October 7, 2024 • 10 mins
In this episode of the Sustainable Coaching Podcast, Marilyn dives into the key strategies every coach needs to know when scaling a coaching business without sacrificing time, energy, or personal life. She shares insights from her journey, including how she reversed her summer slump by planning and leveraging systems to streamline operations. We’ll discuss how to effectively manage your time, automate processes, and delegate tasks so you can focus on what matters most: growing your business and living the life you love.
You’ll also learn the importance of setting boundaries, protecting your most valuable asset (your time), and implementing sustainable systems that align with your long-term goals. Whether you're just starting or looking to scale, this episode will provide actionable strategies to help you build a coaching business that supports your lifestyle and prevents burnout.
- How can you leverage systems and automation to save time and increase efficiency?
- What strategies can help you avoid burnout while scaling your coaching business?
- How can you effectively delegate tasks without losing control over your operations?
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise. 5 00:00:19,935.063291139 --> 00:00:20,898.396624473 Let's get staRted. 6 00:00:20,898.396624473 --> 00:00:21,858.396624473 Hello coaches. 7 00:00:21,918.396624473 --> 00:00:23,478.396624473 Welcome back to another episode. 8 00:00:23,478.396624473 --> 00:00:27,888.396624473 So today we're going to be talking about something that every coat phase. 9 00:00:28,308.396624473 --> 00:00:36,288.396624473 As your coach and business grows, it can be easy to fall into the trap of working more hours, but that's not sustainable. 10 00:00:36,468.396624473 --> 00:00:43,428.396624473 The truth is time is your most valuable asset and the way you manage it can make or break your success. 11 00:00:43,548.396624473 --> 00:00:52,878.396624473 So in this episode today, I am sharing strategies to help you scale your coaching business while protecting your time and energy. 12 00:00:53,88.396624473 --> 00:00:58,158.396624473 So you can build a business that support Your life, not the other way around. 13 00:00:58,608.396624473 --> 00:01:02,238.396624473 Now this summer was my most profitable summer ever. 14 00:01:02,238.396624473 --> 00:01:14,118.396624473 And to be honest with you guys, I started planning this in December because I noticed it was a trendy my business that I would go between June to September, where I didn't get a lot of clients. 15 00:01:14,478.396624473 --> 00:01:19,278.396624473 And I've realized it was because everyone was spending time with her family. 16 00:01:19,308.396624473 --> 00:01:21,48.396624473 The kids were out for summer break. 17 00:01:21,348.396624473 --> 00:01:22,848.396624473 And they were making memories. 18 00:01:22,848.396624473 --> 00:01:26,778.396624473 and people wasn't thinking about professional development or even going into courses. 19 00:01:27,38.396624473 --> 00:01:29,888.396624473 so I had to reverse engineer my strategy. 20 00:01:30,48.396624473 --> 00:01:34,158.396624473 I just don't believe that coaches is just a online business. 21 00:01:34,458.396624473 --> 00:01:38,658.396624473 You need to be able to scale your business on an all social media. 22 00:01:38,888.396624473 --> 00:01:42,728.39662447 So today we're going to be talking about how you can protect your energy. 23 00:01:42,728.39662447 --> 00:01:47,408.39662447 a first thing that I want to talk about is leveraging systems and automations. 24 00:01:47,718.39662447 --> 00:01:53,388.39662447 one thing that I love and I stand by is understanding how to implement scheduling apps. 25 00:01:53,718.39662447 --> 00:01:59,778.39662447 Email marketing platforms and lead magnets into your business would they can work on autopilot. 26 00:01:59,928.39662447 --> 00:02:05,958.39662447 So you can give yourself more time to focus on growing your business and being creative in your business. 27 00:02:06,138.39662447 --> 00:02:12,188.39662447 I'm leveraging systems and automations By having an application available on my website. 28 00:02:12,488.39662447 --> 00:02:26,728.39662447 And once the application is reviewed and I see that you are a good fit for coaching with confidence, then I will allow you to come onto my calendar What I noticed last year I was booking between 20 to 30 consultations a month. 