In this episode, we dive headfirst into one of the most defining – and divisive – social phenomena of 1990s Britain: Lad Culture. From the beer-soaked pages of Loaded to the banter-fuelled chaos of TFI Friday, Lad Culture reshaped British masculinity, media, and nightlife in its own cheeky, irreverent image. Whether you loved it, hated it, or just got swept along with it, this cultural moment left a legacy that’s still felt today.
We trace its roots to the mid-90s launch of Loaded magazine, a publication that celebrated lager, football, music, and women with a wink and a smirk. With its tagline “For men who should know better,” the magazine ignited a publishing revolution and sparked a nationwide identity shift. Soon, the lads weren’t just in magazines – they were all over our screens too, from the lovable oafs in Men Behaving Badly to the raucous party atmosphere of TFI Friday.
Lad Culture wasn’t confined to print and television. It bled into fashion, music, and the national psyche. Britpop bands like Oasis became lad anthems, while Paul Smith suits and Adidas Gazelles became part of the dress code. And of course, no discussion of Lad Culture would be complete without a visit to the pub – the spiritual home of the 90s lad and the birthplace of “banter” as both bonding ritual and social defence mechanism.
But for all its charm and cultural clout, Lad Culture had a darker side. Its objectification of women, celebration of binge drinking, and paper-thin irony around political correctness drew increasing criticism as the decade progressed. As digital media rose and political realities shifted in the early 2000s, Lad Culture lost its edge – and its influence.
Still, its impact lingers. From our advertising to our online discourse, echoes of Lad Culture remain part of how Britain talks, jokes, and remembers its recent past. In this episode, we unpack the rise and fall of the lads, and ask what their moment in the sun tells us about gender, identity, and the 1990s spirit of rebellion – both real and performative.
Talk2TheHand is an independent throwback podcast run by husband and wife, Jimmy and Beth. Obsessed with 90s nostalgia and 90s celebrities, we'll rewind the years and take you back to the greatest era of our lives.
New episodes bursting with nostalgia of the 90s released on Tuesdays.
Please subscribe to our podcast and we'll keep you gooey in 1990s love.
Find us on Twitter @talk2thehandpod or email us at jimmy@talk2thehand.co.uk or beth@talk2thehand.co.uk
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.