Why David Milstein Says Walmart Is the Biggest Untapped E-Commerce Opportunity

In this episode of the Super Entrepreneurs Podcast, we’re joined by David Milstein, the co-founder of SellCord—the largest agency dedicated to helping brands succeed on Walmart’s marketplace. At just 20-something, David has already managed over 50,000 products across 300 brands, helping companies break revenue records and cut shipping costs by up to 40%.

We explore why Walmart is still one of the biggest untapped goldmines for e-commerce sellers, how their algorithm differs from Amazon’s, and what most entrepreneurs get wrong when trying to expand onto this powerful platform. David shares actionable strategies for scaling on Walmart and breaks down how mindset plays a role in long-term success.

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Chapters:

01:18 David's Journey: Overcoming Challenges

03:03 Realizations and Career Shifts

04:06 The Exciting Opportunity of Walmart for Sellers

05:08 Why Walmart? Understanding the Potential

07:03 Walmart vs. Amazon: Key Differences

08:39 Strategies for Success on Walmart

10:01 Scaling Brands on Walmart

19:33 Mindset and Internal Work

21:17 Common Mistakes on Walmart

21:37 Technical Insights: Categorization and Product Types

22:56 Testing and Learning on Walmart

 

Pullout Quotes:

“If you just copy-paste your Amazon listings to Walmart, you’re setting yourself up to fail.”

“Walmart loves when you show them that you care enough to invest in their platform.”

“Conversion rate—not just sales volume—is the biggest factor in Walmart's algorithm.”

“The biggest mistake I see? Miscategorized listings. It wrecks your visibility.”

“Walmart is not Amazon 2.0—it’s a different beast with different rules.”

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Social:

Website: https://www.sellcord.co/

LinkedIn: https://www.linkedin.com/in/david-milstein-53692611a/

https://www.linkedin.com/company/sellcord

 

Disclaimer:

Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.

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