Mastering SEO for Black Friday: Boost Your Coaching Business Visibility and Sales

In this episode of the Sustainable Coaching Podcast, Marilyn dives into the importance of maximizing your visibility as a coach through SEO strategies for Black Friday. Ensuring your coaching business stands out is crucial as we approach the peak shopping season. 

Whether you're just starting or looking to scale, we'll discuss why now is the perfect time to optimize your website, content, and keywords. We'll also cover practical steps to help you position yourself as the go-to expert in your niche. This episode is sponsored by Coaching with Confidence, my community for coaches looking to elevate their business with SEO strategies.

In this episode, you'll learn:

• How can starting an early Black Friday SEO strategy increase your visibility and boost sales?
• What are the most effective SEO tactics to implement now to rank higher on search engines by Black Friday?
• How do building backlinks and optimizing keywords enhance your credibility and trust with potential clients?

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Episode Transcript

(00:00):
Welcome to Sustainable Coaching Podcast.

(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted. 6 00:00:21,93.333333333 --> 00:00:22,83.333333333 Hello friends. 7 00:00:22,203.333333333 --> 00:00:23,763.333333333 Welcome back to another episode. 8 00:00:23,793.333333333 --> 00:00:28,743.333333333 today I'm going to be talking about why it's so important for you to maximize your visibility. 9 00:00:28,893.333333333 --> 00:00:31,143.333333333 When it comes to the peak season. 10 00:00:31,273.333333333 --> 00:00:37,483.333333333 when the holidays roll around, everyone is looking for a sales discount and just a reason to spend their money. 11 00:00:37,663.333333333 --> 00:00:43,753.333333333 So in this show today, we're going to dive into strategies and tips, help you elevate your coach in business. 12 00:00:44,43.333333333 --> 00:00:56,13.333333333 because we're going to be discussing why now is the perfect time to start your SEO strategy for black Friday, whether you are just starting out as a coach, or you're thinking about expanding your reach. 13 00:00:56,223.333333333 --> 00:01:04,673.333333333 So I just want to start by saying when it comes to SEO It's so important to understand that SEO is all about increasing your visibility as a coach. 14 00:01:05,33.333333333 --> 00:01:16,523.333333333 A lot of times people think that their coaching business is just not good enough, but it's because you probably liked the visibility to reach your ideal client, to make it easier for them to find you. 15 00:01:16,893.333333333 --> 00:01:19,773.333333333 You just need more people to be able to find you. 16 00:01:20,13.333333333 --> 00:01:21,933.333333333 And aligned to your services. 17 00:01:21,933.333333333 --> 00:01:26,43.333333333 So by having a strong online presence, Is so important. 18 00:01:26,343.333333333 --> 00:01:45,783.33333333 And this is why I say, as you're gaining that clarity as a coach, what you want to call yourself, the services you want to keep around for the long run is so important to implement those SEO strategies, such as the keywords into your actual website and your social media platform, because you want to boost your visibility. 19 00:01:45,933.33333333 --> 00:01:53,403.33333333 You want to get to that point where your content is attracting the people that you want to work with and rippling the ones that you don't want to work with. 20 00:01:53,613.33333333 --> 00:02:09,383.33333333 You also want to take that time to start building those back links, because that's going to help you increase your visibility as well, because Google is going to say, I see coach Tiffany fitness website is also linked to coach Ashley wellness website. 21 00:02:09,383.33333333 --> 00:02:14,673.33333333 So I know that they are credible sources, so I'm going to push them higher in the search engine. 22 00:02:14,863.33333333 --> 00:02:17,443.33333333 the higher that you rank on the search engine. 23 00:02:17,473.33333333 --> 00:02:23,743.33333333 Like if you think about your positioning, as you start getting into those single digits number, you're going to get more traffic. 24 00:02:23,773.33333333 --> 00:02:31,633.33333333 Therefore, if you get more traffic, you get more opportunities to attract leads and convert those visitors into clients. 