In this episode Higher Logic's Sr. Marketing Automation Manager and email marketing expert Stefani Read touches on some of the learning from Higher Logic’s annual Email Benchmark Report and gives tips on how to operationalize the revealed insights.
Topics include:
- The effect of Apple’s Mail Privacy Protection on getting accurate open rate metrics and other recipient data and how to cope with it
- Why desktop opens shot up after MPP, but mobile email opens went down.
- Why you should look at actual number of clicks and not click through percentage
- Why it’s no longer smart to build strategy around open rates you can’t be 100% confident in
- Trends in email volumes, open rates, and click rates
- Tactics that impact email metrics
- A/B testing tips
- Tips for what metrics and email data you collect
Download Higher Logic’s 2022 Email Benchmark Report.
Read more about how to adapt to Mail Privacy Protection in our blog post, The Impact of Email Privacy Rules and Tips for Adapting.
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