May 1, 2024 • 11 mins
In this episode of the Sustainable Coaching Podcast, Marilyn delves into the critical topic of building a profitable coaching business centered around your unique offer, emphasizing the importance of mastering messaging and marketing alignment.
Listeners will learn valuable insights on understanding their offer, creating a demand, and building a comprehensive strategy to attract their ideal clients.
Through engaging discussions and practical advice, Marilyn shares strategies to elevate your coaching business's success.
In this episode, you'll learn:
- What steps can you take to understand and define your unique coaching offer?
- How can you effectively create urgency and demand for your coaching services?
- What strategies should you implement to build a comprehensive marketing strategy around your offer and attract your ideal clients?
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetize your expertise.
Let's get started.
Welcome back to another episode.
So today I'm super excited to talk to you about how to build a profitable and sustainable coaching business around your offer.
(00:31):
is so important for you to master your messaging.
While you are marketing your coaching business to make sure that you attract the ideal client that you want to work with and repel the ones.
That's not a good fit for your coaching business, but before we jump into this podcast episode, I'm super excited to say that the cart for coaching with confidence is finally open.
(00:54):
This is a 12 month marketing and my set program for new and aspiring coaches.
Last year while working with a lot of coaches who were starting their business, I realized they needed more.
My set support.
Versus marketing.
You have to be confident in showing up talking about your services, even when you feel like no one is listening.
(01:16):
So this program is a 12 month mindset and marketing program for new and aspiring coaches, where I will teach you how to attract clients online with sustainable marketing strategies.
Over the next 12 months, we are dive into SEO strategies for Google, Instagram, and podcasting.
if you haven't yet head over to my Instagram account.
(01:38):
So you can see my latest testimonies of clients who have gone through my program.
So you can start now setting your business up for longterm success as a coach.
I think your clients are everywhere and I want to teach you how to master.
Master SEO.
To attract your ideal client.
So let's jump into this episode. 25 00:02:00,399.07692308 --> 00:02:06,699.07692308 Today, we're going to be talking about strategies to help you build your coaching business around your offer. 26 00:02:06,939.07692308 --> 00:02:14,649.07692308 When thing that I know for sure, when your messaging aligned with your marketing, you're going to create that urgency for your coaching business. 27 00:02:14,739.07692308 --> 00:02:16,779.07692308 And also you're going to build that demand. 28 00:02:17,19.07692308 --> 00:02:26,469.07692308 One thing that I always say is you have to build real relationships with people And while you're building real relationships with people, you're going to build that know like, and trust. 29 00:02:26,649.07692308 --> 00:02:30,99.07692308 And eventually that demand for your coaching business will come. 30 00:02:30,309.07692308 --> 00:02:33,729.07692308 So the first thing I want to talk about is understanding your offer. 31 00:02:33,909.07692308 --> 00:02:36,849.07692308 You have to know what makes you unique as a coach. 32 00:02:36,969.07692308 --> 00:02:39,759.07692308 I know what makes me unique and that's SEO. 33 00:02:40,29.07692308 --> 00:02:52,239.07692308 So what makes you so unique when it comes to your ideal client? when it comes to understanding your offer, you need to clearly define your specific areas where, you know, you can specialize in. 34 00:02:52,599.07692308 --> 00:02:56,859.07692308 Everyone wants to work with a coach that specialize in something. 35 00:02:57,9.07692308 --> 00:03:01,749.07692308 So when you understand your niche, it's going to help you start to focus your efforts. 36 00:03:02,49.07692308 --> 00:03:08,279.07692308 On attracting the type of client you want to work with, and they will seek you out as the expert. 37 00:03:08,549.07692308 --> 00:03:11,939.07692308 When it comes to your unique value proposition, you hear this a lot. 38 00:03:12,359.07692308 --> 00:03:17,249.07692308 And I think because so many people have leaned into the, I help statement. 