe He gives us that visionof what we could do in our, in the
greatest servitude, humbled in youwalking in faith toward that goal.
(23:56):
So I believe that with all my heartand this literally, I speak like
this nonstop 'cause this is who I am.
And I believe in that journey.
One of the things that so many of us asbusiness owners that we mistake, is it's
our business is, look what I've done.
And the reality of the circumstanceis the business is nothing more
than a wealth creation tool.
(24:17):
It's a wealth creation tool tocreate wealth for the owner, for the
employees, for the community, forthe charities, for the clients, for
the vendors, for everybody involved.
That's.
All it's, but now we are to do goodwork and we are to provide good
service and we are to be reputableand all those things that we know we
just should do as business owners.
But in the end of the day, it's a tool,just like a screwdriver or a hammer,
it's a tool to accomplish a goal In the,in, in this scaling journey I'd already
(24:40):
scaled several companies so I didn't face.
In this particular company, some ofthe challenges that I had faced in the
previous companies, like how do I buildsystems or how do I create marketing?
Or who do I loan on my avatar?
None of those things that so many maybein their first business would face.
Those are academic.
Those are easy to accomplish.
Now, at this phase, I can walk somebodythrough it, and that's what we do.
(25:01):
Our Coaching Pro, we coach businessowners how to rapidly grow the value
of their companies, but in my case.
We reached a point and this is not mebeing brag daious, it's just a fact.
We reached a point where I was taking fourmonths off a year and making significant
rent income, significant income, andthe business was growing exponentially
because we had built systems that coulddo that wasn't centered around me.
(25:23):
I. And then during CovidShahid, my point, good point.
My wife ended up being in the hospital.
My wife was in the hospital andwe thought she was gonna die.
We actually had theconversation with our kids.
Mom may not come home from this.
We saw with our attorney, make sureall of our legal stuff's in place
and I'm spent, we spent 16 weeksnot knowing what was going on.
We had to have a surgery that had avery slim chance of success in it.
And it was literallyoutside of our control.
(25:44):
And during this conversation therewas two things that happened that
I hope nobody ever experiences.
But when I say hard times,I'm saying hard times.
We had already dealt with miscarriages.
We already dealt with death offriends and family and suicides and
all those other things of immediatefamily manage and various things.
But this was my bride man.
This is my love of my life, right?
And here I am, laid up in the hospitaland she's made a statement to me.
(26:06):
She said, Justin, what's anothermillion dollars gonna do for us?
She made that statement was not themoney side, so please don't hit Tate me.
It's not the money side.
It was, are you focusingon the wrong thing?
That's what she was asking me.
My coaching said, Justin, if youhad unlimited time and unlimited
resources, what would you dotomorrow that you're not doing today?
So literally the hardest thingI had to do was sell my baby.
(26:30):
Because it, it pulled to a pointit reached a point in my career
to where my business did not driveme forward to the next chapter.
I closed that season out and Godused her sickness to bring about
something that I would not have walkedaway from because it was beautiful.
It was an unbelievable business,highly valuable business.
Now, thank God today.
(26:50):
She's great.
She's healthy.
No problems.
It was miraculous turnaround, but it wasshe, God brought us to that particular
journey of very difficulty where we hadto face the reality that this business
is not who we are, we're simply.
This is simply a step in the pathway.
Okay,
so I say that because several times now asI'm talking with business owners, either
when I'm on stage presenting or theycome up and line up or they call, they
(27:13):
go through our systems or social media,whatever, they'll say, man, I just don't
know if I should be in this business.
Look at the bigger picture.
You see now where I'm at is I, can I goout and create a 8, 9, 10 figure business?
Absolutely.
It's a simple process to do.
I know the game plan.
I could do it.
Is it hard?
Yes.
But but so was walking when we firstlearned how to walk, it was hard.
So it's not a matter of knowing it's hard.
(27:35):
It's a matter what's the calling.
So for me, the hardest thingI dealt with in that business
was saying, you know what?
It's nice.
It's good, but it's not the season.
Now.
We're gonna let it go and we're gonnanow step out in faith to the next step.
And do something I've never done before,and that is I'm gonna get on a microphone
and I'm gonna talk about my faith in sucha way that tries to encourage business
(27:56):
owners and tries to encourage my brothersand sisters around this great planet and
say, Hey, God has a plan for your life.
Walk in faith toward it.
He is he.
He wants you to succeed biggerthan your wildest imaginations.
He wants you to achieve things thatyou haven't even thought about.
In fact, one of the, one of thescriptures says, exceedingly, abundantly,
above anything you can ask or think.
That's what God wants for your life.
(28:17):
So for me to step out of thisbusiness world where I'm literally
making good income impacting people,and now being able to get in the
microphone and say, oh my goodness,I'm gonna speak openly about my faith.
I'm gonna speak openly and talkto people who are struggling and
try to encourage, and who am I?
Who am I?
I'm an old country boy.
Born and raised on a dirt road, liveon a dirt road now in east Tennessee.
I'm just a country man, but now,for some reason, brother walking on
(28:40):
that platform, it's beautiful today.
Last two years have beengrueling for me emotionally.
I. Physically, spiritually.
Mentally, every way you can judge.
It has been struggling for me becauseI'm fighting, I was fighting the very
calling to which God has ordainedfor this next season of my life.
And so if you find yourself whereit's grueling, may I challenge you
(29:02):
to say, Hey, am I really fightingthe direction that I should be going?
Maybe like I had to face, hopefullyyou don't have God bring you
to a point to where your wife.
Or your husband or your child ora significant other is literally
on those, the doorsteps of death.
Maybe it doesn't come to that point,but maybe in this story that I'm
sharing, trying to be a littlebit more authentic and vulnerable
(29:23):
for our friends and brothers andsisters out there that you can say.
Oh my goodness.
Maybe just, maybe I'mnot on the right path.
Maybe just, maybe it's now time forme to reset and recreate and go to
version 3.0 or 4.0 of your life.
Great story.
We have this nudge that happens.
I can relate to it so much.
(29:43):
But then we just think ourway out of it, and we make
reasons why we shouldn't do it.
And we try to go in a route thatwe think that should be the way.
Then something pulls us back.
Katusi keep pulling us back togo in a certain, the direction.
And you took that leap and you'refi you're following a purpose here.
(30:06):
There's a deeper purpose where,mounts start moving, for in
front of your path, right?
Because there's something very powerful.
When you go in the direction of thatintuitive calling that you have taken on.
So I wanna really app show my appreciationfor your time today coming on our show,
spreading your goodness and your wisdom.
(30:29):
And, I wish you all the success,all the growth, all the calmness and
helping other people also experience.
That elevated life, and I appreciate you.
Thank you for having me.
I hope this message helps whoever'slistening, I hope it helps you.
If you ever wanna connect, Hey,look, check me out on Instagram.
(30:50):
I live my life openly.
I don't hide anything I. You'regonna see authentically who I am.
I'm a human just like everybody else,but I honestly believe that if we work
together and we lean on each other andwe share in our journey, that we can,
as you just said, we can move mountains.
We can accomplish the mostunbelievable things and friends.
(31:11):
It is despite where you're at andmaybe you're struggling today.
It is a beautiful yeah, journey.
It is.
Yeah.
Agree.
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com