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October 24, 2024 9 mins

In this episode of the Sustainable Coaching Podcast, Marilyn West dives deep into the art of automating your coaching business, from attracting potential clients to nurturing them and making it easy for them to purchase your services. We'll discuss how to streamline your marketing efforts and free up your time so you can focus on what you love: coaching.

  • How can I attract potential clients without spending hours on social media?
  • What's the best way to nurture leads and build relationships with potential clients?
  • How can I make it easy for clients to book appointments and purchase my services?

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Sustainable Coaching Podcast.

(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted. 6 00:00:21,93.333333333 --> 00:00:21,903.333333333 Hello coaches. 7 00:00:21,973.333333333 --> 00:00:23,533.333333333 welcome back to another episode. 8 00:00:23,533.333333333 --> 00:00:29,713.333333333 So in today's episode, we're going to be diving into how to automate your client journey from start to finish. 9 00:00:30,13.333333333 --> 00:00:36,193.333333333 We're going to be talking about how to attract them, nurture them and make it easy for them to buy from you. 10 00:00:36,463.333333333 --> 00:00:55,103.333333333 So the first thing I want to talk about is You have to understand what type of content that you're going to put out and where's your target audience, So if regardless, if that is creating high quality content for your blog video podcasts, Because here's the thing as a coach, your clients are everywhere. 11 00:00:55,283.333333333 --> 00:00:56,303.333333333 They're on YouTube. 12 00:00:56,353.333333333 --> 00:00:57,463.333333333 They're searching Google. 13 00:00:57,703.333333333 --> 00:00:59,773.333333333 They're also listening to a podcast. 14 00:01:00,13.333333333 --> 00:01:05,443.333333333 You just have to make sure that you know how to address your target audience pain points. 15 00:01:05,863.333333333 --> 00:01:13,483.333333333 Understanding, how are they looking up information? So you can start attracting them Your messaging is everything. 16 00:01:13,723.333333333 --> 00:01:24,343.333333333 If you're finding it very hard for you to not be able to attract clients and people are not signing up for your email list, it is because your messaging is off. 17 00:01:24,583.333333333 --> 00:01:32,713.333333333 And what's your messaging is off when it comes to your content marketing, you're not going to attract the people that's going to invest in your services. 18 00:01:32,943.333333333 --> 00:01:46,603.33333333 So when it comes to your signature offer, At your content that you're putting out, They should be in alignment with one another because your unique value proposition is going to be your promise to what you are promising. 19 00:01:46,963.33333333 --> 00:01:59,993.33333333 to make the want to invest into your signature offer, And how you can automate your clients, finding you is through content marketing by publishing blog posts, video content podcasting. 20 00:02:00,263.33333333 --> 00:02:05,153.33333333 But of course, you know, I can't leave out the one that I love the most, which is SEO. 21 00:02:05,203.33333333 --> 00:02:10,183.33333333 You have to optimize all of your content, your website for the search engine. 22 00:02:10,483.33333333 --> 00:02:16,453.33333333 Once you do this, if you can automate your SEO is going to help you improve your visibility. 23 00:02:16,573.33333333 --> 00:02:24,283.33333333 So you can start showing up in a search engine so people can see you as a trusted source and a coach that they want to work with. 24 00:02:24,643.33333333 --> 00:02:29,353.33333333 This can help you find potential clients that are out there looking for you. 25 00:02:29,403.33333333 --> 00:02:31,863.33333333 The people that want to invest in themselves. 26 00:02:31,943.33333333 --> 00:02:39,983.33333333 And when someone are aware that they have a problem, they are more likely to take action to invest in themselves. 27 00:02:40,13.33333333 --> 00:02:41,603.33333333 You want people to come in. 28 00:02:41,963.33333333 --> 00:02:43,973.33333333 And actually do the work. 29 00:02:44,213.33333333 --> 00:02:48,503.33333333 The next thing I want to talk about when it comes to automating your process. 30 00:02:48,893.33333333 --> 00:02:51,233.33333333 To attract and high quality leads. 31 00:02:51,473.33333333 --> 00:02:58,43.33333333 You want to make sure that you automate your client nurturing system? If you are my email list, you already know. 32 00:02:58,103.33333333 --> 00:03:01,373.33333333 I send out emails every Monday and Thursday. 