29 00:02:27,118.39662447 --> 00:02:38,888.39662447 And believe it or not because of how I was operating in my business by running clubhouse rooms showing up on LinkedIn and also doing Instagram lives, It was just taking all of my energy. 30 00:02:38,888.39662447 --> 00:02:41,708.39662447 So I had to decide where to pull back. 31 00:02:41,918.39662447 --> 00:02:48,668.39662447 So now, as I'm continuing to move forward and getting ready to go through the phase of which I consider scaling my business. 32 00:02:48,998.39662447 --> 00:02:55,718.39662447 If you have heard me speak before, I believe is three phases of a coaching business, starting scaling and sustainability. 33 00:02:56,18.39662447 --> 00:02:57,188.39662447 And those three stages. 34 00:02:57,188.39662447 --> 00:03:00,338.39662447 You can go from sustaining to not taking on more clients. 35 00:03:00,518.39662447 --> 00:03:08,948.39662447 So cleaning things up in your business, and then going into the scaling phase where you want more people, depending on how you're growing your coaching business. 36 00:03:08,948.39662447 --> 00:03:20,168.39662447 If you're someone that always looking for new clients, then that's going to be a little bit different for someone who is Always thinking about that next program that they want to launch to get their current clients in. 37 00:03:20,498.39662447 --> 00:03:26,108.39662447 I love working with new people, so therefore I need to always keep new eyes on my business. 38 00:03:26,108.39662447 --> 00:03:28,928.39662447 So I'm going into the actual ads route. 39 00:03:28,958.39662447 --> 00:03:38,348.39662447 If you follow me on Instagram you heard when I said that my SEO is doing its thing, I'm bringing in about 300 people to my platform a month, which is really good. 40 00:03:38,348.39662447 --> 00:03:40,448.39662447 And I want to go back and retarget those people. 41 00:03:40,598.39662447 --> 00:03:44,978.39662447 So understanding how to leverage systems and automation is going to help you out. 42 00:03:44,978.39662447 --> 00:03:45,368.39662447 A lot. 43 00:03:45,638.39662447 --> 00:03:55,928.39662447 One thing that I love to do is make sure that my scheduling apps work in alignment with my email marketing platform to remind people about their upcoming appointments with me. 44 00:03:55,928.39662447 --> 00:04:06,278.39662447 So I can make sure that I don't have a lot of leads that are becoming no shows and wasting my time because I do a thorough analysis before I get on a call with someone. 45 00:04:06,278.39662447 --> 00:04:09,458.39662447 So if you're wasting my time, And don't come on the call. 46 00:04:09,488.39662447 --> 00:04:10,598.39662447 That's costing me money. 47 00:04:10,598.39662447 --> 00:04:19,598.39662447 So leveraging systems and automation can look like you having your lead magnet set up on your website, or even posting on social media. 48 00:04:19,598.39662447 --> 00:04:27,618.39662447 using many tasks To allow new leads to constantly come into your ecosystem work, you are nurturing them via email marketing. 49 00:04:27,828.39662447 --> 00:04:31,698.39662447 That's going to give you so much time to focus on growth and creativity. 50 00:04:31,908.39662447 --> 00:04:37,448.39662447 Your goal as a new coach is to at least get Three to five new leads onto your email list. 51 00:04:37,898.39662447 --> 00:04:40,808.39662447 A month align right organically. 52 00:04:40,808.39662447 --> 00:04:43,448.39662447 Now, if you're running ads, you should be getting way more than that. 53 00:04:43,718.39662447 --> 00:04:43,958.39662447 All right. 54 00:04:43,958.39662447 --> 00:04:47,438.39662447 The next one I want to talk about is the power of delegation. 55 00:04:47,768.39662447 --> 00:04:55,328.39662447 And believe it or not, sometimes you don't have to just hire someone just to be a full time virtual assistance. 56 00:04:55,328.39662447 --> 00:05:08,178.39662447 There are so many different platforms out there that you could bring our team members As you're going into your busy seasons or maybe throughout the holidays, You want to avoid burnout, but you still want to keep a social media presence last year. 57 00:05:08,388.39662447 --> 00:05:10,668.39662447 What I did go and answer the holidays. 58 00:05:10,698.39662447 --> 00:05:17,268.39662447 I hire a social media manager to continue to push out content for me so I could spend time with my family. 59 00:05:17,268.39662447 --> 00:05:19,128.39662447 I was able to go to Mexico. 