February 24, 2025 • 13 mins
In this episode of the Sustainable Coaching Podcast, we dive deep into why SEO is a game-changer for coaches, consultants, and therapists looking to stand out in the crowded online space. If you've ever wondered how to attract your ideal clients, gain long-term visibility, and establish yourself as an industry authority, this conversation is for you. We'll explore how leveraging SEO can create a sustainable coaching business without the pressure of constantly showing up on social media. With the coaching industry evolving, now is the perfect time to position yourself strategically and build a business that lasts.
You'll also hear about Coaching with Confidence, my signature program designed to help you break free from the overwhelm of content creation and start attracting clients effortlessly. This program provides proven strategies, mindset shifts, and powerful tools to help you lead with intention and build a coaching business that aligns with your purpose. If you're ready to make SEO work for you, join our private community on Mighty Networks, check the show notes for the link!
- How can SEO help you attract your ideal coaching clients without constantly relying on social media?
- What are the biggest mistakes coaches make when trying to rank on Google, and how can you avoid them?
- Why is it essential to start using SEO now to create long-term visibility and business sustainability?
Don't forget to scroll down and join our free community, where we discuss these strategies in-depth. Let’s build your business with confidence and sustainability!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted. 6 00:00:21,93.333333333 --> 00:00:23,763.333333333 Hello friends, welcome back to another episode. 7 00:00:23,813.333333333 --> 00:00:35,833.332333333 today we're going to be talking about why it's so important to understand how powerful SEO is as a strategy to position yourself as an expert in your industry. 8 00:00:36,73.333333333 --> 00:00:45,693.333333333 If you ever wonder how to get your content in front of the right audience, attract your ideal client and secure long term success, this episode is for you. 9 00:00:46,3.333333333 --> 00:00:50,83.332333333 Let's talk about how you can leverage SEO to build authority. 10 00:00:50,443.333333333 --> 00:00:55,653.333333333 gain visibility and create a business that stands the test of time. 11 00:00:56,33.333333333 --> 00:01:28,193.331333333 If you pay attention now this is the best time to start your coaching or consulting business And standing in your zone of genius You can absolutely stand out in the marketplace and attract the people that you want to work with before we jump into this episode, I want to talk about coaching with confidence coaching with confidence is the only program out there That is designed to help you break free from the presence of showing up everywhere and start building a coaching business that aligns with your authentic purpose. 12 00:01:28,513.331333333 --> 00:01:39,503.330833333 You will learn proven strategies, mindset shifts, and powerful tools that will attract your ideal client, and cultivate a lasting impactful coaching business without burning out. 13 00:01:39,883.330833333 --> 00:01:47,373.32983333 This program empowers you to show up confidently, focus on what truly matters, and create a sustainable business model. 14 00:01:47,658.33083333 --> 00:02:02,358.33083333 That you are passionate about so if you are expiring new coach or consultant Definitely connect with me inside our private group Armadi networks Scroll down into the show notes and join the community for free see you in the inside. 15 00:02:02,598.33083333 --> 00:02:27,588.33083333 So first thing we want to talk about, why is it central for coaches and consultants, to learn how to leverage SEO? I want you to understand that your knowledge is your greatest asset But if people can't find you online you're missing out on potential clients SEO helps you rank on the search engine, making it easier for clients to discover you through Google, YouTube, and even Pinterest. 16 00:02:27,898.33083333 --> 00:02:40,668.33083333 I have been playing around on TikTok lately and what I realized TikTok is very SEO driven and probably one of the easiest platforms from my experience to get in front of your ideal client. 