Featuring Marc Bodner, Executive Chairperson at L&R Distributors

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Episode Transcript

(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. It's time for Mind Your

(00:28):
Business on sevent ten War and theiHeartRadio Network to present the weekly business radio
show produced by the award winning marketingfirm bottom Line Marketing Group BLMG, sharing
business and marketing strategies to make youand your business successful. Now here's your
host, the president and founder ofbottom Line Marketing Group, Yitzhak Saphliss.

(00:54):
Welcome to another edition of Mind YourBusiness on sevent ten War then the Heart
Radio Network, thank you for joiningus here tonight we have a very special
show. I'm joined by Mark Bodner, the chairman of Eleanor Distributors and known
to many as a I can't sayexecutive coach. He just so many people

(01:14):
turned to him. But I willhear from him if he has some official
title for that. But again,it's a honor and a treat to have
you join us. We know you'vecome to expect incredible insightful wisdom week in
and weekend, and we featured executivesfrom citizens from Apple, from PEPSI,

(01:37):
many fortune five hundred companies. Recentlywe had Joe Hart, the CEO of
the El Carnegie, and tonight weare going to feed by the way.
Of course, a special shout outand a thank you to the many channels
that were syndicated on Jewish Home.We're soon going to be on twenty four
to six. Thank you for that. We're of course on Nucky Radio.
Jewish Home has a print edition ofour column. And a special thank you
to zeb Brenner for the shout outand to the great team here a bottom

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line marketing group. Without further ado, Mark Bonner, the chairman of Eleanor
Distributors. Ellen Distributors, has overone thousand people on their team. I
don't think I can cool them employees, he doesn't. Let so we're gonna
we're gonna say that they have ateam of over one thousand employees. What

(02:21):
did I say? It does ateam of over one thousand? Okay,
I got there. You know what. I'm gonna hand it over to Mark.
Mark, thank you for joining mehere. I mind your business.
Fantastic great to have you here inthe studio with this fancy, new,
fancy schmancy new setup. Truly,thank you. He pulls it off every
single week for now eight and ahalf years running eight and a half years.
That's right, eight and a halfyears. Eight, So we're we're

(02:45):
approaching over four hundred shows. Well, yeah, that's a lot. Yeah,
amazing. I guess the people keepon coming back. Yes, thank
you, thank you. Ah.But we also have great guests like Mark.
We've had you a couple of times, and last time we had you
with with a big surprise there whenwe when we recorded in Monroe with Lee

(03:07):
Lee Lee Brower. That's right,still still going. We're still talk every
week, which is which I thinka good segue into into some of the
topics we'll talk about today and howimportant is it's how important? Does this
really have a really strong mindset?And you know we're going through some very

(03:30):
very challenging times. Show has beenrecorded in November of twenty twenty three.
Yeah, some we're in some challengingtimes, both geopolitical, challenging times.
What's going on in Israel right now, and of course our hearts and minds
are with our brothers and sisters inthe Holy Land. And economically, I

(03:51):
mean business. I say this allthe time when I meet people. The
last probably eighteen months and more so, it's really starting to hit home now
in many industries of you know,operating in what I would call a normal
interest rate world. And what formany people who are in their thirties,

(04:17):
high twenties, in their thirties,probably even close to forty, who got
into the business world over the lasttwelve to fifteen years. This is unprecedented.
They haven't seen this before. AndI'm not going to say up,
you know, it's been easy times, easy money, you know, good
times rolling. There's been difficulties throughoutthe entire you know, last ten,

(04:42):
twelve, thirteen, fifteen years,but especially now. I mean like in
a lot of industries, things justcame so much more difficult to do deals,
whether it's in real estate and healthcare, in business, I mean,
cost of funds is a real majorissue, and people are really struggling.
I'm not I'm not gonna say whetherI's struggling financially or not. I don't

(05:03):
know what's going on in everyone's individualbut I just see in the in the
in deal flow in business in general, people are are struggling. And interesting
story which is going to lead intothe segaway. So I was in a
having a dinner, a business dinner, and two really interesting things happen at
this dinner. Number one, Iwalked into a restaurant in Lakewood, New

(05:26):
Jersey, and every time I've beenthere, it's been packed. Let's say
it was a Wednesday night, orthis maybe's even a Thursday night, which
is normally a pretty busy night,and the restaurant was empty. Okay,
so it's just after the October seventhmassacre in Israel, so we could say
maybe that's you know, people aren'tgoing out being you know, we can

(05:48):
we'll judge that way, people aren'tgoing out. And I was sitting with
a group of people. One ofthem was a Jewish fellow, not affiliated
with much, but we were wewere talking and I had to take a
phone call, so I stepped out, and he noticed just down the street
was a Judaica store, a Jewishbookstore. So I walked over and I

(06:13):
thought, hit me, this personwho he was going through a difficult time,
and I'm going to buy him abook. So I walked in to
actually buy him this book. Andyou'll you'll see it. You'll watching it
for those who are watching obviously,well see it's a it's a it's a
Duties of the Mind from a victimMiller, and uh, I figured,