60 00:05:19,428.39662447 --> 00:05:21,348.39662447 And January and kick off the year. 61 00:05:21,348.39662447 --> 00:05:25,128.39662447 And it was so refreshing to know that content was still being pushed out. 62 00:05:25,428.39662447 --> 00:05:31,188.39662447 And I was keeping that visibility, bringing new people into my ecosystem, even though I wasn't working. 63 00:05:31,268.39662447 --> 00:05:39,398.39662447 So when you learn how to delegate, that's going to save you time, but it's may cost you some money, but you should be making the money back into your business. 64 00:05:39,408.39662447 --> 00:05:50,378.39662447 You want to be strategic and smart on How you delegate out your task when it comes to scaling it, have a SOP in place, right? That's standard operating procedure. 65 00:05:50,378.39662447 --> 00:05:54,188.39662447 you don't want to start delegate it and you don't have SLPs in place. 66 00:05:54,398.39662447 --> 00:05:57,518.39662447 So then you're trying to figure out what they're going to be doing. 67 00:05:57,548.39662447 --> 00:05:58,658.39662447 That's not the time. 68 00:05:58,688.39662447 --> 00:06:05,438.39662447 Right? If you start to delegate out your social media, you should know on Mondays, guess what? I'm focusing on lead generation. 69 00:06:05,618.39662447 --> 00:06:10,538.39662447 So therefore I'm going to be having some type of mini check firing off while I'm trying to get more people out. 70 00:06:10,538.39662447 --> 00:06:14,318.39662447 So my email list on Tuesday, I'm just building community. 71 00:06:14,408.39662447 --> 00:06:17,78.39662447 Start in casual conversations on Wednesday. 72 00:06:17,138.39662447 --> 00:06:19,688.39662447 I'm just giving motivation on Thursdays. 73 00:06:19,718.39662447 --> 00:06:22,298.39662447 I'm talking about my actual program. 74 00:06:22,808.39662447 --> 00:06:27,98.39662447 You need to guide whoever you are delegating these tasks out to. 75 00:06:27,368.39662447 --> 00:06:29,378.39662447 And if you're bringing someone on to. 76 00:06:29,738.39662447 --> 00:06:31,178.39662447 Write emails for you. 77 00:06:31,178.39662447 --> 00:06:34,748.39662447 You need to have your launch schedule already created. 78 00:06:34,868.39662447 --> 00:06:51,798.39662447 So you know exactly what are you launching? What should you be talking about? What this series is going to look like? How often these emails are going to be going out, no, exactly what the intent is for why you're delegating a task, because here's the thing you. 79 00:06:51,828.39662447 --> 00:06:55,808.39662447 Want to delegate something that's not your strongest point. 80 00:06:56,108.39662447 --> 00:07:08,118.39662447 Or you want to delegate out these tasks so you can focus our growth and creativity, You don't want to delegate a task out, and you're still micromanaging the task, like as if you was doing it. 81 00:07:08,328.39662447 --> 00:07:10,878.39662447 So learn how to delegate inside of your business. 82 00:07:11,178.39662447 --> 00:07:13,218.39662447 The last one that I want to talk about. 83 00:07:13,598.39662447 --> 00:07:15,818.39662447 If y'all listen to the last episode. 84 00:07:16,118.39662447 --> 00:07:21,578.39662447 You know that I am one of those people when I feel like my time is getting away from me. 85 00:07:21,798.39662447 --> 00:07:25,368.39662447 I will do anything to feel like I'm back in control. 86 00:07:25,898.39662447 --> 00:07:31,868.39662447 So setting boundaries and also protecting your time, protecting your time. 87 00:07:31,868.39662447 --> 00:07:43,98.39662447 Your time is your most valuable asset, It's so important that you learn how to structure your day block off time for higher priority tasks Here's the thing. 88 00:07:43,158.39662447 --> 00:07:55,308.39662447 A lot of career women struggle with this, especially coming from corporate, because we know if we work really hard, We're going to be rewarded probably with a bonus or someone saying, Hey, good job. 89 00:07:55,338.39662447 --> 00:08:00,958.39662447 And you feel like if you work hard as an entrepreneur, you're gonna just get clients. 90 00:08:00,958.39662447 --> 00:08:05,818.39662447 I'm here to tell you that does not equal to entrepreneurship. 91 00:08:06,238.39662447 --> 00:08:09,868.39662447 You want to learn how to balance your time and energy. 