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November 18, 2025 41 mins

In this episode of the Targeting AI podcast from AI Business, Esther Shittu and Shaun Sutner interview Justin Liu of B2B platform Alibaba.com.,

discussing his extensive experience in e-commerce and the evolution of B2B sourcing in the age of AI. Liu shares insights on the complexities of B2B transactions, the innovative AI tools being implemented to enhance buyer and seller experiences, and the rapid adoption of these technologies by small businesses. He also highlights the importance of supplier verification and security in B2B commerce, and how AI is transforming traditional roles in the industry. The conversation concludes with a look at Alibaba's global expansion efforts and the future of AI in the e-commerce sector.

Featuring: Just Liu, general manager, Alibaba.com U.S

In this episode, we cover how:

  • B2B sourcing is more complex than B2C transactions.
  • AI can simplify the tedious processes in B2B sourcing.
  • Alibaba.com focuses on helping buyers and sellers with AI.
  • AI adoption is growing rapidly among professional buyers.
  • AI enhances supplier verification and transaction security.
  • AI is transforming traditional sales roles in B2B.
  • AI helps lower the entry barrier for small businesses.

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