17 00:02:40,968.33083333 --> 00:02:55,603.33083333 Now, one thing I will say that Instagram used to be that same way, but unfortunately over the years when they became more of an ad space and actually changing their business model, which you can't fault them because they are a business. 18 00:02:55,983.33083333 --> 00:03:05,423.32983333 when you optimize your website, your strategy is to position you as an authority in your niche, building trust with clients before they book a call with you. 19 00:03:05,673.33083333 --> 00:03:11,243.33083333 So when you're thinking about your website, it's just not to have a aesthetically pleasing website. 20 00:03:11,493.32983333 --> 00:03:21,843.32983333 It is to stand as your storefront, to attract your ideal clients so they can book a call, listen to your podcast, check out your YouTube channel to learn more about you. 21 00:03:22,93.32983333 --> 00:03:31,53.32983333 so the next thing I wanna talk about, when it comes to how to use SEO to stand out as a expert, you have to implement a keyword strategy. 22 00:03:31,263.32983333 --> 00:03:44,483.32983333 The first thing that you're going to do is have an understanding of what you want to rank on the search engine with, right? And that's what I did that workshop last week called nail your niche, because what I see often. 23 00:03:44,753.32983333 --> 00:03:53,223.32983333 A lot of coaches start their coaching business and they end up changing their industry and they don't have a good understanding what niche they are really in. 24 00:03:53,513.32883333 --> 00:04:15,318.32783333 So when it comes to SEO, you have to understand your niche because that's going to allow you to know what keywords you want to rank for so you can start identifying what your ideal clients are searching for and create a content strategy around those topics Unfortunately a lot of times people don't take the time to research what keywords they want to be known for. 25 00:04:15,368.32783333 --> 00:04:21,738.32783333 it's kind of hard to stand out with your website and dominate the search engine, which is Google to attract your idea client. 26 00:04:21,748.32683333 --> 00:04:23,428.32683333 If you don't know yourself, right. 27 00:04:23,668.32783333 --> 00:04:31,978.32783333 So it's so important that you strategically place your keywords inside your blog posts, your website copy, and even your podcast title. 28 00:04:32,138.32783333 --> 00:04:37,58.32783333 Because therefore, that's gonna allow you to start leveraging what you want to be known for. 29 00:04:37,348.32783333 --> 00:04:44,848.32783333 Now, don't get to the point where you start stuffing a bunch of keywords all over your website and podcast. 30 00:04:45,373.32783333 --> 00:05:06,983.32783333 Listen, Google knows, and also Apple knows as well, you have to understand you may trick Google to get people onto your website, but if people are not having great experience and your bounce rate is really high on your website because you put a bunch of keywords all over your blog posts or on YouTube or within your podcast title. 31 00:05:07,103.32783333 --> 00:05:19,543.32783333 If people are not listening to your podcast until the end, if they're coming on to your website and leaving right away, or not staying on your YouTube episode, then that's gonna hurt your actual bounce rate. 32 00:05:19,603.32783333 --> 00:05:22,513.32783333 And therefore you're gonna be pushed to the bottom. 33 00:05:22,693.32783333 --> 00:05:25,3.32783333 So it's so important that you strategically. 34 00:05:25,528.32783333 --> 00:05:28,468.32783333 Utilize those words, but make sure it makes sense. 35 00:05:28,498.32783333 --> 00:05:28,958.32783333 Okay. 36 00:05:29,488.32783333 --> 00:05:29,798.32783333 All right. 37 00:05:29,808.32783333 --> 00:05:53,883.32783333 So next thing I want to talk about is how seo gives you a competitive edge And this is the space that i'm living in right now with sustainable coaching if you have paid attention You notice that I no longer have a instagram for sustainable coaching And i'm no longer on there giving business tip and you guys let me tell you as Someone who is becoming a psychotherapist. 38 00:05:53,933.32783333 --> 00:06:08,283.32683333 I think this is the best thing that I could ever did I feel so relieved where I don't have to show up and talk about business arguments anymore And that may sound crazy because I love talking about business. 39 00:06:08,313.32783333 --> 00:06:24,813.32883333 I love helping coaches But one thing that I really don't have the capacity for right now as I go back to school is I don't want to talk about business acumen, right? So I'm leveraging my SEO to give me a competitive edge over my competitors. 