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July 9, 2023 57 mins
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(00:00):
The following is a paid podcast.iHeartRadio's hosting of this podcast constitutes neither an
endorsement of the products offered or theideas expressed. It's time for Mind Your
Business on seven ten w R andthe iHeartRadio Network to present the weekly business

(00:20):
radio show produced by the award winningmarketing firm bottom Line Marketing Group BLMG,
sharing business and marketing strategies to makeyou and your business successful. Now here's
your host, the president and founderof bottom Line Marketing Group, yets Hak
Sapless. Yes, thank you forjoining me here in another edition of Mind

(00:40):
your Business. Well every week,you know radio is also about suspense.
But I have to let the audienceknow what's tonight's topic? What an incredible
topic? What an important topic?Scale versus growth? And I'm joined by
a friend and a mentor and actuallysomeone just stale full disclosure bottom line and

(01:00):
has benefited from this star superstar TedMiller, the third CEO of Training Mastery
the three Training Mastery three, justto tease you about tonight show how to
double the size of your business intwelve months and still be fulfilled. And
it's based on asking yourself a coupleof key important questions, how do you

(01:22):
grow your business without doubling the sizeof your problems? Everyone wants to know
how to do that, all right? Do you want more revenue or do
you want more profits? Hold onto your seat, Ted Miller, The
third is going to rock you.But just a couple of important opening notes
about the show. A special thankyou to our great listenership. We have
incredible guests. Beth Comstock, theformer vice chair at ge Joe Hart,

(01:49):
the president and CEO of Dale Carnegie, Dale Carnegie Services, four hundred of
the Fortune five hundred companies. Wehad him on the show, and hundreds
of other incredible guests, CEOs,cmos, sea level executives, and the
shows that are usually recorded by video. They're up on our popular YouTube channel
on YouTube, Mind your Business seventen w R Mind your Business on YouTube.

(02:10):
Just a quick shout out to ourincredible team here at bottom Line Marketing
Group. They make it happen.Show like this doesn't happen by itself.
How do we get someone like aTed Miller onto the show? Mikol?
We have to get a superstar,all right. So we have Mikol,
Srilly Brocha, Michael Miriam Nachi,Malki Mischakim Leia. I didn't even read

(02:30):
off the whole team, but Idefinitely listed the key people that make it
happen. A couple of the quickthank yous that seven ten w R Darren
Peter Robert, thank you, ZeBrenner, thank you for the shout out
before we go on, and ofcourse a special thank you to all the
feedback we get from the people thatfollow us on Business Class. We're reaching
thirty thousand people that we touch everysingle day with those little clips Tonight Shows.

(02:53):
Oh man, are we gonna haveclips without further ado? Ted Miller
the third For two decades he hasbeen helping small businesses and large ones as
well, but small businesses as doubletheir size in twelve months. Ted has
worked with an advised more than twentyfive thousand entrepreneurs in twenty four different countries,

(03:17):
and he's worked with some of thebig stars that are no surprise to
our listeners here, Tony Robbins andChet Homes. So you know, listen,
you want a strategy to develop yourbusiness, to have it to double
it in the next twelve months,Tonight Show is for you, without further
ado. Ted Miller the third welcometo mind your business get chucked. Thank

(03:38):
you so much for having me.You guys are doing great work. The
entrepreneurs and business owners of the worldreally appreciate us. Keep it up.
Thank you. Let's jump right inagain. First of all, it's a
toll order to double a business andtwelve months. I'm sure you must get
that question all the time. Well, how do you make such a bold
commitment. Well, it's a boldcommitment we've been making for quite some time.

(04:01):
In fact, we did it becauseit was so audacious. People would
call and say, no, wecan't, you're a liar, and then
we get a chance to prove itto him. But not everyone needs it.
You got to know what you want, right, you know. That's
why I was alluding to, andI appreciate you said, you know,
double size your company, but notlosing your personal fulfillment. How do you
do this so you can build whatyou really want? And so if you

(04:24):
can first get clear on what youwant, well we're gonna help you get
you a lot quicker, faster,and easier. We'll cover some of that
today on the show. Amazing Now. Education based marketing, that's kind of
been the rage and for the forthe Chet Holmes fans out there. Of
course, a couple of chapters inhis book. Yeah, there we go,
and I have my autograph copy byAmanda Yep, yep. Yes,

(04:46):
how a partner friend. You know, we did one hundred million dollars in
business coach and consulting together. Youknow, a cute talk about thousand people
talk about that. Talk about yourwork with Chet and even go back by
the way and I've, you know, from all work to get Oather,
You've been very transparent in a fascinator. You just talk about your humble beginnings.
Maybe you could even share that withthe audience. Well, I mean,

(05:09):
well that's how this started. Imean I didn't know that guy from
Adam, but I knew I wantedto be an entrepreneur and successful, and
most of the entrepreneurs were successful.We're in Silicon Valley, so I'm in
that small town called Chicago, andI'm like, well, this isn't big
enough for me. I gotta gowhere everyone else's crushing it. So I
left shy town and I hit thecoast and why anyhow, I hit the

(05:31):
most revenue ever had in my year. It was two point two million dollars
I'd never done that. So whenyou're young, you kind of do crazy
things and you call yourself a millionairebecause your company is doing a million.
But I wasn't making any money.I thought revenue meant profitability. It's goof.
I was sleeping in a Dodge RoundQuadcat pickup truck. I'd actually,
I can show you. I've listenedto this all day and all night,

(05:57):
like you've got nothing else to doin a truck. You know, no
smartphones back then, and I'm listeningto this cassette Tony Robinson erring Jay Abraham,
and I listened to it again,and I'm surprised the tape hasn't broken.
I listened to it so much,and so it convinced me that I
needed to hire Jay to help mejust grow my business. I was struggling.
I needed to make profits, notjust revenue, and so I robbed