(06:35):
buy him a copy in English andhe'll he'll he'll enjoy it, he'll read
it. And I walked into thisJewish bookstore. Zero, not one,
not one copy and there are manydifferent versions of it and many different authors
who have put out there was notone copy. Yeah, do this are

(06:55):
the herd? Not one copy?Do this are the hard dude? Is
of the Mind? Sold out?Became a best seller and we'll talk about
in a second what significance of itis. So I went over and I
said, do you have a copy? And they started looking and they actually
found one of these, it's exactone. And he found one in the
back, and I said, what'sgoing on? Was between Sunday and Wednesday,

(07:17):
we sold every copy that we haveand this is a good lead in.
So I bought it and I gaveit to him, And so what
what's the purpose? I want toI want to just jump in because I
think people are going through some difficulties. They're seeing times that they haven't seen
before, where it's much harder toget a deal done, and what was

(07:43):
easy yesterday is much more complex today. Et cetera, and they're really struggling.
You see people who are nervous andwho have anxiety now and different kinds
of deals like that, And Ithink it's it's important that this is.
You know, we talk about business, and we can give experience, and
I can tell you all about wonderfulexperiences that we had, and we talked

(08:05):
about techniques and coaching. But ifyou're living in a world of anxiety,
a world of being nervous, constantlynervous, you know, how am I
going to make that payroll? Howmuch? You know? And it's all
and things are tougher, what doyou do? What do you turn?
So? And I'm going to tryto go as agnostic as I possibly can.

(08:26):
We don't want to turn this intoa Jewish talk show or and we
want to keep it on a levelwhere I think about at a level I
think everyone could appreciate and understand it. So I'll tell you a story about
myself, please. Two thousand andeight. So two thousand and eight,
fifteen years ago, maybe maybe evensixteen years ago, I remember exactly.

(08:46):
It was August, maybe the firstor second week in August, and I
was going through a really tough timeat that particular time in business and heavy,
heavy time, and I went tovisit someone. I went to visit

(09:09):
a rabbi and just to talk itthrough, and which again I'll constantly always
discuss how important it is to havesomeone in your life that you can talk
things through with. In my case, you know, we all have a
spouse or you know, a religiousperson in our lives. Hopefully I think

(09:30):
everyone should have that in their life. So I happened to go talk to
him, and he listened to me, and he was listening, and he
was listening, and he didn't saymuch, but he then said someone that
really hit home, and he saidthat, so you think this all comes
from you, right? This isthis is all about you, It's all

(09:54):
you know. But I'm working hardand I'm not seeing the results, and
I'm going through all these difficulties,and so he's just, Okay, you
need to take a trip to yourlocal Jewish bookstore and go pick up this
book. And it wasn't this onein particular, it was a different,
different version of it, but inessence, So, what's so special about

(10:15):
this book Reversalvave's Duties of the Mind. What's so special about it? So
you know, we read literature,right, and we'll find an American classic
and we'll call it a Mark Twainor Animal Farm, one of the classic
books. And they were written onehundred years ago, fifty years ago.

(10:39):
And when you read it, youread nineteen eighty four, it's like reading
it's like reading, like, whatdoes that have to do with today?
Prehistoric it's like, doesn't even makeany sense. Even when you read a
fictional novel today and it was writtenin like the late nineties or early two
thousands before smartphones and people pull outtheir cell phones and the flip phone and

(11:00):
open it up and like just takepull you a smartphone. I don't text
the guy. But didn't exist,right, So it just generally literature does
not translate generationally. And the classicsyou read because there's so much work on
the classics. But here you havea book that was originally written in Arabic,
it's right, and it was writtenin the year ten sixty. It's

(11:24):
a thousand years ago. It wastranslated into Hebrew in the year eleven thirty,
and when you read it today intwenty twenty three, it's as if
was it talks to you as ifit was written yesterday. Timeless. It's
timeless. It's incredible. And thatwas the first thing that it means.

(11:46):
I've probably learned this. I probablyread those chapters in this book. I'm
going just use the number fifty times, probably more, but I'll just fifty
times. And it's a constant battle. What is it? And it could
I could sum the whole book upreally very very quickly. And I don't

(12:07):
in no way of shape or formam I a rabbi or anything. I
don't want to come off that way, but I think it's it's an interesting
and and someone told me this,who I very highly respect. We are
not in the results business. Weare in the effort business. And when
we start thinking that we're in theresults business is when we get in trouble.

(12:31):
Our purpose is to put in thework. And if you believe that
there's a higher being on the weather, let's still go right now. If
you don't believe there's a higher beingon the planet, turn the show off
right now. Sorry, it's maybeblew somebody before you. But if if
you believe that's the higher that does, the higher power and which you know,
the God Almighty, he's the result. The results come from him.

(12:56):
We believe that the results come fromhim. Our job is to put the
effort in. We're in the effortbusiness. He's in the result business,
So that really is but how doyou get there? How do you work
on yourself? So we when wetalk about today and we bring that into
today's times, the difficult times thatwe're living through again, the geopolitical difficult
times, the economic difficult times.You know, we all this technology being

(13:24):
you know, coming at us soquickly. It's just it's difficult times right
now. And if we walk aroundand believe that we're in the results business,
we're going to have such a difficulttime of just being calm, because
how can he become things when thingsdon't go your way, and when things
start not going your way and youthink that it's all because of me.