25 00:02:31,903.33333333 --> 00:02:51,353.33333333 I shared all my stories this week, the backend of my email subscription list, because my goal is to attract new leads so I can maintain my momentum of converting at least three to five new clients a month is so important that you are attract aligned clients who are actually interested in your services. 26 00:02:51,653.33333333 --> 00:02:59,483.33333333 The next thing I want to talk about when it comes to your SEO strategy for black Friday, it's going to actually boost your credibility and trust. 27 00:02:59,483.33333333 --> 00:03:08,693.33333333 When people see services at the top of the search ended, that signals in their head that they are authoritative source inside of their industry. 28 00:03:08,873.33333333 --> 00:03:14,573.33333333 if you are a wellness coach and you are selling a cleanser, or a fitness coach and selling products. 29 00:03:14,753.33333333 --> 00:03:22,913.33333333 This is your time to capitalize to increase the revenue in your business for the year So you need to start game planning. 30 00:03:22,913.33333333 --> 00:03:33,743.33333333 Now, how are you going to start positioning your products and your services into the market for black Friday? So people can start choosing between you and your competitors. 31 00:03:33,743.33333333 --> 00:03:44,783.33333333 when you are showing up and publishing valuable content in answering the question to your audience questions and solving their problem, you are establishing yourself as an expert. 32 00:03:44,833.33333333 --> 00:03:49,153.33333333 A lot of times when people say expert, you don't have to know everything. 33 00:03:49,153.33333333 --> 00:03:56,263.33333333 You just need to be able to answer those questions in your field that your ideal client have. 34 00:03:56,413.33333333 --> 00:04:00,523.33333333 So therefore you should be talking about things that you have master. 35 00:04:00,573.33333333 --> 00:04:04,743.33333333 So when it comes to attracting your ideal client, I love SEO. 36 00:04:04,803.33333333 --> 00:04:13,563.33333333 This reason why I love SEO the past couple of weeks, I have been dealing with some chronic illness and I was able to step back in my business. 37 00:04:13,563.33333333 --> 00:04:22,233.33333333 But guess what, what I noticed my SEO is picking up more momentum and I'm constantly attracting new leads onto my email list. 38 00:04:22,263.33333333 --> 00:04:24,693.33333333 Based upon the work I have already did. 39 00:04:24,963.33333333 --> 00:04:27,483.33333333 And over the summer, why my little ones are out. 40 00:04:27,513.33333333 --> 00:04:29,313.33333333 I'm not trying to go hot and heavy. 41 00:04:29,583.33333333 --> 00:04:35,973.33333333 I'm just going to maintain that momentum by working on my SEO strategies, preparing to Eva for the next level. 42 00:04:36,273.33333333 --> 00:04:36,633.33333333 All right. 43 00:04:36,723.33333333 --> 00:04:47,493.33333333 So when it comes to attracting your ideal clients, you have to be very specific on the key words and key phrases that you're going to utilize, especially for black Friday. 44 00:04:47,763.33333333 --> 00:04:57,393.33333333 If you want to increase your online traffic and start early now we're optimizing your website, your content, your keywords related to black Friday. 45 00:04:57,603.33333333 --> 00:05:00,723.33333333 So you're sure that you start ranking higher on the search engine. 46 00:05:00,843.33333333 --> 00:05:02,193.33333333 You have to have that clarity. 47 00:05:02,613.33333333 --> 00:05:07,293.33333333 You have to have that clarity on how you want to rank with those keywords. 48 00:05:07,373.33333333 --> 00:05:10,853.33333333 to ensure that people can find you, right. 49 00:05:10,973.33333333 --> 00:05:21,323.33333333 There's no point of getting to September or even October and start talking about your black Friday deals as a coach, you got to learn how to be proactive. 50 00:05:21,453.33333333 --> 00:05:24,423.33333333 And so my people who sell in physical products. 51 00:05:24,693.33333333 --> 00:05:45,153.33333333 Listen, this is your time now to increase your revenue in your business By starting now So when it comes to your black Friday SEO strategies, when you start building that momentum now is going to allow the search engine to go ahead and index your actual website, start ranking your content. 