40 00:06:25,313.32883333 --> 00:06:27,483.32783333 SEO isn't just about a quick win. 41 00:06:27,503.32883333 --> 00:06:30,793.32883333 It's about a long term visibility strategy. 42 00:06:31,113.32883333 --> 00:06:35,443.32883333 And that's what I thought about as I was gearing up to go back to school. 43 00:06:35,583.32883333 --> 00:06:38,333.32883333 And not only that, thinking about my future self. 44 00:06:38,873.32883333 --> 00:07:01,73.32883333 Unlike social media where you post and it disappeared quickly or start to die down after three to five days SEO driven content continues to attract leads over time the cool thing about it If you really start to build that authority in your website your podcast You will build that momentum of tracking leads. 45 00:07:01,373.32883333 --> 00:07:12,723.32883333 I am booking more clients now that I am no longer on Instagram and focusing on a content strategy versus focusing on SEO driven. 46 00:07:13,188.32983333 --> 00:07:17,788.32983333 Content strategy and leading people back to the things that I own. 47 00:07:18,68.32983333 --> 00:07:41,768.32983333 SEO gonna give you a Competitive edge because it's a long term strategy That's gonna build authority when people find you and it's gonna bring them back to the things that you own and that you can control so the earlier you Start, the stronger your presence will become, the more refine your strategy and the harder it would be for competitive to outrank you. 48 00:07:42,188.32983333 --> 00:07:47,258.32983333 I know I'm going to school to be a psychotherapist with confidently unstoppable. 49 00:07:47,258.32983333 --> 00:07:51,728.32983333 I'm already ranking at the top 10% globally worldwide podcast. 50 00:07:52,778.32983333 --> 00:08:00,808.32983333 I'm loving it because I want to get into that performance coaching space and leverage my therapist degree In the future. 51 00:08:00,868.32983333 --> 00:08:13,353.32983333 what i'm doing is building authority now when your name constantly appears in the search engine potential clients Automatically see you as the expert without you having to chase them down. 52 00:08:14,393.32983333 --> 00:08:16,223.32983333 They see you as the expert. 53 00:08:16,353.32983333 --> 00:08:22,603.33083333 So they feel a little bit more connected to you this person stood out on Google on podcasting. 54 00:08:22,853.33083333 --> 00:08:24,483.33083333 Let me stick around and see. 55 00:08:24,653.33083333 --> 00:08:26,663.33083333 What this person is all about. 56 00:08:26,803.33083333 --> 00:08:30,423.33083333 You want that competitive edge, no matter what. 57 00:08:31,3.33083333 --> 00:08:32,623.32983333 So that's how you're going to stand out. 58 00:08:32,633.33083333 --> 00:08:44,533.33083333 we, it's 2025 and this coaching space, you can really get burnt out, but it's so important that you learn how to leverage what you already know. 59 00:08:44,973.33083333 --> 00:08:58,213.32883333 Because you are an expert, and you want to make sure that you stand out, so why not leverage your greatest asset, And that is what you know. 60 00:08:58,633.32883333 --> 00:09:04,873.32983333 Alright you guys, if you haven't, definitely scroll down in the show notes and make sure you join the community. 61 00:09:05,158.32983333 --> 00:09:15,118.32883333 So you can ask your questions that you have about this podcast and also view the nail your niche workshop that took place last week. 62 00:09:15,518.32983333 --> 00:09:20,878.32883333 But before we end, I want to give you guys some actionable steps that you can start today. 63 00:09:21,193.32983333 --> 00:09:24,863.32983333 To build authority for your coaching consultant business. 64 00:09:25,163.32983333 --> 00:09:27,523.32983333 First you want to optimize your website. 65 00:09:27,543.32983333 --> 00:09:49,73.32983333 ensure that your website contains the keywords that is specific for your industry So when I talk about nailing your niche I mean you need to know how you want to stand out In the marketplace, and you also want to make sure that you implement some type of blog on your website. 66 00:09:49,343.32983333 --> 00:09:53,603.32883333 when it comes to this blog on your website, you don't have to call it a blog. 67 00:09:53,953.32983333 --> 00:10:03,193.32983333 more people are not calling things a blog on their website, using it as a newsletter, or what people can learn about their industry. 