Selling through connection: Lessons from the retail floor

What can folding sheets and chatting with customers in a retail store teach you about content and business? Turns out. . . a lot.

In this episode of the Powerful Content Podcast, Mel takes you behind the scenes of one of her casual retail jobs and shares five powerful lessons that have become more obvious on how business owners can show up in their business.

This isn’t about sleazy sales tactics or persuading people to buy things they don’t need. It’s about something deeper: 💬 Listening. 🧠 Asking questions. 💡 Solving real problems. 💛 And creating experiences that people actually remember.

Each lesson Mel relates toe content creation and how she serves her audience. They’re sure to spark something for you too!

Whether selling feels awkward, or you’re trying to create content that truly connects, these stories will help you reframe what “selling” can look and feel like in your business.

Plus, Mel leaves you with three simple reflection questions to help you move away from pushy content and toward powerful connection.

 

Episode breakdown:

00:00   A surprising source of sales wisdom 00:31    Welcome to the Powerful Content Podcast 01:31    Acknowledgement of Country

01:48    What Mel learned from a casual retail job 02:48    Lesson 1: Listening is your most powerful tool 05:23    Lesson 2: Ask before you assume 07:59    Lesson 3: It’s not about you 10:06    Lesson 4: Problem-solving builds trust 11:57    Lesson 5: It’s the experience that sticks 13:27    Three reflection questions for your own selling style 14:57    Final thoughts and invitation to dive deeper with The Power of Content

 

Links mentioned in this podcast

The Power of Content

 

If you enjoyed listening to this episode, then you’ll also love:

Episode 166 - Why I pressed paused on my full-time business (and what happened next)

Episode 167 - How MVC saved my sanity (and my business)

 

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