November 19, 2025 • 10 mins
How is AI affecting the way we buy tickets to sporting events? Will prop bets be banned? Can sports fans score a victory against streaming?
We discussed all of these things and more with Amy Wagner from Dean Dorton Private Wealth.
Lean about the Dean Dorton Difference at DeanDortonwealth.com/
Podcasts of The Mo Egger Radio Show are a service of Longnecks Sports Grill.
Listen to the show live weekday afternoons 3:00 - 6:00 on ESPN1530.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
It's time to talk money and sports with our friend
from Dean Dorton Private Wealth Wealth advisor Amy Wagner.
Speaker 2 (00:05):
How's it going, Hey good?
Speaker 1 (00:06):
How are you?
Speaker 2 (00:07):
I'm well, there's a lot going on. We have a
lot to discuss.
Speaker 3 (00:10):
We've got a lot to get to.
Speaker 1 (00:11):
Tickets have been in the news recently because there's so
many games, so many events going on right now now.
AI is an inescapable part of our everyday lives.
Speaker 2 (00:21):
Right.
Speaker 1 (00:21):
You can't go anywhere without AI infiltratings, in some cases helping,
in some cases not helping. AI is going to impact
how we buy tickets? Is the positive? Is the impact
going to be positive or negative? For an average fan
like myself?
Speaker 4 (00:35):
I think we don't know, yeah, which is kind of
my response to most things with AI. But I think
clearly there's a problem right for consumers. If you want
to buy a ticket online and you Google you know, Bengals, Browns, whatever,
Bengals Stealers, whatever game it is that you want to
go to, then those seat places pay large amounts of
(00:56):
money for search engine optimization to show up at the
popa the top of your search. Right, but you still
have Sea Geek, You still have stub Hub, you still
have Vivid, you still have ticketmasks, and you have to
go through each one of them individually to try to
find vastly different prices, setability right, So all of those
things are a really big headache for the consumer. Well, recently,
(01:19):
AI developers kind of announced that just despite the fact
that before when you went to AI, AI could only
just pull a bunch of information, kind of the next
frontier of AI is AI having agentic capabilities agency right
to do things online. I mean, it is a little
(01:39):
bit creepy when you think about it, but if you
want to apply that level of capability to the issue
that consumers have buying these tickets in such a stressful,
ridiculously complicated way, Essentially, now what you have is AI.
You could say, MO could say I want tickets to
the UC basketball game.
Speaker 3 (02:00):
Not that you paid for a UC basketball game in
like the last decade, but say you did say you did,
and you said I'm willing to pay one hundred.
Speaker 4 (02:09):
Bucks for seats, and then it could search right through
all of the options and give you your top two
or three options, and it could also potentially buy them
if you wanted to give AI, you know, your credit
card information, which.
Speaker 3 (02:25):
I don't think it exists at that level.
Speaker 4 (02:28):
Your you could give it your your price limitations, here
are the potential issues with that. And this gets into
the weeds and listen, I'm not a coder person, but
the critics are saying these these ticket places could embed
price codes that you and I couldn't see when we're
(02:50):
searching for the tickets ourselves, but they could be picked
up by these bots, so it could give them a
false price, but it's not really the price. So it's
pulling up ticket information that isn't real ticket information because
there's things that are embedded in the system that you
and I can't see. So that's a a problem. B
(03:11):
One of the things that AI is looking for is
the highest level of like high quality search for you.
Speaker 3 (03:20):
Right, So if you're.
Speaker 4 (03:20):
Saying, like so it would be like the best seeds
in the best location, blah blah blah, and it would
score a number from maybe like zero to ten. So
these tickets are a perfect ten for your match, right,
And that's kind of how the system works now.
Speaker 3 (03:33):
But what they could try to do and kind of working.
Speaker 4 (03:36):
The system is falsely give a higher number to return
a ticket to you that wouldn't actually be your best option,
and if you were really searching yourself, you would probably
find something a better option for it.