(13:46):
Everything happens because of me, andit's very easy. And by the way,
speaking to myself right now, asmuch as I'm speaking to anyone,
I don't want anyone to think fora second that, in any way,
shape or format, have I quoteunquote mastered this. I don't think you.
There are probably people are who havemet certainly people on much higher levels
than me, have mastered it.But this is something that's a constant effort.

(14:09):
It's a constant it's a healthy selftalk. Normally self talk is unhealthy.
This is a healthy This is ahealthy self talk. So Wow,
we're going to uh have to takea pullus for a second, just simply
to get some business done, acommercial break. We're here with Mark Bodner,
chairman of Lean R and open heartto heart conversation. I guess that's

(14:31):
like, Wow, let me thinkyou show commercial break, will be right
back, Stay tuned. A definingmoment in your life could be transformational,
and when that moment comes, youneed to be prepared with emotional intelligence.
Hi. I'm Chuck Garcia, authorof Amazon's best seller Acclimb to the Top,
and my new book called The MomentThat Defines Your Life is coming out

(14:54):
in February twenty twenty four. Learnhow to integrate modern practices emotional intelligence with
classic stoic philosophies. Pree order onAmazon today. Join us this year December
nineteenth, twenty twenty three at theHarrah's Waterfront Conference Center in Atlantic City,

(15:18):
New Jersey for the twelfth Jbizexpo andBusiness Conference, bringing networks to a whole
New level. Jbizexpo is the OrthodoxJewish Chamber of Commerce's annual flagship event,
which unites businesses, communities, governments, its members and Chamber partners from around
the US and globe all under oneroof to help them grow brand and expand
business relations and their network. Toexhibit a ten or partner with us,

(15:41):
visit www dot Jbizexpo dot com orcall two one two six five nine five
two seven zero extension one zero three. Thank your company's leadership and management skills
to new heights. Imagine soaring throughthe sky in a military grade after the

(16:07):
five flight simulators, just as thereal thing. I'm Koby reggaev CEO and
founder of the Squadron, and I'ma former fighter pilot and a Squadron commander
in the Israeli Air Force. Ourworkshops offer an empowering training experience that will
push your boundaries and help unleash yourcompanies full potential. Visit us at the

(16:30):
Squadron dot com to learn more.That's the Squadron dot com to learn more.
And we're back here with Mark Bonner. He gets the floor markets yours
keep on going. Well, whatan amazing show. Yes, we were
talking about being being in the effortbusiness. So that's that's the biggest question,

(16:52):
right, So if we're not incontrol, which we're not, we're
not in control the result. Wecan put all the work in the world.
And if if the man upstairs thealmighty does not want it to be
or things if we think it's goodfor us, but in reality, reality,
in the bigger picture that we don'tget to see, it's not good

(17:14):
for us and therefore won't happen.Or even if we think it's good for
us and we know it's good forus, and if I just get this
deal, how much charity I'm goingto give and all the we we convince
ourselves and we think that the resultwe can manipulate the result. It's a
tough one and this is, thisis and I think it needs to be.

(17:37):
I think we get to talk aboutthis, and I think it's a
it's a great opportunity. So ifyou're out there and you're struggling, I'll
give you the same advice my Rabbimy Rov gave me. Go and buy
yourself if you can find a copy, because it seems like people have cotton
got onto the secret run and youcan find whether it's many many different versions

(17:59):
are all great. Just go buyit and and and start reading it.
So when I so going back tomy story a little bit, so I
went, I bought the book,and I read it, and I read
it again, and I found thestudy partner and we learned it together,
and we learned it deeper. Andthen I found another rabbi to study it

(18:21):
with, and we decided to writea book. And we actually wrote a
book which is which takes this workand just makes it into a format where
it's it's much smaller, much muchfaster read, with some real life examples.
And it's a book that never weself published, it never sold it.

(18:44):
I just give them away. Sowhat I mean absolutely actually, well,
what we'll do is have a PDFversion. I'll I'll send you a
link you can put in the shownotes. Anyone can download it, and
I'll make anyone who wants a copyif they contact you, Perfet'll be happy
to send them a copy. I'llgive my email address a couple of times
right now because I want to ys at bottom line MG dot com.

(19:07):
Y s at bottom line MG dotcom. And just in case you don't
get a response, even though Irespond to my emails and got stuck in
spam or whatever. It is mydirect line seven one eight four one two
three five o five seven one eightfour one two three five oh five feel
comfortable reaching out for it anyway.So that's so, that's so we so

(19:30):
we I wrote the book with thistogether with this rabbi, and I've been
on this crusade for many years.And I will tell everyone sitting here talking,
you know, as the wide openforum, I've tripped many times,
many times. Uh, it's it'syou know, we we put so much
effort into what we do, andwe think we know the outcome that is

(19:56):
the best outcome for us. Wejust don't. So we again we have
to understand that we're in the effortbusiness, not the result business, and
leave the result to happen, butput the effort in. Now. Can
I ask a delicate question? Foryears, decades, you you've been running

(20:19):
a a major company from the corporateside. That's that That's a fantastic and
and a almost like a challenging viewpointto to for someone like yourself to be
sharing that we're in the effort business. You know, we know that CEOs

