Featuring Ramon Ray, personal branding expert

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Episode Transcript

(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. It's time for Mind Your

(00:28):
Business on seven ten w R andthe iHeartRadio Network to present the weekly business
radio show produced by the award winningmarketing firm bottom Line Marketing Group the LMG,
sharing business and marketing strategies to makeyou and your business successful. Now
here's your host, the president andfounder of bottom Line Marketing Group, Yitzaks

(00:49):
Sapless. So what in the worldare we gonna address tonight? Right?
Every single week for over nine years. Oh, we're a ninth here for
over eight years now. Yeah yeah, yeah, yeah, over eight years
now running a week in and weekout show, Mind Your Business, and
we feature incredible guests with incredible businesscontent every single week. A special thank

(01:11):
you to every single listener. Iget stopped everywhere. I was by a
wedding this week in Lakewood, Iget stopped. I was by they just
stopped me. Why because of thegreat content that we provide and we do
it. We're driven. We're drivento provide great content week in a week
out. Of course, Welcome toanother edition of Mind Your Business right here
on a seven TENWR and they parta powerful I Heart radio network, and

(01:37):
every single week we feature great guests. I mean, not so long ago
we had Joe Hart, the presidentand CEO of Dale Carnegie, John Scully,
the former CEOVO of Apple. Youknow, if I'm gonna start going
through the list, I'm not gonnaget to my guests, so I gotta
just move this quickly. A specialshout out to the various channels that Mind
your Business is syndicated on the JewishHome article. Thank you, that's great.

(02:00):
Of course we're on Spotify, weare on Well. We got a
long list here, Business Class Clips, KNUCKI Radio and many other and we're
about to come on some new channels. Stay tuned, we will discuss it.
What is tonight's show all about fiveWays to Live your Best Business?
And it's none other than a goodfriend, Ramon Ray, motivational speaker and

(02:22):
leading expert on personal branding and smallbusiness growth. Before I get to Ray
also just want to be a mensch. Shout out to the great team here
a bottom Line Marketing Group BLMG thatmake it happen, Michael Thrilly, DJ
Nachi and many others. It takesa team to build a village. Is
that the way an expression goes?It does? Indeed, so I gotta

(02:45):
rate, I gotta right, Ramon, it's great to have you. By
the way, we're still getting greatfeedback from the last show that you were
on together with Matt McHale, Aichat gpt Man, you got a great
expert here. Please send my bestto Matt. That was a incredible show
and also was coming at great timingbecause it was still like listen, there

(03:05):
were some people that were into thisfor a couple of months, a couple
of years even, but the averageJoe on the street, it was not
that clear that they suddenly it cameout like a like a tidal wave,
Ai chatchy, bet, what isthat all about? And then like you
broke it apart and explained it sowell, and many people have actually shared
it. They shared it on LinkedIn, they re shared it in many different

(03:25):
platforms because of the great content thatwas provided in that show. So thank
you Ramon. Tonight, of coursetonight show Five Ways to Live Your Best
Business. Now that's a very intriguingtitle because you know, whatever someone's role

(03:46):
is in the business world, theygotta show up. They gotta show up,
smart, sharp, ready to takeon the day. Let's start with
number one. You broke it upinto five different key principles. Ramone.
Absolutely, I'm jump, yeah,it's all yours. What's number one?
And before I do that, thenyou're talking. Would you mind if I

(04:09):
go back to some things you saidabout how your show was growing? Do
you mind if I go back?I appreciate that absolutely. I was at
a grocery store in New Jersey andthere was a line of people around the
block, and I'm like, what'sgoing is it beyond the Taylor Swift?
Is it some politician? And therewas Jock right there in the grocery store
with lines of people and banners shoutinghis name saying we am. So I

(04:31):
just wanted to say I'm a witnessto that. I mean, you were
going out like the police had toescort you. Is beautiful, and so
I just want to uplift you andsay thanks for having the year again and
in committees, it's just amazing.So Nigera bones, but yeah, it's
not good to be here with youfor all Team do Ye. Number one
is the aspect I find of takingrisk and this is a problem that large

(04:54):
companies and small companies have as well. We find that large companies, for
sure, they go to risk,they take risk, they don't take risk.
We know that the Kodak, right, the famous BlackBerry, But even
for smaller companies did suck. Ithink they're sometimes we can be too safe.
We can be too safe where we'redoing it. It can limit our
growth. So point number one isthe aspect of taking risk. That's a

(05:16):
great point. Yeah, and let'seven go to some example, some famous
examples. We grew up Kodak,right, you take, you take Kodak.
My understanding was that they even inventedthe digital camera. They invented it,
and yet it slipped through their fingersand a couple of years ago they
went bankrupt. That's right, let'shold on to that. How important is

(05:39):
it to take risks? And thenmy second question is, okay, it's
very nice to take risks, butwhat are some tips that you would advise
on taking calculated risk? Right,because we're not here suggesting that some and
by the way, just you know, for the record, always contact your
local consultant, then advisor and taxprofessional or you know, Ramona's great ideas.

