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July 5, 2025 13 mins

Have you Ever held back from posting something because it wasn’t quite ready? Or maybe you’ve tweaked your caption six times, only to delete it altogether? That my friend, may just be perfectionism.

In this episode of The Powerful Content Podcast, Mel Daniels invites you to release the grip of perfectionism and embrace the power of imperfect content.

For many women in business, perfectionism can feel like a safety net. But in reality, it’s what’s keeping you stuck. In this conversation, she shares why letting go of “getting it right” can open the door to greater confidence, deeper connection, and real growth in business.

You’ll hear how to shift into a progress-focused mindset using techniques like:

  • Creating before consuming (yes, even before scrolling!)
  • Tapping into Minimum Viable Content by working out what’s doable right now with your time, energy, and resources
  • Viewing performance as data, not a measure of your worth

Mel also shares real-life examples of how imperfect content can still create impact, and how you can take aligned action that feels easy and human.

Plus, Mel invites you to her upcoming live Year’s Worth of Content Ideas Workshop, where you’ll learn how to plan content that suits your style, supports your business, and doesn’t burn you out.

 

Episode Breakdown

00:00   Introduction: Progress over perfection

00:52    Welcome to The Powerful Content Podcast

01:52    Acknowledgement of Country

02:32    How perfectionism gets in the way of showing up

03:15    The subtle signs of content perfectionism

05:14    Why imperfect content is powerful (and more relatable)

07:02    3 practical ways to embrace a progress mindset

08:56    Real examples from Mel and her community

10:45    Your invitation to A Year’s Worth of Content Ideas Workshop

11:37    Reflection prompts + closing encouragement

 

Links mentioned in this podcast

A Year’s Worth of Content Ideas

 

If you enjoyed listening to this episode, then you’ll also love:

Episode 138 - 5 simple steps to map your content ecosystem

Episode 167 - How MVC saved my sanity (and my business)

 

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