Does social media leaves you feeling drained, second-guessing yourself, or stuck in the endless scroll?
In this episode Mel Daniels covers why socials can feel so heavy right now. Constant algorithm changes, the pressure to be everywhere, the comparison spiral, and the reality that we don’t actually own those platforms. But socials don’t have to run your business. They can simply be one tool in your toolkit.
Mel will walk you through practical ways to take back your time and energy, including how to reframe the role socials play in your business, where to focus instead, and how to make content creation feel sustainable and aligned.
Key Takeaways:
- Why social media feels so difficult right now (and why it’s not your fault).
- How to shift from socials being your “home base” to just one tool in your content ecosystem.
- Simple, sustainable content practices that keep you visible without burning you out.
Episode Breakdown:
00:00 That feeling of dread when it’s time to post 00:43 Welcome to The Powerful Content Podcast 01:43 Acknowledgement of Country
02:00 Why social media feels so challenging right now 03:15 Reframing socials: from “main stage” to just one of your tools 03:34 Breaking down the four big challenges: algorithms, pressure, comparison, control 08:40 Why you need to build and nurture your own media spaces 12:09 Practical tips for sustainable content creation 13:26 Reflection questions to reset your social strategy 14:11 Invitation to join The Content Effect 14:37 Wrap up and ways we can work together
Links mentioned in this podcast
If you enjoyed listening to this episode, then you’ll also love:
- Episode 167 – How MVC saved my sanity (and my business)
- Episode 182 - Step out of consumption into content creation
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Ready to work with me?
- Buy my book The Power of Content
- Join my membership The Content Effect
- Work with me 1:1 with The Content Accelerator
- Join my free Facebook Group The Content Project
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