April 8, 2024 • 32 mins
Join us in this riveting installment of Creating Profits Online Podcast, where digital marketing virtuoso, Candida Lillard, reveals her tried and tested strategies for achieving online success. Dive deep into her intriguing narrative spanning two decades, from the humble beginnings of flipping products on eBay to mastering resale rights and private label expertise.
Follow Candida's business journey as she delves into the world of importation from China and retail arbitrage on Amazon. Learn from her entrepreneurial experiences as she emphasizes the importance of a strong support network in any new venture, a principle that resonates throughout her journey.
Explore Candida's insights on vital aspects of digital product marketing, particularly master resale rights (MRR) and private label rights (PLR). Understand their interrelation, their differences, and how MRRs enable reselling purchased course content while earning a 100% commission. Discover key strategies on making your product unique and appealing with the help of bonuses, and how to overcome marketing apprehension. This inspiring episode serves as proof that with determination, resourcefulness, and adaptability, success in the digital marketing realm is achievable.
In addition to this, Candida gives us a sneak peek into the powerful world of TikTok and short-format videos as effective marketing tools. Gain insights on how to stay focused, organized, and ensure a purposeful investment of your time whether it's for content creation, ad posting, or continuous learning. Tune in to learn how to optimize the flexibility of being a digital entrepreneur and transform your work day into a productive, income-generating endeavor. Candida's New Project: https://PayPerDayPortal.com Candida on Facebook: https://www.facebook.com/candida.lillard
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hey everyone, on this episode of Creating Profits Online Podcast, we have a special guest,
digital marketing expert, Candida Lillard, who's going to talk to us about all
things master resale rights, private label, the whole world of digital marketing.
Without any further ado, somebody hip thrust that start button and let's get this show on the road.
(00:26):
Learn to make money online the right way.
You're listening to the Creating Profits Online Podcast with the dude that puts
more glide in your stride, more pep in your step.
And if you don't dig this mess, you got the wrong damn address.
From the back of the shack, getting down to the nitty gritty in the big city.
Music.
(00:48):
Here's your host, Todd Snively.
And he's looking damn pretty. Let's go!
(01:25):
To this position kind of background information, please.
Yeah. So about 20 years ago, I started in on the online space by selling on eBay.
It really started just being bored in the evenings and selling.
And then I dove headfirst in like I always do into things.
And I didn't even know what I was doing, but I found a product that was selling
(01:47):
well. So I ordered directly from China.
And then I had to figure out how to get it on a ship to the U.S..
Again, I had no trading, no nothing. I was just literally winging it. And I did.
I got it here to the US. And then I had to get a semi and give that to my house in Texas.
So I figured all of that out. And so I had a really good product that did so
(02:07):
well that I was able to also put that into beauty salons in brick and mortars.
And so that really fed that love of eBay and doing kind of all of the treasure hunts.
So I did eBay for a little bit while I was still working my corporate job.
Let me ask you this. When was that? What year did you start selling on eBay? 20 years ago.
(02:28):
Oh my goodness. Yeah, literally. We were probably chewing the same dirt on eBay back in the early 2000s.
Yeah, I looked that up. Was this something that you developed on your own or
was it what we call a wholesale type product?
It was a wholesale type product that I found and it had life and longevity.
(02:49):
Longevity, not only was I selling that product, Todd, but I found the accessories that go with it.
And so if you think back about 20 years ago, the eye on foot ionizers were really
big at that time and you put your feet in and pulled all the toxins out, right?
So not only was I selling the machines, but I was selling the replacement ionizers that went into it.
And still to this day, I will have people reach out to me and say,
(03:10):
hey, do you still have any more of those ionizers that go in the the machine.
And so it's funny how they still need the parts. And so that's really what kind
of got my start into the whole eBay, the online space.
So are you still selling on eBay right now? Yes. It's definitely one of the
income streams that I have is eBay.
(03:31):
It's not a full-time gig, but I still sell on eBay. I have actually shipped
orders out all this week.
Okay. Are you still doing importing from China then also?
No, I haven't done that in a while because when I was really,
I had done that for a few years and then life happened, got divorced,
became a single mom and decided I needed to play it safe.
(03:54):
And so I really focused on my career at that time, got my bachelor's in human
resources, got double certified in HR and really was climbing the corporate
ladder. And then that was good.
It paid the bills and all of that. But I was really missing that entrepreneurial spirit.
And so I just picked up eBay again a little bit, just flipping products on eBay some.
(04:17):
And then life happens. I got remarried. I had my daughter.
And I actually left the corporate world, just trying to make sure that the family
transition with a new baby and everything was nice and smooth.
And Todd, I don't know how to be a stay-at-home mom. It drove me crazy.
I was literally losing my mind. And one day, I was taking the baby to see my
(04:39):
parents. And the local skating rink was for sale.
And so when I pulled up, I said, Dad, the skating rink's for sale.
I think we should buy it. And he said, I think you need to get out more.
Go take some time. I'm going to take the baby, but I think you've lost it.
And I said, no, think about it. It's only open on the weekend.
I can still take, you know, my oldest one to school.
I can still be home with the baby, but it's going to get me out of the house.
(05:01):
And I think at that point, my family knew I was really having a hard time with staying home.
Called my husband. I went up and got the books and like family meeting time.
Let's do this. And so my parents and husband agreed and we went into business together. other.
And we bought the local skating rink and we did it for three years.
I was the cheapest babysitter in town. And this is roller skating, right? Roller skating.
(05:23):
Yeah. People are renting the skates and going around the rink and you're playing
the disco music and the lights.
All of it, right? Nostalgia here. And so I did that, but it was quickly a seven
day a week job. We were open seven days a week for private parties.
It wasn't just that weekend thing. I thought it was going to be.
(05:43):
It was truly seven days a week. And I burned out very quickly.
But within three years, I was like, I can't do this anymore.
I was literally telling my husband after working 15 hours, I don't want to go
to the rink for three hours.
Can you go work my shift? And he was like, okay.
And so at that point, I knew it was time. And we sold it. And about the time
(06:03):
we were selling it, that's when I found Amazon.
And so I jumped into the Amazon space, February of 2018.
And I started with retail arbitrage where I was just buying products and flipping them on Amazon.
And then I got into wholesale. And I did that.
A year later, I started helping coach people on how to sell on Amazon and grow and scale as well.
(06:27):
So I've been doing that now for the last five years, coaching people.
And so I like to have multiple streams of income.
And so that's when I started thinking like, Like, okay, I've got eBay,
I've got Amazon, I sell on Walmart, I've got all of these different things.
