A Holiday Wish List for PR Pros

That Solo Life, Episode 326: A Holiday Wish List for PR Pros

Episode 326 Summary

As the year winds down, hosts Karen Swim, APR, and Michelle Kane take a moment for a lighthearted yet insightful discussion about what they’re wishing for all solo PR pros in the coming year. This isn't your typical list of gadgets and software; instead, it's a heartfelt collection of the intangible gifts that truly matter for independent practitioners. From the confidence to own your value and the assertiveness to stand your ground to a slate of clients who bring you joy, this episode is about setting the stage for a more fulfilling and successful year. Karen and Michelle also discuss the importance of rediscovering fun, embracing creativity without limits, and finding joy in your work. It's a dose of holiday cheer and professional encouragement wrapped into one, reminding every solo that they deserve to thrive.

Episode Highlights

• [02:26] - Introducing the PR Pro's holiday wish list.
• [02:43] - Wish #1: Focusing on and communicating your value.
• [03:56] - Wish #2: Gaining the confidence to own your expertise and charge what you're worth.
• [04:47] - Wish #3: Cultivating assertiveness (not aggression) to stand up for your work.
• [06:09] - Wish #4: Attracting a slate of clients that brings you joy and fulfillment.
• [08:35] - Wish #5: Rediscovering the joy in your work after a challenging few years.
• [09:38] - Wish #6: Bringing more fun and wild creativity back into your professional life.
• [12:11] - Final thoughts on replenishing your creative energy and being good to yourself.

Related Episodes & Additional Information

As you reflect on these wishes, below are a few of our most popular episodes. We hope you find helpful hints to make your wishes a reality in the new year.

• Episode 307: Media Under the Influence
• Episode 323: Confidence, Capability and Why PR Needs More Collaboration
• Episode 300: How to Manage Sticky Situations in PR

Host & Show Info

That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today’s dynamic professional landscape.

What’s on your professional wish list for the upcoming year? Hit us up on social media and let us know. We’d love to hear from you!