39 00:03:17,549.07692308 --> 00:03:21,839.07692308 A lot of coaches really don't take the time to build their program. 40 00:03:22,199.07692308 --> 00:03:27,89.07692308 Around their unique value proposition and also their marketing material. 41 00:03:27,239.07692308 --> 00:03:42,839.07692308 once you determine what sets you apart in the market, then you start to lean into your unique skills, your experience, what have you gone through? How have you transformed your life or someone else? And you start building your approach. 42 00:03:43,139.07692308 --> 00:03:45,959.07692308 Around that unique value proposition. 43 00:03:46,199.07692308 --> 00:04:03,439.07692308 And I guarantee you're going to start to attract the people that resonate with your offer, but you have to be clear on the transformation that you know, you can provide when it comes to articulating your transformation and the results that your clients can expect from your offer. 44 00:04:03,569.07692308 --> 00:04:06,539.07692308 make sure that you can put some type of number behind it. 45 00:04:06,549.07692308 --> 00:04:13,449.07692308 How long will it take them to achieve this transformation is at 90 days, 120 days. 46 00:04:13,719.07692308 --> 00:04:18,249.07692308 It's so important that you clearly articulate your transformation. 47 00:04:18,549.07692308 --> 00:04:26,169.07692308 A lot of times when people have questions, coaches shrink back and think, oh my gosh, does this person really believe in what I do? No. 48 00:04:26,169.07692308 --> 00:04:28,149.07692308 They just simply have questions. 49 00:04:28,359.07692308 --> 00:04:33,949.07692308 So when we talk about objections, you need to be able to help your prospects. 50 00:04:33,949.07692308 --> 00:04:37,759.07692308 Specs or your leads, understand those objections. 51 00:04:37,969.07692308 --> 00:04:42,239.07692308 When it comes to your coaching program, take time to identify objections. 52 00:04:42,239.07692308 --> 00:04:44,519.07692308 That probably come out a lot. 53 00:04:44,549.07692308 --> 00:04:56,939.07692308 When you're talking to someone on the consultation, this is why in the beginning, I really do believe that coaches should start off once a one and also take consultations consultations with. 54 00:04:56,939.07692308 --> 00:05:01,379.07692308 We'll help you really master your messaging when it comes to your marketing. 55 00:05:01,559.07692308 --> 00:05:20,739.07692308 Because if you ask people what resonate with them, when they heard you speak about your offer or seeing your content online? Those are the type of words that you need to be using over and over in your marketing effort, because that's letting you know that, Hey, I'm speaking directly to the type of person that I want to work with in the future. 56 00:05:20,949.07692308 --> 00:05:28,689.07692308 So understanding your offer would help you align your marketing messaging when it comes to articulating your value. 57 00:05:29,79.07692308 --> 00:05:38,739.07692308 And then you can take that and start sprinkling it throughout your website, your social media content, your email campaign, every piece. 58 00:05:38,949.07692308 --> 00:05:48,219.07692308 Content should reinforce The value of your offer and that's gonna lead into the next one create in that demand, that urgency, right. 59 00:05:48,739.07692308 --> 00:05:51,409.07692308 is so important for you. 60 00:05:51,799.07692308 --> 00:05:59,629.07692308 As a coat to understand how to affectively utilize urgency inside of your business. 61 00:06:00,19.07692308 --> 00:06:04,879.07692308 And when you think about that urgency, that's opening and closing your car. 62 00:06:04,909.07692308 --> 00:06:07,69.07692308 That's a one-time limited offer. 63 00:06:07,99.07692308 --> 00:06:10,189.07692308 A Skloot bonus early bird discount. 64 00:06:10,669.07692308 --> 00:06:15,919.07692308 you want to encourage your potential clients to take action quickly. 65 00:06:16,9.07692308 --> 00:06:20,749.07692308 Right? So if you are a fitness coach and you know, vacation body. 66 00:06:21,49.07692308 --> 00:06:26,119.07692308 Class reunion, wedding season, all of these things are coming up. 67 00:06:26,129.07692308 --> 00:06:30,29.07692308 You want your potential clients who wants to take some type of action. 