BALLS: How Trump Won Men

Biggest Fail of the week is NYC falling!! Clay Travis, heard daily on 94.3 WSC,  joins me from the big apple on election day, to talk about his explosive new book Balls, that explains one of the biggest political shifts of our time: how Donald Trump turned the culture wars into a winning strategy with male voters.

In Balls, Clay breaks down how Trump used the “woke wars” in sports—from Colin Kaepernick’s kneeling to men in women’s sports, from Bud Light’s collapse to ESPN’s identity crisis—to connect with men who felt abandoned by Democrats. And when Trump raised his fist after surviving an assassination attempt, those same men saw what they admired most: a fighter.

-Powered by Disaster Plus

Episode Transcript

Speaker 1 (00:00):
This is the Kelly Golden Show podcast Cowered by Disaster
plus on a big failed Friday.

Speaker 2 (00:08):
Very exciting. Welcome to you, Clay, Travis. Clay's coming up
twelve to three here on ninety four to three WSC
and I'm excited to talk to you one election day.
To be honest, because your new book that drops today balls.
I don't know how any other way to say it.
To be honest, it needs some umphs.

Speaker 3 (00:23):
Clay, Well, thanks for having me. I appreciate you guys
carrying the show. And yeah, we'll be having three hours
of programming. I'm actually in New York City doing book promotion,
so I'll be here to see the city fall when
mom Donnie is currently elected later tonight. Yeah. Absolutely insane.
But the book is on a positive way, focused on
how Trump mobilized sports fans and young men to help

(00:45):
save America in twenty twenty four. And I am optimistic,
notwithstanding what may be happening in New York City, that
nationwide sanity is starting to return to the country. And
I think it's being led by a major culture shift
that we're seeing with young men and them standing up
and saying enough already with the woke nonsense, and the

(01:06):
world of sports, I think, because it is the ultimate meritocracy,
is the world that should be pushing back against all
of this insanity. And I was and am encouraged by
what we saw in twenty twenty four and what I
think is coming in the years ahead.

Speaker 2 (01:24):
Yeah, Clay, we're an understanding people. Well, once you start
coming for our children, COVID exposed a lot, right, Yeah, yes,
And I'm proud of your support for Riley Gaines. I
was honored to meet Riley in person some months back
when she was here in the low Country. And just
so you know who you're talking to. I grew up
playing year round sports in school and I can't even believe.

(01:45):
I mean, no men should ever be allowed to beat
up on women and sports, nor sport their stick and
berries in the women's lucker room.

Speaker 1 (01:52):
Amen.

Speaker 3 (01:53):
I mean it's crazy. And that's why the book opens
with what I think. Riley is a great friend and
a brave, outspoken, you know, embracer of the truth. And
what you just said is the reality. Look in twenty
twenty two in Atlanta, not very far from where you
are right now, Leah Thomas, a man pretending to be

(02:14):
a woman in a women's bathing suit. Former men's swimmer
for the University of Pennsylvania won a women's NCAA championship.
ESPN then said Lea Thomas was one of the heroes
of women's swimming. Leah Thomas referred to himself as the
Jackie Robinson of women's athletics. And it all sounds crazy,

(02:39):
but this is starting to happen in all different parts
of women's athletics, and people like Riley have spoken up
against it, and I think a lot of young men
in particular are just over the bs and they rose up.
And I give the Trump administration credit for seeing it.
I think it's more than an eighty twenty issue, certainly

(02:59):
for people like you who play athletics, and for anybody
out there who's raising daughters and driving around all over
the country to try to ensure and all over the state,
all over the city, to ensure that those girls have
the best opportunity to be the best athlete that they can.
For a man to suddenly decide that he's the best
woman in anything is just bonkers and insane, And this

(03:22):
is a big part of what the book addresses.

Speaker 2 (03:24):
Yeah, it was tuned in yesterday when you two were
talking about the golds Gem video going viral. Yeah, of
the gal who's like, I'm being kicked out, I'm I mean,
she was far more fiery than I am being about
it right now. But I wonder what the blowback will
be on that. You have quite an audience, obviously, with
affiliates all over the country and the hundreds Klay Travis.

Speaker 3 (03:41):
Yeah, look, we got five hundred and fifty five affiliates,
and I that woman, it's interesting, is actually a lesbian.
Not that it matters what her sexuality is, but for
the case that I think a lot of gay people
are saying, why are we aligned with the idea that
a man can decide he's a woman. That doesn't really

(04:01):
have anything to do with whether you're gay or straight.
I mean, most gay people aren't pretending to be a
gender different than what they are. Most straight people aren't either.
That's a very different dynamic. And again, at some point,
inclusion becomes exclusion because you're saying, in order to include
a man in a woman's sport, we're going to kick

(04:23):
an actual woman out of the sport. And I think
that strikes people is very wrong to say nothing of
the idea of a man just walking around naked in
a women's locker room. That guy should get arrested.

Speaker 2 (04:34):
We're chucking boxes here for a second. She was also
a woman of color. And I want to get back
to the ballot box here in your book, because you
talk about young men being driven, you know, to conservatism,
the Republican Party and supporting Trump also middle aged men
and men of color, and that we saw that first
go around with Trump's election, and definitely in Trump two.

Speaker 3 (04:54):
Point zero Yes, twenty one percent of black men voted Trump,
the most votes that a a Republican candidate for president
has gotten since the Civil Rights Movement. He won Trump
did the majority of Hispanic men. The only group that
Kamala Harris increased support from twenty twenty in was white women.

(05:14):
So actually, people who are black, Hispanic Asian broke in
Trump's direction, both men and women. And I'm cautiously optimistic
that the identity politics world is collapsing around Democrats and
people are starting to make decisions for themselves as individuals,
as opposed to a cultural class or some sort of

(05:36):
oppressive olympics, which is what the foundation of the Democrat
Party has become.

Speaker 2 (05:40):
All Right, where do we get the book balls out.
Today's sounds like a great Christmas gift.

Speaker 3 (05:44):
Honestly, it is a funny title because I wanted to
cut through the noise. It should be in bookstores everywhere.
Certainly it's up on Amazon. I want to make it
a best seller. I want these arguments to win. And so,
if you got kids, you got grandkids, maybe they're not
paying attention to everything, or you've got somebody that you
think is open to sanity. Maybe sports is the prism

(06:05):
through which you can reach them. That's the idea behind
the book.

Speaker 2 (06:07):
All right, we'll catch back live here at noon. Thanks Glay,
thank you.

Speaker 1 (06:11):
It's Big Fail. Friday edition of that Kelly Golden Show
podcast is powered by Disaster Plus Buzz don't

Speaker 2 (06:18):
Bus when your bus calls seven Queeny Bowl of Seven,
Tweeny Bowl of Seven, Disaster Plus