(20:41):
are right, there's boards and theylook at numbers, perhaps you can address
how how they both could jive.That's well, that's an excellent question.
Sorry, it's a bit loaded.That's that's an excellent question. It's it's
it's it's hard, it's not easy. Yes, and this is I'll give

(21:03):
you. I can give some tipsplease. So, if you don't have
a a bigger vision, and thisis why all this all these principles of
leadership and understanding and and I've beenon this show before and we always talked
about vision. But if you don'thave a bigger vision, and if why

(21:23):
you get up and go do whatdo you do every day is about the
dollars and cents, that's a that'sa tough existence. If you don't have
a bigger why, a bigger visionas to why you're doing what you're doing.
So that's number one. So ifwe look at success, whatever that

(21:45):
means, Okay, whatever success meansin your mind, and this is a
very delicate conversation, is because successreally means whatever is whatever is happening right
now was really success if we believewhen not in the reason alts business but
without without getting too deeprue, butif we define success just by dollars and

(22:06):
cents and not by you know,how do we? You know? How
do we? How is it whatI'm doing giving? How is what I'm
doing making people's lives better? Howis what I'm doing? And I get
graded? Like when I went toschool, I got a report card.
So as a CEO, as aleader in a business, yeah, your

(22:26):
report card is ultimately you know whatthe numbers look like, but that doesn't
necessarily mean you're successful. Success ismuch much bigger than that number one.
Believing that we could do the bestthat we can. But we can't control
anything, right. I always saythis to I've said this many times in

(22:48):
meetings. I go, right,this second, our biggest customer could be
having a meeting about getting rid ofus. We don't know. It's a
big world out there, and there'sso many different factors that are going on.
So yeah, we got to putour efforts on. We have to
put our efforts in, But canI control the factors? Don't have that
meeting because it's not good for me. You shouldn't do that because it's not

(23:11):
good for me that they should like. No, and it's not how it
works. So just the just thesimplicity of that of being able to say
we do the best that we can, we do the best job whatever whatever
we're doing, and spending a lotof hours a day. But it all
comes back to how can we getinto that mindset that I'm going to go

(23:33):
give it my all, I'm goingto put it all, put my all
in. But I'm really really notworking with you or you. I'm really
working top and bottom. It's reallyme and him. It's really me and
him, and that's that's that's mythat's my partnership. It's really me and
him. And you know, let'shope it. You know, we all

(23:56):
want it to be great, wewant easier lives, But at the end
of the day, that's not whatwe're here for. We're here to you
know, we know that, weknow that already. We know that when
we give, we feel so muchbetter than when we take. So where
does that actually come from? Ifyou can connect those dots for a second,
who's the biggest giver? Everything comes, If everything comes from the line

(24:18):
upstairs, everything comes from God andit gets poured down on us everything.
Oh, we should be thank sothankful, we should be thank you.
We literally be walking around thanking himevery minute of every day. So the
few times that we do stop andpause and thank him, it's not it's
not nearly enough. Because look whata showers. Look, Look what a

(24:38):
beautiful world we get to live,and look what you know, beautiful families
and businesses, and you know,things are good, but we have there
are challenges. Perhaps you could sharethat you've shared this in the past,
and it's always so enlightening and andand it's really special how you share the

(25:02):
mindset the giver versus the receiver,and how that when you touched on it.
But perhaps you could even just breakit out. When someone gives,
they feel great. When someone receives, they appreciate it hopefully, but when
someone gives, they just feel great. And you've shared examples about that in

(25:22):
the past. Perhaps it's like justlike, but what I loved about it
is because when you shared it,like he's right, but like we don't
pause to think about it. Yeah, so we've talked about this many times
that and you know the concept ofof giving, it's a mindset. The

(25:44):
mindset of giving is actually being thankful. So if we have a mindset of
gratitude, we have a mindset ofbeing thankful. So let's understand what that
means for a second. What wasbeing thankful being having gratitude. So if
i'm if I say you give mesomebody, I say thank you. That's
gratitude, right, please and thankyou. And I always tell the story

(26:08):
about about, you know, thefather who's you know, little three year
old boy. Someone gives them somethinga candy, and then the father quickly
looks at them, did you saythank you? And this little three year
old kid, he's like, youknow, two feet off the ground and

(26:29):
his father is like six feet talland he sees this big monster pointing down
on him, did you say thankyou? If you want your child to
say thank you, say thank you, you should. So that's just a
little sidebar, like let's let's notbe ogres with with our with our children.
And that goes with anyone because likeforcing gratitude on someone, but things

(26:51):
that's social gratitude, that's being sociallyproper. You want your children, you
want your family, you want yourcoworkers, you want your employees to have
that yeah to you know, likeeverything, it starts at the top,
you know, So just display,you know, just be socially grateful,
be so. But it's pretty lowlevel. And then we go up one
level to grateful for right, We'regrateful for our health, we're grateless,

(27:17):
we're grateful for our families, we'regrateful for our fingers that work. Were
grateful for so many things. Andbut in order to be grateful for you
have to get you have to getsomething. So is there a higher level
of being grateful than being grateful forsomething? And the answer to the question

