The Government's hoping to balance out Covid messaging that has played a part in low school attendance.
A campaign's launching today highlighting the importance of school attendance.
Associate Education Minister, Jan Tinetti, says attendance has been declining since 2015, but Covid messaging has exacerbated the problem.
She told Kerre Woodham asking students to stay at home when they're sick, has led some parents to think kids don't have to be at school every day.
She says the campaign highlights how our kids are given the most choices and chances to succeed, when they are attending school.
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