68 00:10:03,468.32983333 --> 00:10:07,178.32983333 So it doesn't make them feel like I need to be blogging every day. 69 00:10:07,228.32983333 --> 00:10:20,118.32983333 so when it comes to your podcast or your YouTube, you definitely want to lean into SEO and set it up the right way in the beginning so you don't have to work as hard in the end. 70 00:10:20,508.32883333 --> 00:10:23,298.32983333 Confidently Unstoppable, my other podcast. 71 00:10:23,338.32883333 --> 00:10:28,293.32983333 I only have 11 podcast episodes over there. 72 00:10:28,623.32983333 --> 00:10:42,103.32883333 But out of those 11 podcast episodes, guess what? Your girl is already in the top 10 percent globally, right? You can go fact check me over on listening notes, and I'm also in 16 countries. 73 00:10:42,298.32983333 --> 00:10:44,668.32983333 Why? Because I understand SEO. 74 00:10:44,808.32983333 --> 00:10:57,318.32983333 So this is why, when people ask me about my program and I told them, it will benefit you coming in the beginning, versus you getting out there and trying to set everything up on your own, and want me to come in and clean up the mess. 75 00:10:57,608.32983333 --> 00:11:04,788.32983333 It's going to be harder for me, because you're going to have to relaunch this stuff all over again, To get that momentum that you want. 76 00:11:04,958.32983333 --> 00:11:09,768.32883333 when it comes to SEO, you need to understand that it takes time. 77 00:11:09,778.32983333 --> 00:11:11,378.32983333 you have to be consistent. 78 00:11:12,243.32983333 --> 00:11:25,73.32983333 SEO takes time, but consistent content creation and growing your online presence is going to allow you to attract high quality leads. 79 00:11:25,613.32983333 --> 00:11:25,693.32983333 Woo. 80 00:11:26,403.33083333 --> 00:11:28,603.33083333 Y'all high quality leads. 81 00:11:28,803.32983333 --> 00:11:32,733.32883333 Let me tell you about my program and something that happened last week. 82 00:11:32,763.32883333 --> 00:11:39,788.32983333 I'm just so grateful that I attract the People that I can call high quality leads. 83 00:11:39,978.32983333 --> 00:11:51,898.32883333 last week I had my Q1 Savvy SEO workshop, and as I was talking to one of the coaches in there, I was telling her, that would be a great idea for you to do your trademark. 84 00:11:52,58.32883333 --> 00:11:54,8.32783333 You could also get with the SBA. 85 00:11:54,48.32983333 --> 00:11:54,878.32883333 They can help you. 86 00:11:55,128.32883333 --> 00:12:08,113.32883333 She's a lawyer I have some amazing clients around me So when I say attract high quality leads You will attract high quality leads if you position yourself with authority. 87 00:12:08,783.32883333 --> 00:12:12,23.32883333 I have worked with so many PhDs, MDs. 88 00:12:12,473.32883333 --> 00:12:17,313.32883333 it's just mind blowing and I don't have to leverage social media. 89 00:12:17,593.32883333 --> 00:12:23,603.32883333 So when you think about SEO, it's going to allow you to stand out as an expert. 90 00:12:23,633.32883333 --> 00:12:32,763.32883333 It's definitely going to give you that competitive edge, but it's also going to allow you to attract high quality leads, people who are ready to take action. 91 00:12:33,133.32783333 --> 00:12:36,433.32783333 So my friends, SEO isn't a buzzword. 92 00:12:36,613.32783333 --> 00:12:40,183.32783333 It's a game changer for you to build credibility. 93 00:12:40,588.32783333 --> 00:12:44,188.32783333 Attract clients and create sustainable success. 94 00:12:44,378.32783333 --> 00:12:51,948.32783333 start implementing some of these strategies today, and I promise you, your brand will grow with authority. 95 00:12:52,98.32783333 --> 00:12:54,248.32783333 Until next time, my friend. 96 00:12:54,688.32683333 --> 00:12:57,538.32783333 If you loved this episode, make sure you subscribe. 97 00:12:57,738.32683333 --> 00:13:06,678.32683333 Leave a review! and share this episode with another coach Who needs to hear this as well Thank you for listening to sustainable co-chair podcast. 98 00:13:06,768.32683333 --> 00:13:10,698.32683333 I hope it gave you the clarity and confidence to start your coating business. 99 00:13:10,948.32683333 --> 00:13:12,988.32683333 Visit sustainable coaching.com 100 00:13:13,138.32683333 --> 00:13:26,338.32683333 to learn more about coaching with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem.