(06:01):
But you know, we can't takeresponsibility of how you're going to actually
go ahead and execute it. Butagain point number one is holding on to
the concept of risk taking and thensome tips to make sure that you do
it strategically wisely. Yeah, here'san example. What can you stomach if
something goes wrong? And that's verypersonal. A guy like me, maybe

(06:25):
I can blow two thousand dollars threethousand dollars for putting money on it.
If something happened. A guy likeyet soock, he could probably burn five
hundred thousand dollars long lengths the risk. So number one is what's the overall
you could put a dollar amount?What's the worst that could happen if this
doesn't go well? Number two,what's the greatest that can happen? And
if there's time, I'll let meshare with you an example. I was

(06:46):
invited to go to England to speakat an event. This just happened.
Yet Sock, it just happened.I got through the organization invited me.
They put me to their event manager. The event manager put me too,
I think you have to have avisa and all those things to go to
your or something like that. Ispent seven eight dollars. I've gave him
the money to get my word visa, so happens it was a scale.
Guess what I don't seven hundred ninetyeight dollars is worth my full fee speaking

(07:11):
twenty thirty thousand dollars. It wasworth it, And guess what, I'll
do it again. So is thathelpful that that works for where they're small
or big? What is the worstthat can app and then what's the best
that can happen? Those things alignit and then your comfort level. All
right, let's hold on to thisbecause this is such a key aspect.
Okay, and you're really broke itout. Well, what's the worst that

(07:31):
can happen if I go ahead orif I don't go ahead? And what's
the best? Meaning in all directionsthis has to be viewed because you're right,
in many respects, people are justtoo like they're afraid. What are
they gonna say about me? Whatif I failed? Right? So what
if I failed? So then inaction? In action, what if I

(07:53):
fail? So you have to beable to look past that. But at
the same time, like you said, realistically, what can I say stomach
if a person's gonna say as theysay you know, you know, don't
bet the farm on it. Right, there's an expression like that. So
a person's going to go ahead andmortgage their house. And and so for
those watching us und YouTube, youunderstand exactly. You take a look at

(08:15):
Romot's expression. But if you're listeningto the radio, oh yeah, yeah,
yeah, yeah, you don't seewhat he's making faces there he fasicly.
She's saying, don't mortgage your houseon this. No, you gotta
have ware to live. The answerisn't okay, you know what, it's
a great adding to mortgage my house. And if it doesn't work out,
I can always go to Grand Central. No, that's not or or he'd
suck. Let me just push back. Let's say somebody mortgage their house but

(08:39):
they could stomach it. They said, I'll move in with my mother with
my father, meaning so you're right, don't do something major. You know
we're gonna do our four one K. It fails and you guys have nothing
that you don't want to do,you'd suck and I don't want to do
that. But my point is Iused to hold to that because I'm that
kind of guy. You'd suck that, you know, I have an opportunity
to be with Oprah, to beat anything that I do. You know

(09:01):
I do events. Yeah, it'sone hundred thousand dollars, yatsuk knowing her
firepower, knowing what she could do, I would swipe my credit card for
one hundred thousand dollars to get Oprato an event, knowing that I could
sell it. Does that kind ofmake sense that this thing. But you
have to know yourself as well.And you have to And by the way,
that's a great example, meaning ifyou're going to bet the mortgage on

(09:22):
your house for this, but youhave a backup plan, that means you
could stomach it. Right, It'sall relative. What can you stomach?
Okay? Then also be mindful whatwill you be missing out if you don't
embrace this? That's right, andthat's a good side of it, because
the missing out I think sometimes welook at all, if this happens,
I'll be embarrassed, compared to ifthis happens, we'll win a big award,

(09:46):
right, we'll get you know,right, so I'll be on the
cover of s Fortune magazine. Yeah, hello, so come on, compared
to that versus a little bit ofyou know, yatsucker, Ramone hanging her
head for two minutes. I'll hangmy head for two minutes, Ramote.
Before we go to commercial break,how could people find out more about having
you at their event? Yes?What is go to a Yitshak's friend is

(10:09):
remote dot com. No, don'tgo there, remotery dot com, Remote
dot com. But the best waybook can get to know me, Ramote,
Ray dot Com. Thank you,it's not amazing waining thanks to our
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(12:56):
Ramon Ray and Tonight Show is allabout five ways to live your best business.
In the first segment of tonight Show, we talked about risk taking and
in action regarding risk taking. WhatI'm to BlackBerry, when I'm to Kodak
and unfortunately there's a list of companiesthat have that were once upon a time

(13:18):
the king of the industry and whathappened got to be able to take risks?
And Ramone broke it out and explainedwhat some of those parameters are.
And in case you tuned in late, no worries. By Monday morning,
Mikael has the show up on theSpotify and the many platforms that will be
available on the YouTube will be availableshortly thereafter. By the way, if

(13:39):
you subscribe to our YouTube channel,then you automatically are notified every single time
an episode goes live on YouTube.We're at seven ten war, Mind your
business, seven ten war, Mindyour business. And by the way,
for those watching on YouTube, doyou agree with everything? Ramone saying,
Hey, you could put a comHe's not gonna take it personal. He
may five. He might say,hey, wait a second, sorry dude,

(14:01):
you're wrong. Hey, he mightdo that. But that's okay that
you know. We want to hear. We want to see your feedback,
right those comments in the bottom.Now, the first part of the tonight
shows we discussed was taking risks Ramon, there are five ways to live your
best business. What's rule number two? Rule number two is the aspect of
dreaming bigger. Many people say,oh I want more profitability, Oh I

