TEConnect Podcast

Technological progress often comes in waves that are met with intense discussion, scrutiny, skepticism, and acceptance. Artificial intelligence is the latest wave disrupting the reseller channel, but one that demands a response sooner rather than later. This week, Intel’s Director of US Distribution, David Allen, is not only explaining the history of such inflection points and why AI is perhaps the most important ever but also shed...

The modern customer is continually evolving, which demands that sales tactics also change, especially in our complex channel model. This week, BlueStar Canada’s President, Michel Sirois, shares his experience and insights on a highly relevant topic to our work. Is the new “generation” of buyers actually an age thing? How do we approach buyers with more information at their fingertips, time spent doing self-research, and unwilling t...

It’s been three years since StayLinked CTO Justin Griffith last appeared on the pod. He discussed the struggle to get warehouses to adopt new technology, even during the pandemic. Has anything changed since then? How is AI impacting the conversation? What other emerging supply chain technologies is he watching? Most importantly, what does Justin think of the Apple Vision Pro?

#VARValue - How is StayLinked helping VARs strengthen ...

Traceability is more important than ever in the food supply chain, as it allows quick and efficient tracking and halting of potential contaminants and foodborne illnesses. This week, food supply chain expert Jim Hilton joins us (in the studio!) to explain the opportunities for VARs. Why are we seeing more recalls? How does the direct-to-consumer market affect the supply chain? What is the FSMA 204 Final Rule, and how will technolog...

A printer is only as good as its ability to print. That makes the supplies and consumables, like labels, paper, printheads, and more, critical components for a total printer solution and an opportunity for resellers to make steady recurring revenue! BlueStar’s Jessica Kroth, who has over 15 years of experience and a passion for the topic, shares her tips with us this week. How much profit can be gained from supplies vs. hardware al...

In our industry, looking back can be as important as looking forward, so this week, we’re tapping into a channel veteran for insights and lessons. Code Corporation’s Dave Judy has nearly 50 years of experience in retail, sales, and barcode technology. What’s his background, and how has Code grown & changed? What is his selling philosophy, and why does the channel make it even easier? What professional and personal lessons has D...

Storefronts and public venues offer plenty of opportunities for national and local brands to market & advertise. It’s also a potential source of recurring revenue for retailers, venue owners, and VARs. That’s the idea behind pDOOH (Programmatic Digital Out-of-Home) advertising, which uses “monetized & managed digital signage” in highly trafficked areas. Ben Simon, BlueStar’s Emerging Technologies BDM, and Joe Kunigonis, CEO...

RFID adoption is rapidly increasing, but traditional AIDC barcode VARs may still be uncertain if they want to add the technology to their portfolio. This week, TSC Printronix's RFID expert, Chris Brown, acknowledges the complexity of RFID solutions alongside the potential for your business. He presents what he sees as four clear options for barcoding VARs to take on (or not) RFID, followed by a look at mandates pushing the technolo...

When the guys need a last-minute guest, bringing in James Korte and telling him to talk marketing is never a bad idea! James predictably nails it with a dive into SEO strategy and how SMB solution providers can position themselves high in organic searches. How long does it take? Where do you start? What should you create? How do you know it's working? Finally, we give you some concrete examples. It's the episode that's constantly G...

We're sifting through the data from another BlueStar Nation end-user survey (sponsored by Samsung): 125 retailer leaders shared their concerns, expectations, and perceptions about deploying digital displays. Why aren't they utilizing it? How would they if they did? Are their cost expectations accurate? Who do they think would be responsible for purchasing, maintaining, and managing content? It's an episode filled with data to help ...

We’re covering six more topics in technology, business, entertainment, and more!

Topics Discussed:

• MIT’s 10 Breakthrough Technologies for 2024
• US companies that failed in China
• 50 years of video game revenues
• Most popular apps by downloads
• LinkedIn for dating?
• CES 2024 (and this article)

TEConnecting with us:

Dean - "Shotski" record

John - Strike Force Five podcast

Keep in Touch!

Email - TEConnect@bluestarinc.com

Li...

VARs and MSPs can sometimes be represented as operating in two different, siloed segments of the B2B technology market, but in a world where “one source” partners and consultants are more valuable than ever, collaboration is the future. This week, we’re joined by Shane Mishler, VP & COO of SD Tech, an MSP that’s already doing just that. How does Shane equate tech consulting to a construction project? How do MSPs handle requests...

Finding a parking place has been a struggle as long as there have been motor vehicles. That’s especially true in big cities, at sporting events, entertainment venues, airports, and anywhere else that must accommodate large numbers of drivers. This week on the pod, OmniQ’s John Whiteman walks us through the technology that’s simplifying parking for drivers, garage/lot owners, and operators. How has AI changed parking technology? Wha...