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted. 6 00:00:21,93.333333333 --> 00:00:23,763.333333333 Hello friends, welcome back to another episode. 7 00:00:23,813.333333333 --> 00:00:35,833.332333333 today we're going to be talking about why it's so important to understand how powerful SEO is as a strategy to position yourself as an expert in your industry. 8 00:00:36,73.333333333 --> 00:00:45,693.333333333 If you ever wonder how to get your content in front of the right audience, attract your ideal client and secure long term success, this episode is for you. 9 00:00:46,3.333333333 --> 00:00:50,83.332333333 Let's talk about how you can leverage SEO to build authority. 10 00:00:50,443.333333333 --> 00:00:55,653.333333333 gain visibility and create a business that stands the test of time. 11 00:00:56,33.333333333 --> 00:01:28,193.331333333 If you pay attention now this is the best time to start your coaching or consulting business And standing in your zone of genius You can absolutely stand out in the marketplace and attract the people that you want to work with before we jump into this episode, I want to talk about coaching with confidence coaching with confidence is the only program out there That is designed to help you break free from the presence of showing up everywhere and start building a coaching business that aligns with your authentic purpose. 12 00:01:28,513.331333333 --> 00:01:39,503.330833333 You will learn proven strategies, mindset shifts, and powerful tools that will attract your ideal client, and cultivate a lasting impactful coaching business without burning out. 13 00:01:39,883.330833333 --> 00:01:47,373.32983333 This program empowers you to show up confidently, focus on what truly matters, and create a sustainable business model. 14 00:01:47,658.33083333 --> 00:02:02,358.33083333 That you are passionate about so if you are expiring new coach or consultant Definitely connect with me inside our private group Armadi networks Scroll down into the show notes and join the community for free see you in the inside. 15 00:02:02,598.33083333 --> 00:02:27,588.33083333 So first thing we want to talk about, why is it central for coaches and consultants, to learn how to leverage SEO? I want you to understand that your knowledge is your greatest asset But if people can't find you online you're missing out on potential clients SEO helps you rank on the search engine, making it easier for clients to discover you through Google, YouTube, and even Pinterest. 16 00:02:27,898.33083333 --> 00:02:40,668.33083333 I have been playing around on TikTok lately and what I realized TikTok is very SEO driven and probably one of the easiest platforms from my experience to get in front of your ideal client. 17 00:02:40,968.33083333 --> 00:02:55,603.33083333 Now, one thing I will say that Instagram used to be that same way, but unfortunately over the years when they became more of an ad space and actually changing their business model, which you can't fault them because they are a business. 18 00:02:55,983.33083333 --> 00:03:05,423.32983333 when you optimize your website, your strategy is to position you as an authority in your niche, building trust with clients before they book a call with you. 19 00:03:05,673.33083333 --> 00:03:11,243.33083333 So when you're thinking about your website, it's just not to have a aesthetically pleasing website. 20 00:03:11,493.32983333 --> 00:03:21,843.32983333 It is to stand as your storefront, to attract your ideal clients so they can book a call, listen to your podcast, check out your YouTube channel to learn more about you. 21 00:03:22,93.32983333 --> 00:03:31,53.32983333 so the next thing I wanna talk about, when it comes to how to use SEO to stand out as a expert, you have to implement a keyword strategy. 22 00:03:31,263.32983333 --> 00:03:44,483.32983333 The first thing that you're going to do is have an understanding of what you want to rank on the search engine with, right? And that's what I did that workshop last week called nail your niche, because what I see often. 