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June 23, 2025 66 mins

Today’s guest shares the importance of not JUST offering baked goods through your business, but having an intention and a purpose behind everything you do as a business owner and creative.
Join me as I chat with Emily Wilson of Philadelphia’s Em Wilson pastry. Not only does she make the most drool-worthy pretzels, laminated pastries, and other delicious treats, but she also places a big emphasis on filling a need in her West Philly community by offering local and sustainable products. 

 

Today we’re chatting about:

  • Emily’s start in the pastry scene and how she worked her way through several Philadelphia bakery institutions
  • How Emily faced burnout and decided to leave the industry and start running bake sales to make rent
  • Em Wilson Pastry’s transition from shared church kitchen to a spacious studio in Philly’s Global Dye Works
  • Emily’s approach to pastry, workflow, and menu development
  • The importance of transparency as a business owner
  • How to determine the needs of your community and serve that through the way you do business 

 

Support Emily:

-Visit her website or follow her on Instagram
-Check out her Hotplate to place an order!

Also mentioned in this episode:
-The Malvern Buttery
-Emily’s studio-mate, Bake Bake Philly!
-Emily’s supper club

Support Blayre:

-follow the pod on instagram
-follow the pod on tiktok

-follow Blayre’s biz on instagram or check out the website

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