Featuring noted business industry leaders

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Episode Transcript

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The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. It's time for Mind Your

(00:28):
Business on seven ten w R andthe iHeartRadio Network to present the weekly business
radio show produced by the award winningmarketing firm bottom Line Marketing Group b LMG,
sharing business and marketing strategies to makeyou and your business successful. Now
here's your host, the president andfounder of bottom Line Marketing Group yets Hawks

(00:49):
Sapless. Hello, Hello, andwelcome to another edition of Mind Your Business
with the Saxaplis, broadcasting at tenpm on Sunday nights in the New York,
New Jersey metro area and around theworld on the powerful I Heart Radio
Network. Guest, we have anincredible show in store for you. Before
we get to my guests yet,and I am saying plural guests, just

(01:12):
a shout out and a thank youto all those who follow us and expect
incredible business content week in and weekout. We've heard from so many great
executives, leadership influencers from Fortune fivehundred companies. Beth Countstock, the former
vice chair and CMO at ge JoeHart, president and CEO of Dale Carnegie,

(01:33):
John Scully, the former CEO ofApple and Pepsi, and the ones
that were videoed, they're available onour YouTube channel at W seven ten war
Mind your Business on YouTube. Ifyou click on subscribe, you'll automatically being
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on many different platforms. The verypopular business class clips are on Instagram.

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Will be talking about that tonight andthe Jewish Home and Nuki Radio and of
course spotifying the other other platforms beforewe get to tonight's program. Special thank
you to the great team here atBLMG bottom Line Marketing Group who makes this
show so successful. Surilli, MichaelNachi, thank you and the rest of
the team as well. Special shoutout to Darren, Peter and Robert at

(02:21):
seven ten w R ze Brenner,thank you for the shout out he precedes
me here on seven ten WR andthank you to all those will stop me
anywhere and everywhere with feedback about theshow. I got a lot of feedback
from last week's show with David Krangel, the week before Dean Harder. Every
single week we share incredible business content. So what what are we doing tonight?

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Tonight we are going to go tothe business class Clips. What is
that? Those are these forty fivesecond clips where we take the magic from
entire shows and put them into littlesegments into clips. I get feedback all
the time about the clips. Tensof thousands of people are reached, but

(03:04):
we want to reach more. Whybecause we have great content we want to
share with the want to share withyou. You're listening if we are wondering
what business class clips? Yeah,on Instagram or at business Class Clips,
and you just follow us, you'llautomatical you receive it in your feed.
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Just two words text sign up onwhat you have to be on WhatsApp for
this. On WhatsApp, text signup to seven one eight five nine four
six five one nine and you'll heara clip like this. For example,
when you sell a product and ohsell distribution, you're not getting paid on
the spot. Normally, you knowthere's some coop transactions, but let's put
those assign ups. The typical sales. I sell you product, you reread

(03:53):
to pay me thirty to sixteen oreven ninety. So I got wasted that
care So I got to manage thatlike that's my inflow, and then I
got stacked it against all on outflows, you know, vendor payments, if
those trade terms different from like ustomertrade terms. I got to balance all
that out plus my employee salaries andbenefits. You know, if I have

(04:13):
lever debt, you know I haveto I have to make sure I pay
that timely, you know, withthe interest. So there's all sorts of
outflows that you stack up against that. So that's why turning receivables is so
important. It's a game of inflowsand outflows. So so turning that kish
is important in stabilizing the business enableto be your your trade credits because various
sense to be made Otherwise you're notgetting product. John Giardano of citron Cooperman

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and we're going to be hearing tonightfrom him. We have another clip from
John and other industry influencers and leadersthat have just great business content, and
if you're signed up, you'll automaticallyreceive this on Instagram. We're at business
class clips. You just click onfollow you'll automatically receive it in your feet
every day. Or if you wantto be part the daily WhatsApp broadcast that

(05:01):
reaches thousands of people, text twowords on WhatsApp. Text sign up to
seven one eight five nine four sixfive one nine. Text sign up to
seven one eight five nine four sixfive one nine and just text two words
sign up and you'll automatically receive thedaily WhatsApp broadcast. Here is a clip
from Alana Zulee. I felt thatI could never truly scale if I'm not

(05:25):
going to just stick with that sameconcept of Okay, I'm gonna get commissions
on a particular amount that I'm gonnaraise. I said, no, I
want equity. I want ownership withthe business or the actual real estate transaction
or whatever. Maybe I completely twistedand turned into my model. I had
a few families and I put themtogether, I would say three families in
particular, and I put them ina room where basically they all approached me

(05:47):
at all different times, and theybacked me. They backed me financially,
and I don't really have too manyinvestors in Ascorp in particular. Rather,
they just backed me and they're continuouslybacking in terms of buying a fire,
a multi family where a majority ofaskcre properties will get the equity and as
well as share it with these severalinvestors. So I went from changing from
investors to investments. And it's notjust making a great yield, it's ultimately

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just having an equity ownership. There'snothing like wanting a piece of property.
Alana Zulee, President of a ZCorp. And again tonight show, we're
going to be sharing it. Youknow, there's a category if it's called
micro learning in today's day and age. Teach me something, teach it to
me fast, get it to mein on the sixty seconds. And that's
what the Business Class Clips channel isall about. We reach over twenty five

(06:35):
thousand people a day through the variousdifferent platforms on Instagram. If that's the
way you like to consume your media, just follow us on Business Class Clips
on Instagram. If you wish toget the daily WhatsApp broadcast on WhatsApp,
text two words sign up to sevenone eight five nine four six five one
nine seven one eight five nine foursix five one nine. Here's a really