(14:26):
want to help my customers. OhI would to live a great life.
Everybody wants to do that. Yitsuck. So my point is dream bigger.
When you think about what you andyour amazing company are doing. Your
marketing company, but you have aradio show bringing information to people. That's
dreaming bigger. So my point beingis that I think business owners instead of
doing average because average is boring.Average is just average. I don't even

(14:46):
like to say the word average.I getting sick when I get the word
average. Dream bigger? What canI do to make a bigger impact?
What can I do to take abigger step? That you suck is how
we get noticed and people start tonotice this by dreaming bigger. So Ramone
take us back to you run conferencesfor many years, you run a big
business conference. Talk about maybe likewhen you decided to dream bigger? You

(15:11):
say, you know what I'm gonnatake on this conference. But listen,
that also involved risk taking, rightwhat happens are people are gonna show up?
What am I gonna get sponsors?And then so you decided you're gonna
take the risk and you decided todream bigger. Walk us through a real
live example of that. Sure,you may want to eat your tissues.
I don't want you to start crying. But in two thousand and five I

(15:33):
had a dream to start my ownbusiness. My partner back then her name
was Marian Banker. Beautiful woman who'smy dear friend I think of today,
Marian Banker. And so I said, Marian, let's do a big event.
Back then, it was just theblogs or the things I was doing.
But I hadn't done an event ina hotel with the food and the
lights, camera action, the stage. Never did it. In two thousand
and five, I took my creditcard. I went to the Rulesvelt Hotel

(15:56):
near Grand Central Station in New York, me and my little soap and said,
hey, I've never done events.Where is it like. They gave
me a stack of documents, signall these things and blah blah blah.
That was my first thing of dreamingbigger. And so here's the thing.
I didn't know if anybody who wouldcome. I didn't know if I could
get speakers. I don't know ifI could get sponsors. But I dreamed
about it. And part of that, yeatsak is since I had the dream

(16:18):
when you think of Martin with theking and other leaders who will helped people
do amazing things. Since I hadthe dream of the vision, other people
got hold of that and it grewfrom there and I did it for over
ten years. Big events in theNew York area. Are you able to
share? You have one coming upin the next couple of months. Oh,
who am I putting you on thespot? Okay, I have the
troop when nearest conference and awards comingup April eighteenth to nineteenth of the bit

(16:41):
or out, but people are alreadygetting tickets for it. So Zono Genius
dot Com Slash Awards, Zone ofGenius dot Com Slash Awards, Seth Godin
and many other people will be there, and I hope Yetsak and team Hey,
I love the title. Who cameup with that title? Let me
look around remotely, but thank you? But that that is that blending our

(17:02):
points. We just said. Oneis taking risk because I haven't done big
events like this since pre pandemic andthings. And then number two is dreaming
bigger. I'm lucky. I cando an event with some steel pizza and
a bottle of Coca Cola. That'seasy. Anybody can do that me And
yet so I can sit down andhave a steak as we've done before and
do that. But to bring threehundred people together, to have the best
of the best come to a bigevent in New York City, especially for
me, I'm a regular business guy, right, No, you know,

(17:26):
huge budget, it's it's a riskthat's put one and I'm dreaming bigger.
You know what, Let's just doa little reflection. I know your buddies
with Seth Golden, and in fact, a special shout at Ramone got him
to come on to the show awhile back. Talk about again, he's
written many books. I'm not gonnaput you on the spot, say which
one is your favorite? Because Iwent to Seth calling you up, say

(17:47):
hey, Ramona whatever. Hey,he's He's not gonna do that anyways.
But okay, talk about your Yeah, this is marketing year. Yeah,
go ahead, there's a so soyou're gonna have him at the conference.
Talk about even Seth, you knowSeth, your relationship with him, how
did that come about? And maybeeven share a great tip from Seth before

(18:07):
we go on to the five waysto live your best business. Sure,
here's how Seth says it. Sethis a big dog. I mean you're
a big dog too. You knowyour psych has his radio shown all these
people. But Seth Golden written overtwenty books, all of the New York
Times bestsellers, mad all over theworld. He has one of the biggest
email newsletters in the world, oneof the biggest well known marketers. So,
as Seth says, this started fromtrust years ago. I said,

(18:32):
Seth, can I work computer atx y Z. I paid him I
engaged him to do some things.But from there people begin to trust you.
From there, people here about itand say, you know what,
I liked this guy Ramone. Fromthere it's like Ramon, you have permission.
Now you can email me. That'sa big deal. From there it
was like Ramon, I'm doing abig project. He had something he was
doing at the old NBA. Ramone, can you do a small business workshop

(18:52):
with me? So my point being, sometimes you have to take the first
step, especially people at his level. They don't know you. How can
you get there a bit? Andthen after that, once you have mutual
trust through relationship grows from there.And because Lesson, I think is he's
still to this day is always careful. Did they get permission? Which is
one of his first things he talkedabout permission marketing amazing Ramon. Let's go

