How true to your brand can you be?
Is it possible to go "all in" on local ingredients?
Can you welcome newcomers without alienating your regulars?
Can you be tourist friendly as well as a local hangout?
Is winning "Best New Brewery In The World" a bad thing??
Can you open a second location and strive for a completely different vibe than your first while maintaining your brand?
We discuss all this and more in a fantastic episode of Head Retention featuring the owners of Arizona Wilderness Brewing.
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