(06:58):
important clip. I think appreciation goesa very very long way. Because in
today's day and age, just somuch going on and there's so much pressure
that people are under staff are determinedto succeed, and they do and they
get paid and they're supposed to dotheir job right. But if you can
just show appreciation, it doesn't costanything, doesn't cost any money. Gifts
are very nice. Okay, givingthem something with your logo on it is

(07:21):
very nice, But what they reallyappreciate is something real, saying thank you
for a job, very very welldone. Sim Chaine, CEO of Paraflight,
How special is that? Now I'mgoing to go to a someone who's
really the king of customer service,Chef Ken. I remember doing a speech

(07:42):
in Kentucky and I think it mighthave been a Super eight hotel was where
the headquarters of this conference was,and then they went over to a place
and actually have the conference. Thepeople at that hotel, if you took
them out of the Super eight,you put them into the rich Carlton.
There's no doubt that the rich Carltonwould love these people. But the point
I'm making is this is what getsyour customers to come back again and again

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when it's predictable and it's consistent,you trust the experience is going to happen.
You don't want to take a chanceanywhere else. As long as a
company remains someone competitive, price becomesvery irrelevant compared to another company that might
be a little less expensive but doesn'tpromise or doesn't provide that great service experience.

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Chef Hike in a prolific author andworld renowned expert on the customer experience,
and that was a great point.In fact, it brings to mind
years ago we interview with Peter Shankman. He had a great line, be
brilliant at the basics, I mean, be honest. How much do you
love that line? Be brilliant atthe basics, I mean a company.
Of course, they have to begood. But Chef Hiken explains, and

(08:48):
from again he's been on the showa number of times, he said,
you just have to be consistently betterthan average. Of course, if you're
great, there's no complaints, You'renot going to get a complaint. But
if a company is like usually greatbut sometimes not so good, no,
no, no, no no,you have to be consistently better than average.
And now we're going to go toa clip. Oh, this has

(09:09):
to do with the financial and realestate markets. Let's give a listen.
The only way to stay somewhat competitiveand or even relevant in the most competitive
market is to go back to thefundamentals you tapped into that creativity. Sharpen
your penzils. We're all up thesesleeves. It's not only about rate,
it's not always about dollars, andsometimes it's about how creative you can be

(09:33):
to get your hands around the deal. This environment is no different. If
anything, it's much more of thatand we're seeing, yes, volume might
be down in terms of transactional volume. In terms of sales, absolutely,
we are just as busy as we'veas busy as we were a year ago.
Kidding not so much because more salesor less sales. There are always

(09:56):
opportunities within the market, whether it'ssomebody who's having rubble someplace cells. We're
happy to roll up ours leaves andstructure a deal and dailor deal that works.
But of course it asked to workfor everybody that believe it or not,
it has to work for the bankas well. Shemina. The coverage
of Cross River Bank and tonight weare sharing these clips, these powerful clips.

(10:18):
You could receive them for free everyday, whether it's on Instagram or
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text those two words sign up andyou'll automatically receive the daily broadcast or if
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business Class Clips, We're gonna takea short commercial break, stay too,
She Rubinstein, executive vice president.The JCON Conference is inviting you to attend

(11:01):
our real Estate Summit on Tuesday,July eleven at the Hilton and Staten Island.
For more information into register, pleasevisit attend jcon dot com. Once
again, attend jcon dot com whereyou'll hear from panelists, speakers, networking
mentors, and anything related to realestate and of course the great food.

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Don't miss it. Once again,please visit attend Jcon. That's a T
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little forward to seeing you once againat attend jcon dot com for the JCON
Real Estate Summit Tuesday July eleven atthe Hilton or Staten Island, And welcome

(11:54):
back to mind your Business with Usex applis riding around seven ten w r
and around the We're all on thepowerful iHeart radio network tonight. We're hearing
from great business leaders. I'll justrattle of some names. Chef Hiken,
Joe Hart, Henry Stimler, aBrewer, John Giordano, doctor Rich Roberts,

(12:16):
Mark Bodner, and so many othergreat leadership names. And what are
we sharing. We're sharing these clipssix thirty thirty forty five second maybe fifty
five second, just under a minute. These clips, these powerful clips that
have a great business message, businessadvice to get you ahead in today's business

(12:39):
world. And where are they from? You could actually receive these every single
day tonight. We're just sharing theseclips so that people can get a teaser,
a taste for what for tens ofthousands of people receive every day.
If you wish to get these,in fact, let me even just play
once you get a taste, andthen I'll share how you could receive this
every single day. This is aclip from a brewer. We basically package

(13:01):
the company and the importance to thecompany to the employees as if we are
selling commodities, we're selling trades andso on. Technically, our vehicle to
do this as the portable toilets.So when you dress it up that way
and you actually act that way.So if, for an example, our
headquarters at Ringling in New Jersey,and you're welcome to come see it is
a class A glass, beautiful building. To the point, fifty percent of
people that walk into that office,if they have the ability, they will

(13:24):
be like, wow, A canI buy the building? I mean,
that's the truth. People tell me, wow, could I buy the building?
So the end of the day isninety nine percent of the companies that
do portable toilets, they will besitting in a yard in a dump area
of the town where nobody wants tosee him, smell him, or watch
him. We are sitting smack inthe middle of other class A buildings.
We operated clean, beautiful, sanitized, and with the same luxurious portion that

(13:48):
I believe it. The staff believesit, believes it, and it trickles
down back to the customer that thecustomer sees it as well. A brewer
CEO John to Go. That isjust a sampling of what people receive.
Tens thousand people receive every single dayBusiness Class clips on Instagram. If you
want to receive it in your feedautomatically, just go on Instagram to Business
Class Clips and click follow, you'llautomatically receive it. Or if you wish