23 00:03:44,753.32983333 --> 00:03:53,223.32983333 A lot of coaches start their coaching business and they end up changing their industry and they don't have a good understanding what niche they are really in. 24 00:03:53,513.32883333 --> 00:04:15,318.32783333 So when it comes to SEO, you have to understand your niche because that's going to allow you to know what keywords you want to rank for so you can start identifying what your ideal clients are searching for and create a content strategy around those topics Unfortunately a lot of times people don't take the time to research what keywords they want to be known for. 25 00:04:15,368.32783333 --> 00:04:21,738.32783333 it's kind of hard to stand out with your website and dominate the search engine, which is Google to attract your idea client. 26 00:04:21,748.32683333 --> 00:04:23,428.32683333 If you don't know yourself, right. 27 00:04:23,668.32783333 --> 00:04:31,978.32783333 So it's so important that you strategically place your keywords inside your blog posts, your website copy, and even your podcast title. 28 00:04:32,138.32783333 --> 00:04:37,58.32783333 Because therefore, that's gonna allow you to start leveraging what you want to be known for. 29 00:04:37,348.32783333 --> 00:04:44,848.32783333 Now, don't get to the point where you start stuffing a bunch of keywords all over your website and podcast. 30 00:04:45,373.32783333 --> 00:05:06,983.32783333 Listen, Google knows, and also Apple knows as well, you have to understand you may trick Google to get people onto your website, but if people are not having great experience and your bounce rate is really high on your website because you put a bunch of keywords all over your blog posts or on YouTube or within your podcast title. 31 00:05:07,103.32783333 --> 00:05:19,543.32783333 If people are not listening to your podcast until the end, if they're coming on to your website and leaving right away, or not staying on your YouTube episode, then that's gonna hurt your actual bounce rate. 32 00:05:19,603.32783333 --> 00:05:22,513.32783333 And therefore you're gonna be pushed to the bottom. 33 00:05:22,693.32783333 --> 00:05:25,3.32783333 So it's so important that you strategically. 34 00:05:25,528.32783333 --> 00:05:28,468.32783333 Utilize those words, but make sure it makes sense. 35 00:05:28,498.32783333 --> 00:05:28,958.32783333 Okay. 36 00:05:29,488.32783333 --> 00:05:29,798.32783333 All right. 37 00:05:29,808.32783333 --> 00:05:53,883.32783333 So next thing I want to talk about is how seo gives you a competitive edge And this is the space that i'm living in right now with sustainable coaching if you have paid attention You notice that I no longer have a instagram for sustainable coaching And i'm no longer on there giving business tip and you guys let me tell you as Someone who is becoming a psychotherapist. 38 00:05:53,933.32783333 --> 00:06:08,283.32683333 I think this is the best thing that I could ever did I feel so relieved where I don't have to show up and talk about business arguments anymore And that may sound crazy because I love talking about business. 39 00:06:08,313.32783333 --> 00:06:24,813.32883333 I love helping coaches But one thing that I really don't have the capacity for right now as I go back to school is I don't want to talk about business acumen, right? So I'm leveraging my SEO to give me a competitive edge over my competitors. 40 00:06:25,313.32883333 --> 00:06:27,483.32783333 SEO isn't just about a quick win. 41 00:06:27,503.32883333 --> 00:06:30,793.32883333 It's about a long term visibility strategy. 42 00:06:31,113.32883333 --> 00:06:35,443.32883333 And that's what I thought about as I was gearing up to go back to school. 43 00:06:35,583.32883333 --> 00:06:38,333.32883333 And not only that, thinking about my future self. 44 00:06:38,873.32883333 --> 00:07:01,73.32883333 Unlike social media where you post and it disappeared quickly or start to die down after three to five days SEO driven content continues to attract leads over time the cool thing about it If you really start to build that authority in your website your podcast You will build that momentum of tracking leads. 