(06:20):
Peter to pay Paul. I mean, obviously, I'm just living in a
truck. I can't afford that.But you know, I get a little
creative and make it happen, andhalfway through it it's not working. I
mean, this man is really brilliant. He's seen the same thing seven different
ways. And I got on thephone and all my insecurities were there,
all my frustrations. You know,we made it out of a tough side

(06:44):
of town. You know, theygot to and my father moved this out
of that, and you know,I had all this angst and I wanted
to make it big and all Idid was make big revenue and poor profits.
And I was frustrated. And nowI spend all this money and they
have and it's not working. AndI confront Jay on it. Anyway,
Really classic guy, really nice man, He goes, you know, Ted,
I get it. I'm a dD like you. I've had the

(07:06):
problems you've had. It's it's notmy proven strategies and tactics. I was
like, well, that's why Ithought I was paying for you as well.
It's in your implementation execution. Hegoes, I struggle with it.
But I made ten million dollars inNeighbraham Group thanks to Chat Holmes. Let
me introduce you to him. Thatwas a great way for him to fire
me as a client and passed meto CHET. But that's what I needed

(07:27):
and Chet was great and it worked. I used his intellectual property for two
years at learn dot Com. Iwas We're crushing at doubled sales two years
in a row there. I wasreally excited to be a part of that
team. I wanted to be partnerswith Scottie Pippen. I was a big
you know, I'm from Chicago,so big, you know, right hand
man to Michael Jordan. And butnever in a million years did I think
I'd get a phone call from Chat, who I believe deserves a credit for

(07:51):
bringing educational based marketing to everyone's topof mind to artists. He deserves it.
It's not like he pioneered it longbefore Chat and Jay were around.
We had other marketers that were leveragingit. But he brought it to the
forefront via chapter four of The UltimateSales Machine. And so he called me
to recruit me, and at theend of the day, we decided to

(08:13):
go change the world, change theway people market and sell because the world's
sick and tired of being sold to. It's you know, they're they're backed
up into the freeze, fight flightbrain. But if you can use information,
you don't go to the million whereyou're doing like weird marketing techniques using
neural linguistic patterning to commit someone todo something they shouldn't do. No,

(08:35):
you go to the frontal cortex,high level thinking, make someone say wow,
I didn't know that, and thenthe brain logically goes, well,
if I've got new information, Ineed to make a new decision. And
that changes the world you're marketing becausepeople feel like they're self enrolling into your
product and service then being sold toand so they're walking into your world versus

(08:58):
being rug in through some kind oftechnique. So that's been fantastic. It's
the one thing that's consistently worked andis still working to this day. Anytime
anyone has a problem getting more newclients, boy, we could pretty much
throw educational based marketing at it.Often B to B business to business,
B two C, business to consumer, B to G. Some of the

(09:20):
biggest moves I may have been inbusiness to government, all usualizing the strategy.
Isn't that amazing? Now, Nowlet's hold on to it. And
if I may, and I knowyou said, I could challenge you with
anything. This is really a keyquestion. You know, there are companies
that have great content out there andthey find that it makes them look good.
They get compliments. I see youdoing good stuff. You have good

(09:41):
advice, but it's not translating intorevenue. How do they go about to
turn that into cash, turn thatinto revenue? Yeah, well they're still
tactical. Meaning content based market isnot educational based marketing. And here's a
distinction I want to share with you. If all you do is educate your

(10:01):
perspective clients, these are prospects.What happens is that prospect has a relationship
with another vendor. They're already doingbusiness with someone, and then you open
their mind to go, wow,I didn't know that. And if you
don't set the buying criteria into yourfavor, write that down. Set the
buying criteria in your favor. Ifyou're driving down the freeway, please don't
write it down, just make amental note on it. What's going to

(10:22):
happen is your competitor, your yourperspective client's going to go to your competitor
and say, hey, listen,can you do this? And they you
know, they can't, you know, And they're gonna say, but can
you do this and this and thisand that and that, and they're like
yes, yes, yes, andno lie and then they'll just do more
business with your competitors. But youwant to set a buying criteria. So

(10:43):
you maybe you and I are aboutthe same age, so grown up,
I'd watch I'm sure Chicago is almostChicago Bears fan. And my dad had
a role and said, if Ibuy you fly kid. So if he's
paying for the pizza, I hadto go hop in the truck and go
get the pizza. So we ifwe went deep, dis should be Luminatis.
Otherwise we go to Rilio's Classic footballpizza. But high quality has been

(11:05):
around four hundred years. That's ourcriteria. But along came a new company.
They use this to their benefit.They learn how to set a new
buying criteria in an instant. Ina short stateing pitch, they said the
words will deliver that pizza in thirtyminutes or less guaranteed or it's free.
And the new criteria was not ahundred year legacy in pizza, come from

(11:26):
the old world. This wasn't abouthigh quality ingredients, this wasn't about the
taste. No, they sold horriblepizza. No disrespected Dominos and I hope
they're not sponsoring your show tonight.But it was horrible back then, and
frankly they'd admitted it. It wasbad. But we bought it because I
didn't have to leave the house.And that's all it takes is if you

(11:46):
can wedge yourself into someone's mind's eye, that there's a new way to make
a decision and it's only logical todo business with you. Now you're going
to have a direct response effect fromeducation based marketing, not content, which
just means you wasted your cycles pushingmaterials to the world, which is really
about you, because you're trying tofeel significant, be of service to those

(12:09):
you're marketing to be an expert,not in your product, not in your
service, but the industry from whichyou serve, and that will logically help
you set of buying criteria in yourfavor. Wow. Wow, there's some
tips that you shared something. Heexplained it so well as you always do.
Perhaps you could even either share astory or some tips how a company

(12:30):
can go up. Because they're probablythe the the tens of thousands of listeners
to the show. I'll probably thankinghimself. You know that's this guy's really
smart, and you're right for sayingthat. But then the thing to say,
Okay, maybe Ted can give anexample, how can I how can
I ideation? How can I makethat a reality from my business. What
are some examples, Well, Amandatalks about earth kind all the time because

(12:52):
well Harry is amazing and notes arepersonally now. But back in the day,
she was a very small business owner. She was doing I think eight
hundred thousand dollars a year. Idid not know she sold her home to
afford Our consulting services until we wereon a party promoting this book. Okay,
I did not know that. Idon't know if I would have I

(13:15):
don't know if we would have takenher money like it honestly, but it
changed everything. She went in twelvemonths to three hundred thousand because we taught
her how to do this appropriately andgot we take We took educational based marketing
for B two C consumer sales andhers was just on end caps at Walgreens.
So one the big lift was toget her into a big retail.