52 00:05:45,333.33333333 --> 00:05:50,523.33333333 So you can start moving up in that positioning you probably going to start off somewhere between a. 53 00:05:50,793.33333333 --> 00:06:00,333.33333333 25 to 100, but your goal is to try to get to a position one to 10 before black Friday, a approach. 54 00:06:00,603.33333333 --> 00:06:02,883.33333333 This is a low term strategy. 55 00:06:02,913.33333333 --> 00:06:13,503.33333333 This is a low term approach to ensure when black Friday arrives, your website is already well-positioned to attract and convert customers. 56 00:06:13,833.33333333 --> 00:06:18,333.33333333 And you have already built in the funnel on your website. 57 00:06:18,483.33333333 --> 00:06:20,193.33333333 This is not something that you can wait. 58 00:06:20,313.33333333 --> 00:06:22,863.33333333 A month out and then try to implement. 59 00:06:23,73.33333333 --> 00:06:25,443.33333333 And one thing I would tell you would be great. 60 00:06:25,623.33333333 --> 00:06:37,303.33333333 It start attracting and trying to retain your ideal clients now about targeted them through content, for black Friday, by tailoring your content to address these specific needs and pain points. 61 00:06:37,603.33333333 --> 00:06:44,233.33333333 And this targeted approach, not only going to attract more qualified leads, but it's also going to increase the likelihood of convergence. 62 00:06:44,473.33333333 --> 00:06:56,263.33333333 And then you also need to start thinking about that loyalty program that you already have in place as well, especially if you have a referral process, if you have a point process, when it comes to your products and services. 63 00:06:56,563.33333333 --> 00:06:57,733.33333333 That's so important. 64 00:06:57,763.33333333 --> 00:07:09,943.33333333 Early preparation is going to allow you to engage with your audience through blogs, emails, social media campaigns, you got the building excitement and sense of patient for your sales. 65 00:07:09,973.33333333 --> 00:07:13,63.33333333 One thing that I always say marketing is not selling. 66 00:07:13,93.33333333 --> 00:07:15,283.33333333 Marketing is just getting the visibility. 67 00:07:15,493.33333333 --> 00:07:19,963.33333333 Your sales process is going to be totally different from your marketing process. 68 00:07:20,113.33333333 --> 00:07:25,903.33333333 So engaging your audience ahead of time is going to allow you to build loyalty. 69 00:07:26,143.33333333 --> 00:07:31,33.33333333 And also positioning you as the go-to expert for their coaching knees. 70 00:07:31,213.33333333 --> 00:07:42,673.33333333 So when you start your black Friday SEO strategy, now is going to ensure that you maximize your visibility, outperform your competitors, and attract and retain your ideal client. 71 00:07:42,853.33333333 --> 00:07:45,913.33333333 they're people that are searching for a coat. 72 00:07:46,633.33333333 --> 00:07:47,983.33333333 Please keep in mind. 73 00:07:48,343.33333333 --> 00:07:53,563.33333333 People gonna start getting excited about the holidays in October. 74 00:07:53,593.33333333 --> 00:07:57,873.33333333 I don't know what it is about fall, people are ready to spend their money. 75 00:07:58,23.33333333 --> 00:08:14,383.33333333 Right? So therefore, if you want piece of this pie, you need to start preparing now So don't wait, begin, optimizing your content, your website today If you found this episode helpful please make sure that you subscribe rate and leave a review. 76 00:08:14,533.33333333 --> 00:08:20,953.33333333 And don't forget to share it with a coach who may benefit from this as well until next time, my friend. 77 00:08:20,953.33333333 --> 00:08:23,773.33333333 Thank you for listening to sustainable co-chair podcast. 78 00:08:23,863.33333333 --> 00:08:27,793.33333333 I hope it gave you the clarity and confidence to start your coating business. 79 00:08:28,93.33333333 --> 00:08:30,163.33333333 This is just not another podcast. 80 00:08:30,193.33333333 --> 00:08:32,233.33333333 Visit sustainable coaching.com 81 00:08:32,383.33333333 --> 00:08:34,753.33333333 to learn more about coaching with confidence. 82 00:08:35,53.33333333 --> 00:08:47,323.33333333 And culture with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem. 83 00:08:47,653.33333333 --> 00:08:48,463.33333333 As a coach.