AI and the PR Profession: What You Need to Know to Future Proof Your Career

Episode 305: AI and the PR Profession: What You Need to Know to Future Proof Your Career Episode Summary (00:00) Join hosts Karen Swim, APR, and Michelle Kane as they explore the rapidly changing landscape of public relations in the age of artificial intelligence. This episode dives into AI's potential to reshape the PR industry, with insights from the World Economic Forum's "Future of Jobs 2025" report. Karen and Michelle discuss how PR professionals can stay ahead of AI-driven shifts by combining human creativity and critical thinking with evolving technological skills. Whether you're curious about where PR is heading or eager to future-proof your career, this episode has something for you. Episode Highlights / Key Takeaways (02:30) AI's Rapid Evolution (03:10)   AI developments are accelerating quickly, and organizations are prioritizing AI adoption to drive efficiency and innovation. The World Economic Forum's report highlights how AI will alter the job market, emphasizing skill adaptation across industries.  Opportunities for PR Professionals (06:00)   While AI can handle repetitive tasks like data entry or basic writing, the demand for human-driven skills like strategic thinking, problem-solving, and storytelling remains strong. PR pros can leverage AI to focus on high-impact work, such as reputation management and aligning communications with business goals.  Aligning with Industry Trends (09:15)   The blend of human and technological skills will be essential in the future. PR practitioners are encouraged to become tech-savvy, understand data analytics, and discover new ways to use AI as a tool to deliver deeper value to clients.  Reframing AI (12:30)  PR professionals should approach AI as a complementary tool, not a replacement. AI can empower professionals to deliver smarter, faster, and more strategic solutions, freeing them to focus on advancing their clients' objectives.  The Importance of Future Planning (15:50)   Karen and Michelle emphasize the need for independent practitioners to anticipate industry shifts. Solos can remain competitive and resilient by staying informed, continuously upskilling, and focusing on how to solve client needs in an AI-driven world.  Related Episodes & Additional Resources

Explore more episodes addressing tech and strategy in PR:

• Episode 293: Why It’s Time to Advance AI Discussions in PR
• Episode 279: The Power of Storytelling in an AI World

Additional Resources: 

• World Economic Forum: Future of Jobs 2025 Report 
• Under the Desk News (Instagram @underthedesknews): Insights from AI Conference (instagram)

Host & Show Info

That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today’s dynamic professional landscape. 

Talk to Us

We’d love to hear your thoughts on AI’s impact on PR and how you’re adapting in your career! Connect with us through the following platforms:

• Karen Swim - LinkedIn, Threads, Instagram
• Michelle Kane - LinkedIn, Instagram

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