33 00:03:01,453.33333333 --> 00:03:06,523.33333333 You want to utilize email, to nurture the audience that you have. 34 00:03:06,573.33333333 --> 00:03:10,53.33333333 You don't want to be that person that pops up only when they have something to sell. 35 00:03:10,133.33333333 --> 00:03:17,423.33333333 you want to make sure that you have a welcome email sequence, so you could continue to nurture the people that sign up for your email list. 36 00:03:17,693.33333333 --> 00:03:24,113.33333333 You want to make sure that you are providing valuable information when you are sending out emails, now keep it a boundless. 37 00:03:24,143.33333333 --> 00:03:26,363.33333333 You definitely need to sell to your email list. 38 00:03:26,573.33333333 --> 00:03:30,953.33333333 You definitely need to nurture your email list by providing them valuable information too. 39 00:03:31,223.33333333 --> 00:03:36,983.33333333 But your email list is not just a hangout spot for people to come on and just sit on your list. 40 00:03:37,193.33333333 --> 00:03:46,433.33333333 You need to eventually get to the point where you start scrubbing your email list, because if people are on your email list and they're not investing into your services, guess what you're paying for them. 41 00:03:46,653.33333333 --> 00:03:49,143.33333333 So you need to make sure that you scrub your list. 42 00:03:49,423.33333333 --> 00:03:54,973.33333333 the next one I want to talk about when it comes to nurturing your audience, you can do this as well with social media. 43 00:03:55,393.33333333 --> 00:04:05,633.33333333 I used to read really big on Instagram, but you guys know, since I went through TSW and I also been doing a lot of traveling, I just got back on Friday from traveling. 44 00:04:06,143.33333333 --> 00:04:15,553.33333333 Social media is not my big thing right now in this season, I have been leaning into my podcast, Shout out to everyone that have taken the time to listen to my new podcast. 45 00:04:15,823.33333333 --> 00:04:20,383.33333333 We are in 10 countries and char and already on apple. 46 00:04:20,443.33333333 --> 00:04:21,223.33333333 Thank you so much. 47 00:04:21,403.33333333 --> 00:04:24,733.33333333 Social media is not my thing right now. 48 00:04:25,13.33333333 --> 00:04:28,3.33333333 I kind of pulling back from all of the social media platforms. 49 00:04:28,33.33333333 --> 00:04:30,583.33333333 It kind of focusing now just on my podcast. 50 00:04:31,3.33333333 --> 00:04:31,813.33333333 And threads. 51 00:04:31,843.33333333 --> 00:04:35,293.33333333 I love love threads, right? Because I am a speaker. 52 00:04:35,563.33333333 --> 00:04:37,273.33333333 So therefore I am a writer too. 53 00:04:37,273.33333333 --> 00:04:38,173.33333333 I love writing. 54 00:04:38,173.33333333 --> 00:04:39,553.33333333 So threads is my jam. 55 00:04:39,773.33333333 --> 00:04:47,273.33333333 keep in mind, you can nurture your audience through your social media content because people want to know that you are real. 56 00:04:47,423.33333333 --> 00:04:51,113.33333333 Respond to comments because people want to feel like they're a part of a community. 57 00:04:51,273.33333333 --> 00:04:55,473.33333333 you want to automate how your clients find you that could be through content marketing. 58 00:04:55,503.33333333 --> 00:05:01,63.33333333 high quality content, like blogs, posts, videos, podcasts, SEO, our team SEO. 59 00:05:01,243.33333333 --> 00:05:02,623.33333333 Love love SEO. 60 00:05:03,53.33333333 --> 00:05:16,763.33333333 you want to cut, sent you to nurture your audience by either email lists or continuing to put out social media content? And the last one that I want to talk about, you have to automate clients, being able to buy for me easily. 61 00:05:17,13.33333333 --> 00:05:20,643.33333333 There's three days of the week that I sell to my audience. 62 00:05:21,63.33333333 --> 00:05:24,273.33333333 You have to find how you want to sell. 63 00:05:24,903.33333333 --> 00:05:31,863.33333333 And a lot of times people think sales is sleazy and I'm here to tell you, it's just having a conversation. 64 00:05:32,253.33333333 --> 00:05:36,783.33333333 You as a coach, either people want what you have or they don't want what you have. 65 00:05:36,843.33333333 --> 00:05:37,233.33333333 Right. 66 00:05:37,443.33333333 --> 00:05:41,523.33333333 So you're trying to help them get to the next level. 67 00:05:41,673.33333333 --> 00:05:45,753.33333333 So you have to navigate how you want to sell to your audience. 68 00:05:45,753.33333333 --> 00:05:49,683.33333333 For me, I'm selling emails, I'm selling all my stories. 69 00:05:49,713.33333333 --> 00:05:53,133.33333333 I'm not so much selling on social media posts these days. 70 00:05:53,473.33333333 --> 00:05:54,673.33333333 that's just not my thing. 