Nomads at the Summit: Telling the Right Data Center Stories

In this DCF Trends-Nomads at the Summit Podcast episode, the Data Center Frontier and Nomad Futurist hosts engage in a dynamic, behind-the-scenes conversation with two of the most influential voices shaping digital infrastructure communications: Illisa Miller, founder of iMiller PR, and Adam Waitkunas, founder of Milldam PR. With decades of experience guiding some of the industry's most prominent brands through launches, crises, and rebranding efforts, Miller and Waitkunas offer an unfiltered look at what it really takes to cut through the noise in a crowded, technically complex market. From telling the right story about AI and sustainability, to building trust across hyperscalers, investors, and public stakeholders, this episode explores the evolving narrative demands of the data center space—and why strategic communications is now mission-critical to business success. Expect honest reflections, practical PR wisdom, and a few war stories from the front lines of digital infrastructure storytelling.