Ep. 152 The Values of Next Gen Patrons This week the team and guest Kiersten Birondo talk about a recent study examining Gen Z and Millennials’ perceived cost and value of attending theater, and how we can apply the findings to marketing and audience engagement efforts in venues across the country.
You can read the Broadway News article and find the link to the study, “Unveiling the Value of Broadway: How Pulling Back the Curtain on the Broadway Experience Triples Its Value Among Next-Gen Theater Goers”, here: http://bit.ly/47fdqBC.
Kiersten Birondo is the Executive Director of the Rozsa Center for the Performing Arts at Michigan Tech University (https://www.mtu.edu/rozsa/).
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Our theme song is composed by Vic Davi.
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