In this detailed conversation we delve into the importance of tracking your sales and marketing and the pivotal role of a Customer Relationship Management (CRM) tool. Specifically, we focus on HubSpot CRM which we consider a highly recommended tool for all businesses. We walk you through a real-life case study of a 24/7 fitness gym we worked with in 2023, where implementing HubSpot CRM drastically improved their sales and marketing strategies. You'll learn about the functionalities of this tool, how to effectively track your sales pipeline, and the powerful insights you can gain from detailed reporting. We emphasize that marketing goes hand in hand with sales tracking and without it, businesses may risk unnecessary costs. If needed, our digital marketing agency is here to support you on your CRM implementation journey.
00:04 Introduction to Sales and Marketing Tracking
00:05 The Importance of a CRM
00:29 Our Experience with HubSpot CRM
00:49 Case Study: Improving a Gym's Sales Process
01:29 Implementing HubSpot CRM for the Client
01:54 Results and Insights from the CRM Implementation
02:33 The Power of Sales Tracking
02:56 A Deep Dive into HubSpot CRM
04:38 The Impact of CRM on Sales Conversion
05:27 HubSpot CRM Reporting Features
08:15 The Value of CRM in Customer Service
09:09 Conclusion and Offer for CRM Implementation Help
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com