(13:35):
So it helped her score through adream one hundred strategy target handful, and
she didn't do a dream one hundred. She did like a dream ten and
just targeted ten stores. She knewshe really wanted to get into one there
at Walgreens, and then she hadto use education to get people to want
to buy her product, which wasthis, her product mitigates rats eating things.

(13:58):
Pesky wrote it, But what youmight not know, rodents eat electric
wires all the time. So allthese if you're up state in New York
and you have a ranch and afarm, you know, in a barn
or in your vehicle, they eatyour electric wires all the time, and
that's very costly. They have torewire that. Well, she had found
that rats have a disdain for thesmell of like a December, the Christmas

(14:22):
trees, the pine. Yeah,just the smell, that natural smell that
everyone likes. They're like, Ilove that smell. Well, rodents hate
it. So she's got this beautifulpulp Perrie bag of all things, and
now she's had like five million differentunits sold and throughout the world. But
that all started because they said,hey, on a BTC level, if

(14:43):
my clients knew what I knew,they would do, they'd make a new
decision. And I said, great, if they don't know, then we
use education based marketing. Gene McNaughtonshout out to him. He was a
consultant, I was driving that initiativeand he did a great job. Helping
or roll out what we call acore story, which is a educational based
marketing initiative. So yeah, Btwo C, B two G, you
name it. It becomes a superioraccess vehicle to grab people's attention. A

(15:07):
superior access veocle might be as ifyou need to reach a CEO, a
high level person in a company thatyou can almost never get a hold of,
or in B t G you needto sell two groups of people at
once. Well, if you havea product and service, you're never going
to get a CEO or a boarddo want to listen to what we have
to offer. But if you're educatingon something they care about, now they'll

(15:28):
be there so you can win themover. And that's just something that it's
amazing. Jim at Simon Roffing backthen he was at fifty million dollars,
he'd grown to one hundred million usingthis which was educational based marketing. He
did roofs and so he would approachI don't know how many roofs and a

(15:50):
Walgreens are there in the United States, how many kmarts, tom many walmarts,
to many cost cos. There's alot. But the problem is they
tried to go into a key accountlike that, and they would get stuck
trying to sell to a facilities managerthat only manages that one building. They're
never going to be able to affordto pay personally make a decision to retual
fit the roof that's an executive leveldecision. So they had to change their

(16:11):
whole approach, which from bottom up. They went from top down. They
intentionally shot the moon and went tothe c suite. Executive smoke to the
CEO, got the CEO to say, this is nice, but I need
their insights to know if this istrue. And we had the CEO forcing
the facility managers to get on callswith us to say, hey, if

(16:33):
half of what these guys say istrue, it's Simon rooffing. I want
to know about it. And wehad to talk about things like litigation.
It's we're talking think of a salesmanat a roofing company is no longer talking
about tar and shingles. They're talkingabout lawsuits and sick building syndrome. They
sound way more intelligent than they reallyare because they had a scripted out piece

(16:53):
of information that was factually based thatcan grab a CEO's attention, that change
their world that man. Now hedoesn't he's not the CEO is I think
he said his cousin or his nephewis now running it. And it's doubled
in size. It's over one hundredmillion. I don't know how big it's
gotten. Sense, but it's beenlike three years since I spoke to Jim

(17:14):
last Credible. My guest Ted Millerto the third CEO of Training Mass three
and ten. Night's show is allabout scale versus growth. Had a double
the size of your business in twelvemonths and be fulfilled. Now before we
go to commercial break, Ted,how could people benefit? How can they
see the incredible array of consulting servicesthat you provide. Well, well,

(17:40):
I think one of the greatest waysis to do it for free at that
business breakthrough community dot com. Youknow, we have wonderful ways to engage
with people, and this way it'sa free way to do so, and
wonderful people like Chof has been onthe show and I call it in their
circle. I don't interview one personat a time. I got twelve entrepreneurs
all on the call. So wekeep it real, weep, been honest,

(18:00):
and we challenge each other to reallyfind breakthroughs in the moment. It's
really profound. Check it out BusinessBreakthrough Community dot com. We're gonna be
back after this commercial break. Staytuned. Shea Rubinstein, Executive vice president
of the JCON Conferences, inviting youto attend our real Estate Summit on Tuesday,

(18:21):
July eleven at the Hilton and StatenIsland. For more information and to
register, please visit attend jcon dotcom. Once again, attend jcon dot
com where you'll hear from panelists,speakers, networking mentors, and anything related
to real estate and of course thegray food. Don't miss it once again,

(18:41):
please visit attend jcon that's a TT E N D J C O
N dot com for more information,to see all the different panels and lineup,
and of course to register. Lookingforward to seeing you once again at
attend jcon dot com for the JCONReal Estate Summit Tuesday July eleven at the

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(21:25):
mind your business with your sex applesright here on seven ten war the Voice
of New York and for everyone.A special shout out everyone tuning in around
the world on the iHeartRadio network.My guest is none other than Ted Miller
to the third CEO of Training Masterythree. Yes full disclosure. Bottom Line
Marketing Group has benefited greatly from Tedand his team. Special shout out to

(21:48):
Gerald Benjamin a dear friend part ofTed's team, and tonight show is on
this key subject scale versus growth.So you know what, I'm actually gonna
turn to Ted and say, heyTed. And by the way, those
that are friendly know that there's anextra connotation that Hey Ted. You can
just ask them anything, what doyou mean by that? Scale versus growth?

