• John Zogby, Founder & Senior Partner John Zogby Strategies. Zogby is a pollster, author, trend-spotter, and thought leader. He’s widely regarded as one of the most accurate pollsters in the world and discussed the strategies and accuracy of polling in 2020 in both local and national elections and the pandemic’s effect on polling participation. He talked about how every campaign – whether political, public relations, branding, or capital development – needs a well-crafted survey and data to discover the strengths, weaknesses, opportunities and threats that lie ahead.
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