68 00:06:30,179.07692308 --> 00:06:37,739.07692308 So when it comes to your urgency and how you create it in your business, I just say, Don't be sneaky about it. 69 00:06:38,69.07692308 --> 00:06:40,889.07692308 Build up your confidence to charge your worth. 70 00:06:41,279.07692308 --> 00:06:43,529.07692308 I don't participate in black Friday. 71 00:06:43,559.07692308 --> 00:06:44,489.07692308 That's just me. 72 00:06:44,489.07692308 --> 00:06:45,539.07692308 I never did. 73 00:06:45,599.07692308 --> 00:06:54,59.07692308 Never will, because guess what? Every time I show up, it's not going to be a discount to what I do I want to see you ranking on Google. 74 00:06:54,389.07692308 --> 00:06:59,9.07692308 Which there are podcasts and also attracting leads on social media. 75 00:06:59,9.07692308 --> 00:07:03,839.07692308 So I'm not going to show up giving you 70% of the effort that I'm going to teach you. 76 00:07:03,839.07692308 --> 00:07:05,909.07692308 I'm giving you a hundred percent all the time. 77 00:07:06,89.07692308 --> 00:07:12,659.07692308 So the last thing I want to talk about is building a strategy around your offer. 78 00:07:12,989.07692308 --> 00:07:14,549.07692308 This is so important. 79 00:07:14,849.07692308 --> 00:07:20,309.07692308 Everything that you do when it comes to your marketing, should surround your offer. 80 00:07:20,489.07692308 --> 00:07:26,639.07692308 When I'm posting on social media trust and believe I'm not just posting just to be posting one day. 81 00:07:26,639.07692308 --> 00:07:29,789.07692308 I'm probably focusing on my savvy SEO community. 82 00:07:30,119.07692308 --> 00:07:30,899.07692308 On Tuesday. 83 00:07:30,899.07692308 --> 00:07:33,929.07692308 focusing on my podcast on Wednesday. 84 00:07:33,979.07692308 --> 00:07:37,99.07692308 I'm getting new coaches to follow me on Fridays. 85 00:07:37,159.07692308 --> 00:07:38,839.07692308 I'm talking about my podcast. 86 00:07:39,169.07692308 --> 00:07:42,109.07692308 Build a strategy around your offer. 87 00:07:42,409.07692308 --> 00:07:58,669.07692308 Everything that you do should be leading to a conversation sales calls, because you have to keep the funnel flowing is so important when you have multiple channels are marketing and you are targeting specific audience. 88 00:07:58,909.07692308 --> 00:08:02,719.07692308 You have to let them know exactly what you want them to do. 89 00:08:03,169.07692308 --> 00:08:10,729.07692308 And I know this may sound like a lot because you're building a strategy around your offer, but that's why you have to have that clarity. 90 00:08:10,969.07692308 --> 00:08:23,569.07692308 What is the point of posting on social media? Just to be posting because we're not chasing popularity as a coach, we're chasing profitability and therefore the strategy is going to look different. 91 00:08:23,809.07692308 --> 00:08:39,139.07692308 So when you're, uh, building a comprehensive strategy around your offer, this is going to involve you create a compelling content, understanding your marketing plan and how you're going to leverage multiple channels to reach your target audience. 92 00:08:39,169.07692308 --> 00:08:43,939.07692308 And this, my friend is why I believe in SEO. 93 00:08:44,689.07692308 --> 00:08:49,279.07692308 SCO not only position you as a person of authority. 94 00:08:49,279.07692308 --> 00:08:50,509.07692308 What's the one that's looking up. 95 00:08:50,629.07692308 --> 00:09:18,589.07692308 How can I lose 10 pounds? How could I work on my speaking ability? How can I grow on social media? How can I increase my website campaign? what people are looking up information, and you land on that first page of Google, regardless if it's your YouTube channel podcast or your website, they're going to believe that you are expert based upon Google pulling you up in the first page. 96 00:09:18,769.07692308 --> 00:09:20,989.07692308 Nobody scrolls to the second page. 97 00:09:21,199.07692308 --> 00:09:26,719.07692308 So when it comes to building a strategy around your offer is more than just. 98 00:09:27,259.07692308 --> 00:09:28,639.07692308 Talking about what you do. 99 00:09:28,789.07692308 --> 00:09:30,889.07692308 You have to have your emails together. 100 00:09:30,919.07692308 --> 00:09:32,959.07692308 You need to have an email campaign together. 101 00:09:32,959.07692308 --> 00:09:34,669.07692308 You need to have your offer together. 102 00:09:34,909.07692308 --> 00:09:37,669.07692308 You need to understand how to book clients. 