Featuring Richard Solomon, Noted Attorney

None

Episode Transcript

(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. It's time for Mind Your

(00:28):
Business on sevent ten WAR and theiHeartRadio Network to present the weekly business radio
show produced by the award winning marketingfirm bottom Line Marketing Group BLMG, sharing
business and marketing strategies to make youand your business successful. Now here's your
host, the president and founder ofbottom Line Marketing Group, yetz Hak Saphliss.

(00:51):
Hello, Hello, and welcome toanother edition of Mind Your Business right
here on seventen wor the voice ofNew York and the powerful iHeartRadio Network.
And of course we come through somany additional channels. Of course, we're
on Spotify and Google, Google Podcast, and of course on Nucky Radio and

(01:14):
on twenty four to six, andwe're gonna be on the Knuham Sigal Network
and many other popular platforms that everyoneaccesses today. Of course, you can
follow us on Business Class. Wehave those amazing clips and I get feedback
wherever I go on those amazing clips, the Business Class clips on Instagram,
Business Class Clips on Instagram. Justfollow us and you'll automatically receive us in

(01:36):
your daily feed. Uh so,what are we talking about tonight? I'm
gonna be on. I'm co hosted. It's not just a guest, it's
a cost Richard Solomon, the notedattorney who has by the way, he
had okay, Tonight's show is titledSolomon's Wisdom. All right. Now,
of course we know Shlem Mamel wasthe cham from you know, all time

(02:00):
smartest, most brilliant person. Tonighthowever, however, Richard Solomon, his
last name is Solomon, so tocall Solomon's Wisdom is not you know,
I don't want anyone to like thinklike Oh no, no, Richard Solomon
and Solomon's wisdom, and he hasa lot to share. Richard, welcome
back to mind your business. Itis always an honor to be here,

(02:23):
and may thank you for the opportunityto share some of our thoughts now tonight
show. That's correct. What arewe talking about tonight? Tonight's show Solomon's
Wisdom, and we are going toshare, both Richard and myself, We're
going to be sharing tips from thefront lines. We're out there. Richard's
a noted attorney. I run athank god run a. You know,

(02:45):
a large marketing firm here, bottomline marketing group, and there's a lot
of stuff and it we get stoppedall the time. You know, could
you share some tips, some advicefrom the front lines from doing this again?
I'm doing this over thirty five years, Richard? Can I put you
on this bot? How long you'redoing this? This is nineteen eighty six.
Okay, so he beat me here, so he's coming on forty years

(03:07):
here. Okay. So what tonight'sshow is going to be, Well,
we're going to be sharing as amazinglightning round. We're going to be covering
partnerships and tips about a variety ofdifferent areas that every business faces, and
we're going to cover them in literallysixty to ninety seconds apiece. So we're
gonna open Richard, We're gonna openwith you. Perhaps you could even talk

(03:30):
about let's say partnerships and then justlet's you know, let's just start going
at it and sharing advice that people. Could you know, real takeaways,
stuff that you deal with on adaily basis, whatever type of business B
to B, B two C.All right, Well, glad you opened
that up. So the first thefirst nugget is going to be partner with
talented people. Look at us,all right, we have a great rapport,

(03:53):
great chemistry. We've done a lotof shows together and we could put
something together intelligent, you know,good content, We know how to work
together, and that model really needsto be replicated in the business world,
where you partner with good people,good energy, good focus, and amazing
things come out of that. Arelated topic, hiring, Bad hiring will

(04:18):
kill your fist business faster than abad economy good personnel. So partner with
talented people, hire talented people.It's all about good energy, meetings,
the ability to express yourself. Youdon't want death by meetings. You want
to meet over everything. You wantresponsible people, take control, get autonomy,

(04:40):
get things done, move things along, and have a unified, forward
looking corporate goal and presence. Speakingof which, what is the cost?
What is the cost? No onereally, because a lot of us are
not CPA's financial people, None ofus understand what is the actual cost.

(05:01):
And there's all kinds of costs.There's the cost of goods sold and created,
and there's opportunity cost if we dothis, but we don't do that.
What was the cost of not doingthe other thing. So again,
there's always costs, and most peopledo not factor cost into their overall selling
price. They kind of have agut, like what's a slice of pizza.

(05:26):
It's three bucks based on what youknow the guy down the street,
Well, maybe his rent is alot cheaper than yours. Maybe you use
better cheese, maybe you better sauce, maybe you have pressure ingrease, maybe
you're organic. You know, there'sall kinds of things that differentiate your business,

(05:46):
and your pricing should reflect both yourbusiness and your cost. And then
I guess the last thing is thisfor this lightning round nugget, there tends
to be too much. Omg.Oh man, omg. Most things are
not catastrophes. The ship is notsinking. We're not doomed. It's not

(06:10):
the oh oh that an iceberg.You know. By the way, you
know Jeffrey Hazlet, Jeffrey Hazlet hasa great line about that. He said,
nobody died. Nobody died, youknow, like sometimes people come in
it's common. The world's coming toan end. Nobody died, right,
So later on I'm going to talkabout resiliency and backups, but to to

(06:33):
sort of tee that off, mostthings are not catastrophic, they can't be
dealt with, all right, soRichard, yeah, okay, all right,
all right, thank you. Okay, I'm throwing it back, going
back to me. I caught it, I got it, okay, And
those watching on YouTube, of course, we have a very powerful YouTube channel

(06:54):
on YouTube where it's seven to tenw R mind your business, and if
you click on you know, basicallyfollowing us, then you automatically will be
in the feed. You'll be notifiedevery single time a show goes live.
And of course you could watch thisalso on twenty four to six. Okay,
here's an important Okay, I'd liketo share an important point about planning.