(14:11):
to get the daily broadcast. AndI can't begin to tell you how many
times I get stopped they say,you know, those clips are just incredible.
People tell me I'm building my business, and by getting those clips every
single day, they're giving me atip about sales, about customer service,
about thinking out of the box,about creativity, about finance, about real

(14:35):
estate. So many different topics wecover. I'm tonight's just a sampling.
If you wish to receive them everysingle day, six days a week in
your WhatsApp. Through WhatsApp Text towardssign up to seven one eight five nine
four six five one nine. OnWhatsApp Text Towards sign up to seven one

(14:56):
eight five nine four six five onenine. Now let's give a listen into
this clip by Gerald Benjamin, whofound as the as the lands keeping the
economic landscape change, the political haveexchanges, the vision of business downers is
also supposed to change. Now ironicallywhat happened. We're finding that more business

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downers are theorical of the change thanbeing more bullet or a drength of about
making bad shape and unfortunately want totranslates end you without the rat reports,
but they work. To them,they don't be a vision at all.
And because they don't be a visionat all, not being articulated to them

(15:43):
that how many employees doing the filos, they could start drainted you while this
I do, Leney just sick ofwhat I do and produced my little piece
of the buzzle and let the moneyelp to begure out what to do with
it. Gerald Benjamin, CEO ofthe profit Go Old Group. And by
the way, these clips are obviouslyby video. Yeah we're not just playing

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you know here tonight we're listening onthe radio, so we hear the audio,
but these you get to see theanimation the way the person speaks it
out. What an important clip byGerald on the importance of communicating the vision,
mission, vision and purpose. Nowwe're going to go to Oh here's
an interesting clip about and there's evena title on the top. It's called

(16:27):
disruption and chaos. We have justlearned the past two years. Chaos isn't
going anywhere. It's here to stay. There's no such thing as going back
to the way we were. Iwon't even use the word normal, you
know, It's just we are hereto live with disruption and chaos. And

(16:49):
what I learned in twenty years inpolitics is that chaos is the presence of
multiple orders. And when you areaware of your own strengths and what I
call your devotion factor, when you'reaware of what that is, you can
function find the multiple orders and movepeople forward with them and get things done,

(17:15):
cross finish lines, and be thevisionary that the people who are working
for you when with you need genestaff are leadership, advisor and collaboration specialists.
He certainly spoke to that in thatclip. Now, let's give a
listen to a clip by Henry Stimmlerof Newmark. You gotta choose your spault.

(17:36):
We've had seven years of good.Everything's been hunky dory. You bore
property two years ago. Capuates kepton declining. You're making money. It
was very very simple, with awhole different ball game. Right now,
now it's no longer just buying anything, and value is going to keep on
going up. Those days are over. So now you really have to pick
the right spots to buy in andyou have to have the right strategy to

(17:57):
buy in. Two years ago,I would say what everyone was buying was
value add multifamily. You bought aseventies product, you put some money,
you fix the units, you retendinto the units, you went back to
the bank within your red roll,and you had a cash out refight.
Those days are over. First ofall, it's very hard to buy value
add today because floating weight loads todayare so expensive. Typically the floating weight

(18:19):
loads are over sofa. Sofa isa coast to five percent, So that
whole business is kind of shot.Henry's similar executive managing director at Newmark WHOA
yeah, he's he says it likeit is. And by the way,
that entire episode is up on ourYouTube channel on YouTube. We're at seven
ten wor Mind your Business, seventen w R Mind your Business on YouTube,

(18:41):
and you could hear that entire episode, and there are over three hundred
episodes on our YouTube channel. Buttonight we are sharing clips. That was
a clip that went in a coupleof days ago on Business Class. If
you're signed up on WhatsApp, thenyou automatically would receive it. And how
could you use people are tuning into you. How can I get that
every day for free? Yeah,for free on WhatsApp We're at If you

(19:04):
text tours sign up on WhatsApp toseven one eight five nine four six five
one nine again seven one eight,five nine four six five one nine,
you will automatically receive that video thatunder one minute video in your feed every
single day. If you wish toreceive your media on Instagram. On Instagram,

(19:25):
follow us at business Class Clips againon Instagram Business Class Clips. Let's
give here another clip featuring John Giordanoof Citron Cooperman. Transaction advisory services really
really help clients or prospects when whenthey're looking to enter into a transaction,

(19:45):
whether whether they want to buy acompany or sell their company. So one
of the biggest things that that's donenow today, you know, we see
a lot of private equity investing inmanufacturing distribution companies, So there's a church
called due diligence. If you're theyou're buying a home, right before you
buy that home, you'd want tosurvey already come in. It's factor comes

(20:06):
into you know, to look atvery different things. Essentially what it is
it's it's it's it's a due diligenceprocess of looking at that target company.
We do a quality of earning studiesto get some validity to those numbers so
that the buyer could feel comfortable thatwhat's being delivered or what's being sold is
what they expect to be purchasing.Yep, YEP says like it is.

