All Episodes

November 8, 2022 29 mins

In this episode of WTFDIJR, Chris and Dani are uncovering:

  • Happy Birthday to Chris!
  • Changing focus in communication by season
  • Frustration with people not paying attention and make assumptions
  • The teardown:
    • Invite to the big boss, my CEO
    • Referencing my CEO and name as a CISO
    • Belittling my role as a CISO
    • Making an assumption that I don’t know anything about manufacturing - throwing a blanket assumption that I don’t know the market and you can save the day
    • Assuming the good part is having a conversation with you
    • Sending the same email to the CEO, just swapping names
  • Our job is to understand emotions
  • Social engineering tin this email has elicited anger, frustration, defiance, and fight emotions
  • What is it about a CISOs job that is so emotional?
  • The buildup
  • The problem with assuming vs. asking an open question
  • The one terrible mistake you should not make in your communication

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

Mark as Played

Advertise With Us

Popular Podcasts

United States of Kennedy
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.