But I needed more. And so then I started really looking into digital marketing
(06:50):
and it was like, okay, and then there's funnels and automations and all these
things I didn't know about. And so what did I do?
I found people that knew that and I surrounded myself with those type of people
to help explain it to me, help guide me, help me all the way around because
having that support is what I needed.
I was entering a world that I knew nothing about.
And so I knew I needed that type of guidance.
(07:12):
And that kind of brings us full circle to where we are.
I dove in headfirst and I had really battled jumping into this field because
I didn't want to be on social media.
I didn't want to put myself out there. I didn't want to do reels.
I just didn't want to do it. I was like, oh my gosh, I don't even know how to do this.
And so that really kept me from doing it. But having others around me supporting
(07:34):
me and pushing me in that direction, it's been a really wild ride.
And so that's how we ended up here today over a quick 20-year synopsis.
I was going to say, I talked to a lot of entrepreneurs and your journey is very similar.
Matter of fact, I'd say your journey is very, except for the skating rink.
Your skating rink, by the way, was my video store.
And that was back in the 90s, early 90s. But our journeys are very similar with
(07:58):
eBay and Amazon and digital marketing and even throwing in a real,
quote real business into the mix.
So I can definitely empathize with pretty much everything you've said.
And you definitely seem to be that jump off the cliff, build the plane on the
way down type of entrepreneur that I am also.
(08:19):
So I can totally get that.
So let's circle in and get to what you're doing right now, which you call it digital marketing.
But digital marketing is a huge huge umbrella that encompasses a lot of different things.
So within that umbrella of digital marketing, what's your concentration right now?
(08:40):
My concentration has really been growing a following and showing what's working for me.
And so that's creating social media content and talking about my life and kind
of my struggles and my successes and getting a following like that.
And then also sharing the products that I've used to get me there.
Okay. Yeah. So that's the marketing side of it. But what is it that you're marketing?
(09:04):
What would you, there's all kinds of things. There's affiliate programs.
There's PLR. There's physical products through affiliate programs,
digital products. What's your concentration right now?
Todd, I do affiliate marketing some. I'm an Amazon influencer.
And so I like to get products and create reviews about things that I'm already doing.
And I share that on the Amazon side. I do some affiliate marketing as well.
(09:26):
I have affiliate links for products that I use, that I know,
that I like, that I trust, that I'll share as well.
And then there's digital products. And so what I've really been working on lately
are master resale rights products.
That means that I'm able to buy a course or a program.
And not only can I consume all of the information, but I can turn around and
(09:47):
resell it and keep 100% of the commission.
All right. So with master resale rights, and I think I've heard this term MRR, right?
Master resale rights, somebody has put together, it can be anything, right?
It could be an ebook or it could be an extensive training program.
And what they've decided to do is to sell the rights to those program to numerous people.
(10:12):
And that's how they're making their money. So their responsibility is putting that content together.
So this allows you then, and correct me if I'm wrong, but it allows you to sell
that content without even necessarily being an expert in that.
There could be a master resell rights on dating or meeting the right person,
or not to say you're not an expert in that, but you know what I'm saying.
(10:34):
But you could then resell that content after purchasing the rights.
So just for people I think are familiar with this PLR.
Private label rights. Is there a distinction between PLR and the master resale rights?
With PLR, I can go in and edit it and make it mine. That's my understanding.
(10:55):
I want to make it my own because then I'm selling it as my product.
And it's the same with the master resale rights. I've bought and sold a lot
of PLR. And to your point, yeah, you buy it, you edit it.
The right that they're selling gives you the right to put your name on it if
you want. but I'm not allowed to sell the rights to that program.
(11:17):
So if I buy a piece of PLR, generally that's just for my use.
So it's my understanding with the master resell rights, what that allows you
to do is resell the rights for somebody to resell the rights.
So with the PLR, the rights are going to end with you. You're going to edit
it and you're going to give out the content.
With the master resell rights, when I sell the product, then that person also
(11:40):
gets those resale rights as well, and they can sell it as their own as well.
Okay. So what kind of master resale right programs are you selling right now?
What do the programs teach? What are the programs about?
The programs are really about how to make money in the online space.
Right now, I have been really leaning into the Legacy Builders program.
(12:03):
And so it talks about what are resale rights, because a lot of people don't
know that. but it gives a step-by-step on how to spend two hours a day of active time.
Because when we say work two hours a day, that doesn't mean cleaning off the desk.
It doesn't mean doing the dishes. It means truly blinders on and working for
two hours. And with that kind of focus, you can get a lot done.
(12:24):
But then it also goes into setting up a funnel and the automations of how that works.
And then it also talks about how to create social media content.
Who's your perfect customer?
What does that look like? What
kind of messaging can you get out to to attract that perfect customer.
And so there's a lot of information that goes into how we're able to earn in
the online space and how we're able to not only market but share a story and
(12:49):
show that there really are answers for what people are looking for.
And so that's something that I work on every day is storytelling.
Because we all think or I personally think that my story is my story.
But talking to you today, it's like, oh, our journeys are very similar.
And we don't realize how our journeys or our struggles might be someone else's.
(13:10):
And just by sharing our stories, we're able to connect with others.
And that's what I like about it.
As much as I was hesitant to create the reels, I've been able to connect with
others and people that I didn't even think were watching my journey are watching.
Amazing. So, all right. So, let's unpack that a little bit because that's because
this is interesting because so far, all right, what I've heard is this particular
(13:33):
program that you're promoting. And what was the name of it again? Thank you.
The Digital Growth Legacy Builders Program. Okay. And I'm going to make sure
I get a link from you so that we can include it here.
So if people are interested in it, they can take a look.
But what these people have done then is they've created this extensive training
program for people who, for example, the tech part of it that you mentioned,
(13:58):
building funnels and all that.
My experience has shown me that a lot of people, that's where they fall down.
They'll buy quote unquote course on how to make money online,
but it really glosses. It'll say, hey, you need a landing page,
but it doesn't really talk about how you're going to, what software are you
going to use? How do you build that out?
So does this, does this particular program provide those prebuilt assets for
(14:22):
the person that purchased it?
Yep. It's prebuilt. And not only is it prebuilt, but it gives you step by step instruction.
And sometimes it's literally just as simple as copy and paste.
And it's not something that requires all of those tech skills because I struggled
with that in the beginning.
I don't know what a landing page is. How do I connect all of this?
And that was the one thing I truly appreciated about this is the funnels are there.
(14:46):
It's got step by step, but it explains it in short little videos that steps
are actionable and it's okay. I did that.
And then within a few minutes, you're like, oh my gosh, look how far I've come.