(20:27):
Also, that clip was on thetopic of real estate. Now we're going
to go to a clip featuring JoeHart, the president and CEO of Dale
Carnegie. Yes, we had himon the show Dale Carnegie. So I
mean everyone heard of the book ofcourse at the Dale Carnegie worldwide organizations services

(20:48):
four hundred of the Fortune five hundredcompanies. Eighty percent of the Fortune five
hundred companies are serviced by Dale Carnegie. Let's give a listen to a clip
featuring the CEO, Joe Hart.In my experience, it was harder than
I thought. The things I thoughtthat were going to happen, didn't happen.
I found myself working way harder thanI ever thought possible, having incredible

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head whims that I thought, we'regoing to drive us out of business,
and thank god it didn't. Andpart of that was just you gotta have
conviction, you gotta have persistence andbelief. I really believe that if you
have a good idea and you've gonekind of a found business concept and you
really put everything you have and thatenergy into it, I believe you're going
to be successful. Now maybe that'sout always true, but you sure want

(21:33):
to give it everything you have andeverything you can so that if it doesn't
work the way that you wanted to, you move onto something else. You
can at least look at it andsay I did one hundred percent of no
regrets on it. Wow. TheCEO of Dale Carnegie, Joe Hart,
what an important what an important perspective? And now let's give a listen to
a clip featuring Isaac Barnows. AndI was fourteen. I worked in three

(21:56):
different restaurants and one place was abagel store. I could not stand working
for that bagel store. But anothernight I worked at a pizza shop.
And I love working at the pizzashop. They were on the same street.
And so when I started thinking aboutmy own business and thinking about other
people how to build that culture.When I looked at was what were the
things that I enjoyed even from thosebasic experiences like working at a bagel store

(22:19):
as a teenager. So, forexample, one thing I really didn't love
was it was very clear I wasthere because they needed someone to bake their
bagels. And how replaceable do Ifeel? Right, that's a culture where
someone wants to leave before you makethem leave. When I worked at the
pizza place, I felt like they'relike, hey, try try to do
this thing, which is the cashier, try to also bake the pizzas.

(22:41):
Try to also learn about receiving.I didn't understand all the things I was
doing, but I felt like whatI was doing was important. So even
at the most basic level of culturecould just be the people feel that they're
given more opportunities and the things thatthey're doing are actually valued. Yeah,
Isaac bar I'll see all scaling thefreedom a very important aspect about corporate culture.
Now, let's get a listen andagain all these clips they have a

(23:03):
title. This one is titled positiveMindset by Alana Zuli. And a negative
situation, a negative scenario and there'sreally no solution, then I think it's
gonna work out one way or another, whether it goes sign where is or
not, and hopefully not. Sothat's one I would say. The second
thing is having the proper mindset ofbeing just positive and not thinking of that

(23:23):
negative point where it's just gonna,oh my gosh, it's over, it's
done, and the deal is gonnago sour or the stock's gonna crash or
whatever it may be. You alwayshave to think positive and having that positive
mindset will always literally adjust your mind, your lifestyle, your work ethic and
everything. Alana Zule, president ofas Core Properties. Now let's give a

(23:48):
listen and look allow. Remember thesethese clips go out every single day and
they reach tens of thousands of people. If you're not on it yet,
hey you can get this for free. There are two main platforms that these
are distributed on. One is Instagram. On Instagram follow us at business Class
clips or on WhatsApp seven one eightfive nine four. You have to text

(24:12):
sign up those twours. Just textsign up sign up to seven one eight
five nine four six five one nineText sign up to seven one eight five
nine four six five one nine.Here's a very important clip from Adam Levin.
He is a one of the foremostexperts on cybersecurity. He wrote the

(24:33):
book Swiped. Here goes the wholetheory with cybersecurity is a it is a
team sports b it is a marathon. And see somebody clicks on the wrong
link. And if there's not theproper security protocols and they're not not the
problem monitoring of your networks, you'regoing to have a problem anyway. So

(24:59):
it's it's really all of about howwell do you protect yourself and that means
bring in a professional cybersecurity professional inaddition to your IT folks, to make
absolutely sure that everything you should bedoing you are doing. Adam Levin,
cybersecurity expert, and you wrote thebook's wife, Now let's give a listen.

(25:21):
It's interesting also about bringing in theexperts, but from a totally different
perspective featuring doctor Rich Roberts. Inevery area there are are there's a lot
of knowledge, tremendous wine of knowledge, and you, as a mama pomp
entrepreneur, better know that you don'thave that knowledge. So as you grow
and you bring in people of higherlevels of expertise, need to be able

(25:44):
to delegate to them, give themownership over the process, let them feel
that they are responsible. It's theirsto do. But you, as the
person above them on the corporate managementstructure, are going to have actually written
metro written to deliverables that they're measuredagainst to make sure that they're getting it
done. Doctor rich Roberts, andby as you, as you've been hearing

(26:10):
the information that's shared is covers awide range of aspects that were at pertained
to the business world, leadership,management, finance, marketing, cybersecurity and
all. Every single day, oneclip goes out, just one a day,
and it goes out by Instagram andWhatsApp. On WhatsApp, you could

(26:33):
follow us and you could receive thedaily broadcast by texting two words sign up
to seven one eight five nine foursix five one nine seven one eight five
nine four six five one nine oron Instagram, if you follow us,
you will automatically receive the clip everysingle day, six days a week.
We're at business class clips again onInstagram, We're at business class clip clips.

(26:55):
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(28:42):
eight one nine one one. You'renot going to make what you are expecting
to make every day on the goodday when you made on the good days.
In other words, if you hadMonday a good day, you pulled
in one hundred grand. Tuesday isgoing to be a thirty thousand dollar day,

(29:03):
and Wednesday maybe a fifteen thousand dollarday. What that says is that
business plateaus at some point. Thereisn't a single business out there that does
not plateau. To the point,I'm going to be controversial about it,
Amazon, I don't think it's everplateaud They're also going to plateau because there's
only so many markets, of somany people that he could go to.
Tesla, They're also going to plateau. Although they are they are basically going

(29:27):
and going and going, but atsome point they reached So what do you
do on your plateau? What doesa business do? The answer is,
if you are only in a specificmarket, what you do is you open
up another market so that opens upmore people to come to you. The
second thing that you do is youopen up something new in your market.
For an example, Tesla's doing thetrucks A Brewer CEO John Thago, we

(29:51):
got so we got great feedback whenhe did his show. By the way,
you could watch I mean, hisshow got tens of thousands of views
on YouTube where again you could youcould see it at seven to ten w
o R. Mind your business.You'll see the interview I had with A
Brewer and the hundreds of other showsthat are posted on our YouTube channel.