(07:16):
Plan for plan A, yet preparefor plan B. And the point
here is that it's people always,you know, need to plan and you
It's true, you gotta cross thet's dot the i's plan for whatever your
your initiative is. But at thesame time, prepare for plan B.

(07:38):
Many times plan B comes into place, So don't be scared. Bit like,
if something doesn't go right from yourplan A, they're like, oh,
it's everything's coming apart. No,no, no plan for plan A,
but prepare for plan b next point. Frequently again as a marketing firm,
people will reach out and like,all right, I want to jump

(07:58):
in with a new initiative, butand I'm still nervous about getting everything perfect
and everything okay. Here, thequote is day one will always be day
one. Start day one today,meaning anytime you're gonna jump into a new
initiative, there's gonna be a learningcurve. There is going to be potentially
some surprises along the way, butdon't push it off, you know,

(08:24):
indefinitely. Now, mind you,there are times when it's just not the
right season. You got, yougot everything is you know, you have
to factor in, saykho, yougotta factor and say wait, man,
we're talking on Richard Solomon. Solomon'swisdom. You gotta useyko. You can't
just like all right, I'm justgonna run and I'm gonna smell you know,
the the air conditioners in December.No, No, it's gotta be

(08:45):
a timely However, the point hereis that what when you're gonna jump in,
don't push off until everything is perfect, because you're gonna learn things along
the way. Day one will alwaysbe day one, So just start day
one today. One more point.All right, any runs you score in
the first inning, you won't needto score in the ninth inning. I

(09:07):
love yeah saying that quote, andof course it sounds so simple, but
the fact is, whenever you're in, you're go heading into a major initiative,
try to get as much as youcan done early on. Don't wait
for the ninth inning. Don't pushit off. It's like, okay,
I still have time. Try toget in. Whether it's any type of

(09:30):
goal you're trying to meet. Let'ssay it's a sales goal and you're starting
on January first, and it runsthrough December. Try to hit that goal
to your December goal by August,by September. Try to get the runs
in the first inning. Don't pushit off to the ninth inning. Solomon.
Now, Solomon's wisdom is we alsogot to get some business done.
Said Okay, if we go tocommercial break, of course, all right,

(09:52):
we'll be right back. Stay tunedus December nineteenth, twenty twenty three,
at the Harrah's Waterfront Conference Center inAtlantic City, New Jersey, for
the twelfth Jbizexpo and Business Conference,bringing networks to a whole new level.
Jbizexpo is the Orthodox Jewish Chamber ofCommerce's annual Flagship event, which unites businesses,

(10:16):
communities, governments, its members andChamber partners from around the US and
globe all under one roof to helpthem grow brand and expand business relations and
their network. To exhibit a tenor partner with us, visit www dot
Jbizexpo dot com or call two onetwo six five nine five two seven zero

(10:37):
extension one zero three. A definingmoment in your life could be transformational,
and when that moment comes, youneed to be prepared with emotional intelligence.
Hi. I'm Chuck Garcia, authorof Amazon's bestseller Acclimb to the Top,

(10:58):
and my new book called The MomentThat Defines Your Life is coming out in
February twenty twenty four. Learn howto integrate modern practices of emotional intelligence with
classic Stoic philosophies. Pre order onAmazon today. The future that you envision
for yourself and your business is totallyattainable. You need support along the way,

(11:22):
and as entrepreneurs, having a teamaround you that supports you and achieving
what that vision is is vital andthat is something that the Covenant Group is
committed to delivery. Most of thetimes that people come to the Covenant Group
using it is that they want toenjoy what they're doing, they want to
have more quality time, or theywant to have financial independence of financial security.
My name is KEITHA. Damming.I'm Norm Trainer. We educate and

(11:43):
go to entrepreneurs to build a highperformance business. We are in essence design
engineers, and we're helping entrepreneurs designthe business that's right for them and then
execute the idea of having somebody coachyou through the hard times businesses and think
through what it is to have aninventory of client activity and what it is

(12:05):
to build a base of revenue andto think like a business person. It's
just not common in our industry.My name is Mark Parton, I'm Dean
Harder, I'm Alvin Brown, I'mJay Langford. My name is Vic Goodett.
I'm Andrew McKinnon. And I'm buildinga high performance business. And I'm
building a high performance business. AndI'm building a high performance business, building
a high performance business. Learn moreby visiting www dot Covenantgroup dot com and

(12:39):
we're back Mind your business with thesix afflis right here on seventy ten WR
The Voice of New York and thepowerful iHeartRadio. Yes, Hello, Hello,
Hello, and we're speaking with RichardSolomon, noted attorney. By the
way, before we get back toour you know, day to day,
how could people find out more aboutyour services? Solomon is always contacted at

(13:03):
five one six three seven one fournine two four. The Solomon Channel dot
com is my radio enterprise platform fiveone six three seven four. And now
the phone is answered all the time, so you can they'll take a message.
Amazing. Now I won't be there. All good, All good,
And you want Richard on your team? Let me tell you now. Tonight's

(13:26):
show is titled Solomon's Wisdom, andat the beginning of the show, I
explained, so it's Solomon and hisname is Richard Solomon. Yeah, there
you go. Now before I hittonight, we're going through a lightning round
sharing incredible tips and I, bythe way, I'm saying in advance,
thank you. And it is appreciatedwhen you send me what's that messages,
text messages, you call me,give me a ring, you send me

(13:50):
an email that you're you know howmuch you're appreciating the show. It is
noted and appreciate. You can giveme a ring. Yeah, just leave
me a message of seven one eightfour one two three five oh five seven
one eight four one two three fiveoh five. And of course, if
you're ready to grow your business,we'd love to scale your business, give
me a ring. Seven one eightfour one two three five oh five.