Speaker 3 (03:51):
So are we moving in a direction where AI can
do this? Yes?
Speaker 4 (03:56):
Are there issues, Yes, a lot of them right now.
But I think the interest thing is that by twenty
twenty nine stats say, I mean, however much you want
to give to that that seventy plus percent of us
will forego something like a Google search and go straight
to AI to purchase tickets.
Speaker 1 (04:15):
I now just want to walk downtown to like Third
and Maine, and the guys standing there with the sign
that says I have tickets. I now just want to
talk to him. I know, right, I mean, you know,
we don't really have printed tickets anymore, so God knows
what that guy is going to give me. But now
I just I want to go back to you know what,
there's a shady looking dude standing downtown, but he's fist tickets.
Speaker 3 (04:37):
Sometimes it does it?
Speaker 4 (04:38):
Yeah, No, I know, And I honestly think you're gambling
as much on whatever AI would come up with as.
Speaker 3 (04:44):
The dude on the corner might be giving you.
Speaker 1 (04:46):
Speaking of gambling, so the sports gambling stories that we're
dealing with right now with the NBA and with baseball,
they've advanced, especially in the NBA because cell phones are
being confiscated an issue here are prop bets. Are we
trending toward a reality where sports wagering is legal, but
sports prop bets are going to be off the board.
Speaker 4 (05:08):
I think we are moving toward a direction where there
will likely be more regulation around prop betting.
Speaker 3 (05:15):
And you and I talked about this very recently.
Speaker 4 (05:17):
In the fact that listen, these coaches, these players, we
want to say that one hundred percent of the time
they're out there giving it, they're all because they love
the sport, and also they get paid pretty good paychecks too.
But I think it's easier for any kind of bad
character to wrap their mind around, well, I'm not really
throwing the outcome of this game.
Speaker 3 (05:38):
I'm just throwing the first pitch in this inning into
the dirt. Right, that's a little more okay, I mean,
that's not as big of a deal, right.
Speaker 4 (05:45):
And so what we're starting to see is leagues trying
to crack down on this prop betting, which, by the way,
these sports books do not want because they're making a
heck of a lot more money on these prop bets
than they.
Speaker 3 (06:00):
Are on regular bets.
Speaker 4 (06:01):
When you have parlays that have prop bets as part
of them, it goes from on average then making about
nine percent off of whatever bet you're placing a closer
to twenty percent, right.
Speaker 3 (06:13):
So this is incredibly lucrative for them.
Speaker 4 (06:16):
So kind of the first steps that we're starting to
see in this direction is MLB is now working with
sports books. They're going to cap the amount that you
can wager behind these individual prop bets, right so that
people cannot have a gazillion dollars writing on this next
whitch that is thrown.
Speaker 3 (06:36):
And then they're also working to exclude prop bets from parlays.
Speaker 2 (06:40):
Really yeah, not gonna be able to do the same
game parlay with their prop bet anymore, yep, yep.
Speaker 4 (06:44):
In Interestingly, Ohio's Governor Mike DeWine has been saying, listen,
this is been needed for a long time. These prop
bets are incredibly dangerous, and so it's calling on other
sports leagues to say, hey, MLB is leading the charge
with us, and we need to be paying close attention.
NBA is also working with sportsbooks right now, saying anything
(07:06):
that can be easily manipulated like I'm going to hit
this next free shot or not, or the first free
shot that mo Egger is shooting in this game, he's
going to miss or hit, you know, something like a turnover. Uh,
you know, looks like a sloppy pass, that kind of thing.
Speaker 3 (07:27):
Those kinds of things are working to crack down on.
Speaker 4 (07:29):
And listen, I mean, this is this is across any sport,
This could be happening. So now we have the NFL
and this is just kind of new information circulating a
memo to all the teams saying there are going to
be certain prohibited wagers that are plays that can be
determined by one person. So think about a quarterback first
(07:50):
pass that I'm throwing is going to be an incompletion
right right. I mean there's very few players, you know, kicker,
maybe they can say I'm going to influence entirely myself
the outcome of this play, but there are a few
players on that field that can do that.