103 00:09:37,849.07692308 --> 00:09:43,719.07692308 You need to understand how to implement Automations inside of your marketing strategy. 104 00:09:43,899.07692308 --> 00:09:54,119.07692308 So when you're thinking about building a profitable and sustainable coaching business It's more to it than having a LLC and calling yourself a consultant. 105 00:09:54,419.07692308 --> 00:10:14,289.07692308 So my friends in this podcast episode today, I wanted to just come out here and talk about why it's so important to build your business around your offer, because it's gonna allow you to create that awareness and also that urgency where you can start building a demand for what you do. 106 00:10:14,589.07692308 --> 00:10:16,899.07692308 You have to have that believability. 107 00:10:17,139.07692308 --> 00:10:23,49.07692308 People are not just buying, answer your offer because they believe it's the best product out there. 108 00:10:23,169.07692308 --> 00:10:27,569.07692308 They're buying into your offer because they see you And that's what I want to teach more. 109 00:10:27,569.07692308 --> 00:10:29,269.07692308 Coaches So my friend. 110 00:10:29,719.07692308 --> 00:10:33,919.07692308 I just want to say the cart for coaching with confidence is open. 111 00:10:34,189.07692308 --> 00:10:40,249.07692308 If you know that you are serious and ready, so build a coaching business for your future self. 112 00:10:40,519.07692308 --> 00:10:43,159.07692308 Make sure you scroll down into show knows. 113 00:10:43,549.07692308 --> 00:10:45,709.07692308 And join coaching with confidence. 114 00:10:45,919.07692308 --> 00:10:52,849.07692308 If you enjoyed this podcast episode, make sure that you follow so you can get more tips, resources. 115 00:10:53,149.07692308 --> 00:10:55,579.07692308 And visit sustainable coated.com 116 00:10:55,759.07692308 --> 00:10:59,119.07692308 because guess what? It's a lot of resources there for you. 117 00:10:59,339.07692308 --> 00:11:03,979.07692308 Don't forget to subscribe Thank you for listening until next time, my friend. 118 00:11:03,979.07692308 --> 00:11:06,889.07692308 Thank you for listening to sustainable coaching podcast. 119 00:11:06,949.07692308 --> 00:11:11,509.07692308 I hope it gave you the clarity and confidence to start your coaching business. 120 00:11:11,779.07692308 --> 00:11:14,209.07692308 Head over to sustainable coaching.com. 121 00:11:14,359.07692308 --> 00:11:16,729.07692308 So you can start your coaching business today. 122 00:11:17,29.07692308 --> 00:11:34,39.07692308 This community is for women who are ready to build a profitable and sustainable coaching business, you will get the clarity and confidence that you need to start attracting clients with proven strategies, but dominating the search engine because we are the solution to other people. 123 00:11:34,39.07692308 --> 00:11:35,719.07692308 Problem as a coat..
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetize your expertise.
Let's get started.
Welcome back to another episode.
So today I'm super excited to talk to you about how to build a profitable and sustainable coaching business around your offer.
(00:31):
is so important for you to master your messaging.
While you are marketing your coaching business to make sure that you attract the ideal client that you want to work with and repel the ones.
That's not a good fit for your coaching business, but before we jump into this podcast episode, I'm super excited to say that the cart for coaching with confidence is finally open.
(00:54):
This is a 12 month marketing and my set program for new and aspiring coaches.
Last year while working with a lot of coaches who were starting their business, I realized they needed more.
My set support.
Versus marketing.
You have to be confident in showing up talking about your services, even when you feel like no one is listening.
(01:16):
So this program is a 12 month mindset and marketing program for new and aspiring coaches, where I will teach you how to attract clients online with sustainable marketing strategies.
Over the next 12 months, we are dive into SEO strategies for Google, Instagram, and podcasting.
if you haven't yet head over to my Instagram account.
(01:38):
So you can see my latest testimonies of clients who have gone through my program.
So you can start now setting your business up for longterm success as a coach.
I think your clients are everywhere and I want to teach you how to master.
Master SEO.
To attract your ideal client.