(14:11):
Okay, now back to our show. Our show is a lightning round of
ideas to help you in your dayto day business. Before I go back
to Richard, one more quote thatI'd like to share. Okay, and
this is just an important point aboutmaking progress and another baseball analogy. When

(14:31):
you're on third base, don't goback to second base. Now, of
course you're like, wait a second, that's so obvious. Hah. Do
you know how many times I speakingwith people and they're like they they've made
progress. But then they're like,all right, but one second, but
they they just take a step backwards. But not for any strategic reason.
It's just like I'm like, waita second. When you're on third base,

(14:54):
no one would think about going backto second base, right, Everyone's
like, yeah, yeah, ofcourse, right, so why are we
doing that? And like you're rightright, let's just figure out how to
get home when you're on third base. Never go back to second base,
no backsliding. Yeah, you're aturn matches all right. So they have
a problem. You have an issue. So sometimes you're in business and you

(15:16):
get a hysterical call, you know, the OMG call, and they tell
you there's all some there's all kindsof problems and this and that, and
I'm like, wait, that's notmy problem. You know, we manufactured
something. It's out in the fieldand for some reason they didn't put it
in right, or a car smashedinto it or whatever, and all of
a sudden, now you have tofix it. No, No, that's

(15:37):
your problem. You have the problem. It's only an issue for me.
How can I help you? Whatcould I do? But I can't fix
your problem for you? And Ican't undo what chain of events was outside
of my scope. And too oftenbusinesses are dragged into the paradigm of I

(15:58):
have to fix your problem. Notalways, not always. It depends if
it's on me because I did something. Sure, that's good customer service.
But not every problem is caused bythe person who created the product, service,
or activity. Sometimes it's just somethingthat's out there in the world and
things happen next. I get thisall the time. And I say this,

(16:21):
unfortunately all the time, that's nothow it works. I get people
calling me all the time, Ineed this, I need that they didn't
do this under the agreement, blahblah blah, and I always say,
that's not how it works. There'sall of this misconception out there about how
things are supposed to be, whatthe law is, what business rules are,
whatever it is. And unfortunately that'snot necessarily the case. And a

(16:45):
lot of time I have to spendwith people telling them that's not how it
works. You know, it's justthey say, no, no, you
got to do this. It's likeit doesn't work that way. You know.
That's that you need to keep upto date, which is sort of
too that because to know how thingswork, you can't have old information.
In just this last year, they'vechanged the notary rules. For example,

(17:07):
notaries have to have logbooks. They'vedone a way starting next year with a
whole thing about you don't need tonotarize things anymore because there was an issue
about people getting access to notaries.So now you can do affirmations under certain
circumstances. This is brand new.They've changed certain things about LLCs and how

(17:29):
you have to report ownership over acertain percentage to certain places. And there's
always new laws or laws that areexpanding, Like in New York City,
if you have a truck or abus, don't idle. People that are
allowed to go around film you,and if they are successful in enforcing a
ticket against you, they get likefifty bucks. So if you own a
fleet, tell your drivers shut theengines, don't idle. There's no excuses,

(17:55):
not about temperature, weather unless you'rerunning a processing device. So know
the laws. Finally, I seethis a lot. Some people come to
me with business models that are moreakin to gambling than they are too good
businesses. So my motto is gamblingis not a business direction. For example,
the whole real estate, I'm gonnabuy it distress property, I'm just

(18:18):
gonna paint it, gonna buy low, and i'm gonna sell high, and
I'll get hard money loans because Ican't really get a bank loan because it's
too risky for normal banks. I'mnot gonna live there. And by the
way, I'm only gonna own itfor six or seven hours because I'm gonna
be in the closing at noon,and I'm gonna buy it and then at
five PM, I'm gonna sell it. So it's just just like that,

(18:41):
and I'm gonna make one hundred thousanddollars on the spread. I'll just do
this ten times a year. I'llmake a million dollars. That's gambling.
I see it all the time.It's gambling. It's not the conservative business
route that you should be taking,but I see it, all right,
So I'm gonna throw the pitch backto you. Hey, thank you.
All right. First, I wantto open with a quote here. Okay,

(19:04):
this is a very important mindset.This is a mindset thing, and
it's based on Peter Drucker. I'mnot sure if the quote itself was said
by Peter Drucker, the noted managementguru. Starve a problem, Feed a
solution. It's brilliant. I wantto repeat it. Starve a problem,

(19:26):
Feed a solution. Sometimes someone comesin with something and it's just like,
oh man, it's just like whatdo I do with this? Sometimes you
just gotta starve it. You gottastarve it. Don't try to tackle it,
just starve it. But if it'sa solution, feed it, feed
it because you'll get further with it. But the problem, don't let it
drag you down. Just starve itall right. That's one. Next,

(19:48):
in any business relationship, never ignorethe bias in the room. This is
very very important piece of advice.Listen, let's face it. We all
have certain there's something called confirmation bias, right, and that is a certain
perspective that someone has of you oryour company, et cetera. Try to
pick up on that early on.Try it, of course, make sure

(20:10):
it's all positive, but and andfeed that positivity. Make sure that they
reaffirm why they have that great feelingabout you. If whatever reason it's not
so positive, make sure to addressit early on. Don't sweep it under
the carpet. Never ignore the biasin the room. Next, here's an
important one, Richard, never guesswhen the data exists. It's such an

(20:37):
important one. So how many timesyou're in the meeting and like, well,
I think it's wait a second,the data exists. Now, sometimes
the data doesn't say okay, fine, So then you gotta you gotta have
a guestimate, and you have toyou have to just you know, come
up with some type of idea ofwhere where that data will head. And
you have to make a guest ofit that could be, But so many

(21:00):
times you're in a meeting and you'relike, okay, so you know how
you know how much do what typeof growth did the company have in the
last quarter? Well, I thinkno, no, no no. Call
the CPA, call your bookkeeper,call your CFO and find out exact data.
Never guess when the data exists.Richard, it's time to do a

(21:21):
little business. When you take acommercial break before I do, how could
people find out more about your firm? To get in touch with Richard Solomon,
the noted Attorney five one six threeseven one four four five one six
three seven one four ninety two fourThe Solomon Channel dot com five one six
seven one four nine two four amazing. We'll be right back. Stay ten.

