All Episodes

June 23, 2025 66 mins

Today’s guest shares the importance of not JUST offering baked goods through your business, but having an intention and a purpose behind everything you do as a business owner and creative. Join me as I chat with Emily Wilson of Philadelphia’s Em Wilson pastry. Not only does she make the most drool-worthy pretzels, laminated pastries, and other delicious treats, but she also places a big emphasis on filling a need in her West Philly community by offering local and sustainable products. 

 

Today we’re chatting about:

  • Emily’s start in the pastry scene and how she worked her way through several Philadelphia bakery institutions
  • How Emily faced burnout and decided to leave the industry and start running bake sales to make rent
  • Em Wilson Pastry’s transition from shared church kitchen to a spacious studio in Philly’s Global Dye Works
  • Emily’s approach to pastry, workflow, and menu development
  • The importance of transparency as a business owner
  • How to determine the needs of your community and serve that through the way you do business 

 

Support Emily:

-Visit her website or follow her on Instagram -Check out her Hotplate to place an order!

Also mentioned in this episode: -The Malvern Buttery -Emily’s studio-mate, Bake Bake Philly! -Emily’s supper club

Support Blayre:

-follow the pod on instagram -follow the pod on tiktok

-follow Blayre’s biz on instagram or check out the website

Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.