(22:10):
I gotta pick one over the other. Wow, people are using them
interchangeably. They're trying to pretend thatscale means growth. And that's fine.
Words change meaning all the time.Cool is bad, bad is cool.
It depends on hold you are,Oh that's so bad. That was a
nineteen you know, eighty nine statement. Bad was cool? So gen xers

(22:33):
get it. My kids are gonnalook at me like I'm a weirdo.
So scale, I guess means growthnow, but I want to be very
specific about this. There's a timeand a place where you want to grow.
You need growth, and so letyou say I want more new sales,
Well do you okay? If youwant top line revenue? Yes,
why because they need cash flow?Why because they need to reinvest it.

(22:56):
Great, then you may want togo recruit an army at top producing sale
superstars and pure commission, make itrain. It does not cost you any
money out of pocket only except whenit works. So that's a great strategy
to pull for growth. But ifyou want scalability, there's something different.
Scalability is more strategic in its nature. It's going to allow you to grow

(23:17):
a little quicker and faster and easier. It's, for example, hiring the
sales superstar. If you get anabsolute star, they get double the size
of your top line revenue in twelvemonths. But if you build in an
infrastructure a culture around achievers that areworld class, what happens when you get
you run out of your top onein a million salespeople. You can't scale

(23:40):
it because they're one in a millionto fined. But what if you had
a model that could scale because younow focused on building good standard operating procedures
around the sales process, and thensomeone who's a good salesperson maybe doing half
the closing percent or some form ofKPI than a freakishly top producer. Now

(24:02):
that is scalable because now you canhire good salespeople, and now you could
have hundreds of salespeople allowing you toscale your company for a nice exit.
Otherwise, you're gonna get stuck instagnant somewhere, probably get stuck at ten
million ish, maybe thirty if you'rea freakishly great organization of top producers.
But then they're all siloed out.They all think they're significant, they're all

(24:22):
in fighting. It's kind of likethe old Macintosh building that was fighting with
the Lisa building in the early daysSteve Jobs, they wedged them against each
other. I think it seemed towork very well for profit margins. That's
why they kicked. Steve did thecurb, so when he came back,
he found a way to make Maxprofitable. You touched on hiring great sales
talent. So if it's okay,I'm going to hold onto that because certainly

(24:47):
that's the lifeblood of scaling an organization. I would imagine, you know,
I mean, aren't and many othersecrets to the scaling a business. What's
your advice? Is there a waythat a company it could really have a
good idea if they're if it's ifit's a star or a dud. I'm
not knocking anyone, but just youknow, there are few and far really

(25:11):
great salespeople out there. How doessomeone know how to go about that as
opposed not knocking. It's it's amoral obligation. Why would you ask a
horse to fly? Why would youask a horse to fly? Are you
a god like powers and create apegasus? Like? That's unethical? So
then you beat the horse. Whyaren't you flying like an eagle? I
want to? So that's just thesame thing you would do with a human

(25:33):
being who's not They don't have theirnature to be powerful in the sales role.
Well, they know a lot aboutthe industry great, so they're knowledgeable.
They can't close a barn door tolet alone a sale. So then
you torture them every single day andhave them do something they're not great at
that? How dare you what?Now? What a malicious thing you would

(25:56):
do? So care enough about yourpeople to find the right people and put
them in a seat where they're expressingtheir zonea brilliance and so the characteristics that
you're looking for that person who's mostlikely to succeed, even if they've never
been in sales before, is arethey deep seated and rooted in compassion?

(26:17):
Compassion a deep sincere interest in helpingthese people succeed. Yes, those that
care more sell more. If theycare more, they sell more, because
at the end of the day,people will smell what I call commission breath.
If they don't care and they're init just for the money, they're
going to smell it a mile awayand that relationship will fall apart. So

(26:40):
when you're working within a group anorganization in some way, shape or form,
you get each other's back because maybea religious affiliation. You want to
be a man of virtues, nota man of convenience. That commission breath
will ruin that relationship and everyone elsewill out them real quick. Don't recruit
those people. But you don't wantto just recruit people with compassion, because

(27:02):
that's what I did. Originally.Everyone said, ted, you're so nice,
and I was the top producer,and I go, okay, well,
I guess what's making me a topproducer is nice. So I hired
all these nice people and so I'mmaking it ring the bell and they're all
nice, but they aren't ringing anything. So it wasn't just compassion. There
was another c at play, whichwas confidence because in sales, sales is
often nothing but a transmission of confidencefrom one individual to the next. And

(27:26):
so if they don't have enough confidencein themselves, they're never going to have
the confidence the ability to express certaintyaround your product and service because certainty is
that delta in business negotiations. Theone with the most certainty is going to
win every negotiation. So you don'thave a salesperson that has a high degree
confidence and high compassion, that personset up for success in sales. You

(27:48):
want to have a prescreening methodology tofilter out those two c's fast, otherwise
you're set up for failure in thatarena. Now, Ted, I've heard
you say this sounds crazy, butI'm just going to challenge you on it.
A company can actually go out andget superstar salespeople without paying them.
I mean like, obviously they needto be comments, obviously hello, But

(28:10):
I'm saying just purely on commission.How does that wow? It's all about
is your company looking for profit optimizationor growth? So if you're looking for
scale, you probably don't want tohire top producers. You want to you
want to have a great sales processand mediocre sales talent, so you'd have
to overpay them. Like what's thegreatest gig in the world, and the

(28:33):
East Coast out there probably pharmaceutical salesis like a quintessential role. And average
I mean they all those those thatcrush ship making one fifty. There's a
rare few single percentile that might doquarter million. But they change their cop
plans and they ding go accret andthey constantly or adjusting compliments. Then never
pay over that so they can keeptheir profits. It's profit driven. But

(28:53):
if you're willing to say I needthe growth I want to I need to
find a way to grow fast.Fast growth would be north to twenty or
twenty five percent rate of growth ayear. They can then say well,
I'm willing to pay more than ameasly based salary plus commissions. They'll say,
well, I'll give them a pieceof that win and make even more.