And that feeling of I did that accomplishment, that's huge.
All right. So it sounds they're going to show you how to even get a domain name
and connect that domain name to the pre-built page that they've given to you.
(15:11):
Because a lot of people trip up even at that step one, which can be really demoralizing.
People, they get excited and they think they've accomplished something by purchasing
a training program or in this case, even a master resale rights program.
And the purchase is just the beginning. Then the execution comes.
Comes and if somebody doesn't have clear direction or
(15:31):
good support or know what tool to use
they hit that wall and they become another wow
this stuff just doesn't work whereas they never really gave
it the chance wouldn't you agree and that's what i really liked was it was literally
step by step and they're showing you on the screen you can go here and you can
buy your domain okay and then once you have it you literally go and you push
(15:53):
these buttons but another amazing part of this is there's a community that has live training.
They have two live tech calls every week. And so if for some reason something
gets wonky and it's not connecting the way it should be, there's two live tech
calls where you can jump on and they can help troubleshoot it and get you over that hurdle.
So that way you're not stuck going, man, this just doesn't work or it's not for me.
(16:17):
Okay, so then with this particular digital product, because you see, this is another thing.
This is a really good point, matter of fact, that you made and I want to put
an exclamation mark on is when people get involved with digital marketing,
they don't always know what they're going to sell, right? They don't have a product.
They just know, hey, I know I need to be in digital marketing.
(16:37):
I know I need to grow an email list. I know I need to sell something.
But they're like, what am I going to sell? So with a master resale rights program,
they're giving you the product, and it's a product that they had the expertise
to develop, and they put X number of hundreds or thousands of people through
to prove that it does do what it's supposed to do.
(17:01):
So you don't have to spin yourself around looking for, quote unquote, a product.
The program they're giving you to resale, they give you the master resale rights
to, is the initial product. Right. That's the initial product.
And so there's no need to reinvent the wheel. You have the product,
you're able to not only learn and consume the information, but you're also able
(17:22):
to take that same product and resell it. So let me ask you this.
So once we get to the point where there's a bunch of different people reselling
this quote unquote same product, I'm assuming some people will have modified
it because they have the rights to modify if they want to.
But what would you say is something that somebody should do to make that unique
(17:43):
to them so that somebody is not going to look at it and say,
oh, yeah, I've seen this before.
But you're going to stop them in their tracks to the point to where,
yeah, I need to buy from this person right now.
Do you have any suggestions to make that happen?
Bonuses. We can stand out by adding different bonuses.
We can make it unique with the bonuses we include, whether maybe it's a PLR
(18:06):
product that supports the same topic of what it is you're selling.
Maybe it's one-on-one coaching time. Maybe it's a group coaching time where
you're just there to answer questions, provide that morale, and be that cheerleader that people need.
With it being your product, you get to decide what it looks like.
But bonuses is a really great way to stand out and make it yours and unique.
(18:26):
And if you add yourself into that mix, you make it where someone else isn't
able to copy what you bring to the table.
I like that. I do like the idea also. If you think about it,
you're adding PLR bonuses to a master resale rate program.
You haven't really had to spend a lot of time developing a product.
(18:47):
And this is where I think this is where people make a mistake in the past.
They sit down and they go, okay, I want to create a digital product.
Maybe they have an idea for a course, right?
Maybe it's a course for selling on eBay. And they sit down.
And they spend month after month developing this course, creating images and
videos and the course itself, and they haven't sold one yet.
(19:09):
They don't know if anyone's going to even be interested in the unique selling
proposition of this course.
So using a master resell right program that has a track record shortcuts all
of that and allows people to get started quicker, right?
You have that proof of concept because other people are selling it.
Other people are being successful selling the same product. And so then it just
(19:29):
becomes like, why not me?
And then that mind shift of if they can do it, I can do it. And you jump in
and you just start taking action.
I think action is what keeps people from doing it.
And what I like about it, it's just step by step.
And they're not long videos. They're not 30, 40 minutes where it's like,
(19:50):
squirrel, I forgot what I was listening to.
It's three minutes and it's okay. okay, and I watch all of my videos like on
two speed because I just need to get to it and get it done.
And so I like that within a few minutes, okay, I've got my next action step
that I need to do and I can do it.
And then I can go back and hit play and literally build my business step-by-step.
I squirrel all the time. So I appreciate that greatly. Okay,
(20:13):
so somebody now, they've purchased the master resale rights.
They've modified or added to the program. They've added their bonuses.
They got all their tech set up because the program shows them how to set all that tech up.
So now their product's ready to go, they got their domain name,
and they're ready to promote.
I think the next place that people allow themselves to fail is with marketing.
(20:37):
So you were saying you're not comfortable doing reels, but now you're doing reels.
What kind of advice would you give to somebody who has spent the money now,
invested in this product, they've got it all set up, and now they're just sitting
there going, going, what am I going to do to market? What would you say to that person?
You just have to do it. I was that person. It was six, not even six months ago.
(21:00):
I was going, I don't want to do rails. Like I don't want to do that.
But finally I got out of my own way and it was like, I'm just going to do it.
What's going to happen? Nothing.
I posted literally on my personal Facebook page. I didn't have any negative
comments. I had people going, Hey, what are you doing?
And all of the time, I didn't want anybody to know what I was doing.
Me. But now people are following.
(21:20):
I'm getting phone calls. I'm getting text messages saying, hey, is this real?
Tell me more. And so I put myself out there. I wasn't familiar with TikTok.
I got on TikTok and I'm putting myself out there every day, showing up,
just talking, just like you and I are talking, just really telling a story.
And I'm just trying to connect with people on a personal level.
(21:40):
It's I don't want to be salesy. I don't want to be spammy. Just,
hey, this is my journey. This is where I'm at. And this is what's working for me.
You made a good point. I asked about marketing and you went right to what I'm
going to call short form video.
And we're seeing an explosion now in this short form video format.
You mentioned TikTok, Facebook Reels, there's Instagram, there's YouTube Shorts.
(22:04):
And all of these huge companies are really putting out the reach on this content
in an attempt to gain these followers and get people loyal to their platform.
And every platform is really different.
And now we're in a situation where we're not even 100% sure if TikTok is going
(22:25):
to be allowed in the United States in a hot minute.
We just don't know. No, but you're into that short form video.
And I tell people all the time, if you're going to do some marketing right now,
it's the time to do short form video.
That wasn't always the case, right? There hasn't always been a TikTok or Facebook
Reels or an Instagram. But right now, that's a good concentration.
(22:48):
Short of that, there's still all of the other marketing that people could do
if they wanted to with articles or be on podcasts even. And this is,
if you think about it, it's got form of marketing, if you will.