(30:11):
But today we are talking about thebusiness class clips. That clip we just
opened up after the break A Brewer. That's an important point, right does
anyone in business needs to have amindset like that. That is something that
will shared to thousands of followers ofBusiness Class. Again on Instagram, were
around business class clips and if youwant to receive the daily broadcast on WhatsApp

(30:36):
on WhatsApp text tour, it's signup to seven one eight, five nine,
four six, five one nine,seven one eight, five nine,
four six five one nine. You'llhear clips like this. What's important in
the client attraction conversation is that youaddress three elements what makes you relevant?
So what what does that mean forthe individual? Financial security and peace of

(31:00):
mind? Now what I'd love tohave coffee with you to show you how
this works. Buying is a seriesof microdecisions. You first attract people into
the conversation, you engage with them. They feel compelled to move to the
next conversation and commit to meeting withyou because you're addressing what's important to them.

(31:22):
Norm Trainer, CEO of the ComnantGroup, How important is that mindset?
Buying is a series of microdecisions.That is so critical. Buying is
a series of microdecisions. Right,We're going to have that framework in order
to really understand that it takes time, that you've got to pave the road
to a sale. Doesn't just happento Quali could happen, but in general

(31:45):
it's Buying is a series of microdecisions. What a great insight. Okay,
now let's give it to I listento Mark Bodner and this also has
to do with sales. You haveto find a pain point. A weis
to go with a sales deck.Collect many of us do. We could
show pictures of our warehouse, inside, outside, our trucks, all this
how we do things. First tenpages all about me, right, being

(32:08):
very interesting about myself. Guess whatthey don't care. They're looking for an
easy button. Learn everything you canabout that client before you walk in there.
Learn their pain points. If it'sa store, visit the store.
If it's a service that you're providing, understand what that services. Find the

(32:30):
pain point, find the difficulty thatthey're trying to solve. Walk in there
saying, hey, I was doingsome research on your company and I learned
X, Y, and Z.I learned this, this, and this
about your business. And I've hadother clients that face the same challenge.
Would be interested in learning on howI helped these other clients solve very similar

(32:52):
problems to yours. Mark Bodner ofEleanor Distributors. Now let's give it.
Listen to Steve Rizzo. Is aninteresting one way? Did you feel throughout?
The data is crucial because it's notonly a key to your success.
The state of feeling good is atthe very core of your success, because
feeling good is the fuel that drivesmotivation and inspiration. And you can't feel

(33:16):
good if you have rampant negative thoughtsgoing through you had the entire time.
The number one reason why people consistentlyfell in business and in life, it's
not because of the situation. It'snot because of the advantage helpless, because
somewhere along the way, positive momentumceases. And the reason why positive momentum

(33:37):
ceases is because the individual is focusingall of their energy and what isn't working,
not leaving any rules for positive thoughtsto seep through so that they can
come up with healthy alternatives and guildthe next challenge that will probably follow up
moments later. Steve is a positivemomentum. Now let's give a listen to
a clip from a Good Buddy Boyand you. As far as service and

(34:02):
the servicing clients, I find thatword of mouth and name the branding within
community are super super powerful. TheOrthodox community is a tightened community and that
comes with maybe many in some caseschallenges, but in the business case,
it comes with a lot of perksand word of mouth is a very strong
power is a very strong force andlead generation. AH. Wedding is an

(34:23):
experience that people want to make surethey're doing things well and they ask each
other, Oh, you just madea wedding, who did you use for
this? How did you do this? We are your thoughts about that?
So I cannot understand how important thedirect word of mouth is. And that's
even without seeing you at the weddingthe night before. People, you know,
take a chance at any business.They want to go into wedding with
people that they trust. You goin construction, you want to contract or

(34:44):
you trust. It's a process.It's an expensive, lengthy process, and
you want to make sure that youtrust the person you're going into that into
that experience with Aurry Boy Andrew aBlue Melody Group. Now we're going to
a clip by Gerald Benjamin Profit GoldGroup. The importance of focus in business,

(35:04):
The importance of focus leadership and buta common will use term that the
definition has now become inviguous where peoplereally don't quite know what that is.
More importantly, they don't realize thatthere's levels of leadership. And the reason
why it is they disturbing trended backalways know that leadership is important, but

(35:27):
because there's so much happening in theirworld. They're trying to make solventy ships,
and there the situation of their certainintents they're teaming the economy engage let
them go out gets a cheaming.They're not giving the egention to the leadership
that will inspire the people behind themto actually work. Even the saying in
druance direction. And so it's adeemed here that we addressed right away.

(35:55):
Geryl Benjamin, CEO of the ProfitGold Group, and adds among the types
of clips you will receive every singleday on business Class clips on Instagram.
You can just follow us and youautomatic can receive it in your daily feed
on Instagram. We're at business ClassClips on Instagram, Business Class Clips on

(36:15):
WhatsApp. If you wish to receivethe daily WhatsApp broadcast, just very simply
text to words sign up to sevenone eight five nine four six five one
nine seven one eight five nine foursix five one nine and you will receive
an impact micro learning. You willreceive an impactful forty five to fifty second

(36:37):
clip featuring incredible impactful advice to getyou add into business world. Listen to
this clip by Stephen Gaffney. Thisis a classic. The biggest problem in
all relationships teams in organization is lackof honest communication. And when I'm talking
about lack of honest communication, I'mnot referring to the truth or lives of