Speaker 3 (08:02):
Those kinds of bets they're looking to crack down on.
Speaker 1 (08:05):
Amy Wagner's with his Dean Dorton private wealth. We have
talked on a number of occasions about you know, just
the saturation of streaming, and you know how much it
costs for sports fans, especially those of us who love
a lot of different sports to watch games.
Speaker 2 (08:19):
We got a minor victory.
Speaker 1 (08:21):
We've gotten a minor victory with Major League Soccer.
Speaker 3 (08:24):
Yeah, and I listen, let's take our wins and we
can get out there.
Speaker 2 (08:27):
Absolutely, yes, because.
Speaker 4 (08:29):
Every time you want to watch a particular sport on
a different night, you're having to go to a different
you know, subscription service.
Speaker 3 (08:37):
So this is a huge win.
Speaker 4 (08:38):
So if you are a soccer fan, MLS fans had
to pay for in an Apple higher level of.
Speaker 1 (08:48):
The season pass, Yeah, Apple, which is a really good product,
but it does cost.
Speaker 4 (08:51):
Yes. So starting in twenty twenty six, Apple is saying,
hey guys, if you have a regular Apple subscription, you're good.
Speaker 3 (08:58):
We will carry all MLS sports.
Speaker 4 (09:00):
Interesting too, for you F one fans, Apple has the
rights to F one starting in twenty twenty six, five
year deal there so expecting that they will continue down
the same path. Now you can watch F one. I'm
a lot of sucker. If you have an existing Apple subscription,
are you still have to pay for the Apples?
Speaker 2 (09:20):
Sure? But I don't have past extra tier. Yes, a
minor victory.
Speaker 3 (09:24):
For sport victory. Let's take him when we can get him.
Speaker 1 (09:27):
Right now, Cincinnati is playing Louisville and basketball on Friday. Now,
your husband's a Louisville fan, you're a Kentucky fan. Your
friend Mosey UC fan? Who will you be rooting for
on Friday?
Speaker 3 (09:38):
Obviously you see?
Speaker 2 (09:39):
Okay? Good? Obviously it was easy. Yeah. I thought I
was going to have to like Bob you or something.
Speaker 4 (09:43):
You didn't even have to think about it for a second. Remember,
my team took an absolute beating. They took a drubbing
last night, well last night and by Louisville.
Speaker 2 (09:52):
Yeah.
Speaker 4 (09:53):
So I love my husband very much, but anyone up
against his cards right now?
Speaker 3 (09:58):
I'm right you see? Yeah?
Speaker 2 (10:01):
Okaye to my Cats, I'll take them very good.
Speaker 1 (10:03):
If the Bearcats beat Louisville on Friday, I by about
nine thirty on Friday evening. If you're looking for something
to do, I will be out somewhere celebrating.
Speaker 2 (10:14):
Okay, bring your husband, Okay, let's do that.
Speaker 3 (10:16):
I'm also we need to like wager.
Speaker 4 (10:18):
Speaking of Betts gambling, you would like to gamble on these?
Speaker 3 (10:21):
Yeah, college basketball games? We need to come up with
something here.
Speaker 2 (10:24):
Well, you see in Kentucky. Don't play I know.
Speaker 3 (10:27):
Oh that's true. We're on the same side of this one.
I'll keep thinking.
Speaker 2 (10:30):
Okay, come up with a come up with a wager.
Speaker 3 (10:31):
I'll get back with you.
Speaker 1 (10:33):
Amy Wagner Dean Dorton find out more about the Dean
Dorton difference God to Deandorton wealth dot com. Amy, thank
you as always happy to be here. It is thirteen
away from five o'clock. We're supposed to talk to Mike
Tyson in the next hour, plus Wes Miller plus Richard Skinner.