(21:44):
A defining moment in your life couldbe transformational, and when that moment
comes, you need to be preparedwith emotional intelligence. Hi. I'm Chuck
Garcif, author of Amazon's best sellerAcclimb to the Top, and my new
book called The Moment That Defines YourLife is coming out in February twenty twenty
four. Learn how to integrate modernpractices of emotional intelligence with classic Stoic philosophies

(22:11):
free order on Amazon today. Wehave a special offer from the listeners of
Minor Business only through December thirty.First, if you go to amperform cooaching
dot com as a guest and asa listener of Minor Business Radio, you
can get a free month of coachingfor the month of December if you join
the program. That way, wecan teach you these skills, these tools

(22:32):
to be successful over the holidays andstart twenty twenty four right. Paraflight luxurious
and private. Our network of jetsand helicopters provide stress free corporate flights for
discerning business owners and executives. Experiencethe Paraflight difference as we fly you from
anywhere to anywhere, anytime. Cooleight four four five three eight one nine

(22:56):
one one Jet and Helicopter Charters twentyfour dispatch center domestic and international urgent flights,
concierge service, ground transportation, ormake kosher catering. Paraflight We focus
on your flights, you focus onyour business. Call sim Shane and the
Paraflight team toll free at eight fourfour five three eight one nine one one.

(23:18):
Paraflight eight four four five three eightone nine one one. Experience the
parafly difference eight four, four,five, three, eight, one nine
one one. To be successful,you need to understand what you do best
and do more of it. Oneof the gifts I believe that we have
as entrepreneurs to be blue sky visionaries, come up with amazing ideas, Yet

(23:42):
you're only as good as your execution. I've always had coaches my entire life.
Once I got into business, coachingfor me was a natural must have.
What I found in the past wasmost coaching programs were more focused around
me earning a certain amount of incomeor taking a certain amount of time off,
versus me building a business that hasvalue far beyond me. As soon

(24:04):
as I engage the Covenant Group,I could distinctly see that difference. Working
with the Covenant Group, I've gottenaway from being controlling about so many of
the facets of our business. Ithas given the people that are in my
organization freedom to be creative, freedomto actually develop better ways to do things.
I need a coach to help evaluatethose things I'm blind to. If

(24:26):
you have a blind spot, youdon't see it without the coach. The
process in and of itself is powerful, but the coach makes it work For
a guy like me, and Ithink, frankly, for most people,
one of the greatest benefits of workingwith the Covenant Group is helping to identify
what is it I do best.My name is KEITHA. Dumming. I'm
norm trainer and you do need agorge entrepreneurs to build a high performance business.

(24:49):
Learn more by visiting www dot Covenantgroupdot com. And we're back mind
your business right here on seventy tenWR the Voice of New York and on
twenty four to six, and sowe're gonna be on the Knachem Siegel Network

(25:10):
and uh and of course, bythe way, in the Jewish Home,
we are featured regularly with a Idon't want to say transcript, but a
A A A A an article thatthat that takes apart these great shows and
shares the incredible content in a youknow, in a way that that fits
for newspapers. So thank you tothe Jewish Home for that. All right,

(25:33):
my guest, my guest, whatam I talking about? My cost
Richard Solomon, noted attorney and tonight'sshow is Solomon's wisdom. Well, Richard
is sharing a lot of real worldstrategies, tips, insights and basically sixty
seconds A less a LS Richard,what do you have for us? All

(25:56):
right, so the next round isnumber one. Budget budget budget. Math
is not an opinion. All toooften small business owners don't really plan.
They just kind of do. So, you know, they just go to
the office, they're reactive to email, they do whatever they do, and
they don't really think about what iswhat is it cost to run the business?

(26:17):
What is the daily amount that youneed to make? What is the
daily math that you need to actuallycollect and receive? How do you control
your costs? Is all the expenseis necessary? And math is not an
opinion. You know, if you'rerunning in a deficit, you got to
fix it. It's not like we'regoing to make this up later on in
time. Two. To stay current. That's both with your expenses and knowledge.

(26:41):
Everything's changing all the time, andit's important to keep up on good
reliable information, which means other thanthe news on the internet and by the
way, information and tools technology AI. So go out there, go to
trade shows, go to trade associationmeetings, read your industry newsletter, read

(27:06):
books. You know, all knowledgeis important and not everything is on YouTube,
although look we use it as atube as a tool, but not
everything that you need to know.You know, talk to people, network,
face to face conversations, get information, stay current. You'd be surprised
how much you learned by just havinglunch with people and they tell you,

(27:26):
did you hear about this whole newthing? And you know, so that
leads me to the next one.Networking is still the number one objective of
business. This whole social media.The original social media was the cavement at
the campfire. It hasn't changed itmay you know that the you know,

(27:49):
the kind of table, the wayyou cook food, and this and that.
It's it's all evolved. But humansneed to interact, be together,
exchange ideas, learn from each other. And we do better as groups than
we do just as you know,just people out there alone. And then