(36:59):
the ethics. That's I mean,that's okay, but that's not really the
problem. The biggest problem is infact, not what people say. It's
what they don't say to each other. It's what gets left off. It's
when we feel surprised and blindsided.And there's that's one of the four biggest
annoyances of employees is when they feelsurprised and blindsided. But incidentally, also

(37:20):
I've worked with leaders, executives,CEOs, admirals and generals, and that's
a big frustration when somebody tells themsomething that they should have known about it,
and you're like, well, whydidn't they tell us? So the
key is to get the unsaid said. Well, here's the interesting thing I
found out. The number one reasonwhy people don't get that unsaid said is
fear. Stephen Gaffney, and he'sa consultant to many fortunate five companies and

(37:45):
the military. He knows the thingto it, and that the name of
that clip was speak the unspoken,have the unsaid said? Otherwise how are
people supposed to know? Okay,the next clip is one featuring it looks
like here Mark Bodner and Isaac Bardowsand it's on the topic of interested versus

(38:07):
interesting. So in terms of beinginterested versus interesting. And if you walk
into a room at the end ofa networking event and you were to interview
interview people as they're coming out ofit, and you were to say,
who here did you enjoy speaking tothe most that you want to know more
about them or whatever it is thatthey came here to network about every single

(38:29):
time, you know what you findin common. You'd find that the people
who were most curious to continue aconversation with someone, we're not the ones
who were interesting. They were theones who were listening. They were interested
and what people say about them.We found this through research. Robert Caldeine,
he did a lot of researcher,was involved in research. He writes
a lot about influence and he saysthat if you want to influence someone,

(38:51):
the first step is to listen.Why because people think that you are a
great conversationalist when you're not talking howimportant is that Isaac Barrow's CEO Scaling to
Freedom, and that was from arecent event that he had. Now gonna
give a listen to a clip bythe former CEO Metronic. We had him

(39:14):
on the show Bill, George.He wrote the book True North. You
could actually listen. You can listento the entire interview on YouTube. On
YouTube, you could get it atseven to ten w O R. Mind
your business. But people that followus on business class clips, you would
receive this clip ain't your feed.But for those that I listened and say,
hey, I would like to hearyou know, I'm first going to

(39:36):
play the clip and then I'll tellyou how you can sign up for free.
We're all we're gonna get knocked downin light. The question is you
got to pick yourself off the groundand come back. And I think that's
the key. So I encourage leadersto get out and take risks, maybe
fail, but she'll be a muchbetter leader if you can do that.
If you try to any mister perfector missus perfect, it's simply not gonna

(39:59):
work. So you learn from thesefailures and then you come back really strong.
Learning through failure is a great giftand look at Steve Job, one
of the greatest inventors of the formerera, and he gets fired and he
acts you went out processed for fiveor six years, started a company called
next and and worked it Bisarre.He learned a lot about himself. When

(40:20):
he came back he was a muchbetter leader because he had failed before.
Wow. What an important subject.Bill George, former CEO of Metronic.
And in fact, on the interviewthat we had on Mind Your Business with
John Scully, he spoke about thathow Steve Jobs got him to come over
from Pepsi to Apple. Pretty cool. Okay, now let's get a listen

(40:42):
to another clip with Shep Ken cableTV. The only time you know the
cable was out is when you tronthe TV and the TV doesn't work.
It's time you know the internet's notworking. Same thing as you need the
Internet it does work. So whatdo you typically do? You troubleshoot a
little bit and then you pick upthe phone and you call the internet company

(41:02):
and you say, hey, what'sgoing on and then they inform you there's
an outage. Well, I workwith a cable TV internet company that said,
what we try to do is getevery possible way to contact a customer.
We want their Facebook page, theirTwitter account, they're LinkedIn their phone
number, every way we can getto their email address. There, you
know everything, because when there's aproblem, we will throw that out to

(41:27):
every form of communication so that hopefullyit'll get the message and then we'll give
them updates as we repair the outagein their area, and that way they
don't have to call us. Inany business you're in, there are is
that there. The importance of constantlybeing educated will help you grow your business

(41:50):
and or your position in climbing thecorporate ladder. These clips can help you
get there. Again, there's noguarantee, but these clips are based on
the incredible feedback we get every Iget feedback all the time about these clips,
like wow, such great advice.Yes, you can get them for
free on Instagram if that's your modeof communication you'd like to get your material

(42:12):
that way, your your feed,your inspiration on Instagram. Follow us at
Business Class Clips on Instagram, orif you wish to receive the daily business
Broadcast, simply text two words onWhatsApp. On WhatsApp techt sign up to
seven one eight five nine four sixfive one nine seven one eight to five,
nine, four six, five onenine. When we come back,

(42:35):
we're gonna hear one. We're gonnahear a clip on health and perform Marcus
McKay. We're gonna take a shortcommercial break. Stay tuned. Shea Rubinstein,
executive vice President of the JACON Conferences, inviting you to attend our real
Estate Summit on Tuesday, July elevenat the Hilton and Staten Island. For
more information and to register, pleasevisit attend jcon dot com. Once again,

(43:01):
attend jcon dot com where you'll hearfrom panelists, speakers, networking,
mentors, and anything related to realestate and of course the great food.
Don't miss it. Once again,please visit attend jcon that's a T T
E N D j c N dotcom from more information, to see all

(43:23):
the different panels in line up,and of course to register. Looking forward
to seeing you once again at attendjcon dot com for the JCON Real Estate
Summit Tuesday July eleven at the Hiltonin Staten Island. And we're back Mind

(43:44):
your business with the sex Afleist righthere on seven ten WR and Tonight Show
is featuring a selection of clips fromgreat business experts and leaders, including chef
Hike Ands, Henry Stimmler, JohnGiordano, doctor Rich Roberts, a Brewer,
Joe Hart, Mark Boden. Thelist goes on. What are they
we're featuring these clips that tens ofthousands of people receive every single day to

