Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
your mindset will dictatewhat you choose to eat.
(00:02):
If you feel like shit, you're goingto eat foods that reinforce that.
If you feel great, you have apurpose and you've got a bigger
objective that requires a little bitof energy, then you're going to do
things that support that as well.
outro music
(00:33):
Today we have with us Yuri Elkaim.
Yuri is a former pro athlete,New York Times best selling
author, founder of Healthpreneur.
Yuri helps health and fitnessprofessionals grow their businesses while
creating greater, freedom and influence.
With many years of experiencebuilding successful businesses
(00:55):
and coaching high achievers.
He's specialized in helpingentrepreneurs improve their
health, energy, and productivity.
Welcome to our show, Yuri.
Thanks for having me, Shahid.
Good to be here.
My pleasure.
My pleasure.
So you've worked with athletes, yourathlete yourself as well, and high
achievers, can you share some, simplehealth habits that entrepreneurs
(01:20):
could start using to stay energizedand focused throughout the day?
Yeah, I think the simplestone, to be honest.
It's just go to bed and wakeup at the same time every day.
So if you go to bed at whatever,10 o'clock and wake up at six
o'clock, that's eight hours of sleep.
That's more than enough for most people.
And if you maintain the same all thetime, like every day, seven days a week,
(01:43):
it's probably even weekends, totally.
And again if you want to go to aparty that's your priority, right?
It's different.
Yeah.
I like, for me, out of all the things thatI've done over the years, it's probably
the single most important thing thatI've done, and I'd still do my very best.
And it's because I just realized.
When you allow your body to just getinto its normal circadian rhythm, as
(02:04):
opposed to you we know that night shiftworkers have one of the worst they, some
of the worst health outcomes becausetheir bodies are all over the place.
So if you went to bed at nine o'clock,you'll go to five, 10, six, whatever,
just consistent seven days a week.
It'll just set your internal clockin such a way that it's just, it'll
help you feel more energized andyour metabolism will be stronger.
(02:27):
Everything works better when youhave that consistency on sleep.
Yeah.
And even though I want to relaxon the weekends, it's automatic
because if you wake up on a regularbasis on weekdays at, five 45,
six, whatever it's becomes a habit.
I love getting up early on the weekends.
I'm like, my mom's like,why don't you sleep in?
I'm like, why would I sleep in?
And that's what I'm like,I'm, I've got big goals.
(02:50):
I want to do things.
I've got four kids, so I get towake up two hours before them.
It's great.
Good to do my stuff.
Definitely is.
The energy is so high when you're inthat momentum of business and life
and excitement that sometimes youfeel like sleeping, waste a lot of
that, and you get excited to, to live.
It's just that mindset.
(03:11):
So now obviously I mindsetI believe is everything.
But can you share what you feel mindset,the connection between mindset and success
is when it comes to, or what role doeshealth or nutrition play in the overall
(03:34):
mindset that is needed for success.
Nutrition obviously is important, Iwould say, so in my book, the all day
energy diet, which I wrote 10 yearsago, I said everything in this book
is useless if you don't have a biggerpurpose in life, because what I've noticed
in all of my years, and part of why Isold my nutrition and health business
(03:58):
years ago was because I was just tiredof talking, because what I realized
is that so many people get nitpickyaround nutrition and it's who cares?
Like just even a waythat feels good to you.
And if you overthink and overanalyzeeverything, you will 100 percent
have yourself up because the endof your pretty nature of food
is one of stress, guilt, shame.
(04:18):
It's not good for whatever it is.
And it's exhausting.
So like nutrition, whatever, whatever youwant to follow, if some people are vegan,
meat based, it doesn't matter and just,
The way that feels good for yourbody, but mindset is 100 percent
of everything because your mindsetwill dictate what you choose to eat.
If you feel like shit, you're goingto eat foods that reinforce that.
(04:39):
If you feel great, you have apurpose and you've got a bigger
objective that requires a little bitof energy, then you're going to do
things that support that as well.
And I think a big piece ofthe mindset is standards.
If you are in a relationship withsomeone who, and this typically
happens in most relationships ispeople will enable each other.
(05:00):
So you have one hard worker, oneperson who's very driven and then
their spouse is like, Oh, honey,let's have let's just like chill
and have some pizza and ice cream.
It's that's fine.
But also understand that's a standardthat you're now being held to.
And is that the best standard from anutrition perspective, from a overarching
standards perspective to live your life?
(05:21):
So I think there's so manyfacets to mindset that propel
people that hold them back.