We have a lot of ground to cover between now
and six o'clock when Bengals game plan comes your way.
Speaker 2 (10:53):
On ESPN fifteen thirty
It's time to talk money and sports with our friend
from Dean Dorton Private Wealth Wealth advisor Amy Wagner.
Speaker 2 (00:05):
How's it going, Hey good?
Speaker 1 (00:06):
How are you?
Speaker 2 (00:07):
I'm well, there's a lot going on. We have a
lot to discuss.
Speaker 3 (00:10):
We've got a lot to get to.
Speaker 1 (00:11):
Tickets have been in the news recently because there's so
many games, so many events going on right now now.
AI is an inescapable part of our everyday lives.
Speaker 2 (00:21):
Right.
Speaker 1 (00:21):
You can't go anywhere without AI infiltratings, in some cases helping,
in some cases not helping. AI is going to impact
how we buy tickets? Is the positive? Is the impact
going to be positive or negative? For an average fan
like myself?
Speaker 4 (00:35):
I think we don't know, yeah, which is kind of
my response to most things with AI. But I think
clearly there's a problem right for consumers. If you want
to buy a ticket online and you Google you know, Bengals, Browns, whatever,
Bengals Stealers, whatever game it is that you want to
go to, then those seat places pay large amounts of
(00:56):
money for search engine optimization to show up at the
popa the top of your search. Right, but you still
have Sea Geek, You still have stub Hub, you still
have Vivid, you still have ticketmasks, and you have to
go through each one of them individually to try to
find vastly different prices, setability right, So all of those
things are a really big headache for the consumer. Well, recently,
(01:19):
AI developers kind of announced that just despite the fact
that before when you went to AI, AI could only
just pull a bunch of information, kind of the next
frontier of AI is AI having agentic capabilities agency right
to do things online. I mean, it is a little
(01:39):
bit creepy when you think about it, but if you
want to apply that level of capability to the issue
that consumers have buying these tickets in such a stressful,
ridiculously complicated way, Essentially, now what you have is AI.
You could say, MO could say I want tickets to
the UC basketball game.
Speaker 3 (02:00):
Not that you paid for a UC basketball game in
like the last decade, but say you did say you did,
and you said I'm willing to pay one hundred.
Speaker 4 (02:09):
Bucks for seats, and then it could search right through
all of the options and give you your top two
or three options, and it could also potentially buy them
if you wanted to give AI, you know, your credit
card information, which.
Speaker 3 (02:25):
I don't think it exists at that level.
Speaker 4 (02:28):
Your you could give it your your price limitations, here
are the potential issues with that. And this gets into
the weeds and listen, I'm not a coder person, but
the critics are saying these these ticket places could embed
price codes that you and I couldn't see when we're
(02:50):
searching for the tickets ourselves, but they could be picked
up by these bots, so it could give them a
false price, but it's not really the price. So it's
pulling up ticket information that isn't real ticket information because
there's things that are embedded in the system that you
and I can't see. So that's a a problem. B
(03:11):
One of the things that AI is looking for is
the highest level of like high quality search for you.
Speaker 3 (03:20):
Right, So if you're.
Speaker 4 (03:20):
Saying, like so it would be like the best seeds
in the best location, blah blah blah, and it would
score a number from maybe like zero to ten. So
these tickets are a perfect ten for your match, right,
And that's kind of how the system works now.
Speaker 3 (03:33):
But what they could try to do and kind of working.
Speaker 4 (03:36):
The system is falsely give a higher number to return
a ticket to you that wouldn't actually be your best option,
and if you were really searching yourself, you would probably
find something a better option for it.
Speaker 3 (03:51):
So are we moving in a direction where AI can
do this? Yes?
Speaker 4 (03:56):
Are there issues, Yes, a lot of them right now.