(27:38):
is yes, many times. AndI'll give two examples many times that many
times we find ourselves in places thatare horrific. We go through very difficult
things. Everyone does you know,God forbid, someone has cancer? How
do how do you have gratitude?And and you go, you're you're going

(28:02):
for treatments as a person, haveyou have a gratitude in that moment?
And the answer to the question ishow are you treating the people who are
serving you? You can, youcan be grateful in the experience, not
grateful for it. So that's numberone. Number two is imagine doing something
for someone with no expectation of anythingin return. There is absolutely like not

(28:27):
zero. Well, don't even gothere. So you're sitting at a restaurant
and you see a husband and wifethere they're out to eat, and then
you can see the relationship is notgreat. Okay, So on the way
out the door, you say,you know what I want to pay for
that dinner? Don't don't know them, don't tell me, don't tell me

(28:48):
who they are, don't tell themwhere it came from. Someone paid for
your dinner. Well that I'm doingsomething for someone with no expectation of anything
in return. Right, So,and you walk in and feel great,
and you walk out and you feelgreat, but you you just spent you

(29:11):
just spent an extra few hundred hourson something. It doesn't even have to
be whatever it is zero yet itmakes you feel really really special, makes
it feel really really good. It'snot why you're doing it, but it's
the result. Like I said before, it's the result of doing it,
the result that you're really doing itbecause you want to have be on that

(29:32):
highest level of gratitude, you wantto be a true giver. But the
result of that is it makes youfeel good. So just it really So
logically it doesn't make sense, howdoes giving zal are really comes from from
from the holy source? But whenwhen you are a giver? So now

(29:52):
we bring that back to how westarted the conversation. Right, you have
this relationship and if you believe thatwe're not in the results business, and
I have to have my relationship withthe man upstairs, with the almighty God,
That's what my relationship is, andI put my trust in him ultimately
that the outcome should be what theoutcome is supposed to be. But I'm

(30:15):
gonna put the effort in and probablycome back for my next commercial break.
We'll talk about so how much effort? That's the big famous question. So
what does it mean? So ifI'm not in the results business, I'm
in the effort business. How mucheffort? Mark, thank you for being
cognizant that I got to do myeffort and reward those who and appreciate our

(30:36):
sponsors who keep the show going.We'll be right back with Mark Bodner right
after this. What you could havethirty years of marketing secrets with just the
click of a button. Go tobottom linebrew dot com to unlock exclusive marketing
leadership and sales STIPs from Fortune fiveone hundred executives. Bottom linebrew dot com.
Each week you'll get one email packedup the business insights to row your

(31:00):
bottom Line. To get the bottomLinebrew delivered street to your inbox, visit
bottom linebrew dot com. That's bottomlinebrew dot com. Join us this year
December nineteenth, twenty twenty three atthe Harrah's Waterfront Conference Center in Atlantic City,

(31:22):
New Jersey for the twelfth Jbizexpo andBusiness Conference, bringing networks to a
whole new level. Jbizexpo is theOrthodox Jewish Chamber of Commerce's annual flagship event,
which unites businesses, communities, governments, its members and Chamber partners from
around the US and globe, allunder one roof to help them grow brand
and expand business relations and their network. To exhibit a ten or partner with

(31:45):
us, visit www dot Jbizexpo dotcom or call two one two six five
nine five two seven zero Extension onezero three. Take your company's leadership and

(32:06):
management skills to new heights. Imaginesoaring through the sky in a military grade
FTD five flight simulators, just asthe real thing. I'm Koby reggaev CEO
and founder of the Squadron, andI'm a former fighter pilot and a squadron
commander in the Israeli Air Force.Our workshops offer an empowering training experience that

(32:30):
will push your boundaries and help unleashyour companies full potential. Visit us at
the squadron dot com to learn more. That's the squadron dot com to learn
more. And we're back mind yourbusiness of these acaptlas right here on seventen
WR and the IR Radio Network avery very special tree to have Mark Pontner

(32:53):
here in studio. For those watchingthis on YouTube or twenty four to six
and some of the other popular channelsthat were on, you get to see
the whole setup here. O're havinga a frank conversation about about life and
about dealing with challenges and Mark,I'm here with Mark Potner, Chairman of

(33:17):
Eleanor, and if it's okay,I'm going to uh. You said I
could really tol us anything your way, and you've always been very gracious about
that. Thank you. We talkedabout learning the service of us and how
important that is and and even reflectedearlier in the show about a challenging period,

(33:39):
the last Great Recession seven o eightoh nine and how you how you
managed how you came through it bymeeting with a rabbi and they directed you
to not that you were introduced thefirst time to clubs of of us,
but like, hey, man,now's the time to really go through it.

(34:02):
One of the key questions, andI again not turning to you as
a rabbinical figure, but just assomeone who has been in the trenches and
has learned duties of the mind clevesLoovs, is how does someone know the
extent of the effort they need toput in, you know, the the
extent of a styletless And we're turningto you as a as a business executive.