(28:12):
this is an important one. Faceto face beats the mouse every day all
day long. People think that theanswer is basically this a mouse, all
right, And the answer is it'snot always. Are you going to talk
about medical treatment, you know,with a doctor or through the internet,

(28:36):
right, you still need knowledge,wisdom and experience to guide you that At
mentoring colleagues oftentimes, like lawyers talkto other lawyers, they talk to financial
people, they talk to experts,so face to face beats the mouse every
day. All right, Richard,all right, all right, I'm gonna

(29:02):
jump in now. Okay, thankyou. I would like to share now
three great quotes that have to dowith content marketing. Okay. Number one
quote from Chet Holmes. You willattract way more buyers if you are offering
to teach them something of value tothem, then you will ever attract by

(29:23):
simply trying to sell your product orservice. What he means to say here
is that at its core, it'seducation based marketing. Don't just go out
there and whatever your product is,sell, sell, sell me, let
me pitch you no no, no, no no no no. Provide value.
That's why on so many websites theywon't just have product price specs.

(29:48):
They'll show how that product makes yourlife better, the experience of the product.
Therefore, always offer to teach themsomething, share with something of value,
rather than just sell, sell,sell. Here's a quote from Andy
Miller. Sales is all about buildingrapport, not breaking it. When people

(30:10):
feel they're being sold, they automaticallyresist you. When people are being educated,
they have no resistance. Also,an incredible perspective about education based marketing,
share information about your experience, aboutyour world, and of course you

(30:32):
tie in your product or your serviceon how that solves a pain point in
the marketplace. But don't just goout there and pitch and sell one more.
Here's a quote from Norm Trainer,the founder and CEO of the convenentt
Group. People love to buy andhate to be sold. That's an important
perspective. Yes, there are peopleout there, they're shoppers, but don't

(30:55):
just swoop down. Don't be likethat vulture and swoop down. You know.
It's like imagine a department store.So you're in there and you're looking
for a suit, address whatever itis, and you're there and you're thumbing
through some salespeople will come by andlike, oh, hi, yeah,
so would you like to know thatthere's a sale on this today? And
can I have your credit card?Can we whoa whoa whoa whoa whoa whoa?

(31:18):
Slow down? How about approaching theperson saying, hi, are you
looking for a suit for a certaintype of event? And and and and
other creative ways of of of involvingthe person as opposed to just going in
for the sale. Richard speaking abouta sale We do have some clients here

(31:41):
that we got to get in anddo some do some business. Is it
okay? We take commercial break?A okay? Would buy me? Nay?
But before I do, just wantto be a mench How could people
find out more about your amazing services? All right? Richard Solomon can be
found at the Solomon channel dot comwhere we have our FM radio show and
it's five p one six three sevenone four ninet two four five point six

(32:04):
three seven one four ninet two fourfive point six three seven one four nine
two four. All right Richard?Before I go, I just will say
you want Richard on your team?Okay, Yes, you're welcome. We
gotta take you show commercial breaks.Date tune join us this year December nineteenth,
twenty twenty three at the Harras WaterfrontConference Center in Atlantic City, New

(32:28):
Jersey for the twelfth Jbizexpo and BusinessConference, bringing networks to a whole new
level. Jbizexpo is the Orthodox JewishChamber of Commerce's annual flagship event, which
units businesses, communities, governments,its members and Chamber partners from around the
US and globe, all under oneroof to help them grow, brand and
expand business relations and their network.To exhibit a ten or partner with us,

(32:52):
visit www dot jbizexpo dot com orcall two one two sixty five nine
five two seven zero extension one zerothree. Thirty years of marketing secrets and
a newsletter. Is that even possible? Go to bottom linebrew dot com to

(33:15):
learn how to grow your customer baseand boost your bottom line. Have the
bottom line Brew weekly newsletter delivered straightto your inbox. Well, you'll learn
from Fortune five hundred executives such asBethcompstock and Joe Hart. Go to bottom
linebrew dot com. That's bottom linebrewdot com. Brew up some free marketing
secrets at bottom linebrew dot com.We have a special offer from the listeners

(33:39):
of Minor Business only through December thirty. First, if you go to mperformcoaching
dot com as a guest and asa listener of Mind your Business Radio,
you can get a free month ofcoaching for the month of December if you
join the program. That way,we can teach you these skills, these
tools to be successful over the holidaysand start twenty twenty four right and we're

(34:02):
back. Mind your Business with theseSUCs applies right here. On the Ihear
Radio network, Yes, and ofcourse on so many other channels twenty four
to six, Nookie Radio, Spotify, and all the popular podcasting channels.
You could find us online at mybradiodot com, mybradio dot com and to
watch the videos on YouTube of course, we're on twenty four to six or

(34:27):
on YouTube YouTube. Our channel isseven to ten wr Mind your Business,
My guest, my guest, myco host, my co host, come
on, get it right. Myco host is Richard Solomon, noted attorney
and a very wise man indeed,and therefore tonight show is titled Solomon's Wisdom.
And basically what we're doing is we'retalking both of us together and we're

(34:49):
very close. We're sharing real worldadvice and tips to get you ahead,
to make you successful. Whether you'rea professional on a professional firm, whether
you do B two C B toB or a nonprofit. These tips will
help you get ahead in in thebusiness world and in whatever type of profession

(35:12):
you're in. And ifore, it'san honor to be joined with Richard Solomon.
Richard, could you please go again? Each is a lightning round,
a great tip, roughly sixty secondsor less you have the floor. This
ties into the last thing you talkedabout, appreciate your client's experiences. When
you talk about educating clients and givingthem knowledge, you could only do that

