Why It's Time to Advance AI Discussions in PR

That Solo Life, Episode 293: Why It's Time to Advance AI Discussions in PR

In This Episode 

Join Karen Swim, APR and Michelle Kane  as they discuss how PR professionals can leverage AI to enhance productivity while maintaining ethical practices. From practical applications for tasks like research and content creation to addressing AI's challenges, this episode offers valuable insights into how professionals can integrate AI tools to work more efficiently. 

What We Cover in This Episode: 

• MuckRack's "State of AI in PR" report and key takeaways 
• Why PR pros need to move beyond basic AI usage (like content and journalist research) 
• Practical examples of how to use AI to save time, like creating campaign templates, summarizing research, or simplifying technical content 
• The importance of staying ahead with AI to offer strategic counsel to clients 
• How to address misconceptions about AI and demonstrate your own value as a professional in a tech-driven world 
• Ethical considerations and creating responsible AI use policies 

Why You Should Listen: 

AI is here to stay, and PR professionals must not only adapt but also lead the conversation in how this technology influences communication. Whether you're already using AI in advanced ways or you're hesitant to try, this episode addresses the need to learn to integrate AI into your workflows effectively and responsibly. 

Episode Highlights: 

• “What we’re saying is to use AI to simplify repetitive tasks and preserve your expertise for what truly matters.” 
• “AI isn’t a vending machine. It’s not magic. It’s only as good as what you input, but it’s a powerful assistant when used well.” 
• “Helping clients craft AI use policies not only protects them but also establishes you as a forward-thinking, trusted advisor.” 

Key Points:

In this episode, Karen and Michelle  discuss the use of AI in public relations and communication practices. The key points are:

• The PR industry has been slow to adopt AI, focusing on limited use cases like content creation and journalist research, rather than exploring more efficient and strategic applications.
• AI can be a valuable tool for PR professionals, helping with repetitive tasks, research analysis, content writing, and developing campaign templates - freeing up time to focus on high-value, human-centric activities.
• There are ethical considerations around AI usage that PR professionals should be aware of and address, such as developing AI use policies and monitoring for potential misuse or negative impacts.
• PR professionals should make an effort to understand AI capabilities and how to leverage the technology responsibly, as it is an increasingly important part of the communication landscape.

Links and Resources Mentioned: 

• 5 Key Takeaways from Muck Rack’s State of AI in PR Report - PR News
• Solo PR Pro 

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