But I think the interest thing is that by twenty
twenty nine stats say, I mean, however much you want
to give to that that seventy plus percent of us
will forego something like a Google search and go straight
to AI to purchase tickets.
Speaker 1 (04:15):
I now just want to walk downtown to like Third
and Maine, and the guys standing there with the sign
that says I have tickets. I now just want to
talk to him. I know, right, I mean, you know,
we don't really have printed tickets anymore, so God knows
what that guy is going to give me. But now
I just I want to go back to you know what,
there's a shady looking dude standing downtown, but he's fist tickets.
Speaker 3 (04:37):
Sometimes it does it?
Speaker 4 (04:38):
Yeah, No, I know, And I honestly think you're gambling
as much on whatever AI would come up with as.
Speaker 3 (04:44):
The dude on the corner might be giving you.
Speaker 1 (04:46):
Speaking of gambling, so the sports gambling stories that we're
dealing with right now with the NBA and with baseball,
they've advanced, especially in the NBA because cell phones are
being confiscated an issue here are prop bets. Are we
trending toward a reality where sports wagering is legal, but
sports prop bets are going to be off the board.
Speaker 4 (05:08):
I think we are moving toward a direction where there
will likely be more regulation around prop betting.
Speaker 3 (05:15):
And you and I talked about this very recently.
Speaker 4 (05:17):
In the fact that listen, these coaches, these players, we
want to say that one hundred percent of the time
they're out there giving it, they're all because they love
the sport, and also they get paid pretty good paychecks too.
But I think it's easier for any kind of bad
character to wrap their mind around, well, I'm not really
throwing the outcome of this game.
Speaker 3 (05:38):
I'm just throwing the first pitch in this inning into
the dirt. Right, that's a little more okay, I mean,
that's not as big of a deal, right.
Speaker 4 (05:45):
And so what we're starting to see is leagues trying
to crack down on this prop betting, which, by the way,
these sports books do not want because they're making a
heck of a lot more money on these prop bets
than they.
Speaker 3 (06:00):
Are on regular bets.
Speaker 4 (06:01):
When you have parlays that have prop bets as part
of them, it goes from on average then making about
nine percent off of whatever bet you're placing a closer
to twenty percent, right.
Speaker 3 (06:13):
So this is incredibly lucrative for them.
Speaker 4 (06:16):
So kind of the first steps that we're starting to
see in this direction is MLB is now working with
sports books. They're going to cap the amount that you
can wager behind these individual prop bets, right so that
people cannot have a gazillion dollars writing on this next
whitch that is thrown.
Speaker 3 (06:36):
And then they're also working to exclude prop bets from parlays.
Speaker 2 (06:40):
Really yeah, not gonna be able to do the same
game parlay with their prop bet anymore, yep, yep.
Speaker 4 (06:44):
In Interestingly, Ohio's Governor Mike DeWine has been saying, listen,
this is been needed for a long time. These prop
bets are incredibly dangerous, and so it's calling on other
sports leagues to say, hey, MLB is leading the charge
with us, and we need to be paying close attention.
NBA is also working with sportsbooks right now, saying anything
(07:06):
that can be easily manipulated like I'm going to hit
this next free shot or not, or the first free
shot that mo Egger is shooting in this game, he's
going to miss or hit, you know, something like a turnover. Uh,
you know, looks like a sloppy pass, that kind of thing.
Speaker 3 (07:27):
Those kinds of things are working to crack down on.
Speaker 4 (07:29):
And listen, I mean, this is this is across any sport,
This could be happening. So now we have the NFL
and this is just kind of new information circulating a
memo to all the teams saying there are going to
be certain prohibited wagers that are plays that can be
determined by one person. So think about a quarterback first
(07:50):
pass that I'm throwing is going to be an incompletion
right right. I mean there's very few players, you know, kicker,
maybe they can say I'm going to influence entirely myself
the outcome of this play, but there are a few
players on that field that can do that.