(34:25):
You know what's considered too much,what's considered what's considered too little.
Yeah, it's it's a it's areally really difficult topic and difficult question.
I actually find the first part easierto wrap my head around that I'm not
in the results business. I'm inthe effort business. And ultimately, when

(34:49):
things don't go my way, Iget you know, over the last several
years, as people have worked withme, and you know, have a
beard now and it's kind of whitish. So if you look old video of
me on this it's I was clean, but now I've got this whitish beard.
So I've got a couple of yearson on on my going here so
anyway, and people see me bereally calm in really you know, when

(35:13):
when negative, you know, badthings happen, and they see that I'm
relaxed, and they really want tounderstand that. I say, I'm not
in the results business of the aI tell co workers and and it's hard
to grasp your grap your head aroundthat. But I find actually find that
easier. Look at the effort questionsis such a hard question. And there
are many many, uh you know, uh anecdotal, detailed and detailed writings

(35:42):
around. You know that you cango to your local Jewish bookstore and buy
many, many, you know,different books on the topic. But I
could just tell you for my ownfeeling, and I'll give you I'll give
some telltale signs. And it's ina lot of its common sense and a
lot of so how much effort?How much is too much? How do

(36:04):
I know the right amount the effortto put in? Maybe I just show
up for an hour day, sinceI'm not I'm not in charge of results.
I'll just put a little bit,a little bit of effort and then
whatever happens happens. Maybe I shouldput more, maybe I should put less.
So let's talk about that. Sonumber one, if you find yourself
missing important things in your life,if you find yourself not being there for
your kids as much as you wantto be, you're putting too much effort

(36:28):
in. If you if you're it'sit's really comes down to priorities. And
that's that to me, that's mymy my meter. If you would,
if you like how much, howlong, how many hours, how much
time? Weekends not weekends, allof those? You know, when do
I put the phone down? WhenI stop checking email? So I look

(36:50):
at and I say, okay,you know, I look at myself and
I say, am I spending enoughtime with my children? Am I spending
enough time with my grandchildren? Now? Am I giving my spouse the right
amount of time? And I?Am I giving enough time? To God?
Do I want to give him moretime? Time? Is is the
most precious thing that we have.So yeah, you have to put effort
in, and you have to puta lot of effort in. But if

(37:13):
you if if you have an imbalanceor what I would call wobble, if
you have if you drive a carand has four tires an aleism and four
tires and one is overinflated. What'sgoing to happen? You have wobble?
So if you have you're you're drivingalong the road of life and you have
way too much air and effort goinginto the business tire. You got a

(37:36):
lot of wobble. You're gonna havea lot of wobble there. You're putting
too much effort there. Let someair out, get some other tires more
inflated. Right, Because if Itold you if you have to trade your
business or your children, would youmake that trade? Of course? Not
right? So what's what's your core? What's your essence? It's really important.

(37:57):
You know, whatever religion you practice, there are requirements that go along
with that, if you're serious aboutit. Are you putting enough time into
that? Or do you have wobblethere? So I can't answer what amount
I think there is no magic answerhow much is the right amount? But
I can tell you what the wrongamount is. And but if you start

(38:19):
with the wrong amount, you canmaybe work your way to the right amount.
The wrong amount is when you're puttingin when you find yourself lacking in
the other areas of your life thatneed you, Your family needs you,
your community needs you. Where amI needed, and if you can't give

(38:42):
the appropriate time in those other placesthat you wouldn't that you would trade your
business for if I asked you thosequestions. That means you're you're putting way
too much effort in making money.Quote unquote wow wow. Effort versus results.
Effort and and and effort. Idon't know if it's fair to say

(39:06):
versus it's just effort over results.Mm hmm. But again, as you
know, coming back to the tothe at the end of the day,
the business world does require or celebrateresults. You know, it can't be

(39:27):
lost on anyone. But at thesame time, like you said that part,
they have to realize that's in God'shands. You mean results, you
know, work towards getting the gettingthe results, put in that effort,
but then ultimately, whatever happens,that's what you're sharing. Ultimate never happens
that you can't sweat. You can'tsweat it. That's a great way to
put you can't. I mean youcan, you can, but you'll find

(39:52):
yourself waking up the middle of thenight worrying you don't. Warriors number two,
warriors tomorrow's clouds and pulling it intotoday's sunshine. So we can we
can choose it's choice. We canchoose to believe it all comes from us
and we control it all, andwe could believe we choose that path,

(40:16):
and then we're gonna have a lotof worry and a lot of anxiety and
a lot of sleepless nights. Youfind yourself not sleeping at night, You
find yourself nervous, You find yourselflashing out at your loved ones, people
who are who really care the mostabout you? Right? You, just
you what really means? What really? What's the core? What do you

(40:37):
really have to work on? Whatreally should you work on? Is your
relationship with the one who controls itall? Because ultimately, if the deal
is gonna happen or not happen,I'll tell you very I'll take a little
bit more insight. So you mentionedon the chairman of Eleanor. Last time
I hear I was here, Iwas a CEO of Eleanor and that was
a tough transition for me. Itwas not easy, you know, thirty

(40:59):
plus years doing a you know whata job and then you know, blessed
with having an amazing management team builtover the last several years and saying okay,
it's time to hand over the reinsof the day to day operations of
the business. And it felt likeI was so right to me until I

(41:20):
did it. Then it started feelingso wrong to me. And I was
in the I was in the resultsbusiness at that moment, and you know,
I started seeing things and I woulddo it differently and and ultimately took
me walking away for like like reallyturning off for the first time ever,
for six full weeks from Memorial Dayuntil July fourth of this past year gone.