92 00:08:09,988.39662447 --> 00:08:14,548.39662447 So you can have that longterm success without sacrificing your personal life. 93 00:08:15,28.39662447 --> 00:08:22,78.39662447 I am a wife, a mom, a soccer coach, and I have so many other things that I enjoy doing right now. 94 00:08:22,108.39662447 --> 00:08:28,828.39662447 I'm just loving this season of just learning more about the Bible and how I am growing in my faith. 95 00:08:29,8.39662447 --> 00:08:31,438.39662447 So I don't want to be tied to social media. 96 00:08:31,768.39662447 --> 00:08:36,308.39662447 So it's so important as you are building your business out. 97 00:08:36,578.39662447 --> 00:08:43,328.39662447 Think about that sustainability and that longevity that you want for your business, as you are positioning yourself as an expert. 98 00:08:43,958.39662447 --> 00:08:48,818.39662447 Now I no longer work, no more than about three to four hours in my business a day. 99 00:08:48,878.39662447 --> 00:08:50,498.39662447 And I love this for me. 100 00:08:50,948.39662447 --> 00:09:03,458.39662447 And I love that I'm teaching my clients how to do the same thing, because I don't believe you have to be tied to the computer 24, 7 or social media, just to have a profitable coaching business. 101 00:09:03,488.39662447 --> 00:09:04,238.39662447 I did it. 102 00:09:04,598.39662447 --> 00:09:06,248.39662447 I wasn't tied to the computer. 103 00:09:06,488.39662447 --> 00:09:11,198.39662447 I got 13 new clients and I really cut back from social media. 104 00:09:11,278.39662447 --> 00:09:21,148.39662447 So when it comes to your time, it is your most valuable asset and you want to learn how to scale without sacrificing your life. 105 00:09:21,538.39662447 --> 00:09:23,158.39662447 Scaling your coaching business. 106 00:09:23,188.39662447 --> 00:09:28,138.39662447 Doesn't have to mean working more hours or sacrificing your personal time. 107 00:09:28,408.39662447 --> 00:09:35,998.39662447 You need to learn how to lever systems delegate, where you can and set healthy boundaries. 108 00:09:36,208.39662447 --> 00:09:39,58.39662447 So you can grow your business in a way that supports. 109 00:09:39,138.39662447 --> 00:09:45,888.39662447 your lifestyle, So you can show up for your child recital so you can be present with your family. 110 00:09:46,38.39662447 --> 00:09:49,128.39662447 Remember a time is your most valuable asset. 111 00:09:49,308.39662447 --> 00:09:53,58.39662447 So protect it and use it wisely. 112 00:09:53,968.39662447 --> 00:09:59,578.39662447 Some of you are wasting too much time playing on social media and not really building out your business. 113 00:09:59,818.39662447 --> 00:10:08,758.39662447 You are entertaining cheerleaders who would never become a super fans and invest in your coaching business because they don't see you as the thought leader. 114 00:10:08,968.39662447 --> 00:10:16,648.39662447 So you have to learn how to protect your energy, but still show up and be there for the people who really wants what you have. 115 00:10:16,918.39662447 --> 00:10:23,908.39662447 If you're finding yourself struggling, when it comes to positioning your expertise and learning how to monetize it. 116 00:10:24,328.39662447 --> 00:10:28,558.39662447 Definitely click the link in the show notes and submit your application for culture. 117 00:10:28,558.39662447 --> 00:10:30,838.39662447 What confidence, because here's the thing. 118 00:10:31,198.39662447 --> 00:10:40,768.39662447 I know that it is also easy to get clients when you are being intentional with how you spend most of your time throughout the day. 119 00:10:41,68.39662447 --> 00:10:53,348.39662447 You have to get intentional with your time and you have to respect your time if today's episode resonated with you, I'll love to hear your thoughts overall, social media. 120 00:10:53,678.39662447 --> 00:10:57,868.39662447 Feel free to share your biggest takeaway And don't forget to subscribe. 121 00:10:57,868.39662447 --> 00:10:59,698.39662447 So you never miss an episode. 122 00:11:00,28.39662447 --> 00:11:04,878.39662447 And so next time my friend Thank you for listening to sustainable co-chair podcast. 123 00:11:04,968.39662447 --> 00:11:08,898.39662447 I hope it gave you the clarity and confidence to start your coating business. 124 00:11:09,148.39662447 --> 00:11:11,188.39662447 Visit sustainable coaching.com 125 00:11:11,338.39662447 --> 00:11:24,538.39662447 to learn more about coaching with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem. 126 00:11:24,868.39662447 --> 00:11:25,678.39662447 As a coach.
