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Does your content do a good job of connecting with people, but not quite as good a job of converting?
In this episode Mel continues the client journey with nurture content - the stage that so many business owners unintentionally skip. It’s the part where you build trust, deepen relationships, and remind your audience why they love being part of your world.
Mel shares what it really means to nurture through content, and how it can completely change the way your audience experiences your business.
She also explores some of the biggest mistakes business owners make when it comes to nurturing, like sounding generic, being inconsistent and promoting too soon.
Uncover some simple, practical ways to nurture your audience using your existing content through your emails, social media, and core content.
This episode will help you see that nurturing doesn’t have to feel like extra work. It’s about showing up in a way that feels good to you and makes your audience feel seen, supported, and ready to take the next step.
Episode breakdown: 00:00 Introduction: The missing stage in your client journey 00:45 Welcome to The Powerful Content Podcast 02:02 Episode 188: Nurture with content 02:38 Personal story: The haircut lesson 03:25 The essence of nurturing your audience 04:28 Building trust through nurture content 08:35 Common mistakes in nurture content 12:04 How to nurture effectively 15:33 Reflection questions 16:50 Final thoughts and how to work with Mel
Links mentioned in this podcast
- Become a subscriber – The Un-boring Ideal Client Avatar Workbook
If you enjoyed listening to this episode, then you’ll also love:
- Episode 167 – How Minimum Viable Content saved my sanity (and my business)
- The Client Journey Miniseries – starting with episode 185
Loved the episode? Leave a review!
Ready to work with me?
- Buy my book The Power of Content
- Join my membership The Content Effect
- Work with me 1:1 with The Content Accelerator
- Join my free Facebook Group The Content Project
For more conversations on powerful content, connect with me here:
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There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.
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