(41:47):
I let them go, and andyou know guess what happened. I
came back after July, relaxed muchmore, really worked on myself in the
in that time, got involved inother endeavors, other things and sort of

(42:08):
helping people and their businesses. Thatgives me a lot of satisfaction when I
can just give over. All I'mgiving is experience, right, white hair
equals experience, doesn't equal brains,doesn't equal talent. It's equals experience.
So being able to give over someexperiences to some other businesses I put I
started doing some of that work inthat time, and I came back and

(42:30):
everything was just fine. Know asour as our friend Jeff Hayslet likes to
say, no one died right oneverything is everything is just perfectly is like
it and it's and being able toyou know, to just shut off from
it. And but that's what Ihad to do. Like I was back
in that mindset of I control howthey're going to survive without me, and

(42:52):
and constantly and your confirmation bias setsin which which, like you, like
you start, you saw, youryour brain is now look looking for things
well, especially when the confirmation biasis something that's so destructive, right when
you want to decide, when you'vedecided that something is not good or not

(43:13):
right or can't survive without you,and all your subconscious mind is going to
do is find it's prove you right, prove it's there to prove you right?
What question are you asking it?And you see, you see I
told you that they can't do it. Look at that you see and just
it's it's negative self talk. ButMark, can I we go back to
that period around six months ago,I mean the first few days, the

(43:36):
first week, be honest with you, like climbing the walls. I was
very fortunate, I was, youknow, I'm very strategic in this way.
I did it right before passover,all right, so disappear anyway anyway,
So it's a loaded question. Yougave me a loaded question. So
the first few days is really good, very smart, but you planned it
that way. So we came back, we come back from from passover break

(44:00):
and vacation, and I was climbingthe walls. I was literally climbing the
walls. So I started, Ithrew myself into uh, I started going
to study in the morning, andI started throwing myself into other things.
But it wasn't it wasn't enough totry to get your mind to like,

(44:22):
you know I because I'm I'm poised, I'm experienced, I have all this.
I've worked on myself all these years, so you're ready to jump in
and let my guard down. AndI was back in I was back in
that results world and the and theanxiety and the stress. I've always said
when the doctors I want to giveyou a stress test, I said,
you don't have to. It's goingto be going to be positive, promise

(44:45):
you. But yeah, I wasback in that space. And how long
did it take? How how longdid it take? I feel like was
it two weeks? Four weeks?Or like. It took those full six
weeks and then you are like nobodydied for the first six weeks. It
was tough. When then I decidedit's not fair to me not fear the
person who took my seat. SoI said, guys, I'm just going

(45:08):
to disappear for the next six weeks. I trust you I have in addition
to your verse six weeks. Thiswas after the Memorial days, like April
third, Memorial Day, Misery MemorialDay through July fourth, a lot of
self introspection, pulled out the goodbook again, did a lot of a

(45:30):
lot of studying, really started workingon myself again. So I fell back
into And that's why I say it'sa constant journey. It's a constant you
know, it's it's this constant workand it's never ending. I mean,
well you constantly you think you've gota master, and we fall into the
hole, and it's such a sillyhole to fall into, but we do,

(45:52):
and or we I do, anduh yeah, I came back and
I was just so much even totoday until today, and I've seen many
things still going on in the businessthat you know, I would maybe do
different. I don't care anymore.And I shouldn't say I don't care bad
work strike that. Of course Icare, right, but it's just you

(46:16):
right, you'll want that, that'syou respect their way of doing it.
It's and it's fine. And ultimately, ultimately they're putting the effort in there,
right, and it's proving to me, it's it's such amazing proof to
me that even when I thought Iwas running the show, guess what,

(46:37):
I wasn't running the show. Andit's it became even clearer to me over
the last four or five months,how like, how is this business?
God? I've been doing this.I'm the one with all the knowledge.
I'm the one with all the youknow, been here for all. I
have seen it all already. Iknow it works. I know it doesn't
work. I know how it works. How are they going to do without

(46:57):
me? Right? And here?And I think this was so God put
me into this position now where okay, let me show you right, And
he showed me and I couldn't behappier. I'm so thankful for it.
We're here with Mark Bodner on thisreally incredible edition of Mind Your Business.
We're going to take a short commercialbreak and when We're back. Final thoughts

(47:22):
with Mark Bodner. Join us thisyear December nineteenth, twenty twenty three at
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Expo and Business Conference, bringing networksto a whole new level. Jabizexpo is
the Orthodox Jewish Chamber of Commerce's annualflagship event, which units businesses, communities,

(47:45):
governments, its members and Chamber partnersfrom around the US and globe,
all under one roof to help themgrow brand and expand business relations and their
network. To exhibit a tend orpartner with us, visit www dot jbsexbo
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(48:06):
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such as Bethcomstock and Joe Hart.Go to bottom linebrew dot com. That's
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(50:00):
Difference eight four four five three eightone one, and we're back Mind your
Business with Succeptlis right here on seventen WR and the iHeartRadio Network. We
are here with Mark Bodner and it'sa very eye opening show. Mark is

