ExtraBold Sales - Catherine Brown - The Revenue Maze - Episode # 020

B2B sales teams are struggling to find new ways to reach their buyers. Today’s guest sees these issues and has answers to this problem. Catherine Brown is the Inventor and Chief Trainer at EXTRABOLD Sales and the author of How Good Humans Sell. Catherine joins host Valerie Cobb to share some of the tips on how companies can sell better and increase their revenue.

 

Takeaways:

• One way to increase your revenue is to have a strong call to action. This will hold you accountable while also driving attention to your company.
• Part of the sellers' job is to make it easy to work with them and set up everything for the client.
• It’s important to be crystal clear with clients. If you are clear with them and they understand everything that is happening, they will appreciate that clarity and honesty.
• You need to believe in yourself and have the confidence to go out there and sell yourself. If you don’t believe in yourself, it is obvious and you won’t be able to get the most out of your work.
• When you are sharing your point or opinion, you should have the base intention of being a good human. 
• Sales shouldn’t feel like there is external pressure that they have to handle along with their regular job.
• If you want to be an entrepreneur, start in the corporate world and let a corporate company train you and develop the skills you will need to succeed. 

 

Quote of the Show:

 

5:15 “The seller's job is to meet that part of the good humanness and to make it easy to work with us.”

 

Links:

• LinkedIn: https://www.linkedin.com/in/catherineleebrown/
• Website: https://extraboldsales.com/
• Book Link: https://www.amazon.com/How-Good-Humans-Sell-Success/dp/B095MD3HQK

 

Ways to Tune In:

• Amazon Music - https://music.amazon.com/podcasts/7d80f727-4d62-4d16-a0c9-96ec7bda6c6b/the-revenue-maze
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-revenue-maze/id1638644167
• Spotify - https://open.spotify.com/show/6azAXp0qFgrmjcql0jeJM8
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZW1hemUuY29tL2ZlZWQueG1s
• YouTube - https://youtu.be/BZ87w8Ithms

The Revenue Maze is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/