But I think, one of the fastestways to improve your mindset is
hang around other people who justlive at a different level, right?
In terms of their own standards,how they approach life.
And you're like, Oh my God,I didn't realize there's this
whole other world over here.
And I think that's very telling becausethen you start to get a blueprint
(05:44):
for how successful people think.
Compared to maybe what youmight be used to, depending
on, your current environment.
So I think that's for me at least beensomething I've always tried to do is
put myself in environments that makeme feel a little bit more incompetence
where I can learn from others.
Or further ahead, I'm like, I'mnot interested in copying people.
(06:04):
I'm interested in modeling how they think.
Like, how do you think about this problem?
How do you think about this situation?
Because if I can learn how youthink, then I can start to act a
little bit differently in accordance
with that.
Yeah.
And it's funny.
I've said this on the previous episodeas well, that the biggest purpose
of even this show is to be aroundthe people where you want to be.
(06:26):
This concept of super entrepreneurspodcast is that I believe everyone
Is born super, is just we allow a lotof cluttering to happen and we mask,
cover up our true potential, by comingout and meeting with people that are
thinking, Differently feeling differentlyon how they look at life and how they
(06:49):
look at business being around that.
It just makes my transformation ismuch easier because now I'm around
that environment, that's why I agreecompletely with what you're saying.
And mindset is such a powerhousewhen it comes to creating that
fulfillment now, rather than trying to.
(07:09):
Find it later and thenrun life from that place.
Yeah.
Yeah.
That's your point.
So I
rented an Airbnb last summer and we gotto the Airbnb and it was disgusting.
Like the pictures were complete oppositeof what we experienced in person.
What about the ratings?
I don't even know howthe ratings were so good.
(07:29):
I said I contacted.
Oh, they were good.
Apparently I'm like, I needto be refunded for this.
This is disgusting.
Went to the patio and we couldn'teven sit on the furniture because it
was full of dirt, dust and cobwebs.
And, to what you're saying islike that house, one of those
first builds was perfect.
And then it just went down becausepeople didn't take care of it.
(07:50):
And it's very much like us.
It's to your point, I think allof us are super, we're born like
these amazing beings, and then we'reconditioned with all sorts of nonsense.
And then we have to spendthe rest of our lives.
Getting rid of these layers of cobwebsand dirt and garbage so that we
can reveal our true selves, right?
That beautiful house thatwas initially built, but it's
(08:11):
not taken care of over time.
And it's very similar to whatyou were just mentioning.
What would you say to someone like that?
An entrepreneur that is hustlingand pushing and grinding.
To create something or leave somethingor win, get a goal to to feel
accomplished, to feel successful, tosee that they did something and it
(08:33):
worked, that feeling they're pushing.
But someone comes along and tellsthem, Hey, listen, have you looked
at a way to shift your mindset wherethis doesn't have to be that difficult
and you can get better results?
Because mindset is a broad term to use.
And a lot of people feel thatthey already have the mindset.
What would you say to someone?
(08:54):
That may benefit from some sort ofof internal shifting of the mind.
Most people are very optimistic abouttheir odds at doing anything until they
do it and realize it hasn't worked out.
So life experience or words can onlywarn, but life experience teaches.
(09:18):
So I, I see this a lot with likeearly stage entrepreneurs and
they're about to do something.
I'm like, this is going tobe a complete catastrophe.
No I feel pretty good about it.
It's I'm going to be on thisone show for five seconds.
And it's going to bringme all this business.
I'm like, and there's nothing Ican say to get them out of they
have to experience the train wreck.
And then they're like, okaynow I'm like, I got everything.
(09:40):
So when it comes to mindset,the reality is no one likes
buying, like no one wants to.
By mindset, like they want an outcomeand they have to recognize internally
somewhere that their mindsets in the way.
For instance I spent a lot of time withmy clients, helping them build their
selling skills for health professionals.
They're looking to enroll clientsand they're charging, whatever
(10:01):
premium prices for an outcome and.
It's interesting to see their perspectiveon what they think the limitation is
like, Hey, that was a perfect client.
What happens?
Like, why didn't they roll?
And we'll literally review theircalls and they're like, yeah I'm
like, so walk me through what washappening when you presented the price.
And then started talking andexplaining why it's priced the way
(10:21):
it is for the next five minutes.
And they're like, I just felt reallyuncomfortable and like it's so it's
like throughout the unpacking oftheir own limitations that I'm like
where do you think that's coming from?
Do you not believe that you'reworth this amount of money?