(44:08):
grow their business. Let's give alisten here and you'll hear what it's about,
and then I'll share with you howyou could sign up. There are
three important questions we need to answer. What do you almost? What are
you willing to do for this goal? And what are you not willing to
do for this goal? You seea lot of people start these ambitious goals,

(44:29):
but they don't understand what it requiresto get there. And so if
we can get super clear on thesethree questions, and then we can start
to devise a plant. When wecall these plants a massive transformational purpose,
Okay MTP, A massive transformational purposeis this person's ethos. Who's going to
keep them ticking on day as theydon't want to. It's gonna make them

(44:51):
show up for themselves when they're tired, when they're stressed, and so the
massive transformational purpose, it's the fuelto the fire if you will on this
the translational purpose developed a project name. It's something that lates your soul on
fire. So every day you wakeup hunked to get off for it to
change your life at the highest level. Marcus McKay, CEO OF and perform

(45:13):
because hey, health, that's alsopart of being a great leader. Again
to receive these clips every single day. If you prefer to get these videos
by Instagram, just follow us atBusiness Class Clips on Instagram or if you
wish to receive the daily business broadcaston WhatsApp. On WhatsApp text tour its
sign up to seven one eight fivenine four six five one nine seven one

(45:36):
eight five nine four six five onenine. Here is a clip from sim
Shane, CEO Paraflight Leader. Youhave to lead from the front. When
somebody's in a military general you knowwhen they're sitting up at the front with
their troops, their troops feel it, and same thing in a business.
Whatever you might do, you shouldknow every aspect of your business. A

(45:57):
new job should be too big ortoo small enough and should below you.
If there's something that you're you expectyour employees to do, you should be
able to do that as well,and you should really understand every aspect of
your own business so that somebody walksout on you. As somebody quits,
your business doesn't fall to the ground. Sim Shane, CEO Powerfly At Aviation.
And now let's get oh Wow personal. I'm gonna play in the clip.

(46:22):
Many of you recognize the voice thegreat clip. Carnegie, which university
was meeting with them because their campushad just burnt down. Carnegie said to
them, I'm not interested, andI shudn't rebuilding your campus or anything else
a debt. And the head ofthe university said to Carnegie, sure you
make steel mills, which are whichallowed for you to construct things. I

(46:44):
produced incredible college students and they comeout of my own steel mills, lived
on my campuses, and Carnegie hurthim. Carnie said, well, I'll
give you a macking pledge. TheCartegie helped fund that rebuilding was the university.
So when you hear that, that'sa listening. That's listening. That's
a relationship and understanding and how todo that. But both things, when

(47:06):
you're fueling your cause, are allabout whether it's elected officials or frillings,
are about building relationships and about connectingwith them, whether it's starting in the
minor leagues or understanding to listen whenthey get to the major leagues. Maury
Litwack of the OU and Teach advocacyand that interview, actually, that interview
was really for anyone in the worldof nonprofits, the organizations fundraising. That

(47:32):
was one for the books. OnYouTube you can access you could see the
interview I had with Maury Litwack bygoing to seven ten war Mind Your Business
on YouTube. But these clips clipsfrom the interview I had with them,
with these Golden Nuggets, you canget them for free on Instagram just follow
us at Business Class Clips. Hereis another key clip from Stephen Gaffney n

(47:58):
s B north Star rightness. Wewant to be part of somewhere which's great
about purpose and you know all thatspecial, but we're also are excited about
the future. Where are we goingwith the organization? So it's not just
creating one of these generic vision statementsthat sound like all the other companies.
It's like, what's our north star? And I use the word north star
brightness because it should be bright,it should be clear, and what are

(48:21):
we up to? What's different?So again, when employees might be tempted
to go maybe out somewhere else.I oh my gosh, I don't want
to go anywhere because I feel special. I feel like we could take initiative.
There's a strong sense of purpose.But any we're also going to places
where no one else has gone.We're doing something that's really exciting. We're
up to something where our future isso bright. Stephen Gaffney, Communications consultant

(48:45):
for fourtune, five hundred companies andthe military. Now we're going to give
a listen. Oh we didn't hearfrom this expert yet here goes bottom line
it all better business is attention towhat the customer wants. The customer wants
something and you can fulfill that need. That's it, and you have to

(49:09):
do it in a way where obviouslyyou're going to make some money, but
that's more than anything else, andeven maybe even more important. That customer
has to know that. They haveto feel that you're being honest and you're
in their corner, so to speak. Ruv and Riby at, president of
online Kosher Wine. Now we're goingto give a listen to another clip featuring

(49:34):
Marcus McKay. He is a fitnessspecialist from and perform. We know that
a lot of the world is overstressed, overworked and then underslept and under exercise,
and what does that lead to apoor quality of life. People feel
like they're at deplete, and wewant to help them become elites in business

(49:55):
and in the health of fusness.And so through my person transformation, obviously
I learned a lot, but alsoa massive challenge in my life is I
lost someone really close to me fouryears ago. He had his demons and
he died at the age of thirtytwo, which is my age right now,

(50:15):
and that really really pushed to meand unfortunately takes pain to develop purpose.
Sometimes people go to the doctor's officeand they're told they have high blood
pressure, they're told that they're atrisk for diabetes. Then they start to
take action. And we want toadd advocate and educate that you actually take

(50:37):
preventative measures, that it is notDoom's day coming for you, that you're
doing actions and habits daily that aregoing to boost your performance, boost your
quality of life, and so youcan feel lowsome and little great Marcus mguy,
CEO of M perform a couple moreminutes to this show Oh here he
is an interesting one featuring Shapiro ofTouro as somebody who works in career services.