So let's jump into this episode. 25 00:02:00,399.07692308 --> 00:02:06,699.07692308 Today, we're going to be talking about strategies to help you build your coaching business around your offer. 26 00:02:06,939.07692308 --> 00:02:14,649.07692308 When thing that I know for sure, when your messaging aligned with your marketing, you're going to create that urgency for your coaching business. 27 00:02:14,739.07692308 --> 00:02:16,779.07692308 And also you're going to build that demand. 28 00:02:17,19.07692308 --> 00:02:26,469.07692308 One thing that I always say is you have to build real relationships with people And while you're building real relationships with people, you're going to build that know like, and trust. 29 00:02:26,649.07692308 --> 00:02:30,99.07692308 And eventually that demand for your coaching business will come. 30 00:02:30,309.07692308 --> 00:02:33,729.07692308 So the first thing I want to talk about is understanding your offer. 31 00:02:33,909.07692308 --> 00:02:36,849.07692308 You have to know what makes you unique as a coach. 32 00:02:36,969.07692308 --> 00:02:39,759.07692308 I know what makes me unique and that's SEO. 33 00:02:40,29.07692308 --> 00:02:52,239.07692308 So what makes you so unique when it comes to your ideal client? when it comes to understanding your offer, you need to clearly define your specific areas where, you know, you can specialize in. 34 00:02:52,599.07692308 --> 00:02:56,859.07692308 Everyone wants to work with a coach that specialize in something. 35 00:02:57,9.07692308 --> 00:03:01,749.07692308 So when you understand your niche, it's going to help you start to focus your efforts. 36 00:03:02,49.07692308 --> 00:03:08,279.07692308 On attracting the type of client you want to work with, and they will seek you out as the expert. 37 00:03:08,549.07692308 --> 00:03:11,939.07692308 When it comes to your unique value proposition, you hear this a lot. 38 00:03:12,359.07692308 --> 00:03:17,249.07692308 And I think because so many people have leaned into the, I help statement. 39 00:03:17,549.07692308 --> 00:03:21,839.07692308 A lot of coaches really don't take the time to build their program. 40 00:03:22,199.07692308 --> 00:03:27,89.07692308 Around their unique value proposition and also their marketing material. 41 00:03:27,239.07692308 --> 00:03:42,839.07692308 once you determine what sets you apart in the market, then you start to lean into your unique skills, your experience, what have you gone through? How have you transformed your life or someone else? And you start building your approach. 42 00:03:43,139.07692308 --> 00:03:45,959.07692308 Around that unique value proposition. 43 00:03:46,199.07692308 --> 00:04:03,439.07692308 And I guarantee you're going to start to attract the people that resonate with your offer, but you have to be clear on the transformation that you know, you can provide when it comes to articulating your transformation and the results that your clients can expect from your offer. 44 00:04:03,569.07692308 --> 00:04:06,539.07692308 make sure that you can put some type of number behind it. 45 00:04:06,549.07692308 --> 00:04:13,449.07692308 How long will it take them to achieve this transformation is at 90 days, 120 days. 46 00:04:13,719.07692308 --> 00:04:18,249.07692308 It's so important that you clearly articulate your transformation. 47 00:04:18,549.07692308 --> 00:04:26,169.07692308 A lot of times when people have questions, coaches shrink back and think, oh my gosh, does this person really believe in what I do? No. 48 00:04:26,169.07692308 --> 00:04:28,149.07692308 They just simply have questions. 49 00:04:28,359.07692308 --> 00:04:33,949.07692308 So when we talk about objections, you need to be able to help your prospects. 50 00:04:33,949.07692308 --> 00:04:37,759.07692308 Specs or your leads, understand those objections. 51 00:04:37,969.07692308 --> 00:04:42,239.07692308 When it comes to your coaching program, take time to identify objections. 52 00:04:42,239.07692308 --> 00:04:44,519.07692308 That probably come out a lot. 53 00:04:44,549.07692308 --> 00:04:56,939.07692308 When you're talking to someone on the consultation, this is why in the beginning, I really do believe that coaches should start off once a one and also take consultations consultations with. 54 00:04:56,939.07692308 --> 00:05:01,379.07692308 We'll help you really master your messaging when it comes to your marketing. 