So there's a lot. So some people might sit there, to your point,
and they're like, no, 1000%, I'm not going to do short form video.
(23:08):
They still have a bunch of other marketing avenues, including paid.
People could, if they want to learn about Facebook ads or Bing ads,
or even you can actually even buy leads on TikTok by running a lead campaign. pain.
So you have this whole organic world, and then you have this whole paid world.
(23:30):
Personally, I think people should do organic first, like what you're doing,
and get some sales that way.
And then now they've actually closed the loop in their mind that,
wow, I made money doing this, and it becomes more about systems than I think at that point.
As far as systems go, I know we're We're both like jump off the cliff kind of
(23:52):
people, but there are certain systems like I can't get through my day without using.
Because to your point, you were saying people need to put in that one or two
hours or three hours a day or whatever it is.
It needs to be with income producing activities.
You said, yeah, not cleaning your desk or things like that.
Income producing activities. What kind of advice can you give people to be able
(24:15):
to stay focused and get organized and be able to be purposeful about that time?
And if they're feeling like they're not, what do you think they should do?
It's really breaking it down. If I know that I have two hours,
then in the training, they actually talk about how to break down that two hours.
They show you how to do copy and paste ads on free websites.
(24:38):
And so for 30 minutes, I can set my timer and I can post ads.
Of course, I can run paid ads like you were talking about. I can consume 30
minutes of training because why one, I need to continue my education,
but I don't wanna just watch videos all day to watch videos to say I've done something.
So again, 30 minutes. And then it's one hour of creating content because I want
to be able to produce three pieces of content each day.
(25:02):
Now, I'm not going to post them all at the same time, but if I can sit down
for an hour and knock out three videos and edit and have them ready,
then I've got the rest of my day.
And so it's just being very like, this is what I'm going to do with my time.
And literally, that's what you do with your time. You have to be consistent.
I wake up early. And so maybe my 30 minutes first thing in the morning is working
on ads. And then maybe after I get the kids to school, I literally spend an
(25:27):
hour when I get home. I set the timer and I work on my content.
And then I can go and do whatever it is I need to do. And then 30 minutes.
So if I don't have two hours together, I get to design what those two hours
of money-producing activities really looks like.
You get the flexibility of being a digital entrepreneur.
I used to joke with people, especially when I had an actual real business.
(25:50):
This before. This was 20, 30, no, 30, 40 years ago.
I used to joke with people that being self-employed was really cool because
I only had to work half days.
And the best part was I got to pick which 12 hours that half day was.
But this brings up a good point. There's a lot of people out there that market
these push button, success falls from the sky, instant millions. This is so so easy.
(26:15):
And everything I've heard you talking about is work.
You have to put in the work. So it's digital marketing, being an online entrepreneur.
It's a real business and with real work, right?
You have to show up. You have to put effort. Money doesn't fall from the sky.
I know we want to think it does. And we're sitting here with our hands up. Nothing's happening.
(26:39):
You've got to show up every day. And being an entrepreneur, you have to show up for yourself. self.
And it's very easy to be like, oh man, I just want a Netflix and chill day.
You can't do that. If you're Netflix and chilling, income's not coming in.
So you have to show up each and every day.
Now the great thing is I get to decide what that day looks like.
I get to take my kids to school. I get to pick my kids up.
(26:59):
But other than that, I'm deciding what I'm doing when.
Yeah, we call it time freedom. It was the single, there was two reasons I wanted
to become an entrepreneur or at least work for myself.
One was I didn't want a cap on my income and I didn't want anybody else controlling my time.
So no matter what it is that I decide to do during that day,
(27:20):
whether it's have a wonderful discussion with somebody like yourself,
that was my decision, right?
I was able to control my time the way I wanted to and be able to control my
income. The harder I work, the more money I make, the more systems I put in
place, the more days I can take off, right?
If somebody else is working for me, a virtual assistant, or as I'm scaling a
(27:42):
business and putting a little team together, that's to provide myself with time freedom.
So this has been great. I think people can get a lot out of this type of an interaction.
One to know that, and don't take this the wrong way, but if somebody like you,
somebody Somebody like me can get it done. They can get it done.
They just, from what I've picked up out of this, is they need a good plan.
(28:05):
They need some mentorship. They need some community, a good product,
and the ability to put the work in to get it done.
Because I know a lot of people, they already have maybe a job, right?
And either whether they're looking to get away from that job or they're looking
to supplement for whatever reason, new car, pay off a mortgage, retire.
(28:29):
They got to find the time. So they really have to have that motivation.
And this is why I talk to a lot of people. They'll pay anything for that push
button, easy thing that doesn't exist.
And I tell people, stop looking for that holy grail. Just find something that
works and makes sense to you and put the effort in and get going.
(28:50):
So people, I know it's the money too. too. They've been burned in the past.
They just end up spending a lot of money on tech they don't need, extra tech.
And that's where I think from what you're saying, that community and that structure
can really come in and help them stay on the straight and narrow and not be
(29:13):
wasting money on stuff that they don't need to really get that business going.
And with this model, it's all all about how I've invested into the program,
but that's it. It's showing you how to run ads for free.
Get on social media. If you don't want your face out there, they have a whole
module on faceless content where you're creating content, but your face isn't out there.
(29:34):
People don't have to know it's you for whatever reason. Maybe you don't want
the boss to know you're looking.
And so there's options on how to do it. And so I do that fact because all too
often we jump into something and then, oh, we got to add this and then we add
this. And pretty soon all of the tools that we need were an expense we never even expected.
And that's deflating when you have a goal and you think, okay,
(29:56):
I'm going to invest this and I'm going to do it.
And then you have to add all of this. And then as what have I gotten myself into? to. So exactly.
This sounds wonderful. And I would highly encourage people.
I'm going to make sure there's a URL on the screen that people will be able
to go to and connect with you and get some more information and sign up for
the program, knowing that it's proven people are doing it.
(30:16):
It's not fly by night. Everything I like to get involved with,
I want to make sure is ethical and on board and have some longevity and is real
selling magical dust that really doesn't do do anything.
So that's been great. So I'll make sure that URL is on the screen.
And I want to thank you for taking the time to come on and answer these questions
and teach people a little bit about digital marketing.
(30:38):
If they wanted to get in direct contact with you, though, what's the best way for them to get in touch?
I would say Facebook. It's just Candida Lillard on Facebook.
You'll find me and then you can always shoot me a message, comment on my post.
I'll be happy to get back to you and answer any questions that you have.
All right, Candida. Thanks so much for your your time today.