(19:17):
to number three number three again Tonight'sshow five Ways to live your best business.
First one, take risks, numbertwo, dream bigger? What's number
three? Number three? And you'lllike this is no Your customers, the
people who say, oh yeah,we sell water to anybody who wants water.
We sew shirts to anybody who wantsshirts. I get it. They're

(19:41):
being a little lazy maybe, butonce you know your customers so well,
that's how you can serve them better. For me as a professional speaker,
yeah, I could speak to anybodywho'll give me a check, sure,
but my perfect audience, I findone thousand or more people. They have
a stage and lighting, they oftenhave one or two cameras at the event,
and often it's to the laws Vegas, Orlando. I just find those

(20:03):
are the events that are paying ramonetwenty thousand or more to speak. So
any business order, I'm sure youanybody here. The better you know your
customers, the better you can findthem and serve the ramone. On that
note, how could people find outmore about booking you for the next event.
I appreciate you get to know meat ramon ray dot com. Ramon
ray dot com. That's simple,that's simple. We're gonna thank you.

(20:26):
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(23:53):
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That was bet Comstock, former vicechair of g Follow on Instagram at
business Class clips for more and we'reback Mind your Business here on seven ten

(24:22):
wry seven, New York and thepowerful IHR Radio and I'm joined Hey Buddy,
Ramon Ray, Ramon Ray is oneof those stars out there that has
He understands business, he understands people. He's actually a leading expert on personal
branding and also speaks around the worldto find the more information. As he

(24:44):
mentioned, Ramon Ray, how doyou justly taste people like nature? How
do you spell that? Yeah,there's no, there's no. It's not
doll, it's not pap doll,it's not little, it's just Ramon Ray.
Are amo in our ay? RomoRay. If you can't spell the
right, it might not be afit. But we're not gonna. Okay,

(25:08):
Now, tonight show is the fiveways to live your best business.
Now, first one we discuss abouttaking risks, second one, dream bigger.
The third one know your customer.Now we touched on it before the
break, but let's come back tothat, right, Okay, run a
marketing firm for over three decades andwe understand it's all about knowing your customer

(25:29):
and sometimes you have to segment yourmarketing in order to speak to the right
customer. First I turned to you, Romon perhaps break that look. Before
the break you discussed that like yourbest your ideal audience, right, you
said, is Orlando Vegas. Theythe size of the crowd. Speak to
that both in terms of B toC and B to B about how not

(25:55):
how important it is, but explainingit for those businesses out there to true
only understand that customer, not justto sit there and and some and some
you know, a boardroom way upon top of a building and assume in
fact to that point, I understandthere's certain CEOs of airlines. I don't
want the same names right now,who would actually cruel into the cockpit or

(26:15):
go out in a fly, notjust because they need to go somewhere in
order to experience it. If I'mnot mistaken, Amazon, Zapples, they
even train their people to start andby answering phones so that you know thy
customer. I think some examples ofthat could be. I'll give you one
more example. One of my friends, her name is Rachel Rogers. She

(26:37):
used to own a law firm,sassy hairrau diva. She's a lawyer.
Didn't been me a lawyer. Youwould think she knew her customer or who
she was going after. She wantedthat type female, leading, sassy type
of customer. So my point,you'd suck as people understand. Two people

(26:59):
can selling bread one person customer ishey, are you a sucker mom wanting
to take care of your kids byour bread? The other one could be
same bread. Hey, listen,we got bread for you. Open that
sloppy Joe, slurp up that bread. Data with the body of your favorite
beverage. We got bread for you. Same company. You heard my voice,

(27:21):
you heard my cadence. So ifthat help for you at Soccer's people
looking at it as you're beginning togrow your business and you can segment as
your success same company, bigger company, segment your marketing. But the better
you know your customer, you canspeak their language and how they want to
be. This is a good thingto know your customer so they can relate
to who you are for sure.Okay, now let's hold on to this

(27:42):
because I know from earning a marketingfirm there are many times that people are
CEOs or owners of businesses are somewhatin denial. They believe they know their
customer. But really, I mean, what would be some techniques that you

(28:02):
would recommend for a company to ensurethat they really understand their cuse. Yeah,
some of the best ways I findone surveys are good, but yitsuck
I really encourage people every few months, several times a year. Can you
get out and go to their events? Can you take several to lunch?
Can you just be behind the scenesof observed? Because I'm all about digital

(28:26):
marketing, this is what I do. You know this, but nothing beats
Let's say me and Jitsuck. WhenI shake his hand, look at him,
sit down with him, I'm aroundhim in fifty of his peers,
I get a better sense. Ohhe's never mentioned sports at all. Oh
he's mentioned several time art. Ohhis library has a lot of books,
or he doesn't like to read itall. He mentioned fast cars. So

(28:48):
my point being, there's the demographicthat's a bit easier. Why black,
fat, tall, short, small. We can do that relatively easier.
But sometimes, Jitsock, we stopthere. You may have two ladies that
look absolutely different, but when yougo to the deeper level, all both
are very risk averse and have alot of money, and both are cautious

(29:11):
because their parents died young. Nowyou're understanding your subsets of customers so much
better. And I've learned that myself. You'd suck. I happen to be
allowed. You and I are bothkind of allowed nutcase guys, and we're
all over the plates. You know, hey, some events I kind of
have to Hi. My name isremote. The all in it a bit.