55 00:05:01,559.07692308 --> 00:05:20,739.07692308 Because if you ask people what resonate with them, when they heard you speak about your offer or seeing your content online? Those are the type of words that you need to be using over and over in your marketing effort, because that's letting you know that, Hey, I'm speaking directly to the type of person that I want to work with in the future. 56 00:05:20,949.07692308 --> 00:05:28,689.07692308 So understanding your offer would help you align your marketing messaging when it comes to articulating your value. 57 00:05:29,79.07692308 --> 00:05:38,739.07692308 And then you can take that and start sprinkling it throughout your website, your social media content, your email campaign, every piece. 58 00:05:38,949.07692308 --> 00:05:48,219.07692308 Content should reinforce The value of your offer and that's gonna lead into the next one create in that demand, that urgency, right. 59 00:05:48,739.07692308 --> 00:05:51,409.07692308 is so important for you. 60 00:05:51,799.07692308 --> 00:05:59,629.07692308 As a coat to understand how to affectively utilize urgency inside of your business. 61 00:06:00,19.07692308 --> 00:06:04,879.07692308 And when you think about that urgency, that's opening and closing your car. 62 00:06:04,909.07692308 --> 00:06:07,69.07692308 That's a one-time limited offer. 63 00:06:07,99.07692308 --> 00:06:10,189.07692308 A Skloot bonus early bird discount. 64 00:06:10,669.07692308 --> 00:06:15,919.07692308 you want to encourage your potential clients to take action quickly. 65 00:06:16,9.07692308 --> 00:06:20,749.07692308 Right? So if you are a fitness coach and you know, vacation body. 66 00:06:21,49.07692308 --> 00:06:26,119.07692308 Class reunion, wedding season, all of these things are coming up. 67 00:06:26,129.07692308 --> 00:06:30,29.07692308 You want your potential clients who wants to take some type of action. 68 00:06:30,179.07692308 --> 00:06:37,739.07692308 So when it comes to your urgency and how you create it in your business, I just say, Don't be sneaky about it. 69 00:06:38,69.07692308 --> 00:06:40,889.07692308 Build up your confidence to charge your worth. 70 00:06:41,279.07692308 --> 00:06:43,529.07692308 I don't participate in black Friday. 71 00:06:43,559.07692308 --> 00:06:44,489.07692308 That's just me. 72 00:06:44,489.07692308 --> 00:06:45,539.07692308 I never did. 73 00:06:45,599.07692308 --> 00:06:54,59.07692308 Never will, because guess what? Every time I show up, it's not going to be a discount to what I do I want to see you ranking on Google. 74 00:06:54,389.07692308 --> 00:06:59,9.07692308 Which there are podcasts and also attracting leads on social media. 75 00:06:59,9.07692308 --> 00:07:03,839.07692308 So I'm not going to show up giving you 70% of the effort that I'm going to teach you. 76 00:07:03,839.07692308 --> 00:07:05,909.07692308 I'm giving you a hundred percent all the time. 77 00:07:06,89.07692308 --> 00:07:12,659.07692308 So the last thing I want to talk about is building a strategy around your offer. 78 00:07:12,989.07692308 --> 00:07:14,549.07692308 This is so important. 79 00:07:14,849.07692308 --> 00:07:20,309.07692308 Everything that you do when it comes to your marketing, should surround your offer. 80 00:07:20,489.07692308 --> 00:07:26,639.07692308 When I'm posting on social media trust and believe I'm not just posting just to be posting one day. 81 00:07:26,639.07692308 --> 00:07:29,789.07692308 I'm probably focusing on my savvy SEO community. 82 00:07:30,119.07692308 --> 00:07:30,899.07692308 On Tuesday. 83 00:07:30,899.07692308 --> 00:07:33,929.07692308 focusing on my podcast on Wednesday. 84 00:07:33,979.07692308 --> 00:07:37,99.07692308 I'm getting new coaches to follow me on Fridays. 85 00:07:37,159.07692308 --> 00:07:38,839.07692308 I'm talking about my podcast. 86 00:07:39,169.07692308 --> 00:07:42,109.07692308 Build a strategy around your offer. 87 00:07:42,409.07692308 --> 00:07:58,669.07692308 Everything that you do should be leading to a conversation sales calls, because you have to keep the funnel flowing is so important when you have multiple channels are marketing and you are targeting specific audience. 88 00:07:58,909.07692308 --> 00:08:02,719.07692308 You have to let them know exactly what you want them to do. 89 00:08:03,169.07692308 --> 00:08:10,729.07692308 And I know this may sound like a lot because you're building a strategy around your offer, but that's why you have to have that clarity. 90 00:08:10,969.07692308 --> 00:08:23,569.07692308 What is the point of posting on social media? Just to be posting because we're not chasing popularity as a coach, we're chasing profitability and therefore the strategy is going to look different. 