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise. 5 00:00:19,935.063291139 --> 00:00:20,898.396624473 Let's get staRted. 6 00:00:20,898.396624473 --> 00:00:21,858.396624473 Hello coaches. 7 00:00:21,918.396624473 --> 00:00:23,478.396624473 Welcome back to another episode. 8 00:00:23,478.396624473 --> 00:00:27,888.396624473 So today we're going to be talking about something that every coat phase. 9 00:00:28,308.396624473 --> 00:00:36,288.396624473 As your coach and business grows, it can be easy to fall into the trap of working more hours, but that's not sustainable. 10 00:00:36,468.396624473 --> 00:00:43,428.396624473 The truth is time is your most valuable asset and the way you manage it can make or break your success. 11 00:00:43,548.396624473 --> 00:00:52,878.396624473 So in this episode today, I am sharing strategies to help you scale your coaching business while protecting your time and energy. 12 00:00:53,88.396624473 --> 00:00:58,158.396624473 So you can build a business that support Your life, not the other way around. 13 00:00:58,608.396624473 --> 00:01:02,238.396624473 Now this summer was my most profitable summer ever. 14 00:01:02,238.396624473 --> 00:01:14,118.396624473 And to be honest with you guys, I started planning this in December because I noticed it was a trendy my business that I would go between June to September, where I didn't get a lot of clients. 15 00:01:14,478.396624473 --> 00:01:19,278.396624473 And I've realized it was because everyone was spending time with her family. 16 00:01:19,308.396624473 --> 00:01:21,48.396624473 The kids were out for summer break. 17 00:01:21,348.396624473 --> 00:01:22,848.396624473 And they were making memories. 18 00:01:22,848.396624473 --> 00:01:26,778.396624473 and people wasn't thinking about professional development or even going into courses. 19 00:01:27,38.396624473 --> 00:01:29,888.396624473 so I had to reverse engineer my strategy. 20 00:01:30,48.396624473 --> 00:01:34,158.396624473 I just don't believe that coaches is just a online business. 21 00:01:34,458.396624473 --> 00:01:38,658.396624473 You need to be able to scale your business on an all social media. 22 00:01:38,888.396624473 --> 00:01:42,728.39662447 So today we're going to be talking about how you can protect your energy. 23 00:01:42,728.39662447 --> 00:01:47,408.39662447 a first thing that I want to talk about is leveraging systems and automations. 24 00:01:47,718.39662447 --> 00:01:53,388.39662447 one thing that I love and I stand by is understanding how to implement scheduling apps. 25 00:01:53,718.39662447 --> 00:01:59,778.39662447 Email marketing platforms and lead magnets into your business would they can work on autopilot. 26 00:01:59,928.39662447 --> 00:02:05,958.39662447 So you can give yourself more time to focus on growing your business and being creative in your business. 27 00:02:06,138.39662447 --> 00:02:12,188.39662447 I'm leveraging systems and automations By having an application available on my website. 28 00:02:12,488.39662447 --> 00:02:26,728.39662447 And once the application is reviewed and I see that you are a good fit for coaching with confidence, then I will allow you to come onto my calendar What I noticed last year I was booking between 20 to 30 consultations a month. 29 00:02:27,118.39662447 --> 00:02:38,888.39662447 And believe it or not because of how I was operating in my business by running clubhouse rooms showing up on LinkedIn and also doing Instagram lives, It was just taking all of my energy. 30 00:02:38,888.39662447 --> 00:02:41,708.39662447 So I had to decide where to pull back. 31 00:02:41,918.39662447 --> 00:02:48,668.39662447 So now, as I'm continuing to move forward and getting ready to go through the phase of which I consider scaling my business. 32 00:02:48,998.39662447 --> 00:02:55,718.39662447 If you have heard me speak before, I believe is three phases of a coaching business, starting scaling and sustainability. 33 00:02:56,18.39662447 --> 00:02:57,188.39662447 And those three stages. 34 00:02:57,188.39662447 --> 00:03:00,338.39662447 You can go from sustaining to not taking on more clients. 