(29:33):
How are you? It's not absolutelyyou know what? Now? I
when to go to one among yourstrengths, one of them is connecting with
people and speaking for large audiences.What are some tricks that on this note
about knowing your customer in terms ofreading the audience and engaging with them,

(29:53):
making sure that you know in themiddle of not going to their phones.
What are some tricks and that knowingthat custom as it relates to a public
speaker engaging with their audience. Ilove this. I was at it.
I was not public speaking, butI was on a social audio app a
few weeks ago a similar same principle, speaking high energy. This is how
God made me right. I'm inthis a way. A lady asked a

(30:15):
question if somebody I was with,you could feel her tearing up, you
could feel the trembling in her voice. I felt that. I gently shifted
the whole tone and said, let'ssay her name was Mary? Said Mary,
thanks for asking that question. Ifeel you have another question to ask.
I'm sorry, what happened to yourMary, take some time because you
know it's a fastbao. But Isaid, take some time, Mary and

(30:36):
ask a second question. She startedcrying in a good way. She felt
received from my point. Yet suck. That's an example of knowing the customer.
You're in your local coffee shop.The rule is no refunds, get
out of here, you buy yourcoffee. You see that mother with three
babies in a stroller and she droppedher a cup of coffee. That's not
the time to follow that rule.That's knowing your customers. I quote on

(30:57):
you know on YouTube people can seein video and I say, no,
man, listen, come on back. We'll give you to the cup.
That makes sense. You suck.And that's a beautiful example. That's a
good thing. Now one more question, just to hold on because there are
people out there, there are publicspeakers, and it's actually a great topic,
right DJ to talk about public speakingand tips on public speaking. You

(31:18):
know, here's an interesting one.If let's say you're you prepared a great
presentation, you did your homework beforeandand you're prepared. But I hope it's
never happened, by the way,if it's just you but it could happen,
and you see, it's just notconnecting with the audience. It's like,
you know, the jokes, it'sjust like the vibe. What do
you do? But you're on stage, there's no like all right, you

(31:41):
know everyone, let's get back inthe air tomorrow, have a good day,
go eat, No, no,you're there. What do you do?
Then? Yeah? Three things Iwould say to that to those who
are looking to be better speakers,are those like you and I who are
speakers. One though, to minimizethat happening, do your homework as best
you can, a few hours ahead, a few weeks ahead. Whatever you've
madeim my own work. Look atthe event video at a time. Oh,

(32:04):
everybody wears a tie, everybody's notwhatever, maybe such one. Number
two, try to come a fewhours early, just you know, let's
say a guest that's coming on hereafter us, the smart guests, YETSOC,
they're going to be in the digitalgreen room. That's okay, that's
Yitzak style guide it, that's hisbanter. Even just ten minutes, they'll
get a sense of that. SoNumber three, though your live own stage,
you realize you're not connecting as youdo this more and more. And

(32:27):
as I know I can do whatI have done, and as I know
you can do, I don't shiftimmediately. But Yetsoc, there's been a
few times in my career, notbecause of a fault on my own.
I realized what I was sharing wasit relevant? I going to be a
person of deep faith. And beforeYetsock, I would come, you know,
three waves to use Twitter? Howdo to you chad you whatever it
is, and I realized this audienceI'm feeling I need to not be transactional

(32:51):
and speak to their heart. Soyes, I've been there before. We're
no fault on my own where I'verealized, you know what I'm looking at
yitsack. Now he's had a roughday. No, I'm not going to
teach him how to he's LinkedIn.I'm just gonna say it sucked. I'm
a dad, I'm a husband.I know what it's like to have a
tough day. Here's what I've done, and I have my tough day forty
five minutes. He's now standing OBAfor Ramot ray Edward thirty. He was

(33:14):
speaking about three bits. I meanthat because I read that's what I would
say. By the way, bringsto mind and that's amazing. Tips.
Another tip that even has to doon the technical side. A friend of
mine uh once was speaking. Hegave a presentation at a major stadium and

(33:36):
what and he realized that it's amajor stadium. He requested to go there
and to be there a day before. Not not not that he was going
to camp out and sleep there fortwenty four hours. No, no,
no, but at least to gothere and to test the mic and to
hear the sound. And he saidhe was so glad he did. You
know why because he realized when hewhen when he admitted a sound, it

(34:00):
would come up approximately one point fiveto two seconds after he said it on
the speakers. So he then rehearsedhis speech knowing that, okay, to
make sure he gets it at youknow that he doesn't get distracted by the
reverb because when he's saying something,it's to everyone. They're hearing it around

(34:21):
one and after two seconds later.So he would he said, if he
walked up to having the first timeand he was doing this, it would
throw it would throw him off itlike you katonah fix this mic. And
instead that was where it is.That's right, I love it and That
shows preparation, right, because Ithink that you're right as a speaker.
You know, you and I havethe fast cadence where who we are.
But if we if we do thatin that situation, it'll throw us off

(34:45):
the audience to be thrown off.So I bet he immediately said everybody,
aren't you glad to be here?And that sounded normal there, but he
I'm glad. That's a great exampleknowing your audience and right, knowing your
surroundings before I go to a commercialbreak? How could people find that more
about either hiring you as a personalbranding consultant or to speak at their events.