It's been great. And I wish you nothing but the best with this venture.
(31:02):
Oh, thanks for having me, Todd. I hope everybody enjoyed Candida as much as
I did talking to her. Always a pleasure.
And I wanted to give you the URL for her latest project.
So if you want to check it out, Go to payperdayportal.com. That's pay, P-A-Y,
per, P-E-R, day, D-A-Y, portal, P-O-R-T-A-L.com, payperdayportal.com.
(31:33):
Check out our new program. Sign up for it. Just follow her instruction.
Follow the training and see if you can't get the kind of results that Candida's been getting.
And I'm going to check it out myself. self. All right, everybody,
that's another episode of the Creating Profits Online podcast. We'll see you next time.
Music.
Hey everyone, on this episode of Creating Profits Online Podcast, we have a special guest,
digital marketing expert, Candida Lillard, who's going to talk to us about all
things master resale rights, private label, the whole world of digital marketing.
Without any further ado, somebody hip thrust that start button and let's get this show on the road.
(00:26):
Learn to make money online the right way.
You're listening to the Creating Profits Online Podcast with the dude that puts
more glide in your stride, more pep in your step.
And if you don't dig this mess, you got the wrong damn address.
From the back of the shack, getting down to the nitty gritty in the big city.
Music.
(00:48):
Here's your host, Todd Snively.
And he's looking damn pretty. Let's go!
(01:25):
To this position kind of background information, please.
Yeah. So about 20 years ago, I started in on the online space by selling on eBay.
It really started just being bored in the evenings and selling.
And then I dove headfirst in like I always do into things.
And I didn't even know what I was doing, but I found a product that was selling
(01:47):
well. So I ordered directly from China.
And then I had to figure out how to get it on a ship to the U.S..
Again, I had no trading, no nothing. I was just literally winging it. And I did.
I got it here to the US. And then I had to get a semi and give that to my house in Texas.
So I figured all of that out. And so I had a really good product that did so
(02:07):
well that I was able to also put that into beauty salons in brick and mortars.
And so that really fed that love of eBay and doing kind of all of the treasure hunts.
So I did eBay for a little bit while I was still working my corporate job.
Let me ask you this. When was that? What year did you start selling on eBay? 20 years ago.
(02:28):
Oh my goodness. Yeah, literally. We were probably chewing the same dirt on eBay back in the early 2000s.
Yeah, I looked that up. Was this something that you developed on your own or
was it what we call a wholesale type product?
It was a wholesale type product that I found and it had life and longevity.
(02:49):
Longevity, not only was I selling that product, Todd, but I found the accessories that go with it.
And so if you think back about 20 years ago, the eye on foot ionizers were really
big at that time and you put your feet in and pulled all the toxins out, right?
So not only was I selling the machines, but I was selling the replacement ionizers that went into it.
And still to this day, I will have people reach out to me and say,
(03:10):
hey, do you still have any more of those ionizers that go in the the machine.
And so it's funny how they still need the parts. And so that's really what kind
of got my start into the whole eBay, the online space.
So are you still selling on eBay right now? Yes. It's definitely one of the
income streams that I have is eBay.
(03:31):
It's not a full-time gig, but I still sell on eBay. I have actually shipped
orders out all this week.
Okay. Are you still doing importing from China then also?
No, I haven't done that in a while because when I was really,
I had done that for a few years and then life happened, got divorced,
became a single mom and decided I needed to play it safe.
(03:54):
And so I really focused on my career at that time, got my bachelor's in human
resources, got double certified in HR and really was climbing the corporate
ladder. And then that was good.
It paid the bills and all of that. But I was really missing that entrepreneurial spirit.
And so I just picked up eBay again a little bit, just flipping products on eBay some.
(04:17):
And then life happens. I got remarried. I had my daughter.
And I actually left the corporate world, just trying to make sure that the family
transition with a new baby and everything was nice and smooth.
And Todd, I don't know how to be a stay-at-home mom. It drove me crazy.
I was literally losing my mind. And one day, I was taking the baby to see my
(04:39):
parents. And the local skating rink was for sale.
And so when I pulled up, I said, Dad, the skating rink's for sale.
I think we should buy it. And he said, I think you need to get out more.
Go take some time. I'm going to take the baby, but I think you've lost it.
And I said, no, think about it. It's only open on the weekend.
I can still take, you know, my oldest one to school.
I can still be home with the baby, but it's going to get me out of the house.
(05:01):
And I think at that point, my family knew I was really having a hard time with staying home.
Called my husband. I went up and got the books and like family meeting time.
Let's do this. And so my parents and husband agreed and we went into business together. other.
And we bought the local skating rink and we did it for three years.
I was the cheapest babysitter in town. And this is roller skating, right? Roller skating.
(05:23):
Yeah. People are renting the skates and going around the rink and you're playing
the disco music and the lights.
All of it, right? Nostalgia here. And so I did that, but it was quickly a seven
day a week job. We were open seven days a week for private parties.
It wasn't just that weekend thing. I thought it was going to be.
(05:43):
It was truly seven days a week. And I burned out very quickly.
But within three years, I was like, I can't do this anymore.
I was literally telling my husband after working 15 hours, I don't want to go
to the rink for three hours.
Can you go work my shift? And he was like, okay.
And so at that point, I knew it was time. And we sold it. And about the time
(06:03):
we were selling it, that's when I found Amazon.
And so I jumped into the Amazon space, February of 2018.
And I started with retail arbitrage where I was just buying products and flipping them on Amazon.
And then I got into wholesale. And I did that.
A year later, I started helping coach people on how to sell on Amazon and grow and scale as well.
(06:27):
So I've been doing that now for the last five years, coaching people.
And so I like to have multiple streams of income.
And so that's when I started thinking like, Like, okay, I've got eBay,
I've got Amazon, I sell on Walmart, I've got all of these different things.
But I needed more. And so then I started really looking into digital marketing
(06:50):
and it was like, okay, and then there's funnels and automations and all these
things I didn't know about. And so what did I do?
I found people that knew that and I surrounded myself with those type of people
to help explain it to me, help guide me, help me all the way around because
having that support is what I needed.
I was entering a world that I knew nothing about.
And so I knew I needed that type of guidance.
(07:12):
And that kind of brings us full circle to where we are.
I dove in headfirst and I had really battled jumping into this field because
I didn't want to be on social media.
I didn't want to put myself out there. I didn't want to do reels.
I just didn't want to do it. I was like, oh my gosh, I don't even know how to do this.
And so that really kept me from doing it. But having others around me supporting
(07:34):
me and pushing me in that direction, it's been a really wild ride.