(51:02):
I know a lot about a lotof different professions, but nobody,
nobody knows it better than the peoplewho are actually doing it, And LinkedIn
gives it the opportunity via searches tofind the people who are the industry leaders
and actually follow what they're saying andget an idea about what is actually happening
in the profession. Now, onething that's very important I want to point
down. I think people minimize thisand they shouldn't is because I think the

(51:24):
next step after you identify those peopleis to engage them on their posts and
to make sure that you're looking good. So you need to be able to
say things that actually present you ina positive way. But your profile needs
to be optimized because you don't wantpeople checking your LinkedIn profile. You linked
in profile is not where it needsto be. But that opportunity is there.
People have the opportunity to really getthat guidance that really wasn't available before,

(51:46):
and then once they make the decisionas to where they want to go,
they can start building their professional reputationby e gaging the people who are
making the decisions in these places andreally get involved with them and build themselves
off as professionals. I am Shabiro, director of Student Services at TURO.
A couple more minutes left to theshow. Oh, let's hear from the

(52:07):
dean of TURO the engulgement is yourperspective on simply securing that first job,
and that first job is obviously veryimportant or are you focused on a longer
trajectory? Are you looking at thisin a long time perspective? And that
is I want to move ahead intoa profession, into a career. How

(52:30):
do I advance into that career andinto that profession? Pursuing a college degree
is much more effective and worthwhile thana certificate. A certificate will open a
door to a first job, buteven in a field such as technology computer
science, that certificate will train youfor a particular area. When that shifts,

(52:54):
you will find that you're not equippedto change with that shift. A
degree in computer science will give youa much broader perspective which will allow you
to shift. Doctor Robert Goldschmidt,Dean at TURO, And as we approach
the close of the show, twomore clips one from doctor Rich Roberts about

(53:19):
corporate culture. Employees, if they'reworking eight hours, nine ten hours a
day in a company, they're spendingmore of their life working for that company
than they are anything else. Andyou want to make sure that they feel
a part of it, that theyidentify with it. It is their company.
Now, human resource professionals they knowall about how to do this,

(53:42):
whether it's you know, having corporatepicnics, having signs up around you know,
the lunchrooms. This is your company, You're part of it, this
is you. They have a naturalinclination to one to identify with and feel
a part of the company. Soit's important that you communicate to them that

(54:02):
that it is there, it istheir company that they are. This is
we're all going up, we're allsucceeding or roll failing together. Corporate Culture
by doctor Rich Roberts. And asthe last clip of tonight's show, And
by the way, you could theseclips that that we're playing tonight. You
could receive them in your feed.If you wish to receive them by Instagram.

(54:23):
On Instagram, just simply follow usat Business Class Clips. And if
you wish to receive the daily WhatsAppbroadcast on WhatsApp text tour its sign up
to seven one eight, five nine, four six five one nine, seven
one eight five nine five nine foursix five one nine, and you'll hear
clips such as this from the CEOof Dale Carnegie, Joe Hart. I

(54:45):
think it's really important to think abouthow we appreciate other people. It's one
thing to say thank you. Icould say thank you, you'd suck for
having me on the show, andyou might say that that's great. But
if I say, you know,you'd suck, but thank you have you
on a show. I've really beenlooking forward to being a on your show
because I've been on it three timesbefore and every single time, you know,
you've asked great, insightful questions.You've been super prepared. I can

(55:07):
tell you really care, you're interested, so you're a grant interviewer. So
I've been looking forward to being here. That's honest and sincere, and it
certainly makes you feel differently than ifI just said, hey, it's good
to be with you. So whenwe talk about giving honest and sincere appreciation,
it is honest and sincere. It'scaring. You know, try to
give honest and sincere appreciation to aco worker. Pick one person in your

(55:30):
life to give honest and sincere appreciationin the next twenty four hours and then
see what happens. What a greatway to end the show. And of
course special thank you to Joe Hard. I mean that was very meaningful hearing
that from the CEO of Dale Carnegie. Again the final reminder on how you
can receive these for free on Instagram. Just follow us at Business Class Clips

(55:54):
and if you wish to receive thedaily WhatsApp broadcast, simply tech two words
sign up to seven one eight,five nine four six five one nine seven
one eight five nine four six fiveone nine and text two words sign up
and you'll auremactically receive the daily WhatsAppbroadcast. Well, this wraps up an
incredible edition of Mind Your Business.We heard from so many incredible experts Shephike

(56:16):
and Joe Hard, a Brewer,doctor Rich Roberts, Mark Badner, Norm
Trainer, and so many others.But that's it. We're out of time.
Tune it again next Sunday night foranother gad edition of My Name is
this right here? On seven toten war the Voice of New York have
a successful week seven ten w Rand the iHeartRadio Network present Mind Your Business,

(56:40):
hosted by the president of bottom LineMarketing Group, Yitzaksaflis. Founded in
nineteen ninety two. Bottom Line MarketingGroup is a strategic, creative and execution
driven marketing agency helping businesses by clarifyingand promoting their vision, mission and purpose
to support its lead generation and customerretention initiatives to gain market share in their

(57:00):
industry. Mind Your Business focuses onbusiness and marketing strategies for success. Tune
in every Sunday evening at ten pmfor this intriguing radio show. Is Jitsok
interviews Fortune five hundred executives, businessleaders, and marketing gurus from a wide
variety of business industries. Now Jetsokand his guests offer their knowledge and expertise

(57:20):
to help you be successful every Sundaynight on Mind Your Business. The proceeding
was a paid podcast. iHeartRadio's hostingof this podcast constitutes neither an endorsement of
the products offered or the ideas expressed.