Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Six, twenty three. Now here in Houston's morning news. Most
political ads these days are attack ads against the other candidate,
and certainly we see this in the case of the
Colin Allred campaign. Every ad he has is a direct
attack ad against Senator Ted Cruz. So some of them
are pretty absurd in what they allege, but they must
(00:21):
be effective or else they wouldn't still be used. Political
Consultantluke Bsigas joins us, regardless of whether they're truthful or not,
why are these ads so effective?
Speaker 2 (00:32):
Well, the reality is most of my friends who tell me, hey,
these ads are not effective, I tell them, well, you're
not their target audience, because they're because forty five percent
of Texans are baked in and going to vote for
Ted Cruz regardless of what happens. And in Texas, unfortunately,
forty percent of the state's probably going to vote for
Colin Alred regardless of what happens. And so there's this
(00:53):
middle we call them the mushy middle, that are actually persuadable,
and those individuals are persuaded based on their opinion of
someone else, and they're moved by these negative attack ads.
So they're effective because they take people who are open
to voting for somebody, they significantly increase their unfavorable opinion
of them, which makes them more able to be persuaded
(01:15):
to the other side.
Speaker 3 (01:16):
Well, manipulated is more likely because people don't realize ads
aren't fact checked, and there's no way that the TV
stations that you watch them on can fact check them.
They're not allowed to, So any kind of lie they
want to push, they can, and they can push your buttons.
Speaker 2 (01:33):
Well, especially for the left. It's interesting because I've done
a lot of television advertising, and we actually do get
TV stations quite often requiring Republican the side of the
Republicans or conservative groups who want to do television advertising
to give them more information before they'll let before they'll
eve them play your ad. So they will sometimes actually
(01:54):
push back to conservatives when they're trying to advertise, but
they don't seem to hold the left to that same
standard well.
Speaker 1 (02:01):
And they also push back on social media when it
comes to the right, not the left. The left can
print just by anything they want in social media, in
fact that they get support from social media for doing
those types of things. So if there's if there's no
accurate fact checking on one side, but there is fact
checking on the other You know, how do you, as
a political campaign, how do you try to counteract that?
Speaker 2 (02:23):
Yeah, Conservatives often have their hands tied behind their back.
The one thing we do have the truth on our
side more so quite often. I always say that it's
easier to convince voters of the truth than a lie
alive so much more expensive. It's a much expensive attack
to convince people of because it's not true, so you
got to put even more money behind it. So we
(02:44):
do have that going for us. The reality is that
we also have in the state of Texas a group
of people that are more conservative than not, so they
often see past these attacks. I understand the importance of
holding someone accountable if somebody says one thing and does another,
if the campaign one way and they vote the complete opposite.
I do believe that you need to get that information
(03:05):
of voters, and that's holding them accountable. Some people describe
that as negative campaigning. I think it's just fact based
revelation of their own voting record. But I do think
that these attacks often go overboard, and the left is
the king of being able to cast somebody a light
that is not accurate.
Speaker 3 (03:23):
Well, I think was very effective when you use the
Kennedy's own words against them. I mean, Trump's got to
add out there where hamally Harris says repeatedly, we need
to raise taxes. We need to raise taxes, We need
to raise taxes.
Speaker 1 (03:35):
Oh really Yeah.
Speaker 2 (03:40):
And that's the benefit is that when people hear that,
they are at least reminded, Hey, maybe this person isn't
somebody who actually reflects the future that I want to
see in our country or in our state.
Speaker 1 (03:52):
Right, Look, thanks as always appreciate, look to see us.
He's a political consultant.
Six, twenty three. Now here in Houston's morning news. Most
political ads these days are attack ads against the other candidate,
and certainly we see this in the case of the
Colin Allred campaign. Every ad he has is a direct
attack ad against Senator Ted Cruz. So some of them
are pretty absurd in what they allege, but they must
(00:21):
be effective or else they wouldn't still be used. Political
Consultantluke Bsigas joins us, regardless of whether they're truthful or not,
why are these ads so effective?
Speaker 2 (00:32):
Well, the reality is most of my friends who tell me, hey,
these ads are not effective, I tell them, well, you're
not their target audience, because they're because forty five percent
of Texans are baked in and going to vote for
Ted Cruz regardless of what happens. And in Texas, unfortunately,
forty percent of the state's probably going to vote for
Colin Alred regardless of what happens. And so there's this
(00:53):
middle we call them the mushy middle, that are actually persuadable,
and those individuals are persuaded based on their opinion of
someone else, and they're moved by these negative attack ads.
So they're effective because they take people who are open
to voting for somebody, they significantly increase their unfavorable opinion
of them, which makes them more able to be persuaded
(01:15):
to the other side.
Speaker 3 (01:16):
Well, manipulated is more likely because people don't realize ads
aren't fact checked, and there's no way that the TV
stations that you watch them on can fact check them.
They're not allowed to, So any kind of lie they
want to push, they can, and they can push your buttons.
Speaker 2 (01:33):
Well, especially for the left. It's interesting because I've done
a lot of television advertising, and we actually do get
TV stations quite often requiring Republican the side of the
Republicans or conservative groups who want to do television advertising
to give them more information before they'll let before they'll
eve them play your ad. So they will sometimes actually
(01:54):
push back to conservatives when they're trying to advertise, but
they don't seem to hold the left to that same
standard well.
Speaker 1 (02:01):
And they also push back on social media when it
comes to the right, not the left. The left can
print just by anything they want in social media, in
fact that they get support from social media for doing
those types of things. So if there's if there's no
accurate fact checking on one side, but there is fact
checking on the other You know, how do you, as
a political campaign, how do you try to counteract that?
Speaker 2 (02:23):
Yeah, Conservatives often have their hands tied behind their back.
The one thing we do have the truth on our
side more so quite often. I always say that it's
easier to convince voters of the truth than a lie
alive so much more expensive. It's a much expensive attack
to convince people of because it's not true, so you
got to put even more money behind it. So we
(02:44):
do have that going for us. The reality is that
we also have in the state of Texas a group
of people that are more conservative than not, so they
often see past these attacks. I understand the importance of
holding someone accountable if somebody says one thing and does another,
if the campaign one way and they vote the complete opposite.
I do believe that you need to get that information
(03:05):
of voters, and that's holding them accountable. Some people describe
that as negative campaigning. I think it's just fact based
revelation of their own voting record. But I do think
that these attacks often go overboard, and the left is
the king of being able to cast somebody a light
that is not accurate.
Speaker 3 (03:23):
Well, I think was very effective when you use the
Kennedy's own words against them. I mean, Trump's got to
add out there where hamally Harris says repeatedly, we need
to raise taxes. We need to raise taxes, We need
to raise taxes.
Speaker 1 (03:35):
Oh really Yeah.
Speaker 2 (03:40):
And that's the benefit is that when people hear that,
they are at least reminded, Hey, maybe this person isn't
somebody who actually reflects the future that I want to
see in our country or in our state.
Speaker 1 (03:52):
Right, Look, thanks as always appreciate, look to see us.
He's a political consultant.
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