And so that's how we ended up here today over a quick 20-year synopsis.
I was going to say, I talked to a lot of entrepreneurs and your journey is very similar.
Matter of fact, I'd say your journey is very, except for the skating rink.
Your skating rink, by the way, was my video store.
And that was back in the 90s, early 90s. But our journeys are very similar with
(07:58):
eBay and Amazon and digital marketing and even throwing in a real,
quote real business into the mix.
So I can definitely empathize with pretty much everything you've said.
And you definitely seem to be that jump off the cliff, build the plane on the
way down type of entrepreneur that I am also.
(08:19):
So I can totally get that.
So let's circle in and get to what you're doing right now, which you call it digital marketing.
But digital marketing is a huge huge umbrella that encompasses a lot of different things.
So within that umbrella of digital marketing, what's your concentration right now?
(08:40):
My concentration has really been growing a following and showing what's working for me.
And so that's creating social media content and talking about my life and kind
of my struggles and my successes and getting a following like that.
And then also sharing the products that I've used to get me there.
Okay. Yeah. So that's the marketing side of it. But what is it that you're marketing?
(09:04):
What would you, there's all kinds of things. There's affiliate programs.
There's PLR. There's physical products through affiliate programs,
digital products. What's your concentration right now?
Todd, I do affiliate marketing some. I'm an Amazon influencer.
And so I like to get products and create reviews about things that I'm already doing.
And I share that on the Amazon side. I do some affiliate marketing as well.
(09:26):
I have affiliate links for products that I use, that I know,
that I like, that I trust, that I'll share as well.
And then there's digital products. And so what I've really been working on lately
are master resale rights products.
That means that I'm able to buy a course or a program.
And not only can I consume all of the information, but I can turn around and
(09:47):
resell it and keep 100% of the commission.
All right. So with master resale rights, and I think I've heard this term MRR, right?
Master resale rights, somebody has put together, it can be anything, right?
It could be an ebook or it could be an extensive training program.
And what they've decided to do is to sell the rights to those program to numerous people.
(10:12):
And that's how they're making their money. So their responsibility is putting that content together.
So this allows you then, and correct me if I'm wrong, but it allows you to sell
that content without even necessarily being an expert in that.
There could be a master resell rights on dating or meeting the right person,
or not to say you're not an expert in that, but you know what I'm saying.
(10:34):
But you could then resell that content after purchasing the rights.
So just for people I think are familiar with this PLR.
Private label rights. Is there a distinction between PLR and the master resale rights?
With PLR, I can go in and edit it and make it mine. That's my understanding.
(10:55):
I want to make it my own because then I'm selling it as my product.
And it's the same with the master resale rights. I've bought and sold a lot
of PLR. And to your point, yeah, you buy it, you edit it.
The right that they're selling gives you the right to put your name on it if
you want. but I'm not allowed to sell the rights to that program.
(11:17):
So if I buy a piece of PLR, generally that's just for my use.
So it's my understanding with the master resell rights, what that allows you
to do is resell the rights for somebody to resell the rights.
So with the PLR, the rights are going to end with you. You're going to edit
it and you're going to give out the content.
With the master resell rights, when I sell the product, then that person also
(11:40):
gets those resale rights as well, and they can sell it as their own as well.
Okay. So what kind of master resale right programs are you selling right now?
What do the programs teach? What are the programs about?
The programs are really about how to make money in the online space.
Right now, I have been really leaning into the Legacy Builders program.
(12:03):
And so it talks about what are resale rights, because a lot of people don't
know that. but it gives a step-by-step on how to spend two hours a day of active time.
Because when we say work two hours a day, that doesn't mean cleaning off the desk.
It doesn't mean doing the dishes. It means truly blinders on and working for
two hours. And with that kind of focus, you can get a lot done.
(12:24):
But then it also goes into setting up a funnel and the automations of how that works.
And then it also talks about how to create social media content.
Who's your perfect customer?
What does that look like? What
kind of messaging can you get out to to attract that perfect customer.
And so there's a lot of information that goes into how we're able to earn in
the online space and how we're able to not only market but share a story and
(12:49):
show that there really are answers for what people are looking for.
And so that's something that I work on every day is storytelling.
Because we all think or I personally think that my story is my story.
But talking to you today, it's like, oh, our journeys are very similar.
And we don't realize how our journeys or our struggles might be someone else's.
(13:10):
And just by sharing our stories, we're able to connect with others.
And that's what I like about it.
As much as I was hesitant to create the reels, I've been able to connect with
others and people that I didn't even think were watching my journey are watching.
Amazing. So, all right. So, let's unpack that a little bit because that's because
this is interesting because so far, all right, what I've heard is this particular
(13:33):
program that you're promoting. And what was the name of it again? Thank you.
The Digital Growth Legacy Builders Program. Okay. And I'm going to make sure
I get a link from you so that we can include it here.
So if people are interested in it, they can take a look.
But what these people have done then is they've created this extensive training
program for people who, for example, the tech part of it that you mentioned,
(13:58):
building funnels and all that.
My experience has shown me that a lot of people, that's where they fall down.
They'll buy quote unquote course on how to make money online,
but it really glosses. It'll say, hey, you need a landing page,
but it doesn't really talk about how you're going to, what software are you
going to use? How do you build that out?
So does this, does this particular program provide those prebuilt assets for
(14:22):
the person that purchased it?
Yep. It's prebuilt. And not only is it prebuilt, but it gives you step by step instruction.
And sometimes it's literally just as simple as copy and paste.
And it's not something that requires all of those tech skills because I struggled
with that in the beginning.
I don't know what a landing page is. How do I connect all of this?
And that was the one thing I truly appreciated about this is the funnels are there.
(14:46):
It's got step by step, but it explains it in short little videos that steps
are actionable and it's okay. I did that.
And then within a few minutes, you're like, oh my gosh, look how far I've come.
And that feeling of I did that accomplishment, that's huge.
All right. So it sounds they're going to show you how to even get a domain name
and connect that domain name to the pre-built page that they've given to you.
(15:11):
Because a lot of people trip up even at that step one, which can be really demoralizing.
People, they get excited and they think they've accomplished something by purchasing
a training program or in this case, even a master resale rights program.
And the purchase is just the beginning. Then the execution comes.
Comes and if somebody doesn't have clear direction or
(15:31):
good support or know what tool to use
they hit that wall and they become another wow
this stuff just doesn't work whereas they never really gave
it the chance wouldn't you agree and that's what i really liked was it was literally
step by step and they're showing you on the screen you can go here and you can
buy your domain okay and then once you have it you literally go and you push
(15:53):
these buttons but another amazing part of this is there's a community that has live training.
