Why Your Niche Isn’t Nice - it’s Necessary on The Practice Playbook Podcast #542

Susan Guthrie is back with some big news: the podcast has a new name! Welcome to The Practice Playbook Podcast, your hub for building a smart, sustainable, and fulfilling practice. And what better way to kick things off than by tackling one of the most powerful (and most avoided) topics out there: finding your niche.

Niching can feel scary. Maybe you’ve worried about turning people away, missing opportunities, or “leaving money on the table.” But the truth is, your niche is not a limitation, it’s the key to standing out, attracting the right clients, and building a business that feels aligned with who you are. 

In this episode, Susan shares a simple, step-by-step playbook to help you get clear on your niche and shows you how to put it to work in your practice.

This is a conversation full of “aha” moments and golden nuggets that will inspire you to focus your energy where it matters most: on the clients and work that light you up.

What You’ll Learn in This Episode:

• Why so many professionals resist choosing a niche (and why that fear is holding you back).
• The difference between a job title and a niche and why the latter is where your power lies.
• A step-by-step process to reflect, refine, and test your niche so it feels authentic to you.
• Practical ways to leverage your niche, from your messaging and pricing to building authority in your field.
• Golden nuggets to remember, including: why a well-defined niche builds trust, credibility, and income faster.

Resources and Next Steps:

Grab your copy of The Flat Fee Playbook:  https://amzn.to/4213I22

Download the Find Your Niche Worksheet: LINK https://bit.ly/PPP-Niche-Worksheet

 

Join the waitlist for The Practice Accelerator, Susan’s brand-new subscription program packed with resources, tools, and community support to help you grow smarter.

Inside The Practice Accelerator, you’ll get exclusive access to:

• Ad-free episodes
• A monthly behind-the-scenes email from Susan with insights, updates, and the real story of what she’s seeing in the industry
• Quick tip downloads like pricing tools, client scripts, checklists, and strategy sheets you can use in your practice right away
• And if you choose the higher tiers, you’ll even get live Q&A sessions with Susan, monthly office hours, practical, step-by-step action plans, access to our growing resource library, and discounts on courses and books.

This is not just extra content, it’s structured support to help you implement what you’re learning here and accelerate your growth. It was created because it’s time we stop just talking about what works and start giving you the tools to build it.

So if you want to be the first to know when we open the doors and get access to exclusive founding member perks, sign up for the early access list here! 

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This Episode is Sponsored by Fourth Party Ready to streamline your practice? Fourth Party is the all-in-one platform built just for dispute resolution professionals, handling your intake, scheduling, file management, payments, and more.

As a listener of The Practice Playbook Podcast, you’ll get 20% off your first three months. Visit FourthParty.app and use code SUSAN20 at checkout to start building your practice like a CEO.

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CHECK OUT THE PRACTICE PLAYBOOK SERIES: 

Susan's growing collection of practical, no-fluff guides designed for legal, mediation, and service-based professionals who want to build modern, profitable, and purpose-driven practices. Each book is a focused “playbook” packed with actionable strategies, tools, and templates to help you grow with clarity and confidence—one smart step at a time.

The first title, The Flat Fee Playbook, launched as a #1 New Release on Amazon. The next book, The Thought Leadership Playbook, arrives October 1st— with more to follow covering branding, business planning, launching your practice, and more.

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