And so a lot of times people arenot aware they have a mindset issue.
They're aware they have a problem, right?
(10:43):
But they don't understandwhy they have the problem.
Cause it's a blind
spot.
That's why people hire coaches.
So it's like, why are younot able coach to hold your
clients to a certain standard?
What are you avoiding andhaving this hard conversation?
Like what feeling areyou looking to avoid?
And it's I'm putting this off becauseI don't want to be seen as an asshole.
(11:05):
Whatever it is.
Okay, cool.
What would make you feel likeyou're being an asshole if you
held someone to our standard
and
all of this is mindsetstuff, but it's hard.
It's hard to speak to someone at thelevel without addressing the problem in
the way that it's showing up for them.
And once we've shown them theproblem, they're a little bit more
open minded to like, I have no ideawhat this, why this is happening.
(11:25):
And then they become open to thepossibility that it's between their ears.
It's not a tactical thing.
It's usually betweenthe tactics take care of
themselves.
Yeah, definitely.
I say that the when you have theright mindset, the strategies show up.
So, definitely.
And health entrepreneurs, obviously theones that are helping people live better,
(11:49):
it's super important.
I remember you mentioned earlierabout some people being very
strict about what they eat.
I had, I knew someone back in the day,but they were counting macros and, really
making it very stressful and difficult.
I'm not in the best shape, but what Ido is I keep improving every week and
how I do it where my spot is where mycomfort level is and where it's Super
(12:13):
manageable and I enjoy it is I justdon't eat anything all day I just eat
one meal a day at dinner and it's awholesome meal and the rest is just
is water, Green tea coffees that kindof stuff, but I don't on weekends.
I'll have breakfast omelets stufflike that But that's what keeps me,
you know getting better in shape whenI work out , it helps you with that.
(12:36):
My mood is so amazing.
I used to eat three meals a day andI would feel really heavy and stuff.
And now I feel a lot more energetic.
Obviously the mindset,the main focus of it.
But for, someone that is workingwith Clients, if there's a health
entrepreneur that's trying to growtheir business, what habits do they
(12:59):
have daily to produce better results?
Someone for that example about,counting macros and being very specific.
In that same example that person fortheir business might be doing certain
things for their business to grow it Andignoring everything else because they
just have a habit of that one way, right?
(13:19):
How do you help them?
Shift that habit because obviously it'shard and we've you know, we work on a
subconscious to do that But i'm justcurious about how you do it to help them
Look at it as a bigger picture, zoom outand see there's other opportunities to
look at new habits to see how they canimprove their business, especially the
(13:39):
ones that you may recommend your clientsthat this try this new way of doing it.
How do you make sure to keep doing it?
Because there is stillrequirement of consistency there,
to see some results from it.
So one is they have to be aware thatwhat they're doing isn't working.
Yeah.
So that's the first stage.
I'm like, I'm not going to convinceanyone of anything that they
(14:00):
have to come to the realization.
Look at your bank account, lookat the impact you're making.
It's not what you want.
You have no time.
You're working a hundredmillion hours a week.
You don't see your family byall means keep doing that if
it's working, but it's not.
So are you open to something else?
Yeah.
I'm a huge, I'm a huge fan.
Um, I think education isreally important, right?
So education, not like school system,I could care less about, but education,
(14:22):
like actually informing someone abouthere's how our clients do things as
opposed to, I don't think tellingpeople what they should do ever works.
So it's here's what you should do.
As soon as we say that, as soon as weput a should in front of something,
it puts up a wall of resistance.
Instead, what I would say is Hey, Shahid,I understand what you're going through.
A lot of our clients feel the same way.
(14:44):
Are you open to seeing what our clients doas opposed to saying, you should do this?
I'm saying, do you wantto see what they're doing?
Because now it's more of less.
Of an attacking ego and it'smore of a void or let me see.
So the prospect becomes more open.
Yeah.
And you become more open minded to like,huh, let me see what they're doing.
And they're getting all these results.
Now I'm more receptive to thisother way of doing things, whether
(15:07):
it's different skills, differenthabits and different system.
And all we're looking for, excuseme, is someone to be open minded.
Like you can't help someone whohas a fixed mindset and a fixed
mindset is this is the way it is.
I can't grow.
I can't change.
I'm like, I can't help you.
Sorry.
A growth mindset is cool.
Tell me more.
What does this look like?
I'm open to exploring that.
(15:27):
That's all we're asking for.
So with respect to quote unquote,selling somebody on a new way of
living, I actually unsell them.
I'm like, Hey, by all means, like, whynot just keep doing what you're doing?
