Do They Know About Solos? Exploring Opportunities for Solo PR Pros

In This Episode

What exactly do Solo PR Pros do, and how do companies find and engage with them? Many businesses are on the lookout for talented professionals to help with marketing, communications, and PR, but they often don’t know where to start. This week, Karen and Michelle unpack how Solo PR Pros can make themselves more visible and connect with companies that need their services. From networking tips to leveraging LinkedIn and exploring industry forums, they discuss practical strategies to help you stand out.

Whether you’re a seasoned Solo or new to the game, this episode will inspire you to take actionable steps toward growing your business and increasing your visibility in a competitive market. Tune in and discover how to ensure that businesses not only know about solos—but understand the value you bring to the table.

Key Topics Discussed 

• The demand for Solo PR Pros and the uncertainty many companies feel about finding and hiring them. 
• Why some businesses are unaware of what Solo PR Pros do and how this creates opportunities for visibility. 
• The importance of maintaining an active presence in industry forums, local chambers, and online networks like LinkedIn. 
• Creative strategies for meaningful networking, from casual coffee chats to hosting workshops and community events. 
• How solos can repurpose content and boost their own SEO to increase discoverability. 
• The changing landscape of human connection and why face-to-face engagement still matters in a digital world. 

Why You Should Listen 

If you’ve been wondering how to better position yourself as a Solo PR Pro or how to find new opportunities despite economic uncertainty, this episode is packed with advice to help you put yourself out there. Karen and Michelle share personal anecdotes, practical tips, and motivational insights to empower you to take the reins and ensure companies know you exist—and understand the immense value you provide.

Resources Mentioned 

• Solo PR Pro Premium Membership Group 
• PRSA 
• Local networking opportunities (e.g., chambers, trade groups, or hosting small events at coffee shops or libraries) 

Get Engaged 

We want to hear from you! Have questions, comments, or ideas for future episodes? Reach out to us at soloprpro.com. 

If you found this episode helpful, please share it with your network. Your support means the world to us, and it helps us reach even more Solo PR Pros! 

Follow Us: 

• Michelle Kane | Voice Matters 
• Karen Swim | Solo PR Pro 
• Podcast Website | That Solo Life 

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