They have two live tech calls every week. And so if for some reason something
gets wonky and it's not connecting the way it should be, there's two live tech
calls where you can jump on and they can help troubleshoot it and get you over that hurdle.
So that way you're not stuck going, man, this just doesn't work or it's not for me.
(16:17):
Okay, so then with this particular digital product, because you see, this is another thing.
This is a really good point, matter of fact, that you made and I want to put
an exclamation mark on is when people get involved with digital marketing,
they don't always know what they're going to sell, right? They don't have a product.
They just know, hey, I know I need to be in digital marketing.
(16:37):
I know I need to grow an email list. I know I need to sell something.
But they're like, what am I going to sell? So with a master resale rights program,
they're giving you the product, and it's a product that they had the expertise
to develop, and they put X number of hundreds or thousands of people through
to prove that it does do what it's supposed to do.
(17:01):
So you don't have to spin yourself around looking for, quote unquote, a product.
The program they're giving you to resale, they give you the master resale rights
to, is the initial product. Right. That's the initial product.
And so there's no need to reinvent the wheel. You have the product,
you're able to not only learn and consume the information, but you're also able
(17:22):
to take that same product and resell it. So let me ask you this.
So once we get to the point where there's a bunch of different people reselling
this quote unquote same product, I'm assuming some people will have modified
it because they have the rights to modify if they want to.
But what would you say is something that somebody should do to make that unique
(17:43):
to them so that somebody is not going to look at it and say,
oh, yeah, I've seen this before.
But you're going to stop them in their tracks to the point to where,
yeah, I need to buy from this person right now.
Do you have any suggestions to make that happen?
Bonuses. We can stand out by adding different bonuses.
We can make it unique with the bonuses we include, whether maybe it's a PLR
(18:06):
product that supports the same topic of what it is you're selling.
Maybe it's one-on-one coaching time. Maybe it's a group coaching time where
you're just there to answer questions, provide that morale, and be that cheerleader that people need.
With it being your product, you get to decide what it looks like.
But bonuses is a really great way to stand out and make it yours and unique.
(18:26):
And if you add yourself into that mix, you make it where someone else isn't
able to copy what you bring to the table.
I like that. I do like the idea also. If you think about it,
you're adding PLR bonuses to a master resale rate program.
You haven't really had to spend a lot of time developing a product.
(18:47):
And this is where I think this is where people make a mistake in the past.
They sit down and they go, okay, I want to create a digital product.
Maybe they have an idea for a course, right?
Maybe it's a course for selling on eBay. And they sit down.
And they spend month after month developing this course, creating images and
videos and the course itself, and they haven't sold one yet.
(19:09):
They don't know if anyone's going to even be interested in the unique selling
proposition of this course.
So using a master resell right program that has a track record shortcuts all
of that and allows people to get started quicker, right?
You have that proof of concept because other people are selling it.
Other people are being successful selling the same product. And so then it just
(19:29):
becomes like, why not me?
And then that mind shift of if they can do it, I can do it. And you jump in
and you just start taking action.
I think action is what keeps people from doing it.
And what I like about it, it's just step by step.
And they're not long videos. They're not 30, 40 minutes where it's like,
(19:50):
squirrel, I forgot what I was listening to.
It's three minutes and it's okay. okay, and I watch all of my videos like on
two speed because I just need to get to it and get it done.
And so I like that within a few minutes, okay, I've got my next action step
that I need to do and I can do it.
And then I can go back and hit play and literally build my business step-by-step.
I squirrel all the time. So I appreciate that greatly. Okay,
(20:13):
so somebody now, they've purchased the master resale rights.
They've modified or added to the program. They've added their bonuses.
They got all their tech set up because the program shows them how to set all that tech up.
So now their product's ready to go, they got their domain name,
and they're ready to promote.
I think the next place that people allow themselves to fail is with marketing.
(20:37):
So you were saying you're not comfortable doing reels, but now you're doing reels.
What kind of advice would you give to somebody who has spent the money now,
invested in this product, they've got it all set up, and now they're just sitting
there going, going, what am I going to do to market? What would you say to that person?
You just have to do it. I was that person. It was six, not even six months ago.
(21:00):
I was going, I don't want to do rails. Like I don't want to do that.
But finally I got out of my own way and it was like, I'm just going to do it.
What's going to happen? Nothing.
I posted literally on my personal Facebook page. I didn't have any negative
comments. I had people going, Hey, what are you doing?
And all of the time, I didn't want anybody to know what I was doing.
Me. But now people are following.
(21:20):
I'm getting phone calls. I'm getting text messages saying, hey, is this real?
Tell me more. And so I put myself out there. I wasn't familiar with TikTok.
I got on TikTok and I'm putting myself out there every day, showing up,
just talking, just like you and I are talking, just really telling a story.
And I'm just trying to connect with people on a personal level.
(21:40):
It's I don't want to be salesy. I don't want to be spammy. Just,
hey, this is my journey. This is where I'm at. And this is what's working for me.
You made a good point. I asked about marketing and you went right to what I'm
going to call short form video.
And we're seeing an explosion now in this short form video format.
You mentioned TikTok, Facebook Reels, there's Instagram, there's YouTube Shorts.
(22:04):
And all of these huge companies are really putting out the reach on this content
in an attempt to gain these followers and get people loyal to their platform.
And every platform is really different.
And now we're in a situation where we're not even 100% sure if TikTok is going
(22:25):
to be allowed in the United States in a hot minute.
We just don't know. No, but you're into that short form video.
And I tell people all the time, if you're going to do some marketing right now,
it's the time to do short form video.
That wasn't always the case, right? There hasn't always been a TikTok or Facebook
Reels or an Instagram. But right now, that's a good concentration.
(22:48):
Short of that, there's still all of the other marketing that people could do
if they wanted to with articles or be on podcasts even. And this is,
if you think about it, it's got form of marketing, if you will.
So there's a lot. So some people might sit there, to your point,
and they're like, no, 1000%, I'm not going to do short form video.
(23:08):
They still have a bunch of other marketing avenues, including paid.
People could, if they want to learn about Facebook ads or Bing ads,
or even you can actually even buy leads on TikTok by running a lead campaign. pain.
So you have this whole organic world, and then you have this whole paid world.
(23:30):
Personally, I think people should do organic first, like what you're doing,
and get some sales that way.
And then now they've actually closed the loop in their mind that,
wow, I made money doing this, and it becomes more about systems than I think at that point.
As far as systems go, I know we're We're both like jump off the cliff kind of
(23:52):
people, but there are certain systems like I can't get through my day without using.
