If at first you don't succeed...
Learn from that shit and keep going!!!!!
In today's guest episode, we get to chat with a true Macaron Princess. Crystal Arvelo is no stranger to making things work (I mean, she chose one of the hardest confections in French Pastry, taught herself how to bake them in the middle of the pandemmy, and started a business selling them locally AND Nationwide).
We're talking about:
- Client transparency and the art of pivoting when things aren't working
- The story of how Crystal had to close her brick and mortar shop in order to find a better location to serve her customers
- How to market depending on your own unique business model
- Not being afraid to just START, but also being smart about business choices and how to learn from your failures and mistakes (hint: failure isn't bad!)
Stay up-to-date with Crystal and the exciting future of Colorful Macarons:
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