(29:15):
So let's say instead of one hundredand fifty grand, they're willing to
put up two hundred thousand dollars andso, but that's a bigger risk they
take. So when you're the onetaking the risk, you want to mitigate
that and you might just say,okay, but the way I'm going to
pay you is like a partner.So that means I'm gonna have to treat
like one. And that means I'mgoing to pay you on peer commission because

(29:36):
if I pay you salary, it'sgoing to mitigate your earning potential and I
won't be able to get the besttalent by paying you less, And then
you're going to be able to findthose are gonna like fine, I've been
in sales twenty five years. Igot tons of money in the bank.
I'm good. I don't need yourstipend. I'm only here because your AD
said you can make a quarter millionor a half a million or a million
dollars. But most people don't dothis. I want to be clear.

(30:00):
You're asking about recruiting top producers.Most are looking for getting more of the
same. Look at your AD andif did your ad say the dollar figure
your average person's making now or yourtop producers making it now? You're not
shooting for the moon. You're notlooking for the best. You're not like
you're not trying to recruit Chat Homesor Tony Robbins or a Ted Miller.
You're just trying to recruit the guythat's already on your team now, Bob

(30:22):
Jones, and you're trying to getanother Bob's Jones junior. So know what
you want to aim for it,and if you're shooting for the moon,
you better aim high. Incredible Speakingwith Ted Miller, the third CEO Training
Master three three. Now Ted,before we go to commercial break, how
could people find that more about yourincredible services. Well, we've got lots

(30:42):
of ways to help people even further, Ted Miller three dot com. It's
logical way that can always go inthere. And because they're on your show
and my affiliation with working with youin the past, there is a talk
with Ted feature on Ted Miller threedot com. Go smash that little button.
Happy to have a chat. We'regonna take a sure commercial break.
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(31:52):
one. Rubinstein, Executive Vice Presidentof the JCON Conference, is inviting you
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(32:13):
com. Once again, attend jcondot com where you'll hear from panelists,
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the gray food. Don't miss itonce again, please visit attend jcon that's
at t E N D J cO N dot com for more information,

(32:36):
to see all the different panels andline up, and of course to register.
Looking forward to seeing you once againat attend jcon dot com for the
JCON Real Estate Summit Tuesday, Julyeleven at the Hilton in Staten Island.
To be successful, you need tounderstand what you do best and do more
of it. One of the giftsI believe that we have as entrepreneurs to

(33:00):
be blue sky visionaries, come upwith amazing ideas, Yet you're only as
good as your execution. I've alwayshad coaches my entire life. Once I
got into business, coaching for mewas a natural must have. What I
found in the past was most coachingprograms were more focused around me earning a
certain amount of income or taking acertain amount of time off, versus me

(33:21):
building a business that has value farbeyond me. As soon as I engaged
the Covenant Group, I could distinctlysee that difference. Working with the Covenant
Group, I've gotten away from beingcontrolling about so many of the facets of
our business. It has given thepeople that are in my organization freedom to
be creative, freedom to actually developbetter ways to do things. I need

(33:43):
a coach to help evaluate those thingsI'm blind to. If you have a
blind spot, you don't see itwithout the coach. The process in and
of itself is powerful, but thecoach makes it work for a guy like
me, and I think, frankly, for most people. One of the
greatest benefits of working with the CovenantGroup helping to identify what is it I
do best. My name is Keith. The Dumming. I'm Norm Trainer,

(34:06):
we educt and courtro entrepreneurs to builda high performance business. Learn more by
visiting www dot Covenant Group dot com. And we're back Mind your business leaders.
A Appolis right here on seven tenwore the voice of New York and

(34:27):
around the world on the powerful Iranradio network. Who's my guest tonight Ted
Miller, the third CEO of TrainingMastery three. Full disclosure bottom Line Marketing
Group has benefited greatly from him andhis team. A special thank you.
And it's been a while I've beensaying to my team, we gotta get
Ted onto the show. And guesswhat this week? We made it happen

(34:50):
and what is the topic? Scaleversus growth? In the past segments of
just right before the break, wespoke about that, could you have both?
Could you have your cake and eatit too? He poke about that.
In case you missed it, wherewere you? No, Okay,
we're not gonna beat you up forthat, but on the YouTube on YouTube,
on our popular YouTube channel, it'sgoing to go up. This one's

(35:10):
again a lot of comments and ifyou disagree with with Ted, put it
into the comment section. Who knows, he may even just fight back with
you. He loves it. Yougotta see. By the way, you
gotta watch whoever's listening to this,you gotta watch the YouTube. There's a
lot going on here and his propsin the background, Scale versus Growth with

(35:30):
Ted Miller. The third a trainingMastery three you know what, and he
spoke about interacting with some of thegreats, the great marketing geniuses, the
great entrepreneurial minds out there. I'mgonna rattle off three j Abraham, Chad
Holmes, Tony Robbins. He youspent a couple of minutes talking about those

(35:51):
three and your interaction with them,and kind of like, well, how
you've marveled? What do you learnfrom them? Oh? What I learned?
That's I know. We're not gonnahave enough time on the show.
Yeah, yeah, so well,you know I already shared with Jabraham.
Now that really helped, you know, targeting better buyers. That was fantastic,
no brainer there, best thing Iever learned, best thing I ever

(36:13):
learned, hands down, education basedmarketing. We alluded to, but I
also had a personal intervention with TonyRobbins at his cornerstone event. Not his
cornerstone event, his premium event.It's like ten thousand dollars to do date
with Destiny. And I don't knowif he's going to continue doing those or
not, as at his age andwith his new baby. But when I

(36:34):
did that, that was a personalinvention because you see, I'd had my
head down. I was focused onmy business. I want to be clear.
I always said God, family,and the business. Now I'm not
projecting my beliefs on do you.It's just the way I operate, and
so I'd say it. But thenI stopped doing it. You see,
I got growing and and I startedhaving that greats tell me I was the

(36:54):
greatest, and I started, youknow, feeling a little bit of this
false p They're getting a little youknow, cocky about the thing, right,
and I'm in my lady. She'slike me. She's from nothing.
You know, we didn't have alot of money, so she's highly money
motivated. So I just started makingher a bunch of money, thinking that
I would make her happy. Andwe're at this event and Tony Robbins goes,
raise your hand if you think ofan exit strategy out of your marriage,

(37:16):
because you're that frustrated, and tworows in front of me seven seats
to the right. My wife raisedher hand. Oh it was and it
got real and it was the interventionwe needed. This is over. Well,
it's twelve years ago now. I'mso grateful for it. He cared
even though my wife and I weredriving them more profitable divisions within our partnership.