35 00:03:00,518.39662447 --> 00:03:08,948.39662447 So cleaning things up in your business, and then going into the scaling phase where you want more people, depending on how you're growing your coaching business. 36 00:03:08,948.39662447 --> 00:03:20,168.39662447 If you're someone that always looking for new clients, then that's going to be a little bit different for someone who is Always thinking about that next program that they want to launch to get their current clients in. 37 00:03:20,498.39662447 --> 00:03:26,108.39662447 I love working with new people, so therefore I need to always keep new eyes on my business. 38 00:03:26,108.39662447 --> 00:03:28,928.39662447 So I'm going into the actual ads route. 39 00:03:28,958.39662447 --> 00:03:38,348.39662447 If you follow me on Instagram you heard when I said that my SEO is doing its thing, I'm bringing in about 300 people to my platform a month, which is really good. 40 00:03:38,348.39662447 --> 00:03:40,448.39662447 And I want to go back and retarget those people. 41 00:03:40,598.39662447 --> 00:03:44,978.39662447 So understanding how to leverage systems and automation is going to help you out. 42 00:03:44,978.39662447 --> 00:03:45,368.39662447 A lot. 43 00:03:45,638.39662447 --> 00:03:55,928.39662447 One thing that I love to do is make sure that my scheduling apps work in alignment with my email marketing platform to remind people about their upcoming appointments with me. 44 00:03:55,928.39662447 --> 00:04:06,278.39662447 So I can make sure that I don't have a lot of leads that are becoming no shows and wasting my time because I do a thorough analysis before I get on a call with someone. 45 00:04:06,278.39662447 --> 00:04:09,458.39662447 So if you're wasting my time, And don't come on the call. 46 00:04:09,488.39662447 --> 00:04:10,598.39662447 That's costing me money. 47 00:04:10,598.39662447 --> 00:04:19,598.39662447 So leveraging systems and automation can look like you having your lead magnet set up on your website, or even posting on social media. 48 00:04:19,598.39662447 --> 00:04:27,618.39662447 using many tasks To allow new leads to constantly come into your ecosystem work, you are nurturing them via email marketing. 49 00:04:27,828.39662447 --> 00:04:31,698.39662447 That's going to give you so much time to focus on growth and creativity. 50 00:04:31,908.39662447 --> 00:04:37,448.39662447 Your goal as a new coach is to at least get Three to five new leads onto your email list. 51 00:04:37,898.39662447 --> 00:04:40,808.39662447 A month align right organically. 52 00:04:40,808.39662447 --> 00:04:43,448.39662447 Now, if you're running ads, you should be getting way more than that. 53 00:04:43,718.39662447 --> 00:04:43,958.39662447 All right. 54 00:04:43,958.39662447 --> 00:04:47,438.39662447 The next one I want to talk about is the power of delegation. 55 00:04:47,768.39662447 --> 00:04:55,328.39662447 And believe it or not, sometimes you don't have to just hire someone just to be a full time virtual assistance. 56 00:04:55,328.39662447 --> 00:05:08,178.39662447 There are so many different platforms out there that you could bring our team members As you're going into your busy seasons or maybe throughout the holidays, You want to avoid burnout, but you still want to keep a social media presence last year. 57 00:05:08,388.39662447 --> 00:05:10,668.39662447 What I did go and answer the holidays. 58 00:05:10,698.39662447 --> 00:05:17,268.39662447 I hire a social media manager to continue to push out content for me so I could spend time with my family. 59 00:05:17,268.39662447 --> 00:05:19,128.39662447 I was able to go to Mexico. 60 00:05:19,428.39662447 --> 00:05:21,348.39662447 And January and kick off the year. 61 00:05:21,348.39662447 --> 00:05:25,128.39662447 And it was so refreshing to know that content was still being pushed out. 62 00:05:25,428.39662447 --> 00:05:31,188.39662447 And I was keeping that visibility, bringing new people into my ecosystem, even though I wasn't working. 63 00:05:31,268.39662447 --> 00:05:39,398.39662447 So when you learn how to delegate, that's going to save you time, but it's may cost you some money, but you should be making the money back into your business. 