In this episode, Brian Icenhower shares a powerful Listing Presentation Script to Set Expectations that helps real estate agents, team leaders, and brokers guide sellers through slow markets with confidence. Learn how to use MLS data to visually demonstrate why pricing matters, set realistic expectations, and avoid difficult conversations down the road.
You’ll discover:
-
The one tool that changes every listing appointment
-
How to show—not just tell—your value to sellers
-
Why pricing conservatively wins in today’s market
-
How to revisit pricing and views after 30 days
-
What most sellers misunderstand about the agent’s role
This script isn’t just about talking points—it’s a strategy to build trust, gain influence, and get listings sold when homes are taking longer to move.
🧠 For real estate professionals ready to level up in today’s market, this episode is a must-listen.
Book a FREE coaching call: http://CoachCallFree.com
Enroll in our online courses: http://www.IcenhowerInstitute.com
Sign up for coaching: http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal: http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com