71 00:05:54,723.33333333 --> 00:05:59,223.33333333 I'm just taking it slow and just rebuilding my community over all social media. 72 00:05:59,503.33333333 --> 00:06:02,23.33333333 you have to figure out what works best for you. 73 00:06:02,23.33333333 --> 00:06:10,513.33333333 How can you automate how you sell? If you have a podcast, I just want to let you know, you are selling in your intro and your outro. 74 00:06:10,543.33333333 --> 00:06:17,863.33333333 If you have an intro and outro, you are inviting people to your communities, right? You're getting people onto your email list is all a funnel. 75 00:06:18,133.33333333 --> 00:06:22,573.33333333 Then you need to think about how can you automate your online booking system. 76 00:06:23,53.33333333 --> 00:06:33,753.33333333 You may be early on in your coaching career, where you need to schedule those appointments and have those conversation because You need to start seeing the objections that your ideal client may have. 77 00:06:33,993.33333333 --> 00:06:36,543.33333333 That's going to help you start writing better content. 78 00:06:36,573.33333333 --> 00:06:38,733.33333333 Also cleaning up your sales pages. 79 00:06:38,973.33333333 --> 00:06:48,703.33333333 Because you need to know how to overcome objections, how people may be feeling when they come upon your website so they can know if they're going to invest in your services or not. 80 00:06:48,923.33333333 --> 00:07:09,863.33333333 So when it comes to positioning your coaching business and really making marketing simple for your coaching business, you need to automate how your clients are able to find you Automate how you're going to nurture your audience and also automate how they can easily buy from you. 81 00:07:10,283.33333333 --> 00:07:18,203.33333333 Don't be afraid to lever social media, right? If you want to go fast, you have to lean into a social media platform. 82 00:07:18,503.33333333 --> 00:07:22,193.33333333 Last year, my platform of choice was clubhouse this year. 83 00:07:22,523.33333333 --> 00:07:23,513.33333333 I'm on threads. 84 00:07:23,513.33333333 --> 00:07:23,933.33333333 Right. 85 00:07:24,263.33333333 --> 00:07:34,653.33333333 And I love threads and I love using my podcast and I feel like the algorithm right now is really good on threads by targeting your audience through SEO. 86 00:07:34,923.33333333 --> 00:07:38,523.33333333 The SEO over on threads is absolutely amazing. 87 00:07:38,553.33333333 --> 00:07:41,853.33333333 So if you don't have a threats, you definitely want to go create one. 88 00:07:42,103.33333333 --> 00:07:43,183.33333333 it's like Twitter. 89 00:07:43,423.33333333 --> 00:07:44,113.33333333 I'm sure. 90 00:07:44,113.33333333 --> 00:07:47,713.33333333 Instagram is probably going to change up the algorithm here shortly. 91 00:07:47,713.33333333 --> 00:07:51,193.33333333 But for right now, I will tell you to lean into threads. 92 00:07:51,403.33333333 --> 00:07:57,163.33333333 So my friends, I just want it to come on here and talk about how to automate your process. 93 00:07:57,213.33333333 --> 00:07:59,523.33333333 Remember positioning your coach and business. 94 00:07:59,523.33333333 --> 00:08:01,323.33333333 Doesn't have to be complicated. 95 00:08:01,773.33333333 --> 00:08:06,423.33333333 But automate and key parts of your client journey, you could free up a lot of your time. 96 00:08:06,693.33333333 --> 00:08:12,743.33333333 Attract more clients and grow your business effortlessly, One thing I want you to understand. 97 00:08:13,133.33333333 --> 00:08:17,843.33333333 Is that you don't have to hire a VA in the beginning. 98 00:08:18,143.33333333 --> 00:08:20,363.33333333 You should be learning your processes. 99 00:08:20,393.33333333 --> 00:08:32,323.33333333 So when you do decide to hire a VA, you have your SOP in place because you know exactly how to attract clients, nurture your audience and have them buy for you. 100 00:08:32,563.33333333 --> 00:08:37,633.33333333 So my friends, I hope this podcast episode bless you today until next time. 101 00:08:38,63.33333333 --> 00:08:38,873.33333333 my friend. 102 00:08:38,873.33333333 --> 00:08:41,693.33333333 Thank you for listening to sustainable co-chair podcast. 103 00:08:41,783.33333333 --> 00:08:45,713.33333333 I hope it gave you the clarity and confidence to start your coating business. 104 00:08:45,963.33333333 --> 00:08:48,3.33333333 Visit sustainable coaching.com 105 00:08:48,153.33333333 --> 00:08:50,523.33333333 to learn more about coaching with confidence. 106 00:08:50,823.33333333 --> 00:09:03,93.33333333 And culture with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem. 107 00:09:03,423.33333333 --> 00:09:04,233.33333333 As a coach.
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