Squarespace. Mailchimp. Casper. Blue Apron. If you're a regular podcast listener, then there's no doubt you've heard ads from these companies, among many others. Podcasting's reach has grown exponentially over the past few years, and companies like these are spending millions of dollars to reach listeners whenever, wherever and however they tune in. But is this truly effective? What type of ads work best? And if you're not a podcast from a big media organization, how can you can get a piece of the pie?
This week on Function, we examine the world of podcast advertising. Anil sits down with Francesco Baschieri, president of Voxnest, and talks about some of the trends and technology behind podcast ads. We also hear from New York City podcasting duo Jade + XD and pull back the curtain on advertising and monetization from an independent media perspective.
How does podcast advertising stay ahead of tech like adblockers? What happens when an ad is automatically placed in your podcast by the network that goes against both the host and the audience? You'll find out the answers to all this and more on this week's episode!
But first, a word from our sponsors....
Jade + XD
Jade + XD's Website
Dynamic Ad Insertion — What it is and Why You Should Be Utilising It (Voxnest)
Podcasts, Analytics, and Centralization (Stratechery)
But First, A Word From 100 Podcasts' Sponsors (FiveThirtyEight)