(50:23):
I want to say, let ushear what's the expression exposed? Heggs?
Yeah. I mean he really sharedquite a bit. And in fact we
only have around five minutes left tothe show, and I wish to ask
you really this question. I hopeit's not a challenging one. But you

(50:44):
shared in the beginning, you know, from the beginning of the show and
then even down to the last segmentabout mindset and how to make through challenging
periods and how to really get ahold of oneself and connect with with with
with of course with God and inorder to chart out your life path in

(51:09):
order to be a lot more relaxed, and of course a lot of that
is through making sure that we putin the right effort but not sweating the
results. Putting in the effort andnot sweating the result. My question now
to you is, just as weclose out the show, not everyone is
in a position to walk away fromtheir business for three months six months?

(51:31):
Are there any tips you have forsomeone to also help recalculating route as the
as the Garment used to say beforeways, you know, recalculating route.
How does someone go about that whilestill navigating their day to day stuff.

(51:52):
So we we have it. It'sa great question, and I've been asked
it before, so it's not anunfair question. Thank you for us.
So we us as Orthodox Jewics,have it built into our world, right,
we disappear for twenty five hours everysingle week without any exception. We
don't check email, we don't checkphones, we don't know what's going on

(52:14):
in the world. And you know, for those people who smoke, are
able to stop smoking for twenty fivehours. So anything that has to do
with that, we're that's quote unquoteprohibited. And I hate to use the
word prohibited because it's it's it's notit's not being prohibited. It feels like
stiming is being taken away from us. It's a gift. We were given

(52:34):
a gift that for twenty five hourswe just shut down and look somehow the
we'rel still turned. So yeah,you can't walk away from your business.
And I'm not I would be Iwould be remiss. And if that's I
don't want to give that message atall. But can you take a Wednesday
off a month, completely shut downfor a month on a Wednesday, one

(52:55):
Wednesday month, Start there one.I'm picking Wednesday. Maybe it's Monday.
I don't recommend Monday coming back froma weekend, et cetera. Wednesday,
that middle of the weekday, oneWednesday a month, Find a hobby,
find something fine to do other thanwork. If you have the desire to
go study something, go study it. If your desire to go play golf,

(53:19):
go play golf. If it's adesire to take that one day.
And I would recommend that when youdo that, you tell people you're doing
it, and you use that bigword called trust. I'm not going to
be around for the next twenty fourhours. I'm not going to check my
email. I'm well, I willbe reachable in emergency only call a little

(53:44):
bat phone back from the old days. And you got this. Whoever that
person is in your world, Soyou're honoring them. You're honoring them.
You say, I I know youcould do it. I'm so confident I'll
be off the grid for the nexttwenty four hours. So start start small.

(54:05):
Whenever we try to start something big, we're gonna fail. Right,
It's like, just do something smallto start with, and then it can
get bigger as time goes on.If we try to take something on ourselves,
and like, you know, I'mgonna study for five hours a day,
and you'll do for the first dayand the second day and the third
day, and he missed the fourthday, and then you go back this

(54:28):
okay, I'll study seven hours tomorrowto make up for and eventually it fizzles
out and we'll back to square one. He bid off too much, bite
off a little bit. And andif you put that trust in the Almighty
that he's in, he's going toprovide the result. He will show you.
I he will. It will comeso crystal clear to you. And

(54:52):
I promise you. There'll be bumpsin the road. It's just natural,
doesn't mean. So you pick yourselfup, you pull out the good books
again, you go back and workon yourself. What better thing to work
on on yourself? What an incredibleshow. I want to remind the listeners
that Mark's book Safer, that hewrote you could get a copy. Just

(55:15):
email me ys at bottom line MGdot com. Ys at bottom line MG
dot com. If for whatever reason, your email got stuck in the spam
filter, let me give you mynumber seven one eight four one two three,
five oh five. Case you getvoicemail, just leave your email address
and just write Mark's book and I'llmake sure to fold it over. What

(55:38):
an incredible show. Thank you,Wow, Thank you Mark. We're out
of time, but join us againnext Sunday night for another great edition of
Mind Your Business. Right here onseven ten wor have a successful week?
Seven ten War and the iHeartRadio Networkpresent Mind Your Business, hosted by the

(56:00):
president of bottom Line Marketing Group,Jitzak Saphliss. Founded in nineteen ninety two,
bottom Line Marketing Group is a strategic, creative and execution driven marketing agency
helping businesses by clarifying and promoting theirvision, mission and purpose to support its
lead generation and customer retention initiatives togain market share in their industry. Mind
Your Business focuses on business and marketingstrategies for success. Tune in every Sunday

(56:24):
evening at ten pm for this intriguingradio show. Is Jitzac Interviews Fortune five
hundred executives, business leaders, andmarketing gurus from a wide variety of business
industries. Now, Jitzoc and hisguests offer their knowledge and expertise to help
you be successful every Sunday night onMind Your Business. The proceeding was a

(56:53):
paid podcast. iHeartRadio's hosting of thispodcast constitutes neither an endorsement of the product
offered or the ideas expressed.