A growing number of people want to know where the items they use in their life come from - who made them and the impacts on people and planet.
The ethical market is growing. In the UK ethical sales and investments grew by over 34% in 2021 and the trend looks set to continue.
Businesses know that that customers are increasingly driven by their values - that's why greenwashing has become so common! But if a business can share the stories behind their products it can help them attract those values driven customers. It can also help build emotional connections between people and things - a key way to lead to positive behaviour change. This is the key premise behind Where Does It Come From? the ethical clothing and textiles social enterprise founded by podcast host Jo Salter.
In this episode Jo talks with Ali Nourbakhsh, technologist and founder of Rootip.io. Ali is a serial digital product developer, producing software and apps in London over the last 20 years to solve problems from public transportation to financial services. He started Rootip to enable sustainable and ethical businesses to clearly communicate their impact at the point of sales in order to increase conversion and create transparency.
Links:
Where Does It Come From? - https://www.wheredoesitcomefrom.co.uk
Rootip - https://www.rootip.io
#transparency #blockchain #storytelling #techforchange #technology #authentic #kindclothesthattelltales #changemaker #ethicalbusiness #bethechange #sustainability #sustainableproducts #peopleandplanet #businesswithpurpose #responsiblebusiness
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