The Good, The Bad, and The Ridiculous of Wordplay

Summary:

Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don'ts of clever messaging. Discover how the right wordplay can resonate with your audience, when it’s best avoided, and how intention matters more than you might think.

Key Takeaways:

• Wordplay as a Connection Tool: Learn how effective wordplay can draw in and unify your audience by balancing the familiar with a fresh twist.
• Intent Is Everything: Messaging should always prioritize kindness and respect, avoiding divisiveness or harm.
• The Fine Line Between Clever and Confusing: Not all wordplay lands well—find out how to avoid messaging that alienates or baffles your audience.

In This Episode In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane chat about the use of wordplay in communication and marketing. They cover examples of effective wordplay, such as the Nike and Apple ads, as well as instances of problematic wordplay, like renaming the Gulf of Mexico or a steak cut. The discussion highlights include:

• Wordplay can be an effective communication tool when used strategically to engage the audience and build familiarity.
• However, wordplay should not be used as a "weapon" to divide audiences or make a political statement.
• Communicators should be mindful of the intent and potential impacts of their word choices, and aim to communicate in a spirit of kindness and unity.
• It's important for communicators to maintain credibility and avoid actions that could undermine trust.

Resources/Links Mentioned:

• ‘Freedom never tasted so good’: How Walter Jones helped rename french fries over the Iraq War - The Washington Post

Why Wordplay Works in Communications - Wylie Communications 

• Why Wordplay Works: The Science of Puns in Business Communication - Copy That Communications

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