Yeah,
because
to me, for me, it doesn't mattermy life is going to continue on.
(15:49):
I'm going to continue serving my people.
Why do you feel you have to change?
And so I'm always.
At least at this stage of my life,I don't sell anyone or anything.
I unsell everyone from justkeep doing what you're doing.
I'm not trying to sell you on anything.
I want to buy people intotheir bigger future, right?
I'm interviewing people like I'malmost like Simon towel, if you
(16:11):
will, on the whatever the Americanidol or whatever the show and I
want to make sure that someone is.
Through their own volition saying,I want this, I'm interested in
this, I'm open to this, as opposedto, you should do this for sure.
And they're like, yeah, I'll getto it at some point in the future.
As soon as you change the natureof that conversation, that's
when, people start moving.
(16:34):
Yeah, no, I completely agree.
It's like you want them to.
Figure out they need it becausethen they're going to go all in.
And you mentioned that in oneof your examples earlier too.
Can't remember what it was exactly,but it was an explanation of putting
it in their court, making them realize.
(16:56):
That is something that they should bedoing as a next step compared to telling
them, even with kids, I don't know ifyou have kids, but even with kids, you
try telling them as the ego gets inthe way, it's just really difficult.
And it's an art to bring itto their awareness to find
out as something they need.
Yeah.
I think all you can do is allwe can do is model the behavior
(17:17):
that we want to see in others.
Yeah.
So like I've got four boys For me,like obviously if I try to tell 'em
stuff, they're like, yeah, whatever.
Yeah, , it's I'm not gonna sayyou should work out or you have to
work out or you have to exercise.
I'm just gonna exercise.
And at some point, if they'reinspired by that, they'll join me.
And if they're not, that's okay.
And maybe at some point of theirlife they'll be like, yeah,
(17:37):
my dad, he was pretty active.
Maybe.
Yeah, I can be active too.
Some point.
Yeah, I could relate to that as wellwhen it comes to mindset, I just live
by example from, family and friends.
Before I would give them pointers. You can try to help someone
that may not want that help.
So I just be that person.
(17:58):
I'm just being that person.
I would love for my kids, my family,everyone, to work on the internal
world, it's just not their time.
But, like you mentioned, it doeshappen, because I remember when they
were younger, I would say things,and now I see them living that way.
Even though at that time when I was sayingit, they were fighting it, but now I will
(18:19):
see them when they communicate with othersor friends or even amongst each other,
for example, you will see that idea.
Come into their action and then yourealize, wait a minute, they were still
watching you, even though they might notagree when you try to tell them or help
them, they're still listening, sponges.
(18:40):
Yeah, they're great at modeling,but it's perfectly to the meaning.
Yeah, no, it's great.
So any other projects on the go rightnow, or you're focused on this right
now or anything you want to share?
This is my life's workthat the project is to.
Yeah.
Help a billion people to transform abroken sick care system, to empower
new people, become their own doctor.
(19:01):
Nothing else is more important than that.
So every single day I do very boringwork that moves us 1 percent closer
to making that a reality and I turnoff distractions to everything else.
Yeah.
But I bet it's not boring to you though.
No, it's great.
When I say boring work, it's like.
A lot of businesses, I think,confuse entertaining for progress.
(19:22):
I I'm not here to entertainmyself with this business.
I'm like, I know the very few thingsthat we have to do to move forward.
We focus on those things.
There's no big launches.
There's no big fireworks.
It's just we keep chipping away atgetting 1 percent better every day and.
I believe that, that's howyou build something great.
So that's, yeah,
no, definitely.
, it was great.
(19:42):
Yuri.
It was great to have you on theshow, my friend, we added some good
value your purpose is is relatableI'm hoping that somebody in the
audience is also inspired to, move.
On something that they've been sittingon for a while because of what other
people may think or what they aresaying internally that the story to get
(20:06):
inspired and take that step and takethat initiative and move forward because
like you said, that 1 percent each day.
For me I devote everything to aninternal world, I just know everything
happens, it flows very nicely in theflow state, but they could awaken
somehow from this information and say,you know what I'm going after, I'm
(20:29):
done with this I'm going to go afterwhat I want to go after I'm going to
make I'm going to leave that legacythat I always been dreaming to leave.
Yeah.
Because there's no difference and humansare all have the incredible powers.
You just need to go andmake it happen, right?
So yeah, I'm grateful to have met you.
Definitely keep in touch and wishingyou all the success and health.
(20:52):
Thank you.
You too.