91 00:08:23,809.07692308 --> 00:08:39,139.07692308 So when you're, uh, building a comprehensive strategy around your offer, this is going to involve you create a compelling content, understanding your marketing plan and how you're going to leverage multiple channels to reach your target audience. 92 00:08:39,169.07692308 --> 00:08:43,939.07692308 And this, my friend is why I believe in SEO. 93 00:08:44,689.07692308 --> 00:08:49,279.07692308 SCO not only position you as a person of authority. 94 00:08:49,279.07692308 --> 00:08:50,509.07692308 What's the one that's looking up. 95 00:08:50,629.07692308 --> 00:09:18,589.07692308 How can I lose 10 pounds? How could I work on my speaking ability? How can I grow on social media? How can I increase my website campaign? what people are looking up information, and you land on that first page of Google, regardless if it's your YouTube channel podcast or your website, they're going to believe that you are expert based upon Google pulling you up in the first page. 96 00:09:18,769.07692308 --> 00:09:20,989.07692308 Nobody scrolls to the second page. 97 00:09:21,199.07692308 --> 00:09:26,719.07692308 So when it comes to building a strategy around your offer is more than just. 98 00:09:27,259.07692308 --> 00:09:28,639.07692308 Talking about what you do. 99 00:09:28,789.07692308 --> 00:09:30,889.07692308 You have to have your emails together. 100 00:09:30,919.07692308 --> 00:09:32,959.07692308 You need to have an email campaign together. 101 00:09:32,959.07692308 --> 00:09:34,669.07692308 You need to have your offer together. 102 00:09:34,909.07692308 --> 00:09:37,669.07692308 You need to understand how to book clients. 103 00:09:37,849.07692308 --> 00:09:43,719.07692308 You need to understand how to implement Automations inside of your marketing strategy. 104 00:09:43,899.07692308 --> 00:09:54,119.07692308 So when you're thinking about building a profitable and sustainable coaching business It's more to it than having a LLC and calling yourself a consultant. 105 00:09:54,419.07692308 --> 00:10:14,289.07692308 So my friends in this podcast episode today, I wanted to just come out here and talk about why it's so important to build your business around your offer, because it's gonna allow you to create that awareness and also that urgency where you can start building a demand for what you do. 106 00:10:14,589.07692308 --> 00:10:16,899.07692308 You have to have that believability. 107 00:10:17,139.07692308 --> 00:10:23,49.07692308 People are not just buying, answer your offer because they believe it's the best product out there. 108 00:10:23,169.07692308 --> 00:10:27,569.07692308 They're buying into your offer because they see you And that's what I want to teach more. 109 00:10:27,569.07692308 --> 00:10:29,269.07692308 Coaches So my friend. 110 00:10:29,719.07692308 --> 00:10:33,919.07692308 I just want to say the cart for coaching with confidence is open. 111 00:10:34,189.07692308 --> 00:10:40,249.07692308 If you know that you are serious and ready, so build a coaching business for your future self. 112 00:10:40,519.07692308 --> 00:10:43,159.07692308 Make sure you scroll down into show knows. 113 00:10:43,549.07692308 --> 00:10:45,709.07692308 And join coaching with confidence. 114 00:10:45,919.07692308 --> 00:10:52,849.07692308 If you enjoyed this podcast episode, make sure that you follow so you can get more tips, resources. 115 00:10:53,149.07692308 --> 00:10:55,579.07692308 And visit sustainable coated.com 116 00:10:55,759.07692308 --> 00:10:59,119.07692308 because guess what? It's a lot of resources there for you. 117 00:10:59,339.07692308 --> 00:11:03,979.07692308 Don't forget to subscribe Thank you for listening until next time, my friend. 118 00:11:03,979.07692308 --> 00:11:06,889.07692308 Thank you for listening to sustainable coaching podcast. 119 00:11:06,949.07692308 --> 00:11:11,509.07692308 I hope it gave you the clarity and confidence to start your coaching business. 120 00:11:11,779.07692308 --> 00:11:14,209.07692308 Head over to sustainable coaching.com. 121 00:11:14,359.07692308 --> 00:11:16,729.07692308 So you can start your coaching business today. 122 00:11:17,29.07692308 --> 00:11:34,39.07692308 This community is for women who are ready to build a profitable and sustainable coaching business, you will get the clarity and confidence that you need to start attracting clients with proven strategies, but dominating the search engine because we are the solution to other people. 123 00:11:34,39.07692308 --> 00:11:35,719.07692308 Problem as a coat..
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