45 00:07:01,373.32883333 --> 00:07:12,723.32883333 I am booking more clients now that I am no longer on Instagram and focusing on a content strategy versus focusing on SEO driven. 46 00:07:13,188.32983333 --> 00:07:17,788.32983333 Content strategy and leading people back to the things that I own. 47 00:07:18,68.32983333 --> 00:07:41,768.32983333 SEO gonna give you a Competitive edge because it's a long term strategy That's gonna build authority when people find you and it's gonna bring them back to the things that you own and that you can control so the earlier you Start, the stronger your presence will become, the more refine your strategy and the harder it would be for competitive to outrank you. 48 00:07:42,188.32983333 --> 00:07:47,258.32983333 I know I'm going to school to be a psychotherapist with confidently unstoppable. 49 00:07:47,258.32983333 --> 00:07:51,728.32983333 I'm already ranking at the top 10% globally worldwide podcast. 50 00:07:52,778.32983333 --> 00:08:00,808.32983333 I'm loving it because I want to get into that performance coaching space and leverage my therapist degree In the future. 51 00:08:00,868.32983333 --> 00:08:13,353.32983333 what i'm doing is building authority now when your name constantly appears in the search engine potential clients Automatically see you as the expert without you having to chase them down. 52 00:08:14,393.32983333 --> 00:08:16,223.32983333 They see you as the expert. 53 00:08:16,353.32983333 --> 00:08:22,603.33083333 So they feel a little bit more connected to you this person stood out on Google on podcasting. 54 00:08:22,853.33083333 --> 00:08:24,483.33083333 Let me stick around and see. 55 00:08:24,653.33083333 --> 00:08:26,663.33083333 What this person is all about. 56 00:08:26,803.33083333 --> 00:08:30,423.33083333 You want that competitive edge, no matter what. 57 00:08:31,3.33083333 --> 00:08:32,623.32983333 So that's how you're going to stand out. 58 00:08:32,633.33083333 --> 00:08:44,533.33083333 we, it's 2025 and this coaching space, you can really get burnt out, but it's so important that you learn how to leverage what you already know. 59 00:08:44,973.33083333 --> 00:08:58,213.32883333 Because you are an expert, and you want to make sure that you stand out, so why not leverage your greatest asset, And that is what you know. 60 00:08:58,633.32883333 --> 00:09:04,873.32983333 Alright you guys, if you haven't, definitely scroll down in the show notes and make sure you join the community. 61 00:09:05,158.32983333 --> 00:09:15,118.32883333 So you can ask your questions that you have about this podcast and also view the nail your niche workshop that took place last week. 62 00:09:15,518.32983333 --> 00:09:20,878.32883333 But before we end, I want to give you guys some actionable steps that you can start today. 63 00:09:21,193.32983333 --> 00:09:24,863.32983333 To build authority for your coaching consultant business. 64 00:09:25,163.32983333 --> 00:09:27,523.32983333 First you want to optimize your website. 65 00:09:27,543.32983333 --> 00:09:49,73.32983333 ensure that your website contains the keywords that is specific for your industry So when I talk about nailing your niche I mean you need to know how you want to stand out In the marketplace, and you also want to make sure that you implement some type of blog on your website. 66 00:09:49,343.32983333 --> 00:09:53,603.32883333 when it comes to this blog on your website, you don't have to call it a blog. 67 00:09:53,953.32983333 --> 00:10:03,193.32983333 more people are not calling things a blog on their website, using it as a newsletter, or what people can learn about their industry. 68 00:10:03,468.32983333 --> 00:10:07,178.32983333 So it doesn't make them feel like I need to be blogging every day. 69 00:10:07,228.32983333 --> 00:10:20,118.32983333 so when it comes to your podcast or your YouTube, you definitely want to lean into SEO and set it up the right way in the beginning so you don't have to work as hard in the end. 70 00:10:20,508.32883333 --> 00:10:23,298.32983333 Confidently Unstoppable, my other podcast. 