Because to your point, you were saying people need to put in that one or two
hours or three hours a day or whatever it is.
It needs to be with income producing activities.
You said, yeah, not cleaning your desk or things like that.
Income producing activities. What kind of advice can you give people to be able
(24:15):
to stay focused and get organized and be able to be purposeful about that time?
And if they're feeling like they're not, what do you think they should do?
It's really breaking it down. If I know that I have two hours,
then in the training, they actually talk about how to break down that two hours.
They show you how to do copy and paste ads on free websites.
(24:38):
And so for 30 minutes, I can set my timer and I can post ads.
Of course, I can run paid ads like you were talking about. I can consume 30
minutes of training because why one, I need to continue my education,
but I don't wanna just watch videos all day to watch videos to say I've done something.
So again, 30 minutes. And then it's one hour of creating content because I want
to be able to produce three pieces of content each day.
(25:02):
Now, I'm not going to post them all at the same time, but if I can sit down
for an hour and knock out three videos and edit and have them ready,
then I've got the rest of my day.
And so it's just being very like, this is what I'm going to do with my time.
And literally, that's what you do with your time. You have to be consistent.
I wake up early. And so maybe my 30 minutes first thing in the morning is working
on ads. And then maybe after I get the kids to school, I literally spend an
(25:27):
hour when I get home. I set the timer and I work on my content.
And then I can go and do whatever it is I need to do. And then 30 minutes.
So if I don't have two hours together, I get to design what those two hours
of money-producing activities really looks like.
You get the flexibility of being a digital entrepreneur.
I used to joke with people, especially when I had an actual real business.
(25:50):
This before. This was 20, 30, no, 30, 40 years ago.
I used to joke with people that being self-employed was really cool because
I only had to work half days.
And the best part was I got to pick which 12 hours that half day was.
But this brings up a good point. There's a lot of people out there that market
these push button, success falls from the sky, instant millions. This is so so easy.
(26:15):
And everything I've heard you talking about is work.
You have to put in the work. So it's digital marketing, being an online entrepreneur.
It's a real business and with real work, right?
You have to show up. You have to put effort. Money doesn't fall from the sky.
I know we want to think it does. And we're sitting here with our hands up. Nothing's happening.
(26:39):
You've got to show up every day. And being an entrepreneur, you have to show up for yourself. self.
And it's very easy to be like, oh man, I just want a Netflix and chill day.
You can't do that. If you're Netflix and chilling, income's not coming in.
So you have to show up each and every day.
Now the great thing is I get to decide what that day looks like.
I get to take my kids to school. I get to pick my kids up.
(26:59):
But other than that, I'm deciding what I'm doing when.
Yeah, we call it time freedom. It was the single, there was two reasons I wanted
to become an entrepreneur or at least work for myself.
One was I didn't want a cap on my income and I didn't want anybody else controlling my time.
So no matter what it is that I decide to do during that day,
(27:20):
whether it's have a wonderful discussion with somebody like yourself,
that was my decision, right?
I was able to control my time the way I wanted to and be able to control my
income. The harder I work, the more money I make, the more systems I put in
place, the more days I can take off, right?
If somebody else is working for me, a virtual assistant, or as I'm scaling a
(27:42):
business and putting a little team together, that's to provide myself with time freedom.
So this has been great. I think people can get a lot out of this type of an interaction.
One to know that, and don't take this the wrong way, but if somebody like you,
somebody Somebody like me can get it done. They can get it done.
They just, from what I've picked up out of this, is they need a good plan.
(28:05):
They need some mentorship. They need some community, a good product,
and the ability to put the work in to get it done.
Because I know a lot of people, they already have maybe a job, right?
And either whether they're looking to get away from that job or they're looking
to supplement for whatever reason, new car, pay off a mortgage, retire.
(28:29):
They got to find the time. So they really have to have that motivation.
And this is why I talk to a lot of people. They'll pay anything for that push
button, easy thing that doesn't exist.
And I tell people, stop looking for that holy grail. Just find something that
works and makes sense to you and put the effort in and get going.
(28:50):
So people, I know it's the money too. too. They've been burned in the past.
They just end up spending a lot of money on tech they don't need, extra tech.
And that's where I think from what you're saying, that community and that structure
can really come in and help them stay on the straight and narrow and not be
(29:13):
wasting money on stuff that they don't need to really get that business going.
And with this model, it's all all about how I've invested into the program,
but that's it. It's showing you how to run ads for free.
Get on social media. If you don't want your face out there, they have a whole
module on faceless content where you're creating content, but your face isn't out there.
(29:34):
People don't have to know it's you for whatever reason. Maybe you don't want
the boss to know you're looking.
And so there's options on how to do it. And so I do that fact because all too
often we jump into something and then, oh, we got to add this and then we add
this. And pretty soon all of the tools that we need were an expense we never even expected.
And that's deflating when you have a goal and you think, okay,
(29:56):
I'm going to invest this and I'm going to do it.
And then you have to add all of this. And then as what have I gotten myself into? to. So exactly.
This sounds wonderful. And I would highly encourage people.
I'm going to make sure there's a URL on the screen that people will be able
to go to and connect with you and get some more information and sign up for
the program, knowing that it's proven people are doing it.
(30:16):
It's not fly by night. Everything I like to get involved with,
I want to make sure is ethical and on board and have some longevity and is real
selling magical dust that really doesn't do do anything.
So that's been great. So I'll make sure that URL is on the screen.
And I want to thank you for taking the time to come on and answer these questions
and teach people a little bit about digital marketing.
(30:38):
If they wanted to get in direct contact with you, though, what's the best way for them to get in touch?
I would say Facebook. It's just Candida Lillard on Facebook.
You'll find me and then you can always shoot me a message, comment on my post.
I'll be happy to get back to you and answer any questions that you have.
All right, Candida. Thanks so much for your your time today.
It's been great. And I wish you nothing but the best with this venture.
(31:02):
Oh, thanks for having me, Todd. I hope everybody enjoyed Candida as much as
I did talking to her. Always a pleasure.
And I wanted to give you the URL for her latest project.
So if you want to check it out, Go to payperdayportal.com. That's pay, P-A-Y,
per, P-E-R, day, D-A-Y, portal, P-O-R-T-A-L.com, payperdayportal.com.
(31:33):
Check out our new program. Sign up for it. Just follow her instruction.
Follow the training and see if you can't get the kind of results that Candida's been getting.
And I'm going to check it out myself. self. All right, everybody,
that's another episode of the Creating Profits Online podcast. We'll see you next time.
Music.
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