(35:08):
I appreciate that people can get tothe remone rain better as a motivational
speaker at ramon rain dot com orI'll add something check out celebrity CEO dot
com and nice, Okay, well, thank you, show, commercial break,
stay dune. A defining moment inyour life could be transformational, and

(35:29):
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(35:57):
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up with amazing ideas, Yet you'reonly as good as your execution. I've
always had coaches my entire life.Once I got into business, coaching for
me was a natural must have.What I found in the past was most
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(36:22):
a certain amount of time off,versus me building a business that has value
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the people that are in my organizationfreedom to be creative, freedom to actually

(36:44):
develop better ways to do things.I need a coach to help evaluate those
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(37:07):
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And we're back. Mind your businesswith Ensix apples right here on seven ten

(37:28):
WR, the Voice of New Yorkand on the powerful Irradio networks. And
I'm joined by Ramon Ray. Yes, a buddy, a friend, and
someone who has endless energy. Imean, what, by the way,
do you bounce up and down liketwenty four to seven? Like? Do
you ever go to sleep? I'msorry, I put you on the spot.
Do you ever go to sleep?I try to sleep about ten minutes

(37:52):
a day, you know, becauseI have a special diet. I'm a
robot. I go in the closetand I just hang up in the closet
and put my electrodes on my brainand that's it. Yeah, I sleep
five hours a day to night.Shoe titled five Ways to live your best
business. Number one was taking risks. Number two, dream Bigger. Number
three, No your customer? Whatis number four? And we'll get to

(38:15):
five afterwards? What's number four?Number four is the aspect of learning to
prioritize and its cousin are prioritizing,thus learning to say people don't like this
word. People don't like it,people maybe offend it. Tell your children
to cover their ears. No afteryour audience, Jitsok was like, what
Jitsok is gonna say those words onair? Om down people. It's the

(38:37):
word no, okay, prioritize andsay no, okay, So now explain
that. Right. An executive comesinto his office and he has, ay,
he has forty things to do nowin his mind, I gotta get
to everything, but it's not realistic. He's gonna get to more than three

(38:58):
to four and done. Well,what does he do? Like Trump?
Okay, You're like, how doyou move forward? Delegate a lot trust
others that it's not going to beperfect, but it couldn't be better than
you, but it'd be good enough. Get to them later if you need

(39:19):
to again, Delegate. Delegate Delegateand the aspect of prioritizing is knowing there's
only a few hours in a dayand one thing I'd like to play game
with you because I'd like you toask me something and I want to teach
people right now how I'm gonna sayno to you, but have you feel
great about it, and you won'teven feel bad about it. So I'm
gonna say no. I'm get tothe end of the game, but you're

(39:40):
gonna feel so happy and you won'teven realize that I said no to you.
Ask me something. All right,Ramon, We're preparing an event,
a business event, and I'm sorryputting you in the spot here on the
radio, but like you know,I hope you're ready. Ramon and Q
please be the guest speaker. Itsuck. Do you want me to speak

(40:00):
at the event? You're gonna sayyes, Thank you so much. Wow,
the event's great. You've done itmany times before. You do the
best events. I know it's goingto rock. Thank you, Thank you
for asking me. I am absolutelyhonored. Listen, this season is not
a good time for me to doyour amazing event that you've done many times.

(40:20):
I've heard of many thing things aboutit. Wow, it rocks.
It's just not a good season forme. Got some things going on.
Two ways I'm going to answer,I would love to do it, Please
invite me in the future, orit's not a fit for me at all.
If I don't want to ever doit, you know, I'm talking
to myself as we're doing it toteach. But or I won't say that.
I would just say thank you.It's not a good season for me.

(40:43):
By the way, if I knowof the people that can be its
event, I'll refer them to you, and hey, tell your team.
Maybe you have a guy there namedDJ or Shuley or others who can send
me information about it, and I'llhelp you spread the word. I can't
come. You heard my note,but I've uplifted you. I gave you
an out. I've made you feelgreat. I said I'll support it,
but I said no to you.But I bet you feel pretty darn good.

(41:06):
Ramon. I wish I got ayes, but hey, when you
asked that, that's okay, itwas the I gotta advit. It was
the nicest no I've gotten. Butokay, right, but that's well taken.
Yeah, you may not be ableto add all that syrup and all
that butter to it like I justdid. But that's the concept as your

(41:28):
throne things you're talk thanks so much. I can't look at that report right
now. I will try to getto tomorrow. It's thanks so much for
asking me to do this. I'mnot the best person for it. Ask
somebody else. Hey, listen,it's not a fit for me, not
something I do. I'm so gratefulfor you. I can go all day
on that. Either way. Theanswer ultimately is no. All right,
We're gonna have an offer. BecauseRamone brought up a great point and anyone

(41:49):
that's listening now or watching this onYouTube, we will gladly send you a
PDF of the bottom Line Marketing GroupBLMG time Management Template. And this is
I gotta tell you. This isinspired by basically by chet Holmes. I
showed this to Amanda Yea and thatis a special type of document that enables
you and I've shared it with manyexperts at the They love it. It's

