Does social media leaves you feeling drained, second-guessing yourself, or stuck in the endless scroll?
In this episode Mel Daniels covers why socials can feel so heavy right now. Constant algorithm changes, the pressure to be everywhere, the comparison spiral, and the reality that we don’t actually own those platforms. But socials don’t have to run your business. They can simply be one tool in your toolkit.
Mel will walk you through practical ways to take back your time and energy, including how to reframe the role socials play in your business, where to focus instead, and how to make content creation feel sustainable and aligned.
Key Takeaways:
- Why social media feels so difficult right now (and why it’s not your fault).
- How to shift from socials being your “home base” to just one tool in your content ecosystem.
- Simple, sustainable content practices that keep you visible without burning you out.
Episode Breakdown:
00:00 That feeling of dread when it’s time to post 00:43 Welcome to The Powerful Content Podcast 01:43 Acknowledgement of Country
02:00 Why social media feels so challenging right now 03:15 Reframing socials: from “main stage” to just one of your tools 03:34 Breaking down the four big challenges: algorithms, pressure, comparison, control 08:40 Why you need to build and nurture your own media spaces 12:09 Practical tips for sustainable content creation 13:26 Reflection questions to reset your social strategy 14:11 Invitation to join The Content Effect 14:37 Wrap up and ways we can work together
Links mentioned in this podcast
If you enjoyed listening to this episode, then you’ll also love:
- Episode 167 – How MVC saved my sanity (and my business)
- Episode 182 - Step out of consumption into content creation
Loved the episode? Leave a review!
Ready to work with me?
- Buy my book The Power of Content
- Join my membership The Content Effect
- Work with me 1:1 with The Content Accelerator
- Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
Instagram | Facebook | LinkedIn | Website
I use and recommend Podbean and Descript to edit my podcast.
There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.