If you're out there posting on social media, giving workshops, and networking like crazy, but still struggling to convert leads into paying clients - or if you’ve ever felt overwhelmed by client inquiries or assumed your intake system is “good enough,” this conversation will completely shift how you think about client communication and conversion.
Susan Guthrie welcomes Maddy Martin, the SVP of Growth at Smith.ai to this week’s episode of Make Money Mediating. Maddy has helped thousands of small businesses fix their growth problems by solving what she calls their “leaky bucket” — their broken intake and client communication process.
From secret shopper strategies to using AI tools like ChatGPT to summarize intake calls, Maddy shares practical, tech-forward ways to attract better clients, streamline your systems, and reclaim your time.
Here’s what else you’ll hear in this episode:
- How to secret shop your own practice and uncover what’s really happening when someone calls you
- Why the first to respond gets the client (and how to be that first responder)
- How to delegate your intake without sacrificing quality or control
- Using tools like ChatGPT to turn intake chaos into a streamlined system
More About This Week's Special Guest, Maddy Martin: Maddy Martin is a revenue and marketing leader with deep expertise in scaling technology businesses that serve small businesses. As the SVP of Growth at Smith.ai, she helps small business owners grow faster with the support of 24/7 AI and human receptionists. Maddy’s work sits at the intersection of marketing, sales, automation, and client service — areas she’s helped optimize for thousands of companies. A sought-after speaker and strategist, she’s known for making complex growth tactics approachable, especially for time-strapped business owners and operators. When she’s not at her desk, Maddy can be found competing in dog sports with her two Brittanys, skiing, and gardening around her Western NY home, which she shares with her husband.
Website:
https://smith.ai Use code GUTHRIE for $100 off first month
Social Media:
https://www.facebook.com/virtualreceptionists
https://www.instagram.com/smith.ai/
https://www.linkedin.com/company/smith-ai
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This Episode is Sponsored by Smith.ai
Never miss a client call again. Smith.ai’s 24/7 virtual receptionists combine live agents + AI to answer calls, chats, and texts — helping you capture more leads and boost client satisfaction.
MMMP Listeners Get:
- $100 off first month (Code: GUTHRIE)
- 5% off bundled reception + chat
- 10% off annual plans
🔗 Learn more: bit.ly/MMMP-SmithAI
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Meet Our Creator and Host: Susan Guthrie
Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1%
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