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July 30, 2025 8 mins

Recruiters, it’s time to think like a creator! In this ep, I break down what top YouTubers like MrBeast and your favourite creators do to hook attention and how you can apply the same principles to stand out in a crowded recruitment market.

You’ll walk away with three simple, actionable tactics that improve candidate and client engagement, get better response rates, and help you cut through the noise in your inbox, ads, and calls. You'll learn:

  • How to apply YouTuber tactics to InMails, ads, and cold outreach

  • Practical tools to keep your desk performing in a distracted market

  • Ways to instantly improve the first 3 seconds of your outreach

  • The mindset shift that separates average recruiters from high performers

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