(42:14):
a way of identifying what's the prioritizationof what you need to get done,
because there are many things you're justgonna look at your day and like,
what where do we start? Whatcan I get done? But the answer
is if if you're just gonna freezeup, then nothing's gonna get done.
Right. You have to work onthe on the scheduling, the prioritization,

(42:37):
and then identify what really needs toget to, what really needs my attention,
what could be delegated, what couldwait, and what's not important?
Like ramone said, what becomes no, no yes? Certain things you have
to say no because if you sayno to the things that really should not
be consuming your time, you'll getto say yes to the things that you

(42:59):
want to get done. Norland,there's no punda are powerful No that is
oh looks like a my Angelope hour, which you're right when you say no
to the things that you don't needto do or can't do, one dude,
you say yes to everything else.If you say no to your kids,
spend more time with your mother inlaw, say no to your mother
in law spending more time with yourkids, no problem, it works either

(43:20):
way. It's like it's like remote, I didn't need for all that,
But that's it's simple, my friend. Now. Tonight show titled five Ways
to live your best Business, wediscussed one, two, three, four
one again, Take risks number two, Dream Bigger number three, no your
customers. Number four prioritize and alsothat means includes learn to say no.

(43:45):
After a commercial break, we're gonnago to number five, and people are
probably wondering, O, Kat,what's number five gonna be. It's an
import one and it's actually a criticalone to scale any type of business before
it's so sorry, I know itkeeping it a little bit suspense, but
before we go to commercial break,ramon how could people find that more information
about hiring you? Absolutely they cansee ramon ray dot com ramon ray dot

(44:09):
com to get to know me better, and or check out celebrity CEO for
tips and insights from building your personalbrand. We're gonna thank you. Start
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(45:19):
dot com. Powerful people, famousnames, impactful content leaders who are able
to engage their teams more effectively,who are demonstrating a level of understanding and
empathy. It doesn't mean we're notgoing to hold people accountable. We have
to hold people accountable for results andat the same time as a great quote,
which is I don't care what youknow until I know that you care.

(45:40):
The clip you just heard is fromthe CEO of Del Carnegie, Joe
Hart. For more fantastic business advice, follow us on Instagram at business class
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eight one nine one one and we'reback. Mind your business. Lease examples

(46:52):
right here on seven ten WR andthe powerful IR Radio Network very special,
Thank you again. Did a greatteam here Botom Line Marketing Group b LMG,
who played such an important support rolefor the show. In particular,
it's really Mikhael dj Nachi. Thankyou. You make it happen and uh
and that's why that's why you knowour ratings are great, and you know

(47:14):
it's all the feedback that we get. Ramone talked about it earlier in the
show. That was very nice ofhim, very kind Ramone tonight show titled
the five Ways to live your bestbusiness. Number one was risk taking,
number two, dream bigger, numberthree, Know your customers number four,
Number four prioritize what in the world'snumber of all? What's left? Did

(47:38):
I tell him right now? Isit enough? Should I keep the suspense
or should I go ahead? Inone Second's really? I you have to
cook up a drum roll? Orthat's you know, okay? One second?
When you go for it, thereyou go. That's enough, We're
ready, all right. Systems andoperations And to unpack this, I think
many of the larger businesses have this, but it's still in portant. But

(48:00):
talking to the on Trooper news inyour office, the freelancers, the smaller
businesses, midrate, mid rage companies. The only way to grow yitsuck,
The only way that yitsac is nota slave to his business. That I'm
not a remote is not a slaveto his business is systems and operations.
Scalable systems and operations. That Imust say, Yasock, after I've worked
with you, even doing the show, you do this well, there's a

(48:22):
part you do and then you haveyour team. Another word, we can
bring it if there's time, wecan bring in team who step in and
probably do what they've done hundreds andhundreds of times. But it's a system
and there's no shame in. There'sno shame yetsk and being boring. Boring
is good when you take about abaseball game of football game. They don't
want to be like, oh thefifty yard line move today. Oh the

(48:44):
grass is different today, Oh theteacher different. Note. They want a
predictable and so as businesses grow andthey have clear systems and operations, that's
how things go. And want toadd one more thing. I know I'm
throwing a lot of one breath.Yeah, okay, good, one more
thing. I want to give areference to Jim Collins book called Turning the
Flywheel or wheel. People to lookat an Amazon or a link that your
team has, well whatever it is, but look at your flywheel. It

(49:04):
talks about it's a it's a cousinto the systems and operations. What are
the things your business have that makeit TikTok, that make it work?
All the big companies have at Amazonand others. And once you get that
even from my small business at SUCK. I remind my team here's the three
or four simple things that make promoterate inc work. So systems and processes,
the scalable, the repeatable things thatevery business leader and it is your

(49:30):
job as a leader. If there'sconfusion in your business, I'm sorry,
dear ma'am, dear sir. Itis your problem. It's not your team's
problem. That's my starting point.Okay, Now, systems and operations key
critical. Let's hold on to this. What would be for someone hearing about
this the first time, or abusiness of one and they're starting to scale,

(49:52):
what would be a you know,it sounds like it's just too overwhelming?
Do I start? That's really myquestion. Where does someone start to
identify the repeatable things that make thesystem that make the business work. And
how do they quote as the expressiongoes put pen to paper, how did

(50:13):
they make it happen? Three things. One, I'm telling you right now,
all those listening to the sound abovevoice and watching this, you have
process as you're doing over and overagain, you already have them. That's
what I want you to understand.You have it within you. Number Two,
the thing is actually which you said, take pen to paper and start
documenting that. And then for example, and I can take any example.