(37:36):
He genuinely recognized that that's what weneeded. And it allowed us for
me to start acting in alignment tomy virtues and get back to that.
And ironically, that's what helps yougrow. If you're stuck and stagnant,
well, chances are you're ignoring oneof your core values, one of your
virtues that's important to you. Andyou know I went from her calling me
a workaholic too, well, hey, how do we do that? And

(37:57):
one thing I learned everyone's talking aboutbalance. Balance is crazy. If you
want to master a thing, youdon't balance it. I don't balance my
time with my wife with my timewith my kids, and what time with
my business and time on my hobbies. That would be crazy. That means
you would be mediocre. I respondappropriately to what's needed in the moment,
but I do it at a masterylevel. So in that case, the

(38:20):
best thing I ever learned from Tony. Even you would think it's business because
we pioneered business mastery, but itwasn't. It was a personal intervention and
how to make sure I'm congruent withmy value systems. Isn't that great?
What a great guy you talk Youspoke about earlier on the show, the
interaction and what you gave credit foreducation based marketing to Chet. Perhaps you

(38:45):
could even share your interaction. Didhe you know had did he frame you
in terms of a salesperson? Whatare some other tips that that you saw
in him or that he pushed youbeyond your limits? Wow? Well,
great story. I think it'd beworth sharing that no one ever gets to
hear because my late partner, ChetHomes passed away ten years ago, so

(39:06):
I'm gonna tell it for him.One of the coolest things I've seen him
do is he knew he wanted topartner with Tony Robbins. I had no
I didn't care about that. Iwas like, yeah, whatever, I
just care about growing the business.And he was like, oh, we're
gonna partner with Tony Robbins. Andso he had not seen Tony in a
while, and this is the bestmove. I seen him, do we
go. We're at a speaking engagement. It was Rocky Sylvester salone went on

(39:29):
stage, so Chet spoke I thinkhe got offstage. Sylvestor came on and
Tony was up next, and Chetwent to the green room to talk with
Tony, and Tony's people are like, okay, you guys got two minutes.
Two minutes though, like and theywere like being all militant about the
time. And he sat down andhe goes, all right, what's the
outcome of why we're meeting here?And Chet pulls out a piece of paper.

(39:51):
He goes, you know what,just read this. Here's no you
could just tell me, and youknow, Tony's just trying to go a
mile a minute in this nat andenergy. And Chet said, no,
I think you're gonna want to readthis. You know the author, and
he passes on the piece of paper. The paper is Tony writing a letter
to Chet Holmes when he tried torecruit him to run his company. Chet

(40:12):
didn't want to be an employed CEO. He wanted to be his strategic partner,
so he said no to the job. But he kept a letter and
the whole letters about how great Chetis that's so amazing, what a great
move. I mean, I don'tcare who you are. If you let
someone else use their own words,they're sold. That was it. Years

(40:34):
later we signed that contract. Ittakes a while to do a partnership at
that level, but yeah, thatwas three years before we ended up signing
that agreement. That was the bestthing I ever saw a chet do.
And he never shared that with anyone. I think he felt maybe that'd be
just a little two braggadocious, butthat was a gangster move. That was
great. Oh, that's fantastic ifyou want to win someone over as you

(40:57):
use their own language and the reasoningand you know. But people would think
sometimes strategic partnerships means instant windfalls.It didn't. We had we were doing
serious satellite radio campaigns like crazy,and the reason we went there was that's
where arbitrage was, meaning you runa marketing for him. So this is
an old hat for you, butany given time, all we're doing is
paying to acquire someone's attention, andthat client acquisition costs changes based on the

(41:23):
metia you're at, and when anew media props up, you can get
arbitrage, meaning it's just cheaper foryou to run ads there, so you
know, this was a new environment. So we ran it there was before
they merged, and it was onlyserious satellite radio, and we had our
ads that were working, and wethought we were convinced the day we sign
our contract with Tony, if allwe do is take Tony's voice and put

(41:44):
it on the ad, it wouldjust blow up. No, not a
thing, No disrespect to Tony.But people didn't know Tony as an entrepreneur.
You know him as a guy helpingsomeone on a couch that someday is
going to grow up and make somethingof themselves. And he's mister motivator.
So they were confused, like,why is mister motivator here talking about growing
companies. Our response was identical,regardless of the voice that was being played.

(42:09):
I banked so much that we weregoing to double and triple and we
didn't. And so sometimes you've gotto get honest about your marketing initiatives,
saying, okay, strategic partnerships onething. But what I learned was that
was too much about us. Wewere too busy trying to talk about our
brand and our partnership. And assoon as we got that big hit,

(42:31):
it allowed me to wake up andrealize this is really about our audience.
This is about them being the hero. Not the hero I partner with,
but the hero we're empowering in you. The entrepreneur, the person who rolled
the dice, you know, youknow, borrowed money from Aunt Sue Susie's
four one K plan and double downon their business and took a big risk

(42:52):
and asked all their friends and theircircles to give them money to roll into
this company. And we want tohonor them and support these small business owners.
So small typically United States, basedon the industry is you know,
under a couple hundred employees, underone hundred or one hundred and twenty five
million. That's the typical plateau whereusually get vcs and do an exit or