(35:34):
most effectively if you actually understand theirexperience as your client and what you provide
and maybe what you need to providethat you don't or what they're not getting
from other people, and filling inthat gap. Sometimes as a lawyer,
I see people are struggling in businessand I'm like, you really need a
CPA for that, you know,because I'm not a CPA and I don't

(35:55):
know anything about you know, financingthis and that. But I'm like,
you know, that's it you needto tell lawyer or something like that.
Another very important thing that ties intothat as well. Appreciate your client's expectations.
Too often there is a mismatch betweenreality and expectation, and the closer

(36:15):
you get the two to level eachother, the better off your client satisfaction.
Will be a lot of times peoplesay, well, you're the lawyer,
what does that mean? Of course, on the lawyer, but my
goal is to effectuate communication, giveadvice, and guide things, not to

(36:36):
actually produce outcomes of things. Thatare beyond my control. I can't tell
the quote other side how to doif they don't want to comply on something.
You can't tell the judge had arule. You know, you can
only advance a client's position, youknow, advocate effectively and try to you
know, reach a good result.But again you've got to manage expectation.

(37:00):
All right, great content, thisis what you do. Thank you,
all right, you have amassed agold mine, a platinum mine of information.
Great content always draws viewers, listenersand followers. So it's sort of

(37:22):
like, you know, if youcreate it, they will come sort of
like that from you know, themovie you know next, And this is
all really important. Don't get distracted. We are constantly distracted in business.
You get in, the internet hitsyou with alerts and emails, and this

(37:43):
is that I actually have a role. Don't start the day with email.
But this is the first thing peopledo. They warm up the computer,
they look at the phone. Whatare the texts and emails? That starts
your day to react to things.That means that what you want to get
accomplished hasn't started. Remember when youtalked about getting some runs in on the
first Yeah, you're not going toget any runs in if you're distracted from

(38:08):
actually badding. So what you needto do is avoid all the tempting things
of distraction which are out there,which are many. All right, So
all right, so now back tome. Amazing, what an amazing show.
And by the way, he's notgoing to turn into incredible business class

(38:30):
clips. So on Instagram you canfollow us at business Class Clips on Instagram
business Class Clips, and you willautomatically receive in your feed every day a
sixty second clip with this type ofwisdom, Solomon's wisdom and wisdom from many
others out there. If I may, I'd like to now share a couple

(38:52):
of great quotes on the topic ofexecution. Execution is something that is it's
so important to be mindful of becausepeople have ideas out there and but meanwhile
then they choke when it comes toexecuting the vision. Here's a great quote
from Chet Holmes, Implementation, notideas is the key to real success.

(39:15):
Now, don't think for a secondthat Chet wasn't pro pattern interrupts and being
creative. Of course he was.But at the end of the day,
implementation, not ideas is the keyto real success. You want to be
successful. And I've been around somevery successful people over the years. They
knew how to execute, They knewhow to bring the runs home. They

(39:36):
knew how to get to the bottomof whatever the initiative is and launch it,
get it out there. Implementation,not ideas, is the key to
real success. Next, here's somethingthat's also about deadlines and goals. This
is from Napoleon Hell. A goalis a dream with a deadline. I

(39:58):
gotta repeat that because it's just brilliantNapoleon Hill. A goal is a dream
with a deadline. You have tohave a deadline built in. If this
is just something open in, didI have an idea and you know what
happens? It gets kicked around andyou start talking to one friend and the
next friend, and then someone expelsa little you know, water on the
idea, and I was like,you know, I don't know how good

(40:19):
it is, and then it justdoesn't see daylight. But if you have
a if you have a goal,okay, dream, but put a deadline
to it. A goal is adream with a deadline. If there's a
deadline built in, then it willcome. It will come to fruition.
One more quote here, this isfrom Big Jeffrey Hazlet. All right.

(40:43):
One time, it's a great story. One time I was actually backstage with
him. This was I think inSan Francisco if I recall correctly, And
oh no, this was in Boston. This is in Boston backstage and he
and he had just traveled to Europeand he was running one of his C
Suite network events and he's about togo on station. And I said to
him, Jeffrey, you know,it's this is pretty amazing. I said,

(41:04):
you just did a series of eventsover in Europe, and like how
you like up to it that you'rerunning your event you're about to go on
stage. He said, it's it. It's what you do. And they
have to know. I'm to appreciateit. Hey, this big guy,
is it. It's what you do, meaning don't overthink these things. Just
you know, if you gotta doit, just run out there and get

(41:27):
it done. Man. Okay,we're gonna court. We're gonna go to
a short commercial break. When we'reback back with my calls Richard Solomon and
Tonight show Solomon's Wisdom. What youcould have thirty years of marketing secrets with
just the click of a button.Go to bottom linebrew dot com to unlock
exclusive marketing, leadership and sales STIPsfrom Fortune five hundred executives bottom linebrew dot

(41:53):
com. Each week you'll get oneemail packed to the business insights to grow
your bottom line. To get thebotomlninebrew delivered street to your inbox, visit
bottom linebrew dot com. That's bottomlinebrew dot com. Join us this year

(42:15):
December nineteenth, twenty twenty three atthe Harrah's Waterfront Conference Center in Atlantic City,
New Jersey for the twelfth Jbizexpo andBusiness Conference, bringing networks to a
whole new level. Jbizexpo is theOrthodox Jewish Chamber of Commerce's annual flagship event,
which unites businesses, communities, governments, its members and Chamber partners from

(42:36):
around the US and globe all underone roof to help them grow brand and
expand business relations and their network.To exhibit a ten or partner with us,
visit www dot Jbizexpo dot com orcall two one two six five nine
five two seven zero extension one zerothree. We have a special offer from