64 00:05:39,408.39662447 --> 00:05:50,378.39662447 You want to be strategic and smart on How you delegate out your task when it comes to scaling it, have a SOP in place, right? That's standard operating procedure. 65 00:05:50,378.39662447 --> 00:05:54,188.39662447 you don't want to start delegate it and you don't have SLPs in place. 66 00:05:54,398.39662447 --> 00:05:57,518.39662447 So then you're trying to figure out what they're going to be doing. 67 00:05:57,548.39662447 --> 00:05:58,658.39662447 That's not the time. 68 00:05:58,688.39662447 --> 00:06:05,438.39662447 Right? If you start to delegate out your social media, you should know on Mondays, guess what? I'm focusing on lead generation. 69 00:06:05,618.39662447 --> 00:06:10,538.39662447 So therefore I'm going to be having some type of mini check firing off while I'm trying to get more people out. 70 00:06:10,538.39662447 --> 00:06:14,318.39662447 So my email list on Tuesday, I'm just building community. 71 00:06:14,408.39662447 --> 00:06:17,78.39662447 Start in casual conversations on Wednesday. 72 00:06:17,138.39662447 --> 00:06:19,688.39662447 I'm just giving motivation on Thursdays. 73 00:06:19,718.39662447 --> 00:06:22,298.39662447 I'm talking about my actual program. 74 00:06:22,808.39662447 --> 00:06:27,98.39662447 You need to guide whoever you are delegating these tasks out to. 75 00:06:27,368.39662447 --> 00:06:29,378.39662447 And if you're bringing someone on to. 76 00:06:29,738.39662447 --> 00:06:31,178.39662447 Write emails for you. 77 00:06:31,178.39662447 --> 00:06:34,748.39662447 You need to have your launch schedule already created. 78 00:06:34,868.39662447 --> 00:06:51,798.39662447 So you know exactly what are you launching? What should you be talking about? What this series is going to look like? How often these emails are going to be going out, no, exactly what the intent is for why you're delegating a task, because here's the thing you. 79 00:06:51,828.39662447 --> 00:06:55,808.39662447 Want to delegate something that's not your strongest point. 80 00:06:56,108.39662447 --> 00:07:08,118.39662447 Or you want to delegate out these tasks so you can focus our growth and creativity, You don't want to delegate a task out, and you're still micromanaging the task, like as if you was doing it. 81 00:07:08,328.39662447 --> 00:07:10,878.39662447 So learn how to delegate inside of your business. 82 00:07:11,178.39662447 --> 00:07:13,218.39662447 The last one that I want to talk about. 83 00:07:13,598.39662447 --> 00:07:15,818.39662447 If y'all listen to the last episode. 84 00:07:16,118.39662447 --> 00:07:21,578.39662447 You know that I am one of those people when I feel like my time is getting away from me. 85 00:07:21,798.39662447 --> 00:07:25,368.39662447 I will do anything to feel like I'm back in control. 86 00:07:25,898.39662447 --> 00:07:31,868.39662447 So setting boundaries and also protecting your time, protecting your time. 87 00:07:31,868.39662447 --> 00:07:43,98.39662447 Your time is your most valuable asset, It's so important that you learn how to structure your day block off time for higher priority tasks Here's the thing. 88 00:07:43,158.39662447 --> 00:07:55,308.39662447 A lot of career women struggle with this, especially coming from corporate, because we know if we work really hard, We're going to be rewarded probably with a bonus or someone saying, Hey, good job. 89 00:07:55,338.39662447 --> 00:08:00,958.39662447 And you feel like if you work hard as an entrepreneur, you're gonna just get clients. 90 00:08:00,958.39662447 --> 00:08:05,818.39662447 I'm here to tell you that does not equal to entrepreneurship. 91 00:08:06,238.39662447 --> 00:08:09,868.39662447 You want to learn how to balance your time and energy. 92 00:08:09,988.39662447 --> 00:08:14,548.39662447 So you can have that longterm success without sacrificing your personal life. 93 00:08:15,28.39662447 --> 00:08:22,78.39662447 I am a wife, a mom, a soccer coach, and I have so many other things that I enjoy doing right now. 94 00:08:22,108.39662447 --> 00:08:28,828.39662447 I'm just loving this season of just learning more about the Bible and how I am growing in my faith. 