(43:14):
a buyout. And so that's whatwe do is help people race from zero
one hundred million as fast as possible. Those strategic partners, I learned a
lot from them. Thanks thanks forhaving me dig up a story. I
haven't told that story, and like, I don't know if I've ever said
it publicly. The last time Itold it, I told his daughter,
how was it? Third oh ManTed Miller, the third CEO of Training

(43:37):
Mass three three M and tonight showScale versus Growth what a key critical subject.
We're gonna take a short commercial breakbefore I go, Ted, How
could people find that more about yourgreat service? Oh, Ted Miller three
dot com. Yeah, you goto my website or Ted Miller three on
every pretty much handle on you knowthat's out there. That's how you're gonna

(43:59):
find me. I'm on all theplatforms and I'm very willing to engage.
So find me and I'll see youthere and I can back that up.
That is true. That is true. We've benefited from him. We're gonna
take a show commercial break. Staytuned. Shea Rubinstein, executive vice president
of the JCON Conferences, inviting youto attend our real Estate Summit on Tuesday,

(44:21):
July eleven at the Hilton and StatenIsland. For more information and to
register, please visit attend jcon dotcom. Once again, attend jcon dot
com where you'll hear from panelists,speakers, networking, mentors, and anything
related to real estate and of coursethe gray food. Don't miss it.

(44:42):
Once again, please visit attend Jcon. That's a T T E N D
J C N dot com for moreinformation, to see all the different panels
and line up, and of courseto register. Looking forward to seeing you
once again at attend jcon dot comfor the JACON Real the State Summit Tuesday
July eleven at the Hilton in StatenIsland. Powerful people, famous names,

(45:08):
impactful content leaders who are able toengage their teams more effectively, who are
demonstrating a level of understanding and empathy. It doesn't mean we're not going to
hold people accountable. We have tohold people accountable for results. And at
the same time as a great quote, which is I don't care what you
know, and so I know thatyou care. The clip you just heard

(45:28):
is from the CEO of Del Carnegie, Joe Hart. For more fantastic business
advice, follow us on Instagram atBusiness class Clips. Finally, a payroll
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That's brands paycheck dot com. Andwe're back Mind your Business with the suc

(46:45):
Aplas right here on seven ten WRfor the home stretch of tonight's incredible episode.
This by the way, we'll beup in short order on our very
popular YouTube channel on YouTube. We'reat seven ten WR Mind Your Business Tonight
Show with Ted Mill and a thirdCEO of Training Mastery three. We'll be
up. And what's tonight's subject?A key subject for anyone in business scale

(47:08):
versus growth? And we discussed thatcould you have both? And yeah,
I guess to some degree you could. Yeah, but you definitely what what
Ted has been challenging us, andtonight chose don't be afraid to make decisions
you and sometimes didn't even make harddecisions. And he talked about how Jay
Abraham was a friend but pushed themaway and that actually sent them soaring.

(47:31):
So Jay was doing the right thingfor him. At the time, sure
Ted wasn't too happy about it,but then he pushed him so happy about
I met Shut Holmes is the bestthing ever happened. But that's post fact
though you don't necessarily realizing it,realize it in a moment, but that's
how life works. And also heshared out success takes time. Success takes

(47:52):
time. But this I mean withTed, we can go in a thousand
different directions and we only have aroundeight minutes left to the show. We're
gonna go right. And the TedMiller has through training Mastery three something called
the TM three ascension sales process,had to shortened a sales cycle and get
your biggest ticket offers. How doesthat work? Well, now you're talking

(48:15):
about the opposite of what you saidwith success stakes time. This is collapsing
time. This is how you getsuccess fast and quick, which is how
fast. Can you offer the bestthing that you have the offer to the
world to your ideal perspective clients.Now I've seen a trend which was great,
let's lead with our biggest best offerhigh ticket closers. And now you've

(48:37):
got salespeople on the phone trying todo a you know, like for example,
blmg right average if someone works withyou at the end of the day,
how much it end up paying toget that kind of just give me
a ball. Let's say let's saya particular project is twenty five thousand dollars
project. Hi, nice to meetyou. Do you got twenty five grand?

(48:58):
I don't want to sound rude aboutit. That's kind of how the
sales cycle goes, and you puta bunch of things in the middle,
but that's what it's like. Whoaslow up. They might not know you,
like you and trust you enough towant to spend twenty five grand,
and that one sales call might notbe enough. So if you can find
a way to engage with them anduse AI. Now you might be using
artificial intelligence in your marketing to grabtheir attention. But AI I'm talking about

(49:22):
is authentic interactions. That authentic interactionsallow you to connect with people in short
order. You came into my worldand you did a small workshop is two
hundred fifty bucks two and a halfhours. But in that short period of
time we were able to get somereally heavy lifting work done. And what
I want to share with you isinvert your approach. Don't go from hey,

(49:44):
I got a ten dollar thing,Let's offer something to the hundreds and
hundreds to thousands, thousands to tenthousands. That's an ascension model. What
I'm suggesting is find a way towhere you can have an AI, an
authentic interaction. And then once they'veseen what you're made of, right,
they got the essence of what yourorganization, the values you guys stand for,

(50:06):
then you must use through your moralobligation is to share the best way
you can serve them, and yougive them the best and they might look
at that and go, okay,great, So the best might not be
twenty five That sounds like an averageone. What's the most anyone's ever spent
with BLMG now on a particular projectthe overall? Well, but what's the
most ever Let's say quarter million dollars? Then I would say quarter million.