(43:01):
the listeners of Mind your business onlythrough December thirty first. If you go
to and perform cooaching dot com.As a guest and as a listener of
Mind your Business Radio, you canget a free month of coaching for the
month of December if you join theprogram. That way we can teach you
these skills, these tools to besuccessful over the holidays and start twenty twenty
four right, and we're back Mindyour Business here on the IHA Radio Network

(43:29):
and of course seven to ten warwelcome back. I'm my co host,
I got it right, okay,my co host Richard Solomon from the Solomon
Channel, and tonight's show is titlesSolomon's Wisdom. Richard, you've been sharing
incredible advice for the listeners out there. And by the way, if anyone
tuned in late, no worries.This will be up on all the popular

(43:49):
channels. We're going to be upon twenty four to six, and we're
going to be on the knock OnSingle network, and of course we're on
Spotify if you want to access anyof our past shows. The videos are
of course on YouTube, been twentyfour to six on YouTube. We're at
seven ten WR Mind your Business onlineall the podcasts. You can easily find
it by going to mybradio dot com. Mybradio dot com. Richard, all

(44:13):
yours, all right? Essential.There are too many people who are walking
around and out there who keep everythingsort of like juggled in their notes.
I don't know whatever phone, andyou know what, when this the battery
goes, so does your game plan. So it's good to have written on

(44:35):
paper to do lists. It isvery powerful to cross things off. There
is a feeling of accomplishments, andit's very important to keep looking at that
list, knocking things off and movingforward and adding new things to it.
Related, don't rely on memory.I can't tell you how many people make
calls all right, next Thursday ateleven, sure, and then it's you

(45:00):
call it? Uh, where areyou? Oh? That was today?
You know, which reminds me ofa far Side comic where you see Noah's
ark leaving and there's two dinosaurs atthe dock and they're like, was that
today? All right? So don'trely on memory. It's good to have
memory, but don't rely exclusively onit. Paper still rules when the battery

(45:24):
runs out. I can't tell youhow many people go to court. And
this first of all, sometimes there'sa no cell phone policy or the wireless
doesn't work, and the judge says, when can we all meet? And
people start whipping out their phones andthey're like, oh, there's no my
battery is dead or I can't geta signal. I whip out the paper

(45:46):
calendar and I'm ready to go.So sometimes the things that have been tried
and true that work still work justas good as they always have. So
that's uh, oh okay, I'lltake it over now. This is following
up on something that Richard just shared. I'd like to share. If you're

(46:07):
making a presentation at imagine making aPowerPoint presentation, you're traveling out somewhere,
always make sure that you have thepresentation on a USB. You have it
local. Don't just rely on internetservice. I've also been present at conferences
where they're like, you know,the presenter gets up on stage, they're

(46:29):
trying to get the thing to work, and then you hear them mumbling like,
oh, you know, the internetservice not working that good? So
come on, come on, Whydidn't you have a copy on your laptop?
Why don't you have a copy onyour USB key. Don't just rely
on the services you could also havethat. This is by the way,
this is another idea that fits rightin with plan for plan A, prepare

(46:51):
for plan B. This is justa great example plan for plan A,
prepare for plan B. Okay,here's another one. Now, this one,
by the way, this note tobe explained. Here's the quote,
being a great problem solver can actuallybe a great problem Now let me just
explain, because being a great problemsolver obviously has benefits. But if you're

(47:14):
running a company and everyone in thecompany knows that they could run to you
and you'll just you'll solve you know, you'll solve it. But then how
is the company able to scale?Because the person at the top has to
be uh has to immerse themselves inthe vision of the company. So being
a great problem solver is nice,but please make sure if you're an executive

(47:36):
at a company that you have andyou empower other people on the team to
also solve problems and let everyone knowthat they can go to the other address
so that they don't constantly run toyou, because then you're not able to
focus on the vision of the company. Next point, all right, And
by the way, Richard, afterI share this one, maybe you could
jump in please, because this isjust such an important one. And I

(48:00):
hear this all the time and itlike doesn't make sense. It drives me
almost batty. And here's my quote, don't give up before you try.
So many times people are like,you know, they like in fact,
I just had recently with a I'mobviously I'm not going to share the information,
a very bright individual, and theytold me they tried to get something

(48:21):
done. They sent an email toa person and it just didn't work out.
And I'm like, okay, didyou pick up a phone and try
the person. No, it's justnot going to work out. Well,
wait a second, don't give upbefore you try. Okay, if you
wound up calling the person, hesaid no, and he said, go
okay, but don't give up beforeyou try, Richard. Do you have

(48:43):
anything to add on that? Absolutely? Number one, have fun. One
of the things that's great about whatwe do is we actually have fun.
Nobody actually sees the pre production,but it's always fun lively. There's a
lot of you know, great stuff. So have fun. And it's important
to a business. If every dayyou drag yourself to the office, you
need coffee to wake up, andeverybody dreads the meeting and everybody just plows

(49:07):
to the day that permeates through thebusiness and ultimately to the customers. I
love that, but I'm going tosay, enjoy the journey. Enjoy the
journey. Yes two. Readjust.Too many times people are committed to a
linear path and things change and youhave to readjust you have to change with

(49:30):
what whether they're economic, procedural,legal, regulatory obstacles are thrown at your
business readjust? Uh three? Backuppeople don't have backups and backups to their
calendars and have backups to their todo list, and have backups to their
records. And I'm not just talkingabout like, you know, backing up

(49:52):
your files to like the cloud orthis or that. It's you really need
sort of redundancy. If you onlyhave you know, one comput at your
desk, maybe you should keep aspare laptop around just in case, you
know, because you cannot afford lossof momentum and productivity and it's important to
have backup systems. Do you haveextra batteries, Do you have reusable batteries

