In this episode of WTFDIJR, Chris and Dani are uncovering:
- Happy Birthday to Chris!
- Changing focus in communication by season
- Frustration with people not paying attention and make assumptions
- The teardown:
- Invite to the big boss, my CEO
- Referencing my CEO and name as a CISO
- Belittling my role as a CISO
- Making an assumption that I don’t know anything about manufacturing - throwing a blanket assumption that I don’t know the market and you can save the day
- Assuming the good part is having a conversation with you
- Sending the same email to the CEO, just swapping names
- Our job is to understand emotions
- Social engineering tin this email has elicited anger, frustration, defiance, and fight emotions
- What is it about a CISOs job that is so emotional?
- The buildup
- The problem with assuming vs. asking an open question
- The one terrible mistake you should not make in your communication
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Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
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