71 00:10:23,338.32883333 --> 00:10:28,293.32983333 I only have 11 podcast episodes over there. 72 00:10:28,623.32983333 --> 00:10:42,103.32883333 But out of those 11 podcast episodes, guess what? Your girl is already in the top 10 percent globally, right? You can go fact check me over on listening notes, and I'm also in 16 countries. 73 00:10:42,298.32983333 --> 00:10:44,668.32983333 Why? Because I understand SEO. 74 00:10:44,808.32983333 --> 00:10:57,318.32983333 So this is why, when people ask me about my program and I told them, it will benefit you coming in the beginning, versus you getting out there and trying to set everything up on your own, and want me to come in and clean up the mess. 75 00:10:57,608.32983333 --> 00:11:04,788.32983333 It's going to be harder for me, because you're going to have to relaunch this stuff all over again, To get that momentum that you want. 76 00:11:04,958.32983333 --> 00:11:09,768.32883333 when it comes to SEO, you need to understand that it takes time. 77 00:11:09,778.32983333 --> 00:11:11,378.32983333 you have to be consistent. 78 00:11:12,243.32983333 --> 00:11:25,73.32983333 SEO takes time, but consistent content creation and growing your online presence is going to allow you to attract high quality leads. 79 00:11:25,613.32983333 --> 00:11:25,693.32983333 Woo. 80 00:11:26,403.33083333 --> 00:11:28,603.33083333 Y'all high quality leads. 81 00:11:28,803.32983333 --> 00:11:32,733.32883333 Let me tell you about my program and something that happened last week. 82 00:11:32,763.32883333 --> 00:11:39,788.32983333 I'm just so grateful that I attract the People that I can call high quality leads. 83 00:11:39,978.32983333 --> 00:11:51,898.32883333 last week I had my Q1 Savvy SEO workshop, and as I was talking to one of the coaches in there, I was telling her, that would be a great idea for you to do your trademark. 84 00:11:52,58.32883333 --> 00:11:54,8.32783333 You could also get with the SBA. 85 00:11:54,48.32983333 --> 00:11:54,878.32883333 They can help you. 86 00:11:55,128.32883333 --> 00:12:08,113.32883333 She's a lawyer I have some amazing clients around me So when I say attract high quality leads You will attract high quality leads if you position yourself with authority. 87 00:12:08,783.32883333 --> 00:12:12,23.32883333 I have worked with so many PhDs, MDs. 88 00:12:12,473.32883333 --> 00:12:17,313.32883333 it's just mind blowing and I don't have to leverage social media. 89 00:12:17,593.32883333 --> 00:12:23,603.32883333 So when you think about SEO, it's going to allow you to stand out as an expert. 90 00:12:23,633.32883333 --> 00:12:32,763.32883333 It's definitely going to give you that competitive edge, but it's also going to allow you to attract high quality leads, people who are ready to take action. 91 00:12:33,133.32783333 --> 00:12:36,433.32783333 So my friends, SEO isn't a buzzword. 92 00:12:36,613.32783333 --> 00:12:40,183.32783333 It's a game changer for you to build credibility. 93 00:12:40,588.32783333 --> 00:12:44,188.32783333 Attract clients and create sustainable success. 94 00:12:44,378.32783333 --> 00:12:51,948.32783333 start implementing some of these strategies today, and I promise you, your brand will grow with authority. 95 00:12:52,98.32783333 --> 00:12:54,248.32783333 Until next time, my friend. 96 00:12:54,688.32683333 --> 00:12:57,538.32783333 If you loved this episode, make sure you subscribe. 97 00:12:57,738.32683333 --> 00:13:06,678.32683333 Leave a review! and share this episode with another coach Who needs to hear this as well Thank you for listening to sustainable co-chair podcast. 98 00:13:06,768.32683333 --> 00:13:10,698.32683333 I hope it gave you the clarity and confidence to start your coating business. 99 00:13:10,948.32683333 --> 00:13:12,988.32683333 Visit sustainable coaching.com 100 00:13:13,138.32683333 --> 00:13:26,338.32683333 to learn more about coaching with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem.
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