(50:16):
that are already on the charger.Do you have three USB sticks waiting to
download something and grab and go soyou can give that presentation that you were
called for at the last minute.You do need sort of a corporate to
go back when someone calls you withthe crisis. Need to have maybe just

(50:37):
like a little briefcase or a knapsackwith the essentials, a pad, a
pen, a charger for your phone, maybe a laptop, and you can
get on the go and start doingthings. All too often people are given
travel orders to do something or toreact to something and they're actually not prepared.
So that goes with prepare for planA right, plan for plan A,

(51:00):
prepare for plan B. Right,but they need to be prepared for
plan A and B. That's right, right, and and and and that
that's good now. Crisis communications,yep, this is a huge issue in
business. There will be something.You will be in the news. There'll

(51:21):
be a negative story, upset,customer problem, fire, police activity.
Who knows it could be anything,could be even next door, and people
are confusing you with the situation.You need to have a plan on who
talks, if any, to themedia. My policy is usually not the
talk. Uh. But but youneed to have some control over crisis situations

(51:45):
and communications so that stories don't spinout of control and all of a sudden
you're getting nasty grams and all kindsof other stuff when it may not even
be you. Maybe you have thesame name as somebody who happens to be
in the news, and you knowit's like, you know, you want
to be able to maybe put somethingon your website. We're not affiliated with

(52:07):
you know whatever. So crisis communicationsand crisis management is a part of every
business. Amazed, toss it tome. I just did there. We
got on the radio. You can'tsee this, Okay, amazing, Now
that is amazing. A couple ofquotes I'd like to share again. Tonight's

(52:29):
show is Solomon's Wisdom, and I'mjoined by a co host, a good
friend, Richard Solomon. I thinkI can get in three more quotes,
and then we're at the bumper forthe show. And as we know on
radio A, right when they whenwe hit the bumper, the that's it,
the airtime, that's it. Youcan't yep, you gotta deal with
it. Okay, don't cry herehere's an important perspective. Don't cry over

(52:53):
spilled milk, but but don't letthe milk spill again. And that is
also similar to some of the touchpoints that we've discussed earlier. In tonight's
show. And that is when ifmilk spills, okay, deal with it
and clean it up, but don'tcry over it, but figure out why

(53:16):
did it happen. Do okay,I'm not saying do a whole post post
mortem, but just figure out whydid it happen. Don't cry over it,
but then try to make sure we'llavoid it doesn't happen again. Anytime
a mistake happens, mistakes happen,but how do you avoid making the mistake
from happening again? And that andthat's why I say, don't cry over

(53:39):
spilled milk, but don't let themilk spill again. Next, all right,
here's here's an interesting one. It'scalled the garbage rule, ready,
Richard. When something is broken,throw it out immediately. Don't first move
it to storage, collect dust andcobwebs, and then throw anyways twenty years

(54:00):
from now. And that means iflet's say you have a keyboard and some
coffee spilled in it and it's broken, and they say, you know what,
I'm gonna put it in storage now, No, no, no,
just get rid of it. Ifit's broken, get rid of it.
You have a mouse and it's skippingand people are front and the person the
programmer is working at it is frustratedbecause it keeps skipping. You know what,

(54:22):
if it's broken, throw it out. That's the garbage rule. All
right. Next, here's an importantquote. This is just hit send now.
Of course, of course you gotappropriated first. I'm not saying that
you should send out something that sloppy. But if you're working on something,
make sure it's similar to the ideaabout day one will always be the day

(54:45):
one. Make day one today.Just hit send is if you're working on
something, you're planning something, let'ssay, or let's say you're about to
send an email, don't hesitate whenyou finally just have to hit it.
Of course, make sure it's perfect, make sure it says what you need
it to say. I'm not I'mnot condoning, uh, something that's sloppy.
But once it's ready, don't beafraid. Just it's sin Richard,

(55:07):
you won't believe it. We're reallyout of time. We're at a time.
No, we're at a time.But before I go, Richard,
before I go, how could peopleget in touch with you? The Solomon
Channel. You can catch my showon FM and all the information is there
and my office phone number is fiveone six three seven six three seven four

(55:31):
Richard. Why is it when wedo a show together, the time flies.
It's like what happened the clock?Well, you know what, because
we have ten pounds of information toput in a one pound bag. Amazing.
Well, this wraps up an amazingedition of Mind your Business. Tune
and again next Sunday night or actuallyalso even throughout the week. Catch us

(55:51):
on twenty four to six. Catchus on on YouTube. On YouTube,
We're at seven to ten w RMind your Business and the Business Class clips
on Instagram Business Class Clips and followus and you'll automatically receive us in your
daily feed. Have a successful week. Seven War and the iHeartRadio Network present

(56:15):
Mind Your Business, hosted by thePresident of bottom Line Marketing Group, Jitzak
Saphliss. Founded in nineteen ninety two, bottom Line Marketing Group is a strategic,
creative and execution driven marketing agency helpingbusinesses by clarifying and promoting their vision,
mission and purpose to support its leadgeneration and customer retention initiatives to gain
market share in their industry. MindYour Business focuses on business and marketing strategies

(56:38):
for success. Tune in every Sundayevening at ten pm for this intriguing radio
show. Is Jitzac interviews Fortune fivehundred executives, business leaders, and marketing
gurus from a wide variety of businessindustries. Now, Jitzoc and his guests
offer their knowledge and expertise to helpyou be successful every Sunday night on Mind

(57:00):
Your Business. The proceeding was apaid podcast. iHeartRadio's hosting of this podcast
constitutes neither an endorsement of the productsoffered or the ideas expressed.