Join Kyle from Social Geeks Digital as he returns to his alma mater, Auckland University of Technology, to share insights from his guest lecture on marketing technology. Dive into the world of MarTech and learn about tools that digital agencies and businesses use to streamline their marketing strategies. From the benefits and challenges of various platforms like High Level CRM and HubSpot, to key trends in the digital marketing space. Listen in on his practical advice, real-world examples, and tips on how to evaluate and select the right tools for your business. Perfect for marketing students and professionals looking to stay ahead of the curve.00:00 Welcome and Introduction00:05 Guest Lecture at AUT00:58 Introduction to MarTech01:12 Presentation Begins02:00 Kyle's Background and Agency02:29 Challenges with Tech Adoption04:46 Choosing the Right Tools08:43 Evaluating Platforms13:12 High Level CRM Overview19:58 HubSpot CRM Overview26:23 Agency Analytics Tool28:56 Q&A and Real-World Examples29:23 Innovative CRM and AI Text Campaigns29:44 Social Media Scheduling and Analytics30:20 Case Studies: Dog Influencer Campaign and Wedding Planning Certification32:38 The Importance of Simplicity in Tech Stacks33:45 Final Advice: Try Before You Buy and Networking36:32 Q&A Session with Kyle
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