(50:37):
We'll take an attorney. You juststarted your law practice. You left your
firm to law firm, you're nowyour own attorney with your own practice on
Madison Avenue in Kentucky, in China, doesn't matter where. And maybe you
have a simple thing you do everynew customer, we first interview them.
After we interview them, we pullout this, that, and the other
and build a file. You'd suckright. There is a an example of

(51:00):
a operations or a system, meaningyou have your operations and systems help build
the operations. But the point beingis that that's an example of that.
Now you document that new customer comesin what's our intimate process? Customer filled
that form automatically goes maybe there someonline site step number five and goes to

(51:22):
Jenny. Jenny sends him a welcomekit. That is an example of a
clear system you have built into yourbusiness operations. And you can scale that
in YTSAK or remote or whoever theowner is. We can remove ourselves out
because it's a system. That's whatthat is. Are there some even tools
that potentially or are that you eithercorrect command or suggests out there. Yeah,

(51:45):
for example, I mean listen.Calendarly is a symbol tool. People
think they're using it just for theircalendaring, but you can connect Cowardly to
a task management tool like Asada orany CRM tool out there, so they
answers yes, using things like Zapier. Some people call it Zapier, but
I think it's Zapier. So there'sa number of tools you can connect your

(52:05):
dropbox tools, many of the commontools we use Gmail outlook. All these
tools have some way that you cando it. I'll call gangs to systematization,
meaning it's kind of fake. You'rehacking it together, even if it's
on paper. That's where you canstart. But you can do it truly
systematized using things like the digital signingforms. Okay, Zack signed it,
automatically, feed to ramone. Ramonesigned it. The rule says that the

(52:30):
owner and the customer must sign it. I don't need to see it now,
it can go to legal. Legalreviewed it checked off, now it
goes so yes, tools you canuse an estim of the best way.
I would say itsoc let the tools. Let the automation help you scale your
business. Faster and train your teamin it to let you do other things
that nobody else can do, whichis visioning and thinking of the future.

(52:52):
Ramone, we're running low on time, but last couple of minutes just looking
back at the five, could weplease review the five with a short kind
of like maybe one minute each orthirty seconds each, with a you know
what it is and a quick takeaway. Take risk. Be willing to do
things you wouldn't normally do. Willingto take some risk that's good for you.

(53:15):
Number two is dream bigger. Manytime as business owners are dreaming too
small or not dreaming enough. Dreamingbigger beyond what the standard is is important.
Number three knowing who your customers are. Don't just build a product to
serve everyone, because you'll end upserving no. One. Number four the
aspect of prioritizing. We all willhave a certain amount of time. We

(53:37):
have learned to prioritize and learn tosay no so you can say yes.
And number five that we just talkedabout systems and operations. Have a business
that's repeatable and scalable. You makeit sounds so simple, it's not roll.
How could people before we let yougo first talk about your upcoming event,

(53:58):
and then we want to know howpeople get in touch with you.
I appreciate you, so thanks forhaving me here with you. Appreciate it
Remote Ray dot com or celebrity CEOfor tips on how to build their personal
brand. We have an event comingup, the Entrepreneurs Awards and Conference coming
up April eighteenth and nineteen. Soundsfar away, but tickets already being sold.
Zodovgenius dot Com, Slash Awards.Thank you it, Zach. What

(54:21):
an incredible episode of Mind Your Business. This will be up by tomorrow morning
on all the podcasting channels. ForYouTube, it will be up. Usually
it's up within around two three weeksand when it goes live, those that
are subscribed get to notification. Subscribeon our YouTube channel at seven to ten
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(54:43):
And also a special shout out tothose that follow us on Business Class.
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If you wish to receive the dailyWhatsApp broadcast text towards sign up It's
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(55:04):
seventy eight five nine four six fiveone nine and many of the tips that
ramone share tonight are going to beup on Business Class. Well. It
wrapped up with great aditional Mondu business. Tune in again next Sunday night for
another great additional Mondu business. Righthere on the Voice of New York seven
to ten WR. Have a successfulweek. Seven ten WR and the iHeartRadio

(55:28):
Network present Minds Your Business, hostedby the president of bottom Line Marketing Group,
Jitsok s Afliss. Founded in nineteenninety two, bottom Line Marketing Group
is a strategic, creative and executiondriven marketing agency helping businesses by clarifying and
promoting their vision, mission and purposeto support its lead generation and customer retention
initiatives to gain market share in theirindustry. Mind Your Business focuses on business

(55:52):
and marketing strategies for success. Tunein every Sunday evening at ten PM for
this intriguing radio show is Jitsok interviewsfive hundred executives, business leaders, and
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offer their knowledge and expertise to helpyou be successful. Every Sunday Night on

(56:13):
Mind your Business. Paraflight Luxurious andprivate. Our network of jets and helicopters
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(57:20):
iHeartRadio's hosting of this podcast constitutes neitheran endorsement of the products offered or the ideas expressed