Speaker 3 (08:02):
Those kinds of bets they're looking to crack down on.
Speaker 1 (08:05):
Amy Wagner's with his Dean Dorton private wealth. We have
talked on a number of occasions about you know, just
the saturation of streaming, and you know how much it
costs for sports fans, especially those of us who love
a lot of different sports to watch games.
Speaker 2 (08:19):
We got a minor victory.
Speaker 1 (08:21):
We've gotten a minor victory with Major League Soccer.
Speaker 3 (08:24):
Yeah, and I listen, let's take our wins and we
can get out there.
Speaker 2 (08:27):
Absolutely, yes, because.
Speaker 4 (08:29):
Every time you want to watch a particular sport on
a different night, you're having to go to a different
you know, subscription service.
Speaker 3 (08:37):
So this is a huge win.
Speaker 4 (08:38):
So if you are a soccer fan, MLS fans had
to pay for in an Apple higher level of.
Speaker 1 (08:48):
The season pass, Yeah, Apple, which is a really good product,
but it does cost.
Speaker 4 (08:51):
Yes. So starting in twenty twenty six, Apple is saying,
hey guys, if you have a regular Apple subscription, you're good.
Speaker 3 (08:58):
We will carry all MLS sports.
Speaker 4 (09:00):
Interesting too, for you F one fans, Apple has the
rights to F one starting in twenty twenty six, five
year deal there so expecting that they will continue down
the same path. Now you can watch F one. I'm
a lot of sucker. If you have an existing Apple subscription,
are you still have to pay for the Apples?
Speaker 2 (09:20):
Sure? But I don't have past extra tier. Yes, a
minor victory.
Speaker 3 (09:24):
For sport victory. Let's take him when we can get him.
Speaker 1 (09:27):
Right now, Cincinnati is playing Louisville and basketball on Friday. Now,
your husband's a Louisville fan, you're a Kentucky fan. Your
friend Mosey UC fan? Who will you be rooting for
on Friday?
Speaker 3 (09:38):
Obviously you see?
Speaker 2 (09:39):
Okay? Good? Obviously it was easy. Yeah. I thought I
was going to have to like Bob you or something.
Speaker 4 (09:43):
You didn't even have to think about it for a second. Remember,
my team took an absolute beating. They took a drubbing
last night, well last night and by Louisville.
Speaker 2 (09:52):
Yeah.
Speaker 4 (09:53):
So I love my husband very much, but anyone up
against his cards right now?
Speaker 3 (09:58):
I'm right you see? Yeah?
Speaker 2 (10:01):
Okaye to my Cats, I'll take them very good.
Speaker 1 (10:03):
If the Bearcats beat Louisville on Friday, I by about
nine thirty on Friday evening. If you're looking for something
to do, I will be out somewhere celebrating.
Speaker 2 (10:14):
Okay, bring your husband, Okay, let's do that.
Speaker 3 (10:16):
I'm also we need to like wager.
Speaker 4 (10:18):
Speaking of Betts gambling, you would like to gamble on these?
Speaker 3 (10:21):
Yeah, college basketball games? We need to come up with
something here.
Speaker 2 (10:24):
Well, you see in Kentucky. Don't play I know.
Speaker 3 (10:27):
Oh that's true. We're on the same side of this one.
I'll keep thinking.
Speaker 2 (10:30):
Okay, come up with a come up with a wager.
Speaker 3 (10:31):
I'll get back with you.
Speaker 1 (10:33):
Amy Wagner Dean Dorton find out more about the Dean
Dorton difference God to Deandorton wealth dot com. Amy, thank
you as always happy to be here. It is thirteen
away from five o'clock. We're supposed to talk to Mike
Tyson in the next hour, plus Wes Miller plus Richard Skinner.
We have a lot of ground to cover between now
and six o'clock when Bengals game plan comes your way.
Speaker 2 (10:53):
On ESPN fifteen thirty
Mo Egger News
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