95 00:08:29,8.39662447 --> 00:08:31,438.39662447 So I don't want to be tied to social media. 96 00:08:31,768.39662447 --> 00:08:36,308.39662447 So it's so important as you are building your business out. 97 00:08:36,578.39662447 --> 00:08:43,328.39662447 Think about that sustainability and that longevity that you want for your business, as you are positioning yourself as an expert. 98 00:08:43,958.39662447 --> 00:08:48,818.39662447 Now I no longer work, no more than about three to four hours in my business a day. 99 00:08:48,878.39662447 --> 00:08:50,498.39662447 And I love this for me. 100 00:08:50,948.39662447 --> 00:09:03,458.39662447 And I love that I'm teaching my clients how to do the same thing, because I don't believe you have to be tied to the computer 24, 7 or social media, just to have a profitable coaching business. 101 00:09:03,488.39662447 --> 00:09:04,238.39662447 I did it. 102 00:09:04,598.39662447 --> 00:09:06,248.39662447 I wasn't tied to the computer. 103 00:09:06,488.39662447 --> 00:09:11,198.39662447 I got 13 new clients and I really cut back from social media. 104 00:09:11,278.39662447 --> 00:09:21,148.39662447 So when it comes to your time, it is your most valuable asset and you want to learn how to scale without sacrificing your life. 105 00:09:21,538.39662447 --> 00:09:23,158.39662447 Scaling your coaching business. 106 00:09:23,188.39662447 --> 00:09:28,138.39662447 Doesn't have to mean working more hours or sacrificing your personal time. 107 00:09:28,408.39662447 --> 00:09:35,998.39662447 You need to learn how to lever systems delegate, where you can and set healthy boundaries. 108 00:09:36,208.39662447 --> 00:09:39,58.39662447 So you can grow your business in a way that supports. 109 00:09:39,138.39662447 --> 00:09:45,888.39662447 your lifestyle, So you can show up for your child recital so you can be present with your family. 110 00:09:46,38.39662447 --> 00:09:49,128.39662447 Remember a time is your most valuable asset. 111 00:09:49,308.39662447 --> 00:09:53,58.39662447 So protect it and use it wisely. 112 00:09:53,968.39662447 --> 00:09:59,578.39662447 Some of you are wasting too much time playing on social media and not really building out your business. 113 00:09:59,818.39662447 --> 00:10:08,758.39662447 You are entertaining cheerleaders who would never become a super fans and invest in your coaching business because they don't see you as the thought leader. 114 00:10:08,968.39662447 --> 00:10:16,648.39662447 So you have to learn how to protect your energy, but still show up and be there for the people who really wants what you have. 115 00:10:16,918.39662447 --> 00:10:23,908.39662447 If you're finding yourself struggling, when it comes to positioning your expertise and learning how to monetize it. 116 00:10:24,328.39662447 --> 00:10:28,558.39662447 Definitely click the link in the show notes and submit your application for culture. 117 00:10:28,558.39662447 --> 00:10:30,838.39662447 What confidence, because here's the thing. 118 00:10:31,198.39662447 --> 00:10:40,768.39662447 I know that it is also easy to get clients when you are being intentional with how you spend most of your time throughout the day. 119 00:10:41,68.39662447 --> 00:10:53,348.39662447 You have to get intentional with your time and you have to respect your time if today's episode resonated with you, I'll love to hear your thoughts overall, social media. 120 00:10:53,678.39662447 --> 00:10:57,868.39662447 Feel free to share your biggest takeaway And don't forget to subscribe. 121 00:10:57,868.39662447 --> 00:10:59,698.39662447 So you never miss an episode. 122 00:11:00,28.39662447 --> 00:11:04,878.39662447 And so next time my friend Thank you for listening to sustainable co-chair podcast. 123 00:11:04,968.39662447 --> 00:11:08,898.39662447 I hope it gave you the clarity and confidence to start your coating business. 124 00:11:09,148.39662447 --> 00:11:11,188.39662447 Visit sustainable coaching.com 125 00:11:11,338.39662447 --> 00:11:24,538.39662447 to learn more about coaching with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem. 126 00:11:24,868.39662447 --> 00:11:25,678.39662447 As a coach.
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