(50:30):
Then you would start with well,the best thing we could offer is this,
If that's genuinely the best thing,and then you share the quarter million,
and then you share the hundred thousanddollars solution or the twenty five thousand
dollars solutions. Then you offer thefive thousand dollars solution. You get started
one hundred thousand, you know,twenty five thousand, five thousand, And
what you've done is allowed them toget started where they're most comfortable. Because

(50:53):
you can't dictate and control where peopleare at. You meet them where they're
at and help them get closer towhere they want to. But you must
start with the best thing they haveto offer. In twenty twenty three,
if you're wasting your cycles trying toconvince people to just buy the next thing,
you're gonna lose out because there's toomuch noise in the market. The

(51:14):
second you're gonna have a nice,ai authentic interaction, offer the best thing
you have to offer. It collapsestime and allows people to make decisions,
and some people billion dollars entrepreneur,he was the largest home development firm on
the planet. He on that workshopsaid, Ted, I need more help
than what you offered. I gooh, I was talking about my five
K program, but I mentioned theconsulting at thirty six k month, we

(51:36):
could do that. He goes,no, Ted, I heard you say
the thirty six km month. Ineed a lot more than that. And
I was like, oh, okay, you build homes right, He goes
yeah, maybe the largest home developmentfirm on the planet. He spend a
million dollars in that year. Soif you offer it from top down,
you may be surprised when you meetthe billionaire who's going to spend a million
bucks. But if I would tryto go up and only sold the ky,

(52:00):
that guy would have hung up thephone and said, there's nothing we
do to serve them. Did thatmake sense? Offer the best thing you
have. Stop worrying about money asif they don't have enough. The universe
is an abundance of money in theworld. Resources are not a problem.
It's the lack of resourcefulness and humanitythat's holding them back. Don't limit your
perspective of what they could do.Offer the best. They'll make a choice

(52:23):
that's in their best interest. Otherwiseyou're getting in the way. Best advice
I have for shortening your sales cycleis offer the best you have to offer
after a nice AI. What anincredible concept, what an incredible approach.
My next question is sorry, becauseit doesn't really stack up to what you

(52:44):
just spoke about, but it isa key question. So I'm just going
to ask how do people sell?Just kind of as we approach the clothes,
how do people sell? And youknow there's still people out there selling
virtually using zoom, using teams.There any tricks you could share on that
as as opposed to pressing the flush? Yeah, well, I mean they
reach out to me at Ted Millerthree dot com. I can maybe get

(53:06):
them an early edition of my manuscriptI've written on workshops at sell. I
just happen to be the top webinarconversion strategist on the planet through tools like
teams and zooms. It's just somethingI've I've figured out over twenty years.
And again, I think everyone triesto hold their proprietary insights to their one

(53:27):
hundred thousand dollars offer in your exampleone hundred twenty five K five K example
for your business. They want tohold it and save it, and I'm
like, no, you want togive that for free to next to free.
Now I charge people to be inmy world. I don't do webinars
for free. I do workshops thatpeople pay to attend because they are that
valuable. But at two hundred fiftybucks is not breaking the bank for any

(53:47):
serious entrepreneur. They've just wasted alot more than that on marketing methods that
never worked. So it's a lowbar of entry or lower them out of
time and money to get them tocome into our world. But you add
profound value and anyhow, that's I'dsay, you know, one of the
big secrets is put your best footforward. As soon as they paid to

(54:07):
come in my world, I givethem the best way to have right out
of the gate. Everyone goes,now I know what that person and this
industry or this company in this industryis capable of. Because since we started,
there was no such thing as abusiness coach. Every Tim, Dick
and Harry is now a business coachwalking down the street in New York,
every other third one. So you'vegot to differentiate yourself and you've got to

(54:29):
show it. You've got to expressit your brand. You know, people
who think of your brand based onthe emotions they had when they interacted,
they had an experience with your brand. That's what they remember. They will
remember what you did for them.They're going to remember how you made them
feel in that experience. So finda way to make them feel great or
whatever it is you're shooting for.For me, sometimes I don't make people

(54:51):
feel great. Sometimes I'm I'm givingthem the truth and they'd appreciate it because
they needed to hear it. Whateveryour brand's for. For masteries, sometimes
you can afford someone in fire andbeat them to become stronger. I like
that folding that knife, and thatknife could be super sharp. So that's
what I'm committed to doing, ishelping sharp entrepreneurs literally improve their skills marketing,

(55:15):
sales, management, whatever do theyneed to lead, manage, motivate,
create positive change in the organization.We want to create masters because your
company is a direct reflection of youand your skills. What an incredible show,
Ted Meloa, third CEO Training Masterthree three. By the way,
before you let you go, howcould people find that more about your great
services? Well, you know,Ted Miller three. Dot COM's the most

(55:37):
logical way, and yet the businessbreakthrough community. Dot com is the least
expensive way because it is free.Unless you want to be in the inner
circle to participate in that, Sogo to Business Breakthrough Community dot com.
Check it out and I'll see inthe show soon special thank you at Ted
Melot the third for an incredible showtonight show Scale versus Growth. It will
be up in short order. Ofcourse they'll be on Spotify and Apple and

(56:00):
all that. But the YouTube episodewhere you get to see Ted Miller's antics
and what he switched his drink here, I went from kofe to you.
What are you drinking there? Now? Now? This is it's water.
I got this thing called budwater.It's not coffee, but something is supposed
to be helpy for you. Andthere's um something else. It's man ground

(56:22):
up something. It's like a tI got three different drinks going. What
an incredible show. This wraps upa great edition of Mind of Business.
Tuning again next Sunday Night turned anothergreat edition of mindu Business. Right here
on seven ten Wore the Voice ofNew York have a successful Week seven ten

(56:42):
War and the iHeartRadio Network present MindYour Business, hosted by the president of
bottom Line Marketing Group, yet Zaksapplis. Founded in nineteen ninety two, bottom
Line Marketing Group is a strategic creativeand execution driven marketing agency helping businesses by
clarifying and promoting their vision, missionand purpose to support its lead generation and
customer retention initiatives to gain market sharein their industry. Mind Your Business focuses

(57:07):
on business and marketing strategies for success. Tune in every Sunday evening at ten
pm for this intriguing radio show.Is Jitsok interviews Fortune five hundred executives,
business leaders, and marketing gurus froma wide variety of business industries. Now
Jitsok and his guests offer their knowledgeand expertise to help you be successful every

(57:28):
Sunday night on Mind Your Business.The proceeding was a paid podcast. iHeartRadio's